Slide 1: FY 20/21 Annual Results
FY 20/21 Annual Results June 2021 150.HK
Slide 2: Record Profitability Despite COVID-19
Hypebeast Ltd. 150.HK Hypebeast Ltd. 150.HK Record Profitability Despite COVID-19 Revenue from Media & Agency Revenue from E-Commerce & Retail Net Profit 800M 80M Y.O.Y +7% CAGR: 600M 60M CAGR: +76% +35% HK$ HK$ 400M 40M 200M 20M 0M 0M FY15/16 FY16/17 FY17/18 FY18/19 FY19/20 FY20/21 FY15/16 FY16/17
Slide 3: Quarter by Quarter Recovery Post-Pandemic
Hypebeast Ltd. 150.HK Hypebeast Ltd. 150.HK Quarter by Quarter Recovery Post-Pandemic Revenue Gross Profit 220M 201M HK$’000 1H2021 2H2021 % change 188M Revenues 285,452 388,760 36% 165M 158M 138M Gross Profit 127,896 206,231 61% 127M Selling & Marketing 49,695 63,096 27% Expense HK$ 110M (as % of R
Slide 4: FY2021 Snapshot Income Statement
Hypebeast Ltd. 150.HK Hypebeast Ltd. 150.HK FY2021 Snapshot Income Statement Media Media – Cost of Sales HK$447M HK$202M Operating Net Profit Total Revenue Profit HK$71M HK$674M HK$93M Gross Profit HK$334M Income Tax HK$23M Other Income/Expense, Net HK$3M Admin and Operating Expense HK$125M Selling
Slide 5: Media & Agency
FY20/21 Annual Results 5 Media & Agency
Slide 6: Media Segment Expected to Resume Historical Growth Trend
Media & Agency Hypebeast Ltd. 150.HK Media Segment Expected to Resume Historical Growth Trend Media & Agency Revenue Gross Profit Delay to Campaign Quarterly Revenue Execution Activities 500M 150M 145M 130M 375M 113M 106M +83% 79M HK$ HK$ 250M 75M 67M 58% 125M 38M 53% 55% 56% 61% 67% 0M 0M FY15/16 F
Slide 7: Strengthening Media Pipeline
Media & Agency Hypebeast Ltd. 150.HK Strengthening Media Pipeline Same-Quarter Recognised Revenue Same-Quarter Signed Contract Value +20% 1 160M Resurgence of Worldwide Digital Ad Spending 130M +14% HK$ 100M Total No. Of Media Customers 70M 40M +7% FY20 Q1 FY20 Q2 FY20 Q3 FY20 Q4 FY21 Q1 FY21 Q2 FY2
Slide 8: Opening Markets, Steady in US and Exuberant Growth in China
Media & Agency Hypebeast Ltd. 150.HK Opening Markets, Steady in US and Exuberant Growth in China FY2021 Top 6 Largest Regional Revenue from China Japan Markets by Revenue 160M 3% 120M Italy HK$ 80M 5% R.O.W 16% 104% 4-year CAGR 40M 0M Hong Kong FY16/17 FY17/18 FY18/19 FY19/20 FY20/21 8% China 32% Re
Slide 9: Large-Scale Expansion in Non-Endemic Industries
Media & Agency Hypebeast Ltd. 150.HK Large-Scale Expansion in Non-Endemic Industries FY2020 Media Revenue by Category FY2021 Media Revenue by Category Endemic Non-Endemic Endemic Non-Endemic Endemic Endemic Fashion, Sportswear Fashion, Sportswear F&B 69% Accessories 58% Accessories 6% 16% 25% Luxury
Slide 10: New Community Building & Pivoting Towards Social Media
Media & Agency Hypebeast Ltd. 150.HK New Community Building & Pivoting Towards Social Media Market Trend - Continued shift in consumer behaviour from website to social media HB Media Platforms Trailing 12 Mth Avg Social Media Following HB Media Websites Trailing 12 Mth Avg Monthly Unique Visitors 28
Slide 11: E-Commerce & Retail
11 FY20/21 Annual Results E-Commerce & Retail
Slide 12: Margin Improvements and Rebounding Post-Pandemic
E-Commerce & Retail Hypebeast Ltd. 150.HK Margin Improvements and Rebounding Post-Pandemic Revenue Gross Profit Inventory Intake, QTY Projected Inventory Intake, QTY 300M 140K Inventory purchase return to pre-COVID levels 225M 105K Management adjustment due to COVID uncertainties QTY HK$ 150M 70K 75
Slide 13: Customer Acquisition Concentration in Key Growth Markets
E-Commerce & Retail Hypebeast Ltd. 150.HK Customer Acquisition Concentration in Key Growth Markets FY2020 Revenue by Region FY2021 Revenue by Region R.O.W R.O.W R.O.W 20% 20% 30% Japan United States 7% United States 22% 26% China Japan 8% 8% Taiwan South Korea 8% China 8% Taiwan 6% South Korea Hong
Slide 14: Expanding Product Categories from Streetwear and Beyond
E-Commerce & Retail Hypebeast Ltd. 150.HK Expanding Product Categories from Streetwear and Beyond New Product Offerings • Homeware & Furniture • Outdoor Clothing & Gear E-commerce • Lifestyle Products HK$21 Trillion 1 • Consumer Electronics • Gaming Peripherals Fashion • Used & Archives Collection HK
Slide 15: Our Vision
15 FY20/21 Annual Results Our Vision
Slide 16: Unlocking the Full Potential of the Hypebeast Community
Our Vision Hypebeast Ltd. 150.HK Unlocking the Full Potential of the Hypebeast Community 890K x HK$1,930 x 1.1% = HK$226M HBX Monthly Unique Vistors Average Order Value Order Conversion Rate Existing E-Commerce & Retail Revenues2 Full conversion of Hypebeast MUV into Hypebeast shoppers 16M x HK$1,68
Slide 17: Hypebeast Ecosystem Buildout - Seamless One-Stop Experience
Our Vision Hypebeast Ltd. 150.HK Hypebeast Ecosystem Buildout - Seamless One-Stop Experience Global Influencers / Talents World of Culture Roadmap • IT infrastructure build out • Diversification of product offerings • Expansion of archives and high quality vintage products • Regional expansion and pr
Slide 18: Homecoming to New York
Our Vision Hypebeast Ltd. 150.HK 4-7/F Office Space/ Production Studio Homecoming to New York Our first fully immersive, online to offline experience • Slated to open in second half of FY2022 • Projected annual revenue generated: HK$80M+ • Projected Income Streams: MEDIA ACTIVATION SPACE RETAIL COMMER
Slide 19: Appendix
19 FY20/21 Annual Results Appendix
Slide 20: Financial Information & Ratio Summary
Appendix Financial Information & HK$’000 FY18/19 FY19/20 % Change FY20/21 % Change Ratio Summary Profit & Loss Revenues 672,192 751,367 12% 674,212 -10% Gross Profit 335,354 379,278 13% 334,127 -12% Gross Profit Margin 50% 50% 50% Selling & Marketing Expense 152,719 158,831 4% 112,791 -29% (as % of
Slide 21: Websites, Links & Contact
Appendix Websites, Links & Contact Media Sponsored Level 1 ADR Program Corporate Trading Market: OTC http://hypebeast.ltd http://www.hypebeast.com Ticker Symbol: HYPBY CUSIP: 44916C104 Investor Relations http://www.hypebae.com Contact ADR Ratio: 1 ADR : 100 shares of common stock investors@hypebeast
Slide 22: Q&A Thank you.
Q&A Thank you. Disclaimer This Presentation contains information pertaining to Hypebeast Limited and/or its subsidiaries, affiliates, related entities, directors, officers and employees (collectively “Hypebeast”), and is intended to be used solely for your personal reference. It does not nor intends