Pccw Limited · HKEX:8
Pccw — PCCW Media Group — Investor Presentation (November 2019)
25 slides from Pccw's investor presentation, November 2019
Slide 1: November 2019
November 2019
Slide 2: I. Who We Are
Media“ Who We Are
Slide 3: Overview of PCCW Media Group
Overview of PCCW Media Group Leading Subscription Platform and OTT Video Service in Asia #1 Pay TV platform Leading Digital Media Portfolio2 Original Content Creation Original Hong Kong’s largest Pay TV provider OTT video streaming service Creation of content assets for multi- with 76% revenue marke
Slide 4: II. Company Highlights
Media“ ll. Company Highlights
Slide 5: Company Highlights
Company Highlights 1 Greater Southeast Asia’s Leading Fully Integrated Entertainment Service Provider 2 Premium, Highly-Quality, Locally Relevant Third Party and Original Content 3 Massive, Fast Growing and Highly Engaged User Base 4 Proven Monetization Model across Multiple Platforms and Geographie
Slide 6: Fully Integrated Entertainment Service Provider
1 Fully Integrated Entertainment Service Provider Solid Home Market Rapid Market Expansion Hong Kong Greater Southeast Asia Middle East #1 Pay-TV provider in Hong Kong by subscriber base and revenue market share No. 1 Asia-based OTT Player in Greater Southeast Asia Market disruptor in content, p
Slide 7: The Leading Asia-based OTT player in Greater Southeast Asia
1 Fully Integrated Entertainment Service Provider The Leading Asia-based OTT player in Greater Southeast Asia IAP Revenue1 Rank (In-App Purchase) Monthly Active Users2 Average Time per User3 Total Time4 1 Netflix Netflix Netflix Netflix 2 Viu Viu Viu Viu 3 WeTV iWant TV iWant TV iWant TV 4 V – Live
Slide 8: Premium and Locally Relevant Content
2 Premium and Locally Relevant Content Viu Content Proposition The Best of PAN REGIONAL ASIAN Content Korean Over 40,000 hours of pan regional Asian scripted and non-scripted programs The most comprehensive Korean content - more than 90% of Top 20 highest rated Korean titles in 2017 and 2018, wi
Slide 9: Premium and Locally Relevant Content: Viu Original Content
2 Premium and Locally Relevant Content Viu Original Content Original Over 150 Viu Originals addressing local and pan regional audience Enhances Engagement of Existing Users and Accelerates User Base Expansion Wide Distribution to International & Local TV Networks Local Adaption of Internationall
Slide 10: Premium and Locally Relevant Content: Now TV
2 Premium and Locally Relevant Content Now TV Content Proposition Widest Range of Local and International Content Including Self-produced and Third-Party Content Across All Genres 160+ Channels Premium Entertainment On Demand “HOME OF SPORTS” – 2,700 live sports events per year Latest Asian and Ho
Slide 11: Massive, Fast Growing and Highly Engaged User Base
3 Massive, Fast Growing and Highly Engaged User Base Fast Growing User Base and Content Consumption MAUs Video Views (million) (billion) YoY Growth: 78.8% YoY Growth: 141.7% 36.3 30.7 3.4 20.3 2.9 16.3 1.4 1.2 4.8 0.4 2016 2017 2018 1H2018 1H2019 2016 2017 2018 1H2018 1H2019 Loyal Subscriber Base wi
Slide 12: Viu Monthly Active Users and Video Views by Market
3 Massive, Fast Growing and Highly Engaged User Base Viu Monthly Active Users and Video Views by Market Monthly Active Users (MAUs) Video Views 5.0% 10.0% 11.0% 17.7% 72.3% 84.0% Total: 36.3 mm as of 30-Jun-2019 Total: 2.9 bn for 1H2019 Greater Southeast Asia Middle East & Africa India 11 1. Integra
Slide 13: Strong Network Effect
3 Massive, Fast Growing and Highly Engaged User Base Strong Network Effect 1 Users Strong distribution network and differentiated content portfolio helps increase user base 4 2 Content Offering & Engagement Distribution Network Increased monetization helps to: Growth of user base and compelling — Wi
Slide 14: Proven Monetization Model
4 Proven Monetization Model Local Insights Enabling: Viu to be One of the First OTT Platforms to Launch Dual Revenue Streams in Asia Differentiated and Locally Relevant Content Proposition for Audience in Asia 1 Subscription 2 Advertising 3 Viu Original Content Assets Distribution & IP Licensing
Slide 15: Robust and Extensive Distribution Partner Network
5 Robust and Extensive Distribution Partner Network Wide Distribution Network via 360 Partnerships & Physical Touchpoints E-Commerce and Content Distribution and Extensive Telco Partnerships Mobile / TV Partners Offline Partners IP Licensing In Hong Kong, HKT promotes Increasing online distribut
Slide 16: Cutting Edge Technology & Analytics
6 Cutting Edge Technology & Analytics For Best-in-Class Customer Experience Localized Viewing Experience Now One 10 language options Fast track local subtitles – as soon as • 1st in Market 4K Ultra HD 4 hours after premiere All-in-one Set Top Box • Android TV Box as a Gateway to Entertainment Mult
Slide 17: Cutting Edge Technology & Analytics: Better Decision Making
6 Cutting Edge Technology & Analytics Enable Better Decision Making Data & Analytics from Wide User Base Audience Content Meta Campaign Intent & Viewing Data Performance Interest Data Behavior Behavior Modeling Predictive Modeling Machine Learning Customer Personas Marketing Automation in Retent
Slide 18: Management Team with Proven Track Record
7 Management Team with Proven Track Record Experienced Management Team With a Track Record of Building Successful Media Businesses from Ground Zero Janice Lee Andrew Chan Helen Sou Arun Prakash Syed Salman Hussain Derek Choi CEO CFO Chief Business Officer Chief Strategy Officer Chief Business Office
Slide 19: III. Growth Strategies
III. Growth Strategies
Slide 20: Clear Growth Strategies
Clear Growth Strategies 1 • Build further scale through targeted Increase Brand Awareness, activations and performance marketing Enlarge User Base, and Enhance User Engagement based on data analytics • PLTV model to improve customer yield 5 2 Expand and Enhance Establish Service Premium and Locally
Slide 21: IV. Key Financials
IV. Key Financials
Slide 22: Revenue
Revenue Revenue (US$ mm) 483 57 +12% YoY 51 441 13 15 117 92 44 +24% YoY 36 229 231 1H2018 1H2019 Video Music and Others 51 57 349 366 Now TV — In 2018, subscription contributed 91% of Now TV’s total revenue with a 6% YoY 178 174 growth OTT 2017 2018 1H2018 1H2019 — In 2018, subscription and adv
Slide 23: EBITDA
EBITDA EBITDA (US$ mm) 17 23 Now TV — EBITDA margin improvement underpinned by successful efforts in 60 7 (4) 53 streamlining content costs 25 26 OTT (18) — Marketing and content investment driving Viu regional leadership (30) (30) (43) — New market launch and geographical expansion driving sign
Slide 24: Thank You
Thank You
Slide 25: Disclaimer
Disclaimer The information contained in this presentation has been prepared solely for the purpose of providing general information about some of the businesses, operations, and activities of PCCW Media Group provided by different subsidiaries of PCCW Media Holdings Limited (the “Company”). By atten
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