Bubs Australia Ltd. · ASX:BUB
Bubs Australia — 5th Annual China Conference (Select Equities) 2021
23 slides from Bubs Australia's conference presentation, Oct 28, 2021
Slide 1: Turnaround to Growth
For personal use only TURNAROUND TO GROWTH 5th Annual China Conference 28th October 2021
Slide 2: For personal use only
For personal use only
Slide 3: Vision & Values
VISION & VALUES For personal use only Creating new generations of happy, healthy GOODNESS VERY BEST We believe in wholesome, We believe in being thorough healthy food and a positive and uncompromising, sticking approach to life. to our ethics no matter what. HONESTY PLAYFULNESS We believe in 100% We
Slide 4: Q1 FY22 Financial Highlights
Q1 FY22 FINANCIAL HIGHLIGHTS Q1 FY22 FINANCIAL HIGHLIGHTS $18.5m For personal use only Turnaround to accelerated growth across core markets and products, Group Gross Revenue1 with robust balance sheet and positive quarterly cashflow. +96% pcp +124% +35% Total Bubs® Infant Formula Scan sales value gr
Slide 5: Rebuild to Return to Accelerated Growth
Q1 FY22 FINANCIAL HIGHLIGHTS REBUILD TO RETURN TO ACCELERATED GROWTH For personal use only Business growth strategy reflects transformation of business in post-COVID era. +96% pcp +45% QOQ GROUP QUARTERLY GROSS REVENUE¹ 25 Growth strategy Daigou channel turnaround Lockdown Pantry Stocking collapse d
Slide 6: Export Focus: Market Diversification
Q1 FY22 FINANCIAL HIGHLIGHTS EXPORT FOCUS: MARKET DIVERSIFICATION For personal use only Global expansion strategy continues with advances in China2 Channels and new markets across SE Asia and USA. GROSS REVENUE1 CONTRIBUTION (%) Domestic home base continues to outperform 100 2 9 • Bubs domestic reta
Slide 7: Expanding Product Mix
Q1 FY22 FINANCIAL HIGHLIGHTS EXPANDING PRODUCT MIX For personal use only Focus on Bubs Infant Formula as key profit margin driver, optimising milk pool utilisation and building B2B Industrial offering. PRODUCT PORTFOLIO GROSS REVENUE¹ CONTRIBUTION (%) HIGH GROWTH IN CORE PRODUCT SEGMENTS BUBS ADULT
Slide 8: China Strategic Outcomes
For personal use only CHINA STRATEGIC OUTCOMES
Slide 9: Turnaround to Accelerated Growth
STRATEGIC OUTCOMES TURNAROUND TO ACCELERATED GROWTH For personal use only Responding to rapidly changing market dynamics, Bubs revamped business strategy was successful in returning the business to high growth during the quarter, overcoming COVID-19 disruption and challenging macro environment. PROT
Slide 10: China: All Channels in High Growth
STRATEGIC OUTCOMES CHINA: ALL CHANNELS IN HIGH GROWTH For personal use only 360◦ China1 Channel Strategy with transformed Daigou e-Commerce peer-endorsement, plus growing CBEC and O2O brand awareness and new user recruitment efficiency, bringing Bubs closer to our end consumers. CORPORATE DAIGOU CHA
Slide 11: Daigou 2.0 Re-routing Product Post COVID-19
STRATEGIC OUTCOMES DAIGOU 2.0 RE-ROUTING PRODUCT POST COVID-19 For personal use only Daigou Channel rapidly evolving towards social e-Commerce with bulk freight shipped directly to China bonded warehouses. Consumer demand for Bubs® products has remained strong throughout the pandemic and continues t
Slide 12: China: Dual Strategy to Accelerate Turnaround to Growth
STRATEGIC OUTCOMES CHINA: DUAL STRATEGY TO ACCELERATE TURNAROUND TO GROWTH Integrated China channel strategy with transformed Daigou to online, e-commerce peer-endorsement channel, For personal use only combined with growing CBEC and O2O channel brand awareness and new user recruitment efficiency. D
Slide 13: China: Building Offline-to-Online (O2O) Channel
STRATEGIC OUTCOMES CHINA: BUILDING OFFLINE-TO-ONLINE (O2O) CHANNEL For personal use only Expanding coverage in physical Mother & Baby stores and supermarkets with display of empty English label tins to enable interface with store professional staff and physical interaction with Bubs product. BUBS NO
Slide 14: Brand Growth Opportunity
For personal use only BRAND GROWTH OPPORTUNITY
Slide 15: Our Unique Value Proposition
BRAND GROWTH OPPORTUNITY OUR UNIQUE VALUE PROPOSITION For personal use only 360º integrated business model, combining the best of an ingredient and manufacturing business, together with a brand-led and consumer focused portfolio driven business. HIGH MARGIN DAIRY SPECIALIST Infant Formula as the Cro
Slide 16: Powered by Bubs
BRAND GROWTH OPPORTUNITY POWERED BY BUBS® For personal use only Our Bubs Brand IP remains the critical powerhouse of our growth, underpinned by our broad Dairy expertise. Bubs Brand Equity is our value driver Our brand IP drives the inherent value of our Dairy Expertise is our business. Our strong D
Slide 17: Expanding Bubs Brand Strength
BRAND GROWTH OPPORTUNITY EXPANDING BUBS® BRAND STRENGTH For personal use only Our brand connection with consumers builds brand trust and fuels greater opportunity for brand growth. BRAND GROWTH OPPORTUNITIES • Bubs® consumers are more likely than the category IMPLICATIONS FOR BUBS® average to be 25-
Slide 18: Proven Bubs Brand Stretch
BRAND GROWTH OPPORTUNITY PROVEN BUBS® BRAND STRETCH For personal use only We have already demonstrated ability to successfully stretch Bubs® brand equity into new categories; consumer segments and occasions to expand brand accessibility and relevance across different consumer needs. INFANT MILK JUNI
Slide 19: Introducing Our Newest Extension to the Bubs Family
BRAND GROWTH OPPORTUNITY INTRODUCING OUR NEWEST EXTENSION TO THE BUBS FAMILY For personal use only DAIRY HEALTH & WELLNESS – LIFE STAGE & NEED STAGE Infant, Toddler & Junior Nutrition: Family Nutrition 19
Slide 20: Underpinned by Bubs Trusted Nutrition
BRAND GROWTH OPPORTUNITY UNDERPINNED BY BUBS® TRUSTED NUTRITION For personal use only Expanding Bubs Brand IP across the broader everyday, family consumption occasions to drive volume growth, underpinned by our existing broad Dairy expertise, customer relationships and market coverage. 20
Slide 21: Brand Growth Pillars
BRAND GROWTH OPPORTUNITY BRAND GROWTH PILLARS For personal use only Our proven specialty in Dairy provides continued growth opportunity to stretch Bubs® brand equity into new categories, consumer segments and occasions. VISION: CREATE THE NEXT GENERATION OF HAPPY & HEALTHY FAMILIES PILLARS: INFANT J
Slide 22: Disclaimer
DISCLAIMER For personal use only DISCLAIMER This investor presentation (Presentation) is dated 28 October 2021 and has been prepared by Bubs Australia Limited (ACN 060 094 742) (Bubs or the Company). The material in this Presentation is general background information about Bubs’ activities current a
Slide 23: For personal use only
For personal use only 23
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