Xenitra Limited · ASX:XEN
Xenitra — Aumake — Investor Presentation (February 2024)
22 slides from Xenitra's investor presentation, February 2024
Slide 1: Investor Presentation
aGmake is: INVESTOR PRESENTATION Cultivate the Extraordinary - Where Brands Blossom and Sales Soar Feb 2024 @ www.aumake.com.au
Slide 2: Disclaimer
Disclaimer The information contained in this presentation has been prepared by Aumake Limited ACN 150 110 017 (Company). This presentation contains summary information about the current activities of the Company and its subsidiaries as at the date of this presentation. The information in this presen
Slide 3: Overview
Overview Aumake is a pioneer in delivering high-quality brands and products from Australia and New Zealand to the Chinese market. We focus on brand development by utilising an omnichannel approach that encompasses three critical pillars: ° Products ¢ Market channels * Resource integration
Slide 4: Corporate Snapshot
Corporate Snapshot | Structure (AUK: ASX) $M Shares On Issue 1,914.41 Unlisted Option 178.25 Market Capitalisation 7.66 Cash and Equivalents (31 Dec 2023) 1.69 Debt - Enterprise Value 5.97 Board of Director and Role Management Mr Stephen James Harrison Non-Executive Chair Mr Jiahua (Joshua) Zhou Man
Slide 5: The Aumake Team
The Aumake Team The Board Mr Jiahua (Joshua) Zhou Managing Director Master of International Business Mr Stephen Harrison Non-Executive Chairman Bachelor of Economics Mr Zhou is one of Australia’s leading business professionals specialising in cross-border trade between Australia and China with a foc
Slide 6: Target Market
Target Market Acompany with strong brand incubation and sales capabilities. Aumake will focus on capturing a significant market share in the Australia- Asia sector, especially the Australia-China Market. Tourism Market Agricultural : Health and Products Wine Market Wellness Products
Slide 7: Overview of Chinese Tourist Market
y Oo verview of Chinese Tourist Market Inbound Chinese visitors arrive Australia 1.4 M visitors(Pre-covid) Est. to be 1.45 m visitors in 2025 and 1.89 m visitors in 2028 Source: Tourism Research Australia. Ministry of Culture and Tourism (China); China Tourism Academy. Australia-China Imported Healt
Slide 8: Australia as a brand differentiator for the Chinese Outbound Tourism Market
Australia as a brand differentiator for the Y Chinese Outbound Tourism Market @ Asecure and safe environment, where tourists can explore with peace of mind ® Pristine Environment and relaxing beaches ® Wellness and lifestyle @ Preferred destination for brand-conscious wealthy Chinese tourists Atek @
Slide 9: Strategic Approach
Strategic Approach Sales Channel Expansion and Brand Development Maximize existing online & and offline channels and Existing New ; ; ‘ Products and Products tourist channels; explore new avenues, especially via Brands fandiBrands, Chinese State own Enterprise (SOE) partnerships, to reach a broader
Slide 10: Strategic Approach: Resource Integration
Strategic Approach Resource Integration Merge digital and physical retail strategies, optimize supply chains, and integrate marketing across platforms for increased efficiency and effectiveness. Existing New Products and Products Brands and Brands China Channels Online and Offline Inbound Physical T
Slide 11: Sales Channel Expansion
Strategy Implementation - Sales Channel Expansion Expanded Channels: Plan to open 6 Aumake branded stores in Australia and New Zealand in FY2024. NEW SOUTH WALES aumake
Slide 12: Sales Channel Expansion
Strategy Implementation - Sales Channel Expansion Expanded Channels: Plan to open 10 Kiwibuy stores in Sydney by the end of FY2024. arrickyille 1 etm, ee f\, Or DS SHA aumake
Slide 13: Sales Channel Expansion
Strategy Implementation - Sales Channel Expansion Expanded Channels: Plan to open Hunter Valley Gallery specialising in Wine and wine-related products Canberra A ’ VICTORIA | Melbourn aumake
Slide 14: Sales Channel Expansion
Strategy Implementation - Sales Channel Expansion Expanded Channels: Build a B2B2C online platform- CHATravel, integrate all supply chain resources and connect all current online stores, and — focuses on: An online Shopping Platform for purchasing Establish a MCN service platform, making and repurch
Slide 15: Sales Channels enhancement
Strategy Implementation - Sales Channels enhancement Enhanced Channels: Opened and connected online stores in all major Chinese Online Platforms and two existing WeChat mini-programs. a8 7 a8 “e@ Kis BMeRMEwEE ~ © AREKALE ~ © B © smenanwes emma ey me me Fy Fm Sean auine ae REERER.. RIOR... BOER (Bea
Slide 16: Sales Channels enhancement
Strategy Implementation - Sales Channels enhancement Enhanced Channels: Potentially connected 1000+physical stores in China 800 600 400 200 020 Stores 100% HKH store Qty of Shops Managed (Franchised) ta 80% Managed Gteatricel 226 50% Managed perio _ 0% Managed geronras 586 Total O20 Stores 1258
Slide 17: Brand Development
Strategy Implementation - Brand Development Evolving Our Brand with Diverse and Innovative Products: * Wine Formed strategic alliance with Petersons Wines @ New Travel Experience Packages In collaboration with Petersons Wines and supported by the Hunter Valley Wine and Tourism Association and U-Tour
Slide 18: Brand Development
Strategy Implementation - Brand Development Evolving Our Brand with Diverse and Innovative Products: @ Cold chain products Aumake will deliver high-quality perishables like premium seafood, vegetables, and meat from Australia and New Zealand, catering to the discerning tastes of Chinese consumers. @
Slide 19: Before Departure
yo Before Departure Product Learning through MCN short videos, online platform, and physical stores in China i) " Travelling < Experience Stage in Aumake physical stores and Wine Gallery in Hunter Valley Brands Incubation System dition 30m it in store or click online through Chatravel and send to Ch
Slide 20: Financial Metrics
Financial Metrics 10M 8M ws $6.37M 4M 2M $0.37M $0.32M aE = Q3 FY2023 Q4 FY2023 QI FY2024 Q2FY2024
Slide 21: Overall Conclusion and Outlook
Overall Conclusion and Outlook Aumake is working towards converting strategic competitors into g Strategic partners and investors that will enable Aumake to take a significant market share. °¢ GAT ¢ HKH ¢ Third party tourist shopping stores and physical daigou stores g Brand Incubation and developme
Slide 22: Thank You
aGmake is: Thank You If you have any questions, feel free to ask and we can start a discussion together @ www.aumake.com.au