Better Collective A/s · OMXCOP:BETCO_DKK
Better Collective A/s — Investor Day (2023)
128 slides from Better Collective A/s's investor day presentation, 2023
Slide 1: Becoming the Leading Digital Sports Media Group
BECOMING THE LEADING DIGITAL SPORTS MEDIA GROUP Capital Markets Day 2023
Slide 2: Welcome
Welcome By Amalie Juel Maglehøj Senior Investor Relations & Corporate Communication Specialist & Mikkel Munch-Jacobsgaard Director of Investor Relations & Corporate Communications
Slide 3: Today's agenda
Today’s agenda Welcome Welcome Growing market opportunities: LATAM in focus by Amalie Juel Maglehøj and Mikkel Munch-Jacobsgaard by Petra Zackrisson Running a sustainable business 20 minutes break by Jesper Søgaard and Christian Kirk Rasmussen Developments since the IPO Media partnerships double our
Slide 4: Today's presenters
Welcome Today’s Jesper Søgaard Christian Kirk Rasmussen Flemming Pedersen presenters Co-founder & CEO Co-founder & COO EVP & CFO Marc Pedersen Patrick Keane Karl Pugh CEO BC North America CEO Action Network CCO North America & VP SVP Business Development Business Development Petra Zackrisson Per Lam
Slide 5: Why are we here today?
Why are we here today? It is our vision to become the Welcome Leading Digital Sports Media Group Better Collective's Capital Markets Day 2023 5
Slide 6: Running a sustainable business
Running a sustainable business By Jesper Søgaard Co-Founder & CEO & Christian Kirk Rasmussen Co-Founder & COO
Slide 7: We want to become the Leading Digital Sports Media Group
We want to become the Running a sustainable business Leading Digital Sports Media Group Global audience 28 acquisitions Leading esports +150 million since 2018 communities sports fans Europe & ROW +30 million monthly visits US +20 million monthly visits Global +100 million monthly visits Better Coll
Slide 8: We have come a long way in 19 years
We have come a long way in 19 years Running a sustainable business Big dreams… … turned into big visions New A hostel in Berlin York Copenhagen City Niš Better Collective's Capital Markets Day 2023 8
Slide 9: Profitable growth has always been our focus
Profitable growth has always been our focus Running a sustainable business Revenue CAGR: 46% EBITDA CAGR: 42% Revenue (mEUR) EBITDA (mEUR) 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023e Better Collective's Capital Markets Day 2023 9
Slide 10: We are proud to be founders leading founders
We are proud to be founders Running a sustainable business leading founders Better Collective's Capital Markets Day 2023 10
Slide 11: Sustainable innovation is a focal aspect of our business
Sustainable innovation Running a sustainable business is a focal aspect of our business Better Collective's Capital Markets Day 2023 11
Slide 12: All efforts are interconnected in our sustainable approach
All efforts are interconnected Running a sustainable business in our sustainable approach • Headquartered and incorporated in Copenhagen • Highly experienced board of directors • Actively engaged diversity, equity and inclusion • Working with licenced sportsbooks in regulated markets • Winners of nu
Slide 13: M&A is an integrated part of our strategy
M&A is an integrated Running a sustainable business part of our strategy Better Collective's Capital Markets Day 2023 13
Slide 14: Developments since the IPO
Developments since the IPO By Jesper Søgaard Co-Founder & CEO & Flemming Pedersen EVP & CFO
Slide 15: We have grown our business significantly in all regards
We have grown our business Operational performance Developments since the IPO significantly in all regards VISITS NUMBER OF PER MONTH REVENUE EBITDA EMPLOYEES MARKET CAP SHARES 2018 +7m 40 16 243 2.2 41 mEUR bnSEK million mEUR CAGR 46% CAGR 39% CAGR 39% 2022 +150m 269 85 +950 10 55 bnSEK million mEUR
Slide 16: Persistently adding businesses and competencies
Persistently adding Operational performance Developments since the IPO businesses and competencies Sports betting Esport - Paid media The Leading Digital affiliation Media partnerships - Sports media Sports Media Group Pre 2018 – Future 2018 2022 Better Collective's Capital Markets Day 2023 16
Slide 17: From one business to a group of businesses
From one business to a group of businesses Operational performance Developments since the IPO Addressable market expansion illustration Paid media Media partnerships Digital sports media Addressable market Time Better Collective's Capital Markets Day 2023 17
Slide 18: Future proofing by minimizing key exposure
Future proofing by minimizing Operational performance Developments since the IPO key exposure Business Search Single Number of Revenue exposure engines client markets streams 2018 • 60% of traffic • 50% of group • 85% of revenues • Revenue share revenues in Europe • CPA 2022 • <35% of traffic • <20%
Slide 19: Developments since the IPO
Developments since the IPO By Flemming Pedersen EVP & CFO
Slide 20: Better Collective's legacy: We run a tight ship
Better Collective’s legacy: Financial performance Developments since the IPO “We run a tight ship and keep our promises” Year 2018-2020 2021 2022 2023 Target met Target • Revenue growth p.a. • Revenue >180 mEUR • Revenue 20-30% • Revenue 30-50% • Organic growth organic growth 290-300 mEUR • EBITA >4
Slide 21: M&A is a significant part of our strategy
M&A is a significant part of our strategy Financial performance Developments since the IPO 2017 2018 2019 2020 2021 2022 589 mEUR Better Collective's Capital Markets Day 2023 21
Slide 22: Balanced funding of M&A
Balanced funding of M&A Financial performance Developments since the IPO Finance, tax, other. Cash flow from operations Deferred payments Bank financing M&A Capital increases Better Collective's Capital Markets Day 2023 22
Slide 23: Strong profitable growth with limited shareholder dilution
Strong profitable growth Financial performance Developments since the IPO with limited shareholder dilution Revenue - mEUR EBITDA in mEUR # of shares (m) 2017 2023 2017 2023 2017 2023 Better Collective's Capital Markets Day 2023 23
Slide 24: Creating value by focusing on capital allocation
Creating value by Financial performance Developments since the IPO focusing on capital allocation EBITDA in mEUR EPS in euro per share 2015 2016 2017 2018 2019 2020 2021 2022 Better Collective's Capital Markets Day 2023 24
Slide 25: Developing the M&A strategy
Developing the M&A strategy Financial performance Developments since the IPO 2017-2019 2018-ongoing Ongoing 2020 and future Type of M&A Affiliation roll-up Market entry Technology bolt-ons Sports media roll-up Examples Better Collective's Capital Markets Day 2023 25
Slide 26: The evolution of the M&A strategy
The evolution of the M&A strategy Financial performance Developments since the IPO Media partnerships Local sports iGaming media media iGaming Leading Digital media Global sports Sports Media Group media Complementary technologies Past Present Future Better Collective's Capital Markets Day 2023 26 2
Slide 27: Soccernews.nl - a successful digital sports media acquisition
Soccernews.nl Financial performance Developments since the IPO - a successful digital sports media acquisition • Traffic doubled from 10m to 20m monthly visits • Diversified revenue streams • Revenue increased 5x Better Collective's Capital Markets Day 2023 27
Slide 28: Key learnings from 28 acquisitions
Key learnings from 28 acquisitions Financial performance Developments since the IPO • Scale and value • Integration • Founders Better Collective's Capital Markets Day 2023 28
Slide 29: How to become the Leading Digital Sports Media Group
How to become the Leading Digital Sports Media Group By Jesper Søgaard Co-Founder & CEO
Slide 30: Why sports?
Why sports? How to become the Leading Digital Sports Media Group Better Collective's Capital Markets Day 2023 30
Slide 31: Search volume supports our strategic focus
Search volume supports our strategic focus How to become the Leading Digital Sports Media Group Relative search topic interest Sports Travel Business Politics Source: Google Trends 02/2022 03/2022 04/2022 05/2022 06/2022 07/2022 08/2022 09/2022 10/2022 11/2022 12/2022 01/2023 Better Collective's Cap
Slide 32: Why digital?
Why digital? How to become the Leading Digital Sports Media Group Riding the offline to online megatrend Better Collective's Capital Markets Day 2023 32
Slide 33: Strategy shift increases our addressable market significantly
Strategy shift increases our How to become the Leading Digital Sports Media Group addressable market significantly Digital sports media market Sports betting advertising market 1-2% estimated market share Sports betting affiliation market 4-5% estimated market share Better Collective 2022 revenue 269
Slide 34: Plenty of room to grow when comparing to sports media peers
Plenty of room to grow when comparing to How to become the Leading Digital Sports Media Group sports media peers Average million monthly visits Source: SimilarWeb ESPN CBS Yahoo Sky Sports LadBible Sports Sports Sports Illustrated Better Collective's Capital Markets Day 2023 34
Slide 35: What is a Digital Sports Media Group?
What is a How to become the Leading Digital Sports Media Group Digital Sports Media Group? • Media partnerships • Apps • Sports leagues (incl. esports) • Sports data • Social media communities • Fan sites • Sports betting communities • Podcast • eCommerce stores • Transfer news • Video content • Tra
Slide 36: We have a strong foundation to build from
We have a strong foundation How to become the Leading Digital Sports Media Group to build from • Media partnerships • Apps • Sports leagues (incl. esports) • Sports data • Social media communities • Fan sites • Sports betting communities • Podcast • eCommerce stores • Transfer news • Video content •
Slide 37: ... and we will continue to build new capabilities
… and we will continue How to become the Leading Digital Sports Media Group to build new capabilities • Media partnerships • Apps • Sports leagues (incl. esports) • Sports data • Social media communities • Fan sites • Sports betting communities • Podcast • eCommerce stores • Transfer news • Video co
Slide 38: The new capabilities are focused on digital media
The new capabilities are focused on digital media How to become the Leading Digital Sports Media Group KPIs Capabilities Business models Content Core • NDCs* • Online marketing • CPA • Clear strength skills • Revenue share • Trustworthy Increased • Direct traffic • User experience • Revenue share •
Slide 39: Why is Better Collective the best owner of digital sports media?
Why is Better Collective the best How to become the Leading Digital Sports Media Group owner of most digital sports media? Maximizing Diversified + 300 Legacy of Better Collective as the value of revenue SEO conversion Leading Digital Sports large model experts Media Group readership Single Underutil
Slide 40: From one business to a group of businesses
From one business to a group of businesses How to become the Leading Digital Sports Media Group Addressable market expansion illustration Paid media Media partnerships Digital sports media Addressable market Time Better Collective's Capital Markets Day 2023 40
Slide 41: Long-term financial targets 2023-2027
Long-term financial targets 2023-2027 How to become the Leading Digital Sports Media Group Guidance 2027 Revenue CAGR of >20% Revenues of >670 mEUR EBITDA-margin before special items of 30-40% EBITDA of 201-268 mEUR Net debt to EBITDA below 3 The long term targets assume M&A solely financed by own cas
Slide 42: Becoming the Leading Digital Sports Media Group
BECOMING THE LEADING DIGITAL SPORTS MEDIA GROUP
Slide 43: Expanding globally with a strong base in Europe
Expanding globally with a strong base in Europe By Christian Kirk Rasmussen Co-Founder & COO & Karl Pugh CCO US, VP Business Development & M&A
Slide 44: From one business to a group of businesses
From one business to a group of businesses Expanding globally with a strong base in Europe Addressable market expansion illustration Paid media Media partnerships Digital sports media Addressable market Time Better Collective's Capital Markets Day 2023 44
Slide 45: We want to own the strongest local sports media
We want to own the strongest Expanding globally with a strong base in Europe local sports media Sports media with: • Local reach • Authoritative • Presence • Large audience … and more Better Collective's Capital Markets Day 2023 45
Slide 46: We want to own the strongest local brands
We want to own Expanding globally with a strong base in Europe the strongest local brands Better Collective's Capital Markets Day 2023 46
Slide 47: Expanding globally with a strong base in Europe
Expanding globally with a strong base in Europe By Karl Pugh CCO US, VP Business Development & M&A
Slide 48: The 25 European regulated markets are still growing
The 25 European regulated markets Expanding globally with a strong base in Europe are still growing Online gambling growth (bnEUR) 16.5% CAGR from 2016-2022 11bn 28bn Source: VIXIO 2016 2017 2018 2019 2020 2021 2022 Better Collective's Capital Markets Day 2023 48
Slide 49: Early on we aligned ourselves with long-term winners
Early on we aligned ourselves Expanding globally with a strong base in Europe with long-term winners >100 >40 >60% >650 customers revenue customers customers 100 kEUR+ top 6 1 mEUR + p.a. p.a. customers Better Collective's Capital Markets Day 2023 49
Slide 50: We have outperformed the European market growth by double
We have outperformed the European market Expanding globally with a strong base in Europe growth by double European online GGR BC EU Commission 16.5% CAGR 33% CAGR 2018 2019 2020 2021 2022 2018 2019 2020 2021 2022 Better Collective's Capital Markets Day 2023 50
Slide 51: Even in stagnant mature markets like the UK we find ways to grow
Even in stagnant mature markets like Expanding globally with a strong base in Europe the UK we find ways to grow UK online GGR (mEUR) 4% CAGR 64% revenue CAGR Better Collective UK earnings 2018 2019 2020 2021 2022 2018 2019 2020 2021 2022 Better Collective's Capital Markets Day 2023 51
Slide 52: Future revenue share value illustrated in the UK
Future revenue share value Expanding globally with a strong base in Europe illustrated in the UK Better Collective UK earnings UK CPA NDCs UK Revenue share NDCs 64% Revenue CAGR 79% NDC CAGR 2018 2019 2020 2021 2022 2018 2019 2020 2021 2022 Better Collective's Capital Markets Day 2023 52
Slide 53: NDC growth continues mainly on European revenue share contracts
NDC growth continues and has Expanding globally with a strong base in Europe mainly been on European revenue share contracts Revenue share/hybrid UK CPA 42% < 2 years old New NDCs 23% NDC CAGR Base 2018 2019 2020 2021 2022 Pre 2018 2018 2019 2020 2021 2022 2023 Better Collective's Capital Markets Da
Slide 54: We focus on growing our European recurring revenue
We focus on growing our European Expanding globally with a strong base in Europe recurring revenue Illustrative Database of European revenue revenue share share NDCs cohort NDC churn, % 42% of NDC’s generated Revenue, % Year 5 Value = 68% 25% Value 0 1 2 3 4 5 2017 2018 2019 2020 2021 2022 Better Co
Slide 55: Accumulating a snowball of European NDCs and revenue share income
Accumulating a “snowball” of European NDCs Expanding globally with a strong base in Europe and associated revenue share income 28 mEUR 24% CAGR 2018 87 mEUR 2022 Future Better Collective's Capital Markets Day 2023 55
Slide 56: Revenue share databases are withstanding and growing
Despite external headwinds the revenue share Expanding globally with a strong base in Europe databases are withstanding and growing Average Average Sports Sports European = deposit value bet size wagering win margin revenue share 2018 €32 €15 4.5% 2022 €30 €16 +41% 3.0% +210% Better Collective's Cap
Slide 57: Ability to diversify revenue without cannibalizing affiliation
Ability to diversify revenue without Expanding globally with a strong base in Europe cannibalizing the affiliation model 2021: 2022: 2023: €0 €4m €11m Better Collective's Capital Markets Day 2023 57
Slide 58: The 25 European regulated markets are still growing
The 25 European regulated markets Expanding globally with a strong base in Europe are still growing European CAGR from 2022 to 2026e online GGR is expected at 8% forecast (bnEUR) 29bn 37bn 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 Better Collective's Capital Markets Day 2023 58
Slide 59: Becoming the Leading Digital Sports Media Group
BECOMING THE LEADING DIGITAL SPORTS MEDIA GROUP
Slide 60: Winning in North America
Winning in North America By Marc Frank Pedersen CEO BC North America Group SVP Business Developments
Slide 61: Winning North America
Winning North America Winning in North America 0 North American employees ~250 Employees 4 ~0 North American revenue 100 mUSD+ Revenue Acquisitions 2014 - 2022 2018 320 mUSD + Investment Better Collective's Capital Markets Day 2023 61
Slide 62: Significantly more growth to come in the US
Significantly more growth Winning in North America to come in the US States we are LIVE in Better Collective's Capital Markets Day 2023 62
Slide 63: States continue to grow as they mature
States continue to grow as they mature Winning in North America Colorado Monthly Sports Handle Better Collective's Capital Markets Day 2023 63
Slide 64: Diverse revenue streams secure long-term commercial value
Diverse revenue streams secure Winning in North America long-term commercial value CPM Sponsorship Subscription Acquisition Retention CPA Recurring revenue Better Collective's Capital Markets Day 2023 64
Slide 65: Better Collective can drive change similar to sportsbooks
Better Collective has the ability to drive Winning in North America change similar to sportsbooks Massachusetts Better Collective Massachusetts amended considered banning organized a roundtable law to allow revenue affiliate marketing to inform legislators share and CPA Better Collective's Capital M
Slide 66: Integrating our brands to improve efficiency and output
Integrating our brands to improve Winning in North America efficiency and output BC NA HQ 216% 109% BC US CAGR US Sports Editorial Tech ‘20-’22 Handle CAGR ‘20-’22 Commercial SEO HR Finance Better Collective's Capital Markets Day 2023 66
Slide 67: Action Network; A betting ecosystem
Action Network; A betting ecosystem By Patrick Keane CEO Action Network
Slide 68: The ultimate product and content destination for North American sports bettors
The ultimate product and content destination A betting ecosystem Winning in North America for North American sports bettors Content Audience Tech Award-winning industry Most qualified and highest-intent Market-leading leading content sports bettors in the US mobile app 68
Slide 69: Action Network ranks among top sports betting assets in the US
Action Network ranks among top sports A betting ecosystem Winning in North America betting assets in the US Top 10 sports betting apps in the United States. Source: Apple App Store Better Collective's Capital Markets Day 2023 69
Slide 70: Five year PASPA anniversary: Action Network momentum
Five year PASPA anniversary: A betting ecosystem Winning in North America Action Network momentum MAUs App installs Organic search Video views 103 million 3 million 119 million 303 million Picks tracked App sessions Betsync handle Podcast downloads 300 million 532 million $1.1 billion 35 million Bet
Slide 71: Content and products cater to all bettor types
Action Network content and A betting ecosystem Winning in North America products cater to all bettor types The casual sports fan The regular The dedicated sports bettor sports bettor Better Collective's Capital Markets Day 2023 71
Slide 72: Action Network evolution: The modern sports betting media app
Action Network evolution: A betting ecosystem Winning in North America The modern sports betting media app 2017 2019 2023 72
Slide 73: Eliminating betting friction in product
Eliminating betting friction in product A betting ecosystem Winning in North America Better Collective's Capital Markets Day 2023 73
Slide 74: Power of Action Network first party data
Power of Action Network first party data A betting ecosystem Winning in North America Consumer data leaders First party bettor data leader Subscribers BetSync CRM Bets tracked 100K+ 1.1bnUSD 2.6m +300M Better Collective's Capital Markets Day 2023 74
Slide 75: A newly integrated network
A newly integrated network A betting ecosystem Winning in North America Better Collective's Capital Markets Day 2023 75
Slide 76: The Action Network brands
The Action Network brands A betting ecosystem Winning in North America Before… Better Collective's Capital Markets Day 2023 76
Slide 77: The Action Network brands
The Action Network brands A betting ecosystem Winning in North America Better Collective's Capital Markets Day 2023 77
Slide 78: Investing for the long run
Investing for the long run By Karl Pugh CCO BC North America, VP Business Development & M&A
Slide 79: Aligning ourselves with the long-term winners
Aligning ourselves with the Investing for the long run Winning in North America long-term winners iGaming GGR = 5bn USD Sports GGR = 8bn USD Better Collective's Capital Markets Day 2023 79
Slide 80: We align with sportsbooks' needs and priorities
We align with sportsbooks’ needs and Investing for the long run Winning in North America priorities Acquisition at Profitability and efficient scale marketing spend Customer engagement iGaming - High player and retention values Better Collective's Capital Markets Day 2023 80
Slide 81: Better Collective's US assets have an unparalleled reach
Better Collective’s US assets have an Better Collective’s unique selling point Investing for the long run Winning in North America unparalleled reach in the US Sports media Affiliate competitor Better Collective Significant traffic Generic sports content/media Lead generation High betting intent Prod
Slide 82: Our ability to commercialize traffic is unparalleled
Our ability to commercialize Investing for the long run Winning in North America traffic is unparalleled Acquisition Engagement Media and and retention branding Better Collective's Capital Markets Day 2023 82
Slide 83: US NDC acquisition grows at scale
US NDC acquisition grows at scale Investing for the long run Winning in North America 170% CAGR from 2019-2022 January 2019 January 2020 January 2021 January 2022 January 2023 Better Collective's Capital Markets Day 2023 83
Slide 84: US revenue share NDCs are growing at pace
US revenue share NDCs are growing at pace Investing for the long run Winning in North America CPA NDCs Revenue share NDCs 4% 63% 2 22 2 22 22 22 2 2 3 2 2 3 2 2 02 02 02 02 02 02 02 02 02 02 20 20 20 20 y2 v2 n2 n2 n2 r2 b2 b2 t2 l2 g c r p Ma Ma No Ap Au De Oc Se Ju Ju Ja Ja Fe Fe Better Collective
Slide 85: Replicating the European snowball blueprint in US
Replicating the European snowball blueprint in US Investing for the long run Winning in North America 2021 2022 Future Better Collective's Capital Markets Day 2023 85
Slide 86: US media and sponsorship revenue is growing significantly
US media and sponsorship revenue is Investing for the long run Winning in North America growing significantly 15% Sept. 2022 15m USD+ in media revenue 6% Sept. 2021 5% Sept. 2020 January 2019 January 2020 January 2021 January 2022 January 2023 Better Collective's Capital Markets Day 2023 86
Slide 87: Media and sponsorship partners
Media and sponsorship partners Investing for the long run Winning in North America Better Collective's Capital Markets Day 2023 87
Slide 88: Engagement and retention revenue are growing exponentially
Engagement and retention revenue are Investing for the long run Winning in North America growing exponentially 1m USD+ in engagement revenue in six months January 2022 April 2022 July 2022 October 2022 January 2023 Better Collective's Capital Markets Day 2023 88
Slide 89: We will continue to outgrow the sports betting industry
We will continue to outgrow the sports Investing for the long run Winning in North America betting industry Traditional Traditional sports media affiliate • Content/Media Traffic • Qualified traffic • Qualified traffic • Products / Integrations • Content/Media • Engage users • Refer NDCs • Refer NDCs
Slide 90: Growing market opportunities: LATAM in focus
Growing market opportunities: LATAM in focus By Petra Zackrisson SVP of Growth
Slide 91: We continue to have a dual growth strategy
We continue to have a Growing market opportunities: LATAM in focus dual growth strategy Better Collective's Capital Markets Day 2023 91
Slide 92: LATAM is our next growth region
LATAM is our next growth region Growing market opportunities: LATAM in focus 1 A fast growing region Key sportsbooks are already 2 targeting the region Better Collective has 3 good traction LATAM expansion as part of 4 global scalability Better Collective's Capital Markets Day 2023 92
Slide 93: Region and largest countries are outpacing global growth
Both the region and largest countries Growing market opportunities: LATAM in focus are outpacing global growth 2022-2027 CAGR Source: H2 Gambling Capital 2023 Better Collective's Capital Markets Day 2023 93
Slide 94: The biggest digital ad spend growth is beyond EU and the US
The biggest digital ad spend growth is Growing market opportunities: LATAM in focus beyond EU and the US Digital ad spend growth Worldwide Source: eMarketer, March 2022 ia ru ile il o US ina ia ce ny az xic b Ind Pe an Ch a nt lom Br rm Me Fr ge Ge Co Ar Better Collective's Capital Markets Day 2023
Slide 95: LATAM is not one region, we need to adapt to local needs
LATAM is not one region, we need to adapt to Growing market opportunities: LATAM in focus local market needs’ and maturity to succeed Ŕegion: Language: Country: No¡ No¡ Si¡ Better Collective's Capital Markets Day 2023 95
Slide 96: Great potential across the LATAM market
Great potential across Growing market opportunities: LATAM in focus the LATAM market Better Collective's Capital Markets Day 2023 96
Slide 97: Extending our sports media brands geographically
We are also extending our sports Growing market opportunities: LATAM in focus media brands geographically Global sports media Global brand with a local twist US brands A part of Better Collective's Capital Markets Day 2023 97
Slide 98: Applying our winning formula to LATAM
Focusing on applying our Growing market opportunities: LATAM in focus winning formula to LATAM 1 Establish local presence Utilize our affiliation foundation 2 while enhancing SoMe presence and media partnerships Build a strong understanding 3 of the local sport fans 4 Complement with strategic M&A B
Slide 99: Becoming the Leading Digital Sports Media Group
BECOMING THE LEADING DIGITAL SPORTS MEDIA GROUP
Slide 100: Media partnerships double our reach
Media partnerships double our reach By Christian Kirk Rasmussen Co-Founder & COO
Slide 101: From one business to a group of businesses
From one business to a group of businesses Media partnerships double our reach Addressable market expansion illustration Paid media Media partnerships Digital sports media Addressable market Time Better Collective's Capital Markets Day 2023 101
Slide 102: Our reach doubles when including media partnerships
Our reach doubles when including Media partnerships double our reach media partnerships Better Collective’s reach from … Reach including sports and esports media media partnerships 300m 150m Reach = monthly visits Better Collective's Capital Markets Day 2023 102
Slide 103: What is a media partnership?
What is a media partnership? Media partnerships double our reach Better Collective's Capital Markets Day 2023 103
Slide 104: A mutually beneficial relationship
A mutually beneficial relationship Media partnerships double our reach Media partner Better Collective Trusted media • • Tech and SEO expertise Big existing audience • • Quality sports content High traffic • • Sportsbooks deals Better Collective's Capital Markets Day 2023 104
Slide 105: Partnering with some of the most trusted traditional media globally
Partnering with some of the most trusted Media partnerships double our reach traditional media globally Each partnership is tailored differently to each partner’s needs and wishes Better Collective's Capital Markets Day 2023 105
Slide 106: Running the world's largest esports community
Running the world’s largest esports community By Per Lambæk Senior Director of Esports & Co-Founder of HLTV.org
Slide 107: Founders still on board - hungry for more
Founders still on board - hungry for more Running the world’s largest esport communities Per Lambæk Martin Rosenbæk Senior Director of Esports & Co-Founder CEO and co-founder Better Collective's Capital Markets Day 2023 107
Slide 108: Diverse offering makes HLTV unique
Diverse offering makes HLTV unique Running the world’s largest esport communities Historical database World ranking Match coverage Statistics MVP awards News Better Collective's Capital Markets Day 2023 108
Slide 109: 20 years of experience in a very young industry
20 years of experience Running the world’s largest esport communities in a very young industry 2002 2012 2023 Better Collective's Capital Markets Day 2023 109
Slide 110: Proprietary community built over 20 years hard work
Proprietary community built Running the world’s largest esport communities over 20 years hard work • HLTV Awards • MVP • World ranking • Fantasy • Historical database Better Collective's Capital Markets Day 2023 110
Slide 111: Never change a winning strategy but keep innovating
Never change a winning strategy Running the world’s largest esport communities but keep innovating 2010 2022 First top 20 First studio article show 2017 2023 Medals First award awarded show Better Collective's Capital Markets Day 2023 111
Slide 112: The HLTV presence is unavoidable in the Counter-Strike world
The HLTV presence is unavoidable Running the world’s largest esport communities in the Counter-Strike world Better Collective's Capital Markets Day 2023 112
Slide 113: Global presence with a local focus
Global presence with a local focus Running the world’s largest esport communities Better Collective's Capital Markets Day 2023 113
Slide 114: The future for HLTV includes our three core pillars
The future for HLTV includes Running the world’s largest esport communities our three core pillars Innovation Credibility Consistency Better Collective's Capital Markets Day 2023 114
Slide 115: HLTV tech advantages are utilized for FUTBIN
HLTV tech advantages Running the world’s largest esport communities are utilized for FUTBIN 95% cost reduction With HLTV-tech as a backbone, FUTBIN’s infrastructure cost was reduced down to 5% of current. Better Collective's Capital Markets Day 2023 115
Slide 116: Paid Media; Building a strong competitive moat
Paid Media; Building a strong competitive moat By Gavin Moore VP Group Acquisition Marketing
Slide 117: From one business to a group of businesses
From one business to a group of businesses Paid Media; Building a strong competitive moat Addressable market expansion illustration Paid media Media partnerships Digital sports media Addressable market Time Better Collective's Capital Markets Day 2023 117
Slide 118: What is Paid Media in Better Collective?
What is Paid Media in Paid Media; Building a strong competitive moat Better Collective? Better Collective's Capital Markets Day 2023 118
Slide 119: Paid Media comes with many group-wide benefits and synergies
Paid Media comes with many group-wide Paid Media; Building a strong competitive moat benefits and synergies Authority Intent Publishing Synergies Paid Media marketing marketing Better Collective's Capital Markets Day 2023 119
Slide 120: Sacrificing the here and now for long-term ROI
Sacrificing the “here and now” Paid Media; Building a strong competitive moat for long-term ROI The Delayed Gratification Model CPA vs. revenue share development - Europe & RoW Revenue share Europe & RoW CPA Europe & RoW Revenue share NDCs CPA NDCs Q4 20 Q1 21 Q2 21 Q3 21 Q4 21 Q1 22 Q2 22 Q3 22 Q4 22
Slide 121: Paid Media has seen a successful launch into the US
Paid Media has seen a Paid Media; Building a strong competitive moat successful launch into the US Total revenue development US and Europe & RoW US Europe & RoW Q4 20 Q4 21 Q4 22 Better Collective's Capital Markets Day 2023 121
Slide 122: Recurring revenues with flat OPEX and margin growth
Recurring revenues with Paid Media; Building a strong competitive moat flat OPEX and margin growth Total cost vs. EBITDA margin EBITDA - Margin Cost of sales Other costs Q4 20 Q1 21 Q2 21 Q3 21 Q4 21 Q1 22 Q2 22 Q3 22 Q4 22 Better Collective's Capital Markets Day 2023 122
Slide 123: Cash flow and revenue share built up with ROI after 27 months
Cash flow and revenue share built up Paid Media; Building a strong competitive moat with ROI after just 27 months mEUR Acquisition price Cash Flow Estimated future Total estimated for Atemi Group to date value from revenue earnings since share NDCs acquisition Better Collective's Capital Markets Day
Slide 124: A host of growth opportunities to attack in 2023 and beyond
A host of growth opportunities to Paid Media; Building a strong competitive moat attack in 2023 and beyond Traditional search ads New channels PULL PUSH Q1 22 Q2 22 Q3 22 Q4 22 Better Collective's Capital Markets Day 2023 124
Slide 125: Our size, scale and strategy act as our competitive moat
Our size, scale and strategy of Paid Media; Building a strong competitive moat maximizing investments into revenue share act as our competitive moat Cash Scale Flow Paid Media Optimizing Yield Better Collective's Capital Markets Day 2023 125
Slide 126: Becoming the Leading Digital Sports Media Group
BECOMING THE LEADING DIGITAL SPORTS MEDIA GROUP
Slide 127: Becoming the Leading Digital Sports Media Group
Becoming the Leading Digital Summing up Sports Media Group Better Collective's Capital Markets Day 2023 127
Slide 128: Q&A session
BECOMING THE LEADING DIGITAL SPORTS MEDIA GROUP Q&A session