Church & Dwight Company, Inc. · NYSE:CHD

Church & Dwight — 2017 CAGNY Conference

145 slides from Church & Dwight's conference presentation, Feb 23, 2017

  1. Slide 1: Church & Dwight 2017 CAGNY Conference

    ‘oO: CHURCH & DWIGHT CO., INC. ee 2017 CAGNY Conference February 23, 2017

  2. Slide 2: Safe Harbor Statement

    Safe Harbor Statement This presentation contains forward-looking statements, including, among others, statements relating to expected future financial and operating results, net sales and earnings growth; gross margin changes; trade and marketing spending; marketing expense as a percentage of net sa

  3. Slide 3: What You Are Going to Hear Today

    What You Are Going to Hear Today 1. Excellent 2016 Results • Delivered 9.3% adjusted EPS growth despite currency headwinds • Achieved 3.2% organic growth • Expanded operating margin (as adjusted) 80 bps to 20.9% 2. “Playing to Win” in 2017 with aggressive but achievable plan • Strong new product pip

  4. Slide 4: Who We Are, Category Trends, How We Deliver, How We Run the Company, Financials

    01. 02. 03. WHO WE ARE CATEGORY HOW WE TRENDS DELIVER 04. 05. HOW WE RUN FINANCIALS THE COMPANY 4

  5. Slide 5: Who We Are

    01. WHO WE ARE 5

  6. Slide 6: Started with Arm & Hammer Baking Soda

    Started with Arm & Hammer Baking Soda 6

  7. Slide 7: $3.5 Billion Diversified CPG Company

    $3.5 Billion Diversified CPG Company 7

  8. Slide 8: 10 Power Brands

    10 Power Brands vitafusion”

  9. Slide 9: These Brands Drive Our Results

    These 10 Brands Drive Our Results 80% of sales and profits are represented by these 10 power brands. 9

  10. Slide 10: We Are a Serial Acquirer

    We Are a Serial Acquirer Acquired 2001 Acquired 2001 Acquired 2001 Acquired 2001 Acquired 2005 #1 Extreme Value Laundry #1 Battery Powered #1 Condom Detergent #1 Pregnancy Kit #1 Depilatory Toothbrush Acquired 2006 Acquired 2008 Acquired 2011 Acquired 2012 #1 Laundry #1 Oral Care #1 Adult & Kids Add

  11. Slide 11: Long History of Growth Through Acquisitions

    Long History of Growth Through Acquisitions Net sales in billions $3.5 $1.5 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 11

  12. Slide 12: We Have Clear Acquisition Criteria

    We Have Clear Acquisition Criteria Primarily #1 Higher growth, Asset Light Leverage CHD Deliver or #2 share higher margin capital base in sustainable brands brands manufacturing, competitive logistics and advantage purchasing 12

  13. Slide 13: Church & Dwight Is An Acquisition Platform

    Church & Dwight Is An Acquisition Platform Revenue Growth Operational Efficiencies Excellent Integration Track Record BBB+ Access to Capital 13

  14. Slide 14: We Are Primarily a U.S. Company

    We Are Primarily a U.S. Company 80% of Church & Dwight is based in the United States. 14

  15. Slide 15: Our Portfolio Is Balanced

    Our Portfolio Is Balanced A Well-balanced Portfolio Of Household And Personal Care. Personal Care 44% Household 48% Specialty Products 8% 15

  16. Slide 16: Deliver Outstanding Returns to Our Shareholders

    Deliver Outstanding Returns to Our Shareholders 2,800% 2,450% 2,450% Indexed Total Return 2,100% 1,750% 1,400% 1,050% 700% 562% 350% 325% 0% 1/97 5/00 9/03 1/07 5/10 9/13 1/17 Source: Market data as of 30-Jan-2017. ¹ Peers include Clorox, Colgate, Edgewell Personal Care, Energizer, Kimberly Clark ,

  17. Slide 17: Category Trends

    02. CATEGORY TRENDS 17

  18. Slide 18: Unit Dose Driving Laundry Category Growth

    Unit Dose Driving Laundry Category Growth

  19. Slide 19: Total Laundry Category Trend

    Total Laundry Category Trend 2013 2014 2015 2016 2016 Q1 Q2 Q3 Q4 6.4% 4.0% 3.3% 2.5% 1.6% Total 0.5% Laundry -3.1% -2.9% Source: Nielsen Total U.S. AOC 19

  20. Slide 20: Liquid Laundry Category Trend

    Liquid Laundry Category Trend 2013 2014 2015 2016 2016 Q1 Q2 Q3 Q4 5.1% 1.6% 1.7% Liquid 0.7% 0.9% Laundry -1.2% -4.5% -5.5% Source: Nielsen Total U.S. AOC 20

  21. Slide 21: Promotional Environment

    Promotional Environment Sold on Deal Q4 16 FY16 Simply Tide 60% 47% Sun 43% 42% Arm & Hammer 33% 36% Source: Nielsen Total U.S. AOC 21

  22. Slide 22: Unit Dose Category Trend

    Unit Dose Category Trend 2013 2014 2015 2016 2016 Q1 Q2 Q3 Q4 57.4% 30.6% 32.6% 26.4% 18.9% 21.3% 21.2% 19.2% Unit Dose Source: Nielsen Total U.S. AOC 22

  23. Slide 23: Unit Dose Increases YOY to 16% of Total Laundry Category

    Unit Dose Increases YOY to 16% of Total Laundry Category 2015 2016 75% 11% 89% 74% 10% Liquid Powder Liquid Powder All Other 14% 16% Unit Dose Unit Dose Source: Nielsen Total U.S. AOC 23

  24. Slide 24: Church & Dwight Unit Dose Trends

    Church & Dwight Unit Dose Trends 2013 2014 2015 2016 35.3% 19.7% -2.4% -29.8% Source: Nielsen Total U.S. AOC 24

  25. Slide 25: Unit Dose Market Share

    Unit Dose Market Share Unit Dose Market Share 2015 2016 Δ Procter & Gamble 81.0 80.6 -0.4 3.7 4.0 +0.3 Sun Products 9.3 10.8 +1.5 Henkel 2.8 1.6 -1.2 Source: Nielsen Total U.S. AOC Note: The “change” column may not add due to rounding 25

  26. Slide 26: 2017 Unit Dose Innovation

    2017 Unit Dose Innovation OxiClean™ Stain Fighters Fresh Scent Booster Deep Cleaning Liquid Detergent ARM & HAMMER 3-IN-1 Power Paks Baking soda freshness with OxiClean stain fighters. 26

  27. Slide 27: Total Laundry Detergent Market Share

    Total Laundry Detergent Market Share Total Laundry Detergent Market Share 2015 2016 Δ Procter & Gamble 60.1 60.2 +0.1 14.4 14.1 -0.3 Sun Products 12.1 11.7 -0.4 Henkel 6.6 7.2 +0.8 Source: Nielsen Total U.S. AOC 27

  28. Slide 28: 2016 Church & Dwight Laundry Share vs. 2015

    2016 Church & Dwight Laundry Share vs. 2015 28

  29. Slide 29: Innovation Continues to Drive Cat Litter Growth

    Innovation Continues to Drive Cat Litter Growth

  30. Slide 30: Litter Category Continues to Grow

    Litter Category Continues to Grow 8.1% 8.1% 6.4% 4.4% Clumping Litter 2013 2014 2015 2016 Source: Nielsen Total U.S. AOC 30

  31. Slide 31: We Have Grown Through Innovation

    We Have Grown Through Innovation Driven by Consumer Insights 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Retail Sales Source: Neilson Retail Sales for 2011 – 2016 31

  32. Slide 32: The Consumer Spoke and We Listened

    The Consumer Spoke and We Listened “Not satisfied with odor control of my current litter.” Source: Accupoll concept studies 32

  33. Slide 33: The Consumer Spoke and We Listened

    The Consumer Spoke and We Listened “I didn’t realize scooping was not enough to control bacterial odors.” Source: Accupoll concept studies 33

  34. Slide 34: The Consumer Spoke and We Listened

    The Consumer Spoke and We Listened “Cleaning the litter box is a nightmare.” Source: Accupoll concept studies 34

  35. Slide 35: 2017 Litter Innovation – Slide

    2017 Litter Innovation – “Slide” SLIDES right out DOESN’T NO STICK to SCRUBBING pan 35

  36. Slide 36: :30 second and :15 second commercial spots

    :30 second and :15 second commercial spots 36

  37. Slide 37: Adult Conversion to Gummies Continues to Drive Category Growth

    Adult Conversion to Gummies Continues to Drive Category Growth

  38. Slide 38: Adult Gummy Vitamin Category Continues to Grow

    Adult Gummy Vitamin Category Continues to Grow 48.1% 35.1% 24.4% 18.6% Adult Gummy 2013 2014 2015 2016 Source: Nielsen Total U.S. AOC 38

  39. Slide 39: Adult Gummy Form Continues Strong Growth

    Adult Gummy Form Continues Strong Growth 2012 2016 97% 89% All Other All Other 3% 11% Gummy Gummy Source: Nielsen Total U.S. AOC 39

  40. Slide 40: Adults Consume a Considerable Amount of Vitamins

    Adults Consume a Considerable Amount of Vitamins 68% of U.S. adults take a dietary supplement of those, 3 out of 4 take a multivitamin Source: Nielsen Total U.S. AOC 40

  41. Slide 41: vitafusion is the #1 Adult Gummy Vitamin

    vitafusion is the #1 Adult Gummy Vitamin Church & Dwight is number in gummy vitamins 1 Source: Nielsen Total U.S. AOC 41

  42. Slide 42: What Does the Consumer Say?

    What Does the Consumer Say? say they need 80% more energy. 6 out of 10 say that energy is necessary for an active lifestyle. The Hartman Group, Health &Wellness 2015 Report. NMI – Opportunity Analysis, 2016. The Futures Company Health & Wellness, Jan 2015. Sterling Rice, On the Future, 2015. Mintel,

  43. Slide 43: 2017 Vitamin Innovation – Energy

    2017 Vitamin Innovation – “Energy” supports alertness supports caffeine energy sourced from production green tea 43

  44. Slide 44: The Condom Category is Beginning to Shift to Online

    The Condom Category is Beginning to Shift to Online 44

  45. Slide 45: Measured Channel Growth

    Measured Channel Growth 2013 2014 2015 2016 Condoms 0.0% -1.4% -1.5% -2.6% Source: Nielsen Total U.S. AOC 45

  46. Slide 46: Online Channel Growth

    Online Channel Growth 46

  47. Slide 47: Condoms are Not Just Purchased by Men in Online

    Condoms are Not Just Purchased by Men 1 in 3 condom purchases are by women. 47

  48. Slide 48: 2017 TROJAN Innovation – XOXO

    2017 TROJAN Innovation – “XOXO” SOFTOUCH THIN ALOE INFUSED lubricant 48

  49. Slide 49: The First Time on Network Television

    The First Time on Network Television :30 second commercial spot 49

  50. Slide 50: Dry Shampoo is the Fastest Growing Segment of Haircare

    Dry Shampoo is the Fastest Growing Segment of Haircare

  51. Slide 51: U.S. Dry Shampoo Continues Strong Growth

    U.S. Dry Shampoo Continues Strong Growth 2012 2016 99% 96% All Other All Other 1% 4% Dry Shampoo Dry Shampoo Source: Nielsen Total U.S. AOC 51

  52. Slide 52: U.S. Dry Shampoo Category Continues to Grow

    U.S. Dry Shampoo Category Continues to Grow 2012 2016 $32MM $115MM Source: Nielsen Total U.S. AOC 52

  53. Slide 53: U.S. Dry Shampoo Category Continues to Grow

    U.S. Dry Shampoo Category Continues to Grow 53.8% 37.0% 34.4% 28.4% Dry Shampoo 2013 2014 2015 2016 Source: Nielsen Total U.S. AOC 53

  54. Slide 54: Dry Shampoo Growth is Ahead of Us

    Dry Shampoo Growth is Ahead of Us #1 Dry Shampoo in the U.S. and the U.K. U.S. Population: 324 million U.K. Population: 65 million Retail Category: $115 million Retail Category: $63 million Source: Nielsen 12/19/16 54

  55. Slide 55: Significant Growth Opportunity in the Dry Shampoo Category

    Significant Growth Opportunity in the Dry Shampoo Category There are 125 million women 18+ in the U.S. 66% of women don’t wash their hair every day. 13% of women 18+ use dry shampoo. Source: MRI Doublebase 2016*, ^Mintel 2013, ~Lightspeed GMI/Mintel January 2016 55

  56. Slide 56: 2017 Batiste Expanded Offering

    2017 Batiste Expanded Offering clean & light vibrant & fruity bare neon Same formulation, but with On-trend fragrance “barely there” fragrance profile bursting with that won’t compete with juicy pomegranate & perfume jasmine 56

  57. Slide 57: How We Deliver

    03. HOW WE DELIVER 57

  58. Slide 58: TSR Drivers Deliver Results

    TSR Drivers Deliver Results 1. Diversified Product Portfolio 2. Build Power Brand Shares 3. Driving International Growth 4. Focus on Gross Margin 5. Growth Through Acquisitions 6. “Best in Class” Free Cash Flow Conversion 7. Superior Overhead Management 8. Simple Incentive Compensation 58

  59. Slide 59: Diversified Product Portfolio

    1 Diversified Product Portfolio 59

  60. Slide 60: Diversified Product Portfolio

    Diversified Product Portfolio Our Unique Product Portfolio Has Both Value and Premium Products Premium: 60% Value: 40% 60

  61. Slide 61: Build Power Brand Shares

    2 Build Power Brand Shares 61

  62. Slide 62: Build Power Brand Shares

    Build Power Brand Shares Consistent Share Growth Formula Innovative Increased Increased Share Growth on New Products Marketing Distribution Power Brands Spending 62

  63. Slide 63: Innovative New Products

    Innovative New Products Increased Increased Share Growth on Marketing Distribution Power Brands Innovative Spending New Products 63

  64. Slide 64: 2017 ARM & HAMMER Launch

    2017 ARM & HAMMER Launch OXICLEAN 3-IN-1 POWER PAKS 64

  65. Slide 65: 2017 LITTER Launches

    2017 LITTER Launches SLIDE Easy Clean-Up Clumping Litter 65

  66. Slide 66: 2017 VITAMIN Launches

    2017 VITAMIN Launches VITAFUSION ENERGY L’IL CRITTERS Supports energy productions Twisted Fruits & Fruit ‘n Honey 66

  67. Slide 67: 2017 TROJAN Launches

    2017 TROJAN Launches TROJAN CONDOMS TROJAN LUBRICANTS TROJAN VIBRATIONS XOXO Chain Reaction power wand Softouch low odor thin condoms Sensations Keep Changing for Non-Stop Thrills Multi-speed Vibrating Massager 67

  68. Slide 68: 2017 DRY SHAMPOO Launches

    2017 DRY SHAMPOO Launches BATISTE bare BATISTE neon Clean & light Vibrant & fruity 68

  69. Slide 69: Innovation Continues with 2017 Launches

    Innovation Continues with 2017 Launches 69

  70. Slide 70: Increased Marketing Spending

    Increased Marketing Spending Innovative New Increased Share Growth on Products Distribution Power Brands Increased Marketing Spending 70

  71. Slide 71: CHD is 18th Largest U.S. Advertiser

    CHD is 18th Largest U.S. Advertiser 12. Glaxo SmithKline 18. Church & Dwight 20. Clorox 22. Kimberly-Clark 23. S.C. Johnson 26. Campbell Soup 29. Colgate-Palmolive Source: Kantar, Oct 15 – Sept 16 71

  72. Slide 72: Marketing % of Net Revenue

    Marketing % of Net Revenue Marketing support over recent years has been steady 14% 13% 13% 12% 12% 11% 2013 2014 2015 2016 72

  73. Slide 73: Dollars Continue to Shift to Digital

    Dollars Continue to Shift to Digital 2011 2016 TV / Radio / Print: TV / Radio / Print: 72% 87% Digital: 13% Digital: 28% 73

  74. Slide 74: Digital Approach

    Digital Approach of U.S. 1/3 households own a cat 74

  75. Slide 75: Digital Approach

    Digital Approach Find Them Reach Them Educate Them Engage Them Drive Sales in-store & online 75

  76. Slide 76: Increased Distribution

    Increased Distribution Innovative New Increased Share Growth on Products Marketing Spending Power Brands Increased Distribution 76

  77. Slide 77: Sustainable Distribution Gains

    Sustainable Distribution Gains Change in Measured Distribution Channels 2013 Index vs. 2016 A&H Liquid Detergent 114 A&H Clumping Litter 140 Trojan Condoms 95 First Response 109 XTRA Liquid Detergent 93 Nair Depilatory/Wax/Bleach 112 Spinbrush Toothbrushes 126 OxiClean Stainfighter 117 Vitamins 134

  78. Slide 78: Share Growth on Power Brands

    Share Growth on Power Brands Innovative New Increased Increased Products Marketing Distribution Spending Share Growth on Power Brands 78

  79. Slide 79: Church & Dwight Report Card – Measured Channels Only

    Church & Dwight Report Card – “Measured Channels Only” Power Brands have met or exceeded category growth two out of three times over the last seven years. share increase share unchanged share decreased Brand 2010 2011 2012 2013 2014 2015 2016 Source: Nielsen Total U.S. AOC 79

  80. Slide 80: Drive International Growth

    3 Drive International Growth 80

  81. Slide 81: Driving International Growth

    Driving International Growth denotes regional headquarters 81

  82. Slide 82: International Net Sales Composition

    International Net Sales Composition International Net Sales in 2016 Were ~$525 Million With 91%* in 6 Countries France Mexico 13% 10% U.K. 22% Australia 11% 81% United States Canada Other Brazil 32% 9% 3% *Includes exports from these subsidiaries to over 100 countries. 82

  83. Slide 83: Excellent Long-Term Growth Record

    Excellent Long-Term Growth Record 2011 vs. 2016 CAGR Mexico +13.0% U.K. +11.3% France +1.3% Australia +6.4% Canada +4.3% Brazil +4.1% International Consumer 2011 vs. 2016 CAGR: 7.3% 83

  84. Slide 84: Focus on Gross Margin

    4 Focus on Gross Margin 84

  85. Slide 85: Focus on Gross Margin

    Focus on Gross Margin 45.7% 45.0% 44.5% 44.2% 44.1% 2012 2013 2014 2015 2016 85

  86. Slide 86: Key Gross Margin Growth Drivers

    Key Gross Margin Growth Drivers Good to Supply Great Cost Chain Optimization Optimization Acquisition New Synergies Products 86

  87. Slide 87: All CHD Employees Focus on Gross Margin

    All CHD Employees Focus on Gross Margin GROSS MARGIN IS 25% OF ALL EMPLOYEES’ ANNUAL BONUS. 87

  88. Slide 88: Growth Through Acquisitions

    5 Growth Through Acquisitions 88

  89. Slide 89: Growth Through Acquisitions

    Growth Through Acquisitions Primarily #1 or #2 share brands Higher growth, higher margin brands Asset Light Leverage CHD capital base in manufacturing, logistics and purchasing Deliver sustainable competitive advantage 89

  90. Slide 90: Long History of Growth Through Acquisitions

    Long History of Growth Through Acquisitions Net sales in billions $3.5 $1.5 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 90

  91. Slide 91: Church & Dwight – Acquisition Platform

    Church & Dwight – Acquisition Platform Marketing expertise Revenue Growth NPD process is ingrained Expand shares of acquired brands Leverage salesforce across COTs Operational Efficiencies Versatile manufacturing and R&D capabilities (liquids, powders, aerosols, gels, devices, …) Acquired 9 of 10 po

  92. Slide 92: CHD Grows Share on Acquired Brands

    CHD Grows Share on Acquired Brands Year Acquired Pre-Acquisition Share 2016 Share 2001 68.9% 75.3% 2001 3.2% 4.0% 2001 12.0% 30.6% 2001 22.8% 61.6% 2005 30.1% 33.4% 2006 26.1% 48.3% 2011 - 22.5% 2012 2.7% 3.9% Source: Nielsen FDMx & Total U.S. AOC, IRI FDMx Share prior to 2005 92

  93. Slide 93: 2017 Bolt-On Acquisition: Viviscal

    2017 Bolt-On Acquisition Viviscal is the #1 non-drug hair care supplement brand mainly sold in the U.S. and the U.K. with annual 2016 sales of $44 million. 93

  94. Slide 94: 2017 Bolt-On Acquisition: Rectinol

    2017 Bolt-On Acquisition ® Rectinol These are the #1 or #2 hemorrhoid care brands mainly sold in the U.K., Canada, Australia and South Africa with 2016 annual sales of $24 million. 94

  95. Slide 95: Best in Class Free Cash Flow Conversion

    “Best in Class” Free 6 Cash Flow Conversion 95

  96. Slide 96: Best in Class FCF Conversion

    “Best in Class” FCF Conversion Year Average 2007-2015 Church & Dwight 121% Clorox 112% Kellogg 111% Kimberly Clark 106% Colgate 105% Consumer Staples 104% Average 100% Procter & Gamble 97% Pepsi 91% Campbell’s 91% Coca-Cola 0% 20% 40% 60% 80% 100% 120% 140% Source : Bloomberg. See appendix. 96

  97. Slide 97: Superior Overhead Management

    7 Superior Overhead Management 97

  98. Slide 98: SG&A is One of the Lowest of Major CPG Companies

    SG&A is One of the Lowest of Major CPG Companies SG&A as % of Revenue RB-GB CHD TAP GIS KHC KMB CLX HSY K PG CL EPC KO PEP EL AVP SG&A data as reported is taken from latest SEC 10K filings as of 12/15. For peers that do not break out SG&A and marketing, above result is total SG&A less advertising pe

  99. Slide 99: SG&A Investments for the Future

    SG&A Investments for the Future International IT investments R&D investments expansion to drive to continue driving efficiency innovation 99

  100. Slide 100: Simple Incentive Compensation

    8 Simple Incentive Compensation 100

  101. Slide 101: Simple Incentive Compensation Plan

    Simple Incentive Compensation Plan 1. Bonuses Tied 100% to Business Results Gross Net Revenue Margin Expansion 2. Equity Compensation is 100% Stock Options Cash From EPS Operations 3. Management Required to be Heavily Invested in Company Stock 101

  102. Slide 102: How We Run the Company

    04. HOW WE RUN THE COMPANY 102

  103. Slide 103: We Have 4 Operating Principles

    We Have 4 Operating Principles Leverage #1 Brands Brands Leverage Assets Asset Light Leverage People Highly Productive Employees Leverage GOOD shareholder returns become Acquisitions GREAT shareholder returns 103

  104. Slide 104: Evergreen Model

    Evergreen Model TSR Model Organic Net Sales Growth +3.0% Gross Margin +25 bps Marketing FLAT SG&A -25 bps Operating Margin ∆ +50 bps EPS Growth 8% 104

  105. Slide 105: We Have an Explicit Operating System

    We Have an Explicit Operating System EVERGREEN GEOGRAPHIC ACQUISITION ALLOCATION OF MODEL FOCUS CRITERIA CAPITAL  3% Organic NS Growth  North America  Primarily #1 or #2  TSR Accretive M&A  OP Margin +50 bps  Secondarily: Share Brands  New Product  Operating Income  Europe  Higher Growth R

  106. Slide 106: Financials

    05. FINANCIALS 106

  107. Slide 107: Full Year 2016 Highlights

    Full Year 2016 Highlights Domestic: 3.1% Organic sales growth +3.2% Int’l: 10.0% SPD: (6.6%) Volume growth +3.1% Adjusted gross margin +120 bps Marketing % -10 bps to 12.2% Adjusted SG&A +50 bps to 12.6% Adjusted operating margin +80 bps Adjusted EPS +9.3% to $1.77 Free Cash Flow $606MM Adjusted FCF

  108. Slide 108: 2016 Quarterly Organic Sales

    2016 Quarterly Organic Sales 5.2% 3.7% 2.7% 1.3% Q1 Q2 Q3 Q4 108

  109. Slide 109: 2 Year Stacked Quarterly Organic Sales – Global Consumer

    2 Year Stacked Quarterly Organic Sales – Global Consumer 10.5% 8.8% 8.1% 6.8% 6.2% Q1 Q2 Q3 Q4 FY 2015 2016 109

  110. Slide 110: Best in Class FCF Conversion

    “Best in Class” FCF Conversion Year Average 2007-2015 Church & Dwight 121% Clorox 112% Kellogg 111% Kimberly Clark 106% Colgate 105% Consumer Staples Average 104% Procter & Gamble 100% Pepsi 97% Campbell’s 91% Coca-Cola 91% 0% 20% 40% 60% 80% 100% 120% 140% Source : Bloomberg. See appendix. 110

  111. Slide 111: Cash Conversion Cycle

    Cash Conversion Cycle Tight Control of Working Capital Drives CCC Improvement. 52 40 32 34 36 32 27 21 2009 2010 2011 2012 2013 2014 2015 2016 Days 111

  112. Slide 112: Strong Balance Sheet

    Strong Balance Sheet Total Debt / Bank EBITDA 1.4x 1.5x 1.4x 1.4x 1.2x 0.6x 0.5x 2010 2011 2012 2013 2014 2015 2016 See appendix for reconciliation. 112

  113. Slide 113: Significant Financial Capacity

    Significant Financial Capacity As of December 31, 2016 (in $millions) $200 Cash & Cash Equivalents on Hand Acquisition $2,600 Power: Leverage Capacity $2.8B Current Debt $1,100 Credit Rating  2016 Bank EBITDA = $857M BBB+/Baa1  Leverage capacity to 3.50x EBITDA  Example: Acquisition EBITDA multip

  114. Slide 114: Aggressive But Achievable 2017 Targets

    Aggressive But Achievable 2017 Targets 2017 Outlook Domestic: 2.5 – 3.0% Organic Sales ~3% Int’l: 4-5% SPD: 2-3% Adjusted Gross Margin +60bps Marketing +10bps SG&A +10bps Adjusted Operating Margin +40bps Other Income/(Expense) -$14MM Adjusted Effective Tax Rate 34.7% Adjusted EPS 7% Currency Neutral

  115. Slide 115: CHD Consistent Solid Organic Sales Growth

    CHD Consistent Solid Organic Sales Growth 5.2% 3.5% 3.6% 3.2% ~3.0% 1.9% 2012 2013 2014 2015 2016 2017E 115

  116. Slide 116: Focus on Gross Margin

    Focus on Gross Margin ~46.3% 45.7% 45.0% 44.5% 44.2% 44.1% 2012 2013 2014 2015 2016 2017E Footnote: 2016 & 2017 exclude the Brazil subsidiary charge. 116

  117. Slide 117: Consistent Marketing Spend

    Consistent Marketing Spend 12.5% 12.6% 12.2% 12.3% 12.2% ~12.3% 2012 2013 2014 2015 2016 2017E 117

  118. Slide 118: Superior SG&A Management

    Superior “SG&A” Management 13.3% 13.0% 12.6% ~12.7% 12.1% 12.1% 2012 2013 2014 2015 2016 2017E Note: 2015 adjusted for a pension settlement charge. 2017 adjusted for pension settlement and Brazil charges. 118

  119. Slide 119: SG&A Flat Excluding Amortization

    “SG&A” Flat Excluding Amortization Flat 12.4% 12.1% 11.0% 10.9% 11.3% ~11.1% 2012 2013 2014 2015 2016 2017E 119

  120. Slide 120: Operating Margin %

    Operating Margin % Operating profit expansion driven by gross margin. ~21.3% 20.9% 20.1% 19.5% 19.4% 18.7% 2012 2013 2014 2015 2016 2017E Note: 2015 adjusted for a pension settlement charge. 2017 adjusted for pension settlement and Brazil charges. 120

  121. Slide 121: EBITDA Margin %

    EBITDA Margin % Focused on growing our cash earnings. ~24.8% 24.4% 23.7% 22.8% 22.9% 22.3% 2012 2013 2014 2015 2016 2017E Note: EBITDA margin is a non-GAAP measure defined as Net Income + (Interest, Taxes, Depreciation, Amortization and non-cash compensation and charges), 2015 adjusted for pension s

  122. Slide 122: Consistent Strong Adjusted EPS Growth

    Consistent Strong Adjusted EPS Growth ~ $1.89 $1.77 $1.62 $1.51 $1.40 $1.23 ~7% 8% 9% 8% 14% 11% 2012 2013 2014 2015 2016 2017E See Appendix for 2015 & 2016 reconciliation. Note: 2017 outlook includes a $0.01 negative impact from foreign exchange and excludes impairment from UK pension settlement, B

  123. Slide 123: Prioritized Uses of Free Cash Flow

    Prioritized Uses of Free Cash Flow 1. TSR-Accretive M&A 2. New Product Development 3. Capex For Organic Growth & G2G 4. Return Of Cash To Shareholders 5. Debt Reduction 123

  124. Slide 124: Minimal Capital Investment

    Minimal Capital Investment Capital Expenditures as a % of Sales $100 3.0% $90 2.5% 2.5% $80 2.1% 2.1% 2.0% $70 Victorville 1.8% VMS 1.5% 1.5% VMS $60 Capacity Capacity VMS 1.4% Capacity 1.0% $50 $40 $55 0.5% $30 0.0% 2012 2013 2014 2015 2016 2017E Major Projects On-going CapEx 124

  125. Slide 125: 7% Dividend Increase in 2017

    7% Dividend Increase in 2017 116 Consecutive Years of Dividends Target: 40% Payout Ratio $0.76 $0.71 $0.67 +7% $0.62 +6% $0.56 +8% +8% +11% +11% $0.48 +17% +17% +41% +41% +119% +35% 2012 2013 2014 2015 2016 2017E 125

  126. Slide 126: Proposed Tax Reform - Benefits CHD

    Proposed Tax Reform - Benefits CHD • Over 90% of taxable income is in the U.S. • ~95% of products sold in the U.S. market are sourced and produced domestically • U.S. imports and exports are essentially balanced 126

  127. Slide 127: Slide 127

  128. Slide 128: Reconciliations

    Reconciliations For a full reconciliation, please visit our investor section at: www.churchdwight.com 128

  129. Slide 129: Reconciliation of Non-GAAP Measures

    Reconciliation of Non-GAAP Measures Church & Dwight Co., Inc.’s Reconciliation of Non-GAAP Measures: The following pages provide definitions of the non-GAAP measures used in this presentation and reconciliations of these non-GAAP measures to the most directly comparable GAAP measures. These non-GAAP

  130. Slide 130: Reconciliation of Non-GAAP Measures

    Reconciliation of Non-GAAP Measures Organic Sales Growth: The presentation provides information regarding organic sales growth, namely net sales growth excluding the effect of acquisitions, divestitures, the change in customer shipping arrangements, foreign exchange rate changes, the impact of an in

  131. Slide 131: Reconciliation of Non-GAAP Measures

    Reconciliation of Non-GAAP Measures Adjusted Gross Profit and Gross Profit Margin This presentation discloses the Company’s Gross Profit and Gross Profit Margin. Adjusted Gross Profit and Gross Profit Margin , as used in this presentation, is defined as gross profit excluding significant one- time i

  132. Slide 132: Reconciliation of Non-GAAP Measures

    Reconciliation of Non-GAAP Measures Adjusted EPS: This presentation discloses reported EPS excluding the following, namely, earnings per share calculated in accordance with GAAP adjusted to exclude significant one-time items that are not indicative of the Company’s period to period performance. We b

  133. Slide 133: Reconciliation of Non-GAAP Measures

    Reconciliation of Non-GAAP Measures Adjusted SG&A: This presentation discloses the Company’s SG&A expenses as a percent of net sales. Adjusted SG&A, as used in this presentation, is defined as selling, general and administrative expenses excluding significant one-time items that is not indicative of

  134. Slide 134: Reconciliation of Non-GAAP Measures

    Reconciliation of Non-GAAP Measures Adjusted Operating Profit and Margin: The presentation discloses Operating Income and margin (a GAAP measure) and Adjusted Operating Income and margin (a non-GAAP measure) which excludes significant one time items. We believe that excluding the significant one-tim

  135. Slide 135: Reconciliation of Non-GAAP Measures

    Reconciliation of Non-GAAP Measures Free Cash Flow: Free cash flow (a non-GAAP measure) is defined as cash from operating activities (a GAAP measure) less capital expenditures (a GAAP measure). Management views free cash flow as an important measure because it is one factor in determining the amount

  136. Slide 136: Reconciliation of Non-GAAP Measures

    Reconciliation of Non-GAAP Measures Free Cash Flow as Percent of Net Income: Free cash flow as percent of net income is defined as the ratio of free cash flow to net income. Management views this as a measure of how effective the Company manages its cash flow relating to working capital and capital

  137. Slide 137: Total Company Organic Sales Reconciliation

    Total Company Organic Sales Reconciliation System Calendar/ Shipping Year Reported FX Acq/Div Disc. Ops. Upgrade Other Terms Organic 2016 2.9% 0.9% 1.2% 0.0% 0.0% 0.0% 0.0% 3.2% 2015 2.9% 2.7% -2.0% 0.0% 0.0% 0.0% 0.0% 3.6% 2014 3.2% 0.5% -0.2% 0.0% 0.0% 0.0% 0.0% 3.5% 2013 9.3% 0.5% -7.6% 0.0% -0.3

  138. Slide 138: Consumer Domestic Organic Sales Reconciliation

    Consumer Domestic Organic Sales Reconciliation System Calendar/ Shipping Year Reported FX Acq/Div Disc. Ops. Upgrade Other Terms Organic 2016 3.7% 0.0% -0.8% 0.0% 0.0% 0.2% 0.0% 3.1% 2015 4.5% 0.0% -1.3% 0.0% 0.0% -0.2% 0.0% 3.0% 2014 2.4% 0.0% -0.4% 0.0% 0.0% 0.0% 0.0% 2.0% 2013 11.9% 0.0% -9.6% 0.

  139. Slide 139: Consumer International Organic Sales Reconciliation

    Consumer International Organic Sales Reconciliation System Calendar/ Shipping Year Reported FX Acq/Div Disc. Ops. Upgrade Other Terms Organic 2016 4.8% 6.8% -1.6% 0.0% 0.0% 0.0% 0.0% 10.0% 2015 -6.4% 15.5% -0.9% 0.0% 0.0% 0.0% 0.0% 8.1% 2014 0.5% 2.7% 0.1% 0.0% 0.0% 0.0% 0.0% 3.3% 2013 4.5% 2.3% -3.

  140. Slide 140: Specialty Products Organic Sales Reconciliation

    Specialty Products Organic Sales Reconciliation System Calendar/ Shipping Year Reported FX Acq/Div Disc. Ops. Upgrade Other Terms Organic 2016 -7.1% 0.0% 0.5% 0.0% 0.0% 0.0% 0.0% -6.6% 2015 7.3% 3.4% -10.0% 0.0% 0.0% 0.0% 0.0% 0.7% 2014 17.3% 1.0% 1.2% 0.0% 0.0% 0.0% 0.0% 19.5% 2013 -2.7% 1.3% 0.0%

  141. Slide 141: Reported and Adjusted Condensed Statement of Income

    Church & Dwight Co., Inc and Subsidiaries Reported and Adjusted Condensed Statement of Income (Amounts in Millions Except Per Share Amounts) Q4 2016 2016 2015 Reported Adjustments Adjusted Reported Adjustments Adjusted Reported Adjustments Adjusted Net Sales $ 896.0 $ 896.0 $ 3,493.1 $ 3,493.1 $ 3,3

  142. Slide 142: Reported and Adjusted Condensed Statement of Income

    Church & Dwight Co., Inc and Subsidiaries Reported and Adjusted Condensed Statement of Income (Amounts in Millions Except Per Share Amounts) 2014 2013 2012 Reported Adjustments Adjusted Reported Adjustments Adjusted Reported Adjustments Adjusted Net Sales $ 3,297.6 $ 3,297.6 $ 3,194.3 $ 3,194.3 $ 2,

  143. Slide 143: Reported and Adjusted Condensed Statement of Income

    Church & Dwight Co., Inc and Subsidiaries Reported and Adjusted Condensed Statement of Income (Amounts in Millions Except Per Share Amounts) 2011 2010 Reported Adjustments Adjusted Reported Adjustments Adjusted Net Sales $ 2,749.3 $ 2,749.3 $ 2,589.2 $ 2,589.2 Gross Profit 1,214.5 1,214.5 1,157.8 1,

  144. Slide 144: Historic Free Cash Flow Conversion

    Church & Dwight Co., Inc Historic Free Cash Flow Conversion 2007 - 2015 As Reported 2007 2008 2009 2010 2011 2012 2013 2014 2015 Average 2016 Cash From Operations $ 248.7 $ 336.2 $ 400.9 $ 428.5 $ 437.8 $ 523.6 $ 499.6 $ 540.3 $ 606.1 $ 655.3 Capital Expenditures $ 48.9 $ 98.3 $ 135.4 $ 63.8 $ 76.6

  145. Slide 145: Total Debt to Bank EBITDA Reconciliation

    Church & Dwight Co., Inc Total Debt to Bank EBITDA Reconciliation ($ in millions) 2016 2015 2014 2013 2012 2011 2010 Total Debt as Presented (1) $ 1,120.1 $ 1,050.0 $ 1,086.6 $ 797.3 $ 895.6 $ 246.7 $ 333.3 Other Debt per Covenant (2) 79.3 83.5 88.0 90.3 79.1 45.9 11.7 Total Debt per Credit Agreemen

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