Slide 1: Earnings Presentation 2Q/1H-2026
Earnings Presentation 2Q/1H-2026
Slide 2: Agenda
AGENDA 01 02 PERFORMANCE BUSINESS MBC GROUP ANNOUNCES 1H 2026 OVERVIEW SEGMENTS FINANCIAL RESULTS; MBC SHAHID TO BREAKEVEN IN FY 2026 AHEAD OF PLAN 03 04 CONTENT FINANCIAL HIGHLIGHTS REVIEW 05 OUTLOOK MBC GROUP EARNINGS PRESENTATION 2Q/1H 2026 02
Slide 3: Disclaimer
DISCLAIMER Important Information Upon receipt of this Investors’ Presentation, or any verbal presentation relating thereto (collectively, the “Information”), you irrevocably agree to be bound by the following terms and conditions: The Information is confidential and may not be reproduced, redistribu
Slide 4: Group Financial Highlights 1H 2026 | 2Q 2026
GROUP FINANCIAL HIGHLIGHTS MBC GROUP delivered a resilient 1H 2026 performance despite regional geopolitical and advertising headwinds, with gross margin broadly maintained 1H 2026 | 2Q 2026 Revenue Gross Profit Normalized Net Profit 2Q-2026 2Q-2026 2Q-2026 SAR 707.9 MN SAR 241.0 MN SAR 6.9 MN -28.3
Slide 5: Segments Overview | BOCA
SEGMENTS OVERVIEW I BOCA BOCA remained the Group’s largest revenue contributor, with geographic diversification helping mitigate advertising softness ✓ Performance reflected lower Broadcast & Technical Services revenues following the conclusion of major contracts, alongside softer advertising demand
Slide 6: Segments Overview | MBC SHAHID
SEGMENTS OVERVIEW I MBC SHAHID MBC SHAHID remained the standout growth driver, delivering strong revenue growth, subscriber momentum and accelerated profitability ✓ SVOD growth was supported by robust subscriber expansion across MENA and international markets, healthy retention, disciplined pricing
Slide 7: Segments Overview | M&E
SEGMENTS OVERVIEW I M&E M&E performance reflected project phasing, while gross profit and operating performance remained resilient ✓ Revenue performance reflected the timing of milestone-based recognition across major productions and project deliveries ✓ A favourable project mix and lower direct cos
Slide 8: Content: At the Core of Our Business Segments
CONTENT: AT THE CORE OF OUR BUSINESS SEGMENTS Overview | Business Segments | Performance Highlights | Financial Summary | Leadership | Outlook The key customer value proposition is to consistently deliver new, engaging, and compelling content. Premium Content Continued To Drive Audience Engagement i
Slide 9: Group Financial Performance | Revenue
GROUP FINANCIAL PERFORMANCE I REVENUE MBC GROUP delivered resilient 1H 2026 performance, with MBC SHAHID growth partially offsetting softer advertising, lower Broadcast & Technical Services revenues, and M&E project phasing SAR MN 1H 2026 1H 2025 CHANGE REVENUE SEGMENT CONTRIBUTION (SAR Billions | 1
Slide 10: Group Financial Performance | Gross Profit
GROUP FINANCIAL PERFORMANCE I GROSS PROFIT Gross profit stood at SAR 644.0 million, down 23.6% year-on-year, while gross profit margin remained broadly stable at 28.2% GROSS PROFIT (SAR Millions | Margin %) SAR MN 1H 2026 1H 2025 CHANGE 27.8% 28.2% -23.6% GROSS 644.0 843.1 ↓ 24% PROFIT 843.1 644.0 G
Slide 11: Group Financial Performance | Net Profit
GROUP FINANCIAL PERFORMANCE I NET PROFIT Disciplined cost management supported positive normalised profitability, while reported earnings were materially impacted by the non- cash fair-value loss on ACSC NORMALIZED NET PROFIT SAR MN 1H 2026 1H 2025 CHANGE (SAR Millions | Margin %) 10.0% 7.8% NET PRO
Slide 12: Broadcasting & Other Commercial Activities | 1H 2026
BROADCASTING & OTHER COMMERCIAL ACTIVITIES I 1H 2026 BOCA remained the Group’s largest revenue contributor, with geographic diversification and programme monetisation partially offsetting softer advertising demand and lower Broadcast & Technical Services revenues REVENUE BREAKDOWN GROSS PROFIT NET P
Slide 13: Broadcasting & Other Commercial Activities | 2Q 2026
BROADCASTING & OTHER COMMERCIAL ACTIVITIES I 2Q 2026 BOCA’s 2Q performance reflected a full quarter of advertising pressure and lower Broadcast & Technical Services revenues, while geographic diversification and cost discipline supported margin resilience REVENUE BREAKDOWN GROSS PROFIT NET PROFIT (S
Slide 14: MBC SHAHID (OTT) Performance | 1H 2026
MBC SHAHID (OTT) PERFORMANCE I 1H 2026 MBC SHAHID delivered 18.5% revenue growth and an approximately 1,909.6% increase in net profit, reinforcing its role as a key earnings contributor and supporting full-year profitability in FY 2026 ahead of plan. REVENUE BREAKDOWN GROSS PROFIT NET PROFIT (SAR Mi
Slide 15: MBC SHAHID (OTT) Performance | 2Q 2026
MBC SHAHID (OTT) PERFORMANCE I 2Q 2026 MBC SHAHID sustained strong 2Q momentum, with 19.7% revenue growth, continued SVOD expansion and solid profitability, supporting full-year breakeven in FY 2026 ahead of plan. REVENUE BREAKDOWN GROSS PROFIT NET PROFIT (SAR Millions) (SAR Millions / GPM%) (SAR Mi
Slide 16: Media & Entertainment Initiatives | 1H 2026
MEDIA & ENTERTAINMENT INITIATIVES I 1H 2026 M&E revenues reflected milestone-based project phasing, while gross profit increased 2.6% and margin expanded significantly, demonstrating resilient underlying operating performance. REVENUE BREAKDOWN GROSS PROFIT NET PROFIT (SAR Millions) (SAR Millions /
Slide 17: Media & Entertainment Initiatives | 2Q 2026
MEDIA & ENTERTAINMENT INITIATIVES I 2Q 2026 M&E delivered 27.5% gross profit growth and significant margin expansion despite lower revenues, supported by favourable project timing, mix and disciplined cost management. REVENUE BREAKDOWN GROSS PROFIT NET PROFIT (SAR Millions) (SAR Millions / GPM%) (SA
Slide 18: Guidance
GUIDANCE Overview | Business Segments | Performance Highlights | Financial Summary | Leadership | Outlook BROADCASTING & OTHER MEDIA & ENTERTAINMENT COMMERCIAL ACTIVITIES MBC SHAHID – OTT INITIATIVES FY 2026E FY 2026E FY 2026E Revenue (% Growth) Revenue (% Growth) Net Profit Margin Double-digit decl
Slide 19: Strategic Foundation & Growth Pillars
STRATEGIC FOUNDATION & GROWTH PILLARS MBC Group has consistently demonstrated resilience through market leadership, strong viewership, diversified revenues, and disciplined execution STRATEGIC FOUNDATION GROWTH COST RESET OPTIMIZATION Focusing our investments and Implement cost saving strategies and
Slide 20: Q&A
Q&A MBC GROUP EARNINGS PRESENTATION 2Q/1H 2026 20
Slide 21: Thank You
THANK YOU GROUP