Slide 1: Investor Relations Presentation 2Q/1H 2026
Investor Relations Presentation 2Q/1H 2026
Slide 2: Disclaimer
DISCLAIMER Important Information Upon receipt of this Investors’ Presentation, or any verbal presentation relating thereto (collectively, the “Information”), you irrevocably agree to be bound by the following terms and conditions: The Information is confidential and may not be reproduced, redistribu
Slide 3: Contents
CONTENTS 01 02 MBC GROUP BUSINESS MBC GROUP is forging a global media group OVERVIEW SEGMENTS that enriches people’s lives through information, interaction and entertainment. The Group commits to being the leading multi-platform provider of innovative information and entertainment, produced by profe
Slide 4: Overview
01 MBC INVESTOR RELATIONS PRESENTATION 2Q/1H2026 OVERVIEW MBC GROUP 04 Overview | Business Segments | Performance Highlights | Financial Summary | Leadership | Outlook
Slide 5: Our Group at a Glance
Overview | Business Segments | Performance Highlights | Financial Summary | Leadership | Outlook OUR GROUP AT A TRACK RECORD OF GROWTH & INNOVATION A GLANCE Since inception, the Group has established itself as the leading media company for free-to- air (“FTA”) TV in the MENA region, especially in KS
Slide 6: MBC's Evolution
PIF acquires 54% of the Group’s shares MBC’S EVOLUTION Overview | Business Segments | Performance Highlights | Financial Summary | Leadership | Outlook Mike Sneesby joins MBC GROUP as CEO With a history of 35 years, MBC has built a strong and trusted relationship with its pan-Arab Expansion of the A
Slide 7: Our Group Segments
OUR GROUP SEGMENTS Overview | Business Segments | Performance Highlights | Financial Summary | Leadership | Outlook MBC has continued to grow its presence and reach in the MENA region through three primary verticals BROADCASTING & OTHER MBC SHAHID MEDIA & COMMERCIAL ACTIVITIES OTT PLATFORM ENTERTAIN
Slide 8: Business Segments
02 BUSINESS MBC INVESTOR RELATIONS PRESENTATION 2Q/1H2026 SEGMENTS 08 Overview | Business Segments | Performance Highlights | Financial Summary | Leadership | Outlook
Slide 9: Broadcasting & Other Commercial Activities: Overview
BROADCASTING & OTHER COMMERCIAL ACTIVITIES: OVERVIEW Overview | Business Segments | Performance Highlights | Financial Summary | Leadership | Outlook Pan-Arab broadcasting leader for 35 years reaching over 150M viewers every week BROADCASTING & OTHER COMMERCIAL ACTIVITIES: OUR Market Opportunity % C
Slide 10: MBC SHAHID OTT: Overview
MBC SHAHID OTT: OVERVIEW Overview | Business Segments | Performance Highlights | Financial Summary | Leadership | Outlook MBC SHAHID is the leading OTT platform in MENA OTT – MBC SHAHID: OUR GROWTH ENGINE Market Opportunity % CAGR (2024-2028) 36% MBC’s OTT platform and growth engine, MBC SHAHID, is
Slide 11: Media & Entertainment Initiatives: Overview
MEDIA & ENTERTAINMENT INITIATIVES: OVERVIEW Overview | Business Segments | Performance Highlights | Financial Summary | Leadership | Outlook MBC is developing the broader media ecosystem in the region and in KSA in line with Vision 2030 MEDIA & ENTERTAINMENT INITIATIVES: OUR PARTNERSHIPS Market Oppo
Slide 12: Content: At the Core of Our Business Segments
CONTENT: AT THE CORE OF OUR BUSINESS SEGMENTS Overview | Business Segments | Performance Highlights | Financial Summary | Leadership | Outlook The key customer value proposition is to consistently deliver new, engaging, and compelling content. Premium Content Continued To Drive Audience Engagement i
Slide 13: 2Q/1H 2026 Performance Highlights
03 2Q/1H 2026 MBC INVESTOR RELATIONS PRESENTATION 2Q/1H2026 HIGHLIGHTS PERFORMANCE 13 Overview | Business Segments | Performance Highlights | Financial Summary | Leadership | Outlook
Slide 14: 1H 2026 Financial Highlights
Overview | Business Segments | Performance Highlights | Financial Summary | Leadership | Outlook 1H 2026 FINANCIAL HIGHLIGHTS Norm. Net Profit1 Gross Profit Group Revenue SAR 2,284.5 MN SAR 644.0 MN SAR 177.7 MN -24.6% YoY -23.6% YoY -41.1% YoY MBC GROUP delivered a resilient 1H 28.2% GP margin 7.8%
Slide 15: 1H 2026: Key Performance Highlights
Overview | Business Segments | Performance Highlights | Financial Summary | Leadership | Outlook 1H 2026: KEY PERFORMANCE HIGHLIGHTS MBC GROUP DELIVERS RESILIENT 1H 2026 PERFORMANCE ANCHORED BY STRONG MBC SHAHID GROWTH AND GEOGRAPHIC DIVERSIFICATION GROUP BOCA ADVERTISING MBC SHAHID The Group report
Slide 16: 2Q/1H 2026 Financial Summary
04 2Q/1H 2026 MBC INVESTOR RELATIONS PRESENTATION 2Q/1H2026 FINANCIAL SUMMARY 16 Overview | Business Segments | Performance Highlights | Financial Summary | Leadership | Outlook
Slide 17: Group Financial Performance
GROUP FINANCIAL PERFORMANCE Overview | Business Segments | Performance Highlights | Financial Summary | Leadership | Outlook MBC GROUP continued to demonstrate the resilience of its diversified operating model amidst a challenging operating environment shaped by continued geopolitical uncertainty, s
Slide 18: Broadcasting & Other Commercial Activities 1H 2026
BROADCASTING & OTHER COMMERCIAL ACTIVITIES I 1H 2026 Overview | Business Segments | Performance Highlights | Financial Summary | Leadership | Outlook BOCA remained the Group’s largest revenue contributor, with geographic diversification and programme monetisation partially offsetting softer advertis
Slide 19: Broadcasting & Other Commercial Activities 2Q 2026
BROADCASTING & OTHER COMMERCIAL ACTIVITIES I 2Q 2026 Overview | Business Segments | Performance Highlights | Financial Summary | Leadership | Outlook BOCA’s 2Q performance reflected a full quarter of advertising pressure and lower Broadcast & Technical Services revenues, while geographic diversifica
Slide 20: MBC SHAHID (OTT) Performance 1H 2026
MBC SHAHID (OTT) PERFORMANCE I 1H 2026 Overview | Business Segments | Performance Highlights | Financial Summary | Leadership | Outlook MBC SHAHID delivered 18.5% revenue growth and an approximately 1,909.6% increase in net profit, reinforcing its role as a key earnings contributor and supporting fu
Slide 21: MBC SHAHID (OTT) Performance 2Q 2026
MBC SHAHID (OTT) PERFORMANCE I 2Q 2026 Overview | Business Segments | Performance Highlights | Financial Summary | Leadership | Outlook MBC SHAHID sustained strong 2Q momentum, with 19.7% revenue growth, continued SVOD expansion and solid profitability, supporting full-year profitability in FY 2026
Slide 22: Media & Entertainment Initiatives 1H 2026
MEDIA & ENTERTAINMENT INITIATIVES I 1H 2026 Overview | Business Segments | Performance Highlights | Financial Summary | Leadership | Outlook M&E revenues reflected milestone-based project phasing, while gross profit increased 2.6% and margin expanded significantly, demonstrating resilient underlying
Slide 23: Media & Entertainment Initiatives 2Q 2026
MEDIA & ENTERTAINMENT INITIATIVES I 2Q 2026 Overview | Business Segments | Performance Highlights | Financial Summary | Leadership | Outlook M&E delivered 27.5% gross profit growth and significant margin expansion despite lower revenues, supported by favourable project timing, mix and disciplined co
Slide 24: Guidance
GUIDANCE Overview | Business Segments | Performance Highlights | Financial Summary | Leadership | Outlook BROADCASTING & OTHER MEDIA & ENTERTAINMENT COMMERCIAL ACTIVITIES MBC SHAHID – OTT INITIATIVES FY 2026E FY 2026E FY 2026E Revenue (% Growth) Revenue (% Growth) Net Profit Margin Double-digit decl
Slide 25: Leadership
05 MBC INVESTOR RELATIONS PRESENTATION 2Q/1H2026 LEADERSHIP 25 Overview | Business Segments | Performance Highlights | Financial Summary | Leadership | Outlook
Slide 26: Executive Management Team
Overview | Business Segments | Performance Highlights | Financial Summary | Leadership | Outlook EXECUTIVE MANAGEMENT TEAM A team with decades of media sector experience and a deep understanding of local and regional market dynamics Mike Sneesby Hussam Alnouri Joseph Igoe Omar El - Barrage that has
Slide 27: Board of Directors
Overview | Business Segments | Performance Highlights | Financial Summary | Leadership | Outlook BOARD OF DIRECTORS MBC’s Board of Directors is dedicated to upholding the principles of corporate Waleed bin Ibrahim H.E. Hindi bin H.E. Khaled bin Mishary Bin Najy Bin Saleh Abdullah governance, driving
Slide 28: Outlook
OUTLOOK MBC INVESTOR RELATIONS PRESENTATION 2Q/1H2026 28 Overview | Business Segments | Performance Highlights | Financial Summary | Leadership | Outlook
Slide 29: Strategic Foundation & Growth Pillars
STRATEGIC FOUNDATION & GROWTH PILLARS Overview | Business Segments | Performance Highlights | Financial Summary | Leadership | Outlook MBC Group has consistently demonstrated resilience through market leadership, strong viewership, diversified revenues, and disciplined execution STRATEGIC FOUNDATION
Slide 30: Market Overview
MARKET OVERVIEW Overview | Business Segments | Performance Highlights | Financial Summary | Leadership | Outlook Thriving in the Global Epicenter of Entertainment MACRO DRIVERS MARKET DRIVERS 01 02 03 04 05 06 Young and growing Growing regional Increasing Digitally-savvy consumer Large and diverse c
Slide 31: Market Overview (Contd.)
MARKET OVERVIEW (CONTD.) Overview | Business Segments | Performance Highlights | Financial Summary | Leadership | Outlook Large Arabic speaking population beyond the MENA region constitutes an extended addressable market FRANCE 6M USA TURKEY 3.5M 2.6M 40M+ Arab speaking diaspora outside MENA Selecte
Slide 32: Appendix
APPENDIX MBC INVESTOR RELATIONS PRESENTATION 2Q/1H2026 32
Slide 33: Investment Highlights
INVESTMENT HIGHLIGHTS Leveraging our unique value proposition to capitalize on attractive market opportunities and deliver sustainable growth. Highly attractive macro fundamentals Home to the highest quality and most supporting long-term, sustainable engaging content, featuring distinctive growth ac
Slide 34: Business Model
BUSINESS MODEL MBC GROUP’s business model underpins its evolution from a regional broadcaster into a multi-platform media and entertainment group with growing international reach, flexibility and long- term relevance across the region and an increasingly global footprint. Broadcasting and Other Comm
Slide 35: Income Statement (SAR Millions)
COMMENTARY INCOME STATEMENT (SAR MILLIONS) Broadcasting performance reflects the conclusion of the SSC contract and softer advertising demand. CHANGE CHANGE DESCRIPTION 2Q 2025 2Q 2026 1H 2025 1H 2026 YOY YOY • Revenues declined 32.7% to SAR 1,169.5 million, primarily reflecting the conclusion o maj
Slide 36: Balance Sheet (SAR Millions)
BALANCE SHEET (SAR MILLIONS) COMMENTARY DESCRIPTION 30 June 2026 31 December 2025 % CHANGE Assets Non-current assets ASSETS Property and equipment 501 438 15% Non-current Assets: Intangible Assets 90 74 22% Right of Use Assets 34 49 -31% Intangible Assets Investments in JVs, associates and AFS 1,196
Slide 37: Cash Flow Summary (SAR Millions)
CASH FLOW SUMMARY (SAR Millions) DESCRIPTION 1H 2026 1H 2025 CHANGE YOY COMMENTARY Operating Activities NON-CASH ADJUSTMENTS Non-cash adjustments mainly represents items such as Profit before tax (23.2) 434.8 - depreciation and amortization, net finance income, provision for doubtful debts, share of
Slide 38: Financial Summary: Historical & FY 2025
FINANCIAL SUMMARY Historical & FY 2025 MBC INVESTOR RELATIONS PRESENTATION 2Q/1H2026 38
Slide 39: Group Financial Performance
GROUP FINANCIAL PERFORMANCE MBC has experienced strong revenue growth across its core business segments, with positive bottom-line performance REVENUE BREAKDOWN GROSS PROFIT NET PROFIT (SAR Millions) (SAR Millions) (SAR Millions) 3,711.8 4,196.4 5,390.9 1,176.1 1,265.9 437.5 1,206.0 426.1 693.3 1,38
Slide 40: Group Quarterly Financial Performance
GROUP QUARTERLY FINANCIAL PERFORMANCE MBC's quarterly results reflect the typical seasonality of our business, showing how performance varies throughout the year REVENUE BREAKDOWN GROSS PROFIT NET PROFIT (SAR Millions) (SAR Millions) (SAR Millions) 2,043.8 987.9 810.0 1,549.1 539.2 303.9 268.7 154.0
Slide 41: Group Financial Performance Revenue
GROUP FINANCIAL PERFORMANCE REVENUE MBC's revenue breakdown for 2023, 2024, and 2025 highlights the contribution of each segment over these years. REVENUE SEGMENT CONTRIBUTION REVENUE SEGMENT CONTRIBUTION REVENUE SEGMENT CONTRIBUTION (SAR Billions | 2023) (SAR Billions | 2024) (SAR Billions | 2025)
Slide 42: Broadcasting & Other Commercial Activities Performance
BROADCASTING & OTHER COMMERCIAL ACTIVITIES PERFORMANCE MBC’s Broadcasting & Other Commercial Activities experienced consistent topline growth with a stable cost structure REVENUE BREAKDOWN GROSS PROFIT NET PROFIT (SAR Millions) (SAR Millions) (SAR Millions) 2,004 2,424.2 2,831.2 871.5 533.2 325.6 49
Slide 43: MBC SHAHID (OTT) Performance
MBC SHAHID (OTT) PERFORMANCE MBC SHAHID has experienced exceptional revenue growth across all its operations with a stable cost structure REVENUE BREAKDOWN NET LOSS (SAR Millions) (SAR Millions) 843.6 1,078.9 1,383.5 2023 2024 2025 59.2 236.1 25.1 (78.7) 144.5 8.5 185.7 Financial Summary ⚫ Historica
Slide 44: Media & Entertainment Initiatives Performance
MEDIA & ENTERTAINMENT INITIATIVES PERFORMANCE Media & Entertainment Initiatives continue to be a strong value-add for MBC and the media ecosystem in KSA, with strong partnerships fostering growth and development REVENUE BREAKDOWN NET PROFIT (SAR Millions) (SAR Millions) 1,176.1 23.3 22.0 864.5 Finan
Slide 45: Thank You
THANK YOU GROUP