Saga Communications, Inc. · NASDAQ:SGA

Saga Communications — Investor Presentation (February 2003)

33 slides from Saga Communications's investor presentation, February 2003

  1. Slide 1: PY tae INCS

    es) PY tae INCS SAAS Ky

  2. Slide 2: Saga Facts

    Saga Facts OWN: ? 19 Radio Markets (68 stations) ? 3 TV Markets (3 full power, 3 low power) ? 3 State Radio Networks OPERATE: ? 1 Radio Market (2 stations) ? 1 TV Market (1 full power)

  3. Slide 3: Station Chart

    Station Chart Ry

  4. Slide 4: 2002 Pending Acquisitions

    2002 Pending Acquisitions ?WODB-FM, Columbus, OH – Trade WVKO-AM – $9 Million cash – Expected to close 1stst Qtr. 2003

  5. Slide 5: 2002 Acquisitions

    2002 Acquisitions Keene, NH (AM/FM) Brattleboro, VT (AM/FM) $ 9.1 Million Keene, NH (AM/FM) $ 2.6 Million Jonesboro, AR (3 FM) $12.0 Million Springfield, TN (AM/FM) $ 1.5 Million Total $25.2 Million

  6. Slide 6: 2001 Acquisitions

    2001 Acquisitions Clarksville, TN $ 6.7 Million Hopkinsville, KY $ 7.0 Million Mitchell, SD $ 4.0 Million Greenfield, MA $ 2.2 Million Total $19.9 Million

  7. Slide 7: 1998 – 2000 Acquisitions

    1998 – 2000 Acquisitions 1998 $9.5 Million 1999 $25.2 Million 2000 $25.4 Million

  8. Slide 8: Saga’s Stock Price

    Saga’s Stock Price 12/92 IPO to 12/31/02 $19.00 $20 $18 $16.20 $16 $16.56 $14 $12 $10.88 $13.12 $10 $11.90 $8 $5.32 $6 $4.48 $7.99 $4 $2 $3.77 $2.71 $0 98 02 96 1 2 94 1 2 99 1 2 01 O 93 95 00 12 97 /IP /19 /20 /20 /19 /19 /19 /19 /19 /19 /20 /92 /31 /31 /31 /31 /29 /31 /31 /31 /31 /30 12 12 12 12 1

  9. Slide 9: Top 10 Class “A” Shareholders

    Top 10 Class “A” Shareholders Baron Capital T. Rowe Price David L. Babson Eagle Asset Management Loomis, Sayles & Co. Emerald Advisors Putnam Investments Donald Smith & Co. Barclays Global Investors Fiduciary Management Assoc.

  10. Slide 10: Historical Net Revenue

    Historical Net Revenue 30000 30000 Actual 00 25000 25000 Actual 01 20000 20000 Actual 02 15000 15000 10000 10000 5000 5000 00 1st 1st Qtr Qtr 2nd 2nd Qtr Qtr 3rd 3rd Qtr Qtr 4th 4th Qtr Qtr

  11. Slide 11: Historical Broadcast Cash Flow

    Historical Broadcast Cash Flow 12000 12000 Actual 00 10000 10000 Actual 01 8000 8000 Actual 02 6000 6000 4000 4000 2000 2000 00 1st 1st Qtr Qtr 2nd 2nd Qtr Qtr 3rd 3rd Qtr Qtr 4th 4th Qtr Qtr

  12. Slide 12: Same Station Net Revenue

    Same Station Net Revenue 30000 30000 Actual 01 25000 25000 Actual 02 20000 20000 15000 15000 10000 10000 5000 5000 00 1st 1st Qtr Qtr 2nd 2nd Qtr Qtr 3rd 3rd Qtr Qtr 4th 4th Qtr Qtr

  13. Slide 13: Same Station Broadcast Cash Flow

    Same Station Broadcast Cash Flow 12000 12000 Actual 01 10000 10000 Actual 02 8000 8000 6000 6000 4000 4000 2000 2000 00 1st 1st Qtr Qtr 2nd 2nd Qtr Qtr 3rd 3rd Qtr Qtr 4th 4th Qtr Qtr

  14. Slide 14: 9/30/02 Capitalization

    9/30/02 Capitalization ?21.0 million weighted avg. shares o/s ?$105.5 million debt o/s ?$15.1 million cash and cash equivalents

  15. Slide 15: Year End (in thousands)

    Year End (in thousands) BCF Net Revenue 0 20,000 40,000 60,000 80,000 100,000 120,000 Net Revenue BCF Actual 98 75,871 27,327 Actual 99 90,020 33,468 Actual 00 101,746 39,259 Actual 01 103,956 37,316 Estimated 02 112,700 41,000

  16. Slide 16: Saga’s Steady Growth Since Our 12/92 IPO

    Saga’s Steady Growth Since Our 12/92 IPO 120,000 120,000 100,000 100,000 80,000 80,000 Net Net Revenue Revenue 60,000 60,000 Broadcast Broadcast 40,000 40,000 Cash Cash Flow Flow 20,000 20,000 00 9933 9944 9955 9966 9977 9988 9999 0000 0011 tt.. eess 1199 1199 1199 1199 1199 1199 1199 2200 2200 0022

  17. Slide 17: Programming Excellence

    Programming Excellence”

  18. Slide 18: Diverse Portfolio

    Diverse Portfolio (owned (owned and/or and/or operated) operated) ? 23 Markets –– 44 44 FMs FMs –– 26 26 AMs AMs –– 77 TV TV (including (including 33 LPTV) LPTV) –– 22 State State Radio Radio Networks Networks Country Adlt Stndrds Christian –– 11 Farm Farm Radio Radio Network Network 10% 9% 9% CHR/H

  19. Slide 19: Saga stations rank first or second in target demo

    ? 72% of Saga stations rank first or second in their target demo ? Morning Shows: We have the #1 or #2 morning show (Adults 25-54) in 4 of our largest 5 markets ? Top rated AC station in the U.S. –– WZID, WZID, Manchester, Manchester, NH NH ? Country Music Association station of the year –– WIXY, WI

  20. Slide 20: Saga’s FM Stations’ Strong Spring 2002

    Saga’s FM Stations’ Strong – Spring 2002 ? In 8 of the 10 Saga markets with Spring ratings, we have the #1 or #2 station in Adults 25-54 ? 84% of Saga stations either maintained or increased share in Persons 12+ ? 84% of Saga stations either maintained or increased rank in their target demo (up from

  21. Slide 21: WSNY Columbus, OH

    WSNY Columbus, OH ? Sunny 95 - Top rated station for 16 of the last 18 rating periods in Women 25-54 ? Sunny 95 ranks first in the most coveted female demographics: Women 35-44, Women 45-54, Women 35-54 and Women 35-64

  22. Slide 22: WKLH-FM, WLZR-FM & WJMR-FM Milwaukee, WI

    WKLH-FM, WLZR-FM & WJMR-FM Milwaukee, WI ? WKLH has ranked #1 in Adults 25-54 for 22 of the last 25 consecutive books ? In every rating period for the last 20 ratings periods (nearly 5 years), the WLZR and WKLH morning shows have ranked first and second among Adults 25-54 ? In just over one year, Ja

  23. Slide 23: WNOR-FM & WAFX-FM Norfolk, VA

    WNOR-FM & WAFX-FM Norfolk, VA ? WNOR and WAFX have ranked first and second in the market among Anglo Men 25-54 for the last 14 quarterly reports (over 3 years) ? WNOR is #1 (tied) 12+ for the first time in many, many years ? WAFX and WNOR are #1 & #2 Adults 25-54 –– In In the the morning morning WNO

  24. Slide 24: Des Moines Stations – Summer 2002

    Des Moines Stations – Summer 2002 ? The Des Moines Radio Group has a combined 31.3 share of the market in Adults 25-54 ? Saga has the Top 3 radio stations among Women 25-54: KIOA, KSTZ and KLTI, garnering a 33.5 share of the market ? Lazer has ranked #1 in Men 18-34 in all but one report over the la

  25. Slide 25: Champaign, IL

    Champaign, IL WIXY 100. 7M Today’s Country Favorites

  26. Slide 26: Clarksville, TN – Hopkinsville, KY

    Clarksville,TN – Hopkinsville, KY

  27. Slide 27: Des Moines, IA

    Des Moines, IA

  28. Slide 28: Manchester, NH

    . > Connected fo ae aioe

  29. Slide 29: Springfield, IL

    Springfield, IL

  30. Slide 30: Management Excellence

    Management Excellence

  31. Slide 31: Radio Ink Best Managers in Radio

    Radio Ink 50 Best Managers in Radio Cary Pahigian # 1 Small Markets Ray Garon # 5 Small Markets Alan Goodman #10 Medium Markets

  32. Slide 32: 2001 Billboard Award Winners; Radio & Records Nominations

    ? 2001 Billboard Award Winners –– WSNY, WSNY, Columbus Columbus -- Station Station of of the the Year Year –– Chuck Chuck Knight Knight -- WSNY, WSNY, Columbus Columbus -- PDPD of of the the Year Year –– WLZR, WLZR, Milwaukee Milwaukee -- Active Active Rock Rock station station of of the the Year Ye

  33. Slide 33: PY tae INCS

    es) PY tae INCS SAAS Ky

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