Saga Communications, Inc. · NASDAQ:SGA
Saga Communications — Investor Presentation (December 2002)
34 slides from Saga Communications's investor presentation, December 2002
Slide 1: Saga Communications, Inc.
Slide 2: Saga Facts
Saga Facts OWN: 19 Radio Markets (68 stations) 3 TV Markets (3 full power, 3 low power) 3 State Radio Networks OPERATE: 1 Radio Market (2 stations) 1 TV Market (1 full power)
Slide 3: Station Chart
Station Chart
Slide 4: 2002 Pending Acquisitions
2002 Pending Acquisitions WODB-FM, Columbus, OH – Trade WVKO-AM – $9 Million cash – Expected to close early 2003
Slide 5: 2002 Acquisitions
2002 Acquisitions Keene, NH (AM/FM) Brattleboro, VT (AM/FM) $ 9.1 Million Keene, NH (AM/FM) $ 2.6 Million Jonesboro, AR (3 FM) $12.0 Million Springfield, TN (AM/FM) $ 1.5 Million Total $25.2 Million
Slide 6: 2001 Acquisitions
2001 Acquisitions Clarksville, TN $ 6.7 Million Hopkinsville, KY $ 7.0 Million Mitchell, SD $ 4.0 Million Greenfield, MA $ 2.2 Million Total $19.9 Million
Slide 7: 1998 – 2000 Acquisitions
1998 – 2000 Acquisitions 1998 $9.5 Million 1999 $25.2 Million 2000 $25.4 Million
Slide 8: Saga's Stock Price
1122 $0 $5 $10 $15 $20 $25 $0 $5 $10 $15 $20 $25 //992 2//I 1122 IPPOO //331 1//1 199 1 $2.71 $2.71 122 9933 //33 00//1 199 $4.48 99 $4.48 1122 //229 44 9//1 199 $3.77 $3.77 1122 9955 //33 12/92 IPO to 11/29/02 11//1 199 99 $5.32 $5.32 1122 //331 66 1//1 199 $7.99 $7.99 1122 9977 Saga’s Stock Price
Slide 9: Top 10 Class “A” Shareholders
Top 10 Class “A” Shareholders Baron Capital T. Rowe Price David L. Babson Eagle Asset Management Loomis, Sayles & Co. Emerald Advisors Putnam Investments Donald Smith & Co. Barclays Global Investors Fiduciary Management Assoc.
Slide 10: Historical Net Revenue
Historical Net Revenue 30000 30000 Actual 00 25000 25000 Actual 01 20000 20000 Actual 02 15000 15000 10000 10000 5000 5000 00 1st 1st Qtr Qtr 2nd 2nd Qtr Qtr 3rd 3rd Qtr Qtr 4th 4th Qtr Qtr
Slide 11: Historical Broadcast Cash Flow
Historical Broadcast Cash Flow 12000 12000 Actual 00 10000 10000 Actual 01 8000 8000 Actual 02 6000 6000 4000 4000 2000 2000 00 1st 1st Qtr Qtr 2nd 2nd Qtr Qtr 3rd 3rd Qtr Qtr 4th 4th Qtr Qtr
Slide 12: Same Station Net Revenue
Same Station Net Revenue 30000 30000 Actual 01 25000 25000 Actual 02 20000 20000 15000 15000 10000 10000 5000 5000 00 1st 1st Qtr Qtr 2nd 2nd Qtr Qtr 3rd 3rd Qtr Qtr 4th 4th Qtr Qtr
Slide 13: Same Station Broadcast Cash Flow
Same Station Broadcast Cash Flow 12000 12000 Actual 01 10000 10000 Actual 02 8000 8000 6000 6000 4000 4000 2000 2000 00 1st 1st Qtr Qtr 2nd 2nd Qtr Qtr 3rd 3rd Qtr Qtr 4th 4th Qtr Qtr
Slide 14: 9/30/02 Capitalization
9/30/02 Capitalization 21.0 million weighted avg. shares o/s $105.5 million debt o/s $15.1 million cash and cash equivalents
Slide 15: Year End (in thousands)
Year End (in thousands) BCF Net Revenue 0 20,000 40,000 60,000 80,000 100,000 120,000 Net Revenue BCF Actual 98 75,871 27,327 Actual 99 90,020 33,468 Actual 00 101,746 39,259 Actual 01 103,956 37,316 Estimated 02 112,700 41,000
Slide 16: Saga's Steady Growth Since Our 12/92 IPO
Saga’s Steady Growth Since Our 12/92 IPO 120,000 120,000 100,000 100,000 80,000 80,000 Net Net Revenue Revenue 60,000 60,000 Broadcast Broadcast 40,000 40,000 Cash Cash Flow Flow 20,000 20,000 00 9933 9944 9955 9966 9977 9988 9999 0000 2200 011 tt.. 0 eess 1199 1199 1199 1199 1199 1199 1199 2200 220
Slide 17: Programming Excellence
Programming Excellence”
Slide 18: Diverse Portfolio
Diverse Portfolio (owned (owned and/or and/or operated) operated) 23 Markets –– 44 44 FMs FMs –– 26 26 AMs AMs –– 77 TV TV (including (including 33 LPTV) LPTV) –– 22 State State Radio Radio Networks Networks Country Adlt Stndrds Christian –– 11 Farm Farm Radio Radio Network Network 10% 9% 9% CHR/Hot
Slide 19: 72% of Saga stations rank first or second in target demo
72% of Saga stations rank first or second in their target demo Morning Shows: We have the #1 or #2 morning show (Adults 25-54) in 4 of our largest 5 markets Top rated AC station in the U.S. –– WZID, WZID, Manchester, Manchester, NH NH Country Music Association station of the year –– WIXY, WIXY, Cham
Slide 20: Saga's FM Stations' Strong Spring 2002
Saga’s FM Stations’ Strong – Spring 2002 In 8 of the 10 Saga markets with Spring ratings, we have the #1 or #2 station in Adults 25-54 84% of Saga stations either maintained or increased share in Persons 12+ 84% of Saga stations either maintained or increased rank in their target demo (up from 70%)
Slide 21: WSNY Columbus, OH
WSNY Columbus, OH Sunny 95 - Top rated station for 16 of the last 18 rating periods in Women 25-54 Sunny 95 ranks first in the most coveted female demographics: Women 35-44, Women 45-54, Women 35-54 and Women 35-64
Slide 22: WKLH-FM, WLZR-FM & WJMR-FM Milwaukee, WI
WKLH-FM, WLZR-FM & WJMR-FM Milwaukee, WI WKLH has ranked #1 in Adults 25-54 for 22 of the last 25 consecutive books In every rating period for the last 20 ratings periods (nearly 5 years), the WLZR and WKLH morning shows have ranked first and second among Adults 25-54 In just over one year, Jammin’
Slide 23: WNOR-FM & WAFX-FM Norfolk, VA
WNOR-FM & WAFX-FM Norfolk, VA WNOR and WAFX have ranked first and second in the market among Anglo Men 25-54 for the last 14 quarterly reports (over 3 years) WNOR is #1 (tied) 12+ for the first time in many, many years WAFX and WNOR are #1 & #2 Adults 25-54 –– In In the the morning morning WNOR WNOR
Slide 24: Des Moines Stations – Summer 2002
Des Moines Stations – Summer 2002 The Des Moines Radio Group has a combined 31.3 share of the market in Adults 25-54 Saga has the Top 3 radio stations among Women 25-54: KIOA, KSTZ and KLTI, garnering a 33.5 share of the market Lazer has ranked #1 in Men 18-34 in all but one report over the last fou
Slide 25: Champaign, IL
Champaign, IL WIXY 100.5% Today's Country Favorites
Slide 26: Clarksville, TN – Hopkinsville, KY
Clarksville,TN – Hopkinsville, KY
Slide 27: Des Moines, IA
Des Moines, IA
Slide 28: Manchester, NH
+* uy ia A oy 4 Connected to New Hampshire... Poise WA, Wales
Slide 29: Springfield, MA
Springfield, MA
Slide 30: Springfield, IL
Springfield, IL
Slide 31: Management Excellence
Management Excellence
Slide 32: Radio Ink 50 Best Managers in Radio
Radio Ink 50 Best Managers in Radio Cary Pahigian # 1 Small Markets Ray Garon # 5 Small Markets Alan Goodman #10 Medium Markets
Slide 33: 2001 Billboard Award Winners
2001 Billboard Award Winners –– WSNY, WSNY, Columbus Columbus -- Station Station of of the the Year Year –– Chuck Chuck Knight Knight -- WSNY, WSNY, Columbus Columbus -- PDPD of of the the Year Year –– WLZR, WLZR, Milwaukee Milwaukee -- Active Active Rock Rock station station of of the the Year Year
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