Bridgestone Corporation · TSE:5108
Bridgestone — H1 2025 Earnings Presentation
32 slides from Bridgestone's earnings presentation, Aug 8, 2025
Slide 1: Summary of Financial Results for 1st Half 2025 & Fiscal 2025 Guidance
Summary of Financial Results for 1st Half 2025 & Fiscal 2025 Guidance Bridgestone Corporation Member of the Board Global CEO and Representative Executive Officer Shu Ishibashi August 8, 2025
Slide 2: Summary of Financial Results for 1st Half 2025 / Fiscal 2025 Guidance
Summary of Financial Results for 1st Half 2025 Fiscal 2025 Guidance 2/23
Slide 3: Summary of Financial Results for 1st Half 2025
Summary of Financial Results for 1st Half 2025 (The year of emergency and crisis management) Business “New management priorities” Structural changes in global, by region, country, and market based on the impact of U.S. tariffs “Turn changes into opportunities” “Reinforce business quality” environmen
Slide 4: Areas in management priorities
Summary of Financial Results for 1st Half 2025 Areas in management priorities 4/23
Slide 5: North America | Summary of financial results for 1H 2025
*1 AOP : Adjusted Operating profit *2 Member demand : Tire brands attending the Tire Manufacturers Association in the U.S. and Canada (except imported tires) North America | Summary of financial results for 1H 2025 N. America business in total 2025 1H Increase in profit vs. prior year 2025 1H Secu
Slide 6: Latin America | Summary of financial results for 1H 2025
Latin America | Summary of financial results for 1H 2025 Latin America business in total Argentina (After application of hyperinflationary accounting) Profitability has improved through rebuilding since 2H 2024, securing AOP% level of 12% in 1H 2025 1H 146.1 B JPY 2025 1H (single half) 92% 46.1% 2
Slide 7: Europe | Summary of financial results for 1H 2025
Europe | Summary of financial results for 1H 2025 Europe Business 2025 1H Increase in profit vs. prior year Focus on “quality” Continued a thorough focus on premium, and the restructuring & rebuilding (2nd stage) has 2025 1H contributed to increased profits Revenue 344.4B JPY 100% of PY Promote re
Slide 8: Asia, Pacific, India, and China | Summary of financial results for 1H 2025
Asia, Pacific, India, and China | Summary of financial results for 1H 2025 Asia, Pacific, India, and China business in total Summary by major areas 2025 1H India Revenue 246.8B JPY 95% of PY Increase in profit vs. prior year • PS-REP HRD (17inch & above) 29.2B JPY Adj. Operating Sales expansion vs
Slide 9: Premium tire & solutions business in specialties | 1H 2025
Premium tire & solutions business in specialties | Summary of financial results for 1H 2025 Specialties（OR/AC/AG/MC） 2025 1H Decrease in profit vs. prior year • Maintained high profit structure with over 20% margins 310.1B JPY 2025 1H Revenue 97% • AG business, which experienced a significant profit
Slide 10: 2025 as the year of emergency and crisis management Update
2025 as “the year of emergency and crisis management” Update 10/23
Slide 11: Our pathway from 2025 to a strong Bridgestone, the True Next Stage in 2026
Our pathway from 2025 - the year of emergency and crisis management to A “strong Bridgestone,” Reinforcing Earning Power, The “True Next Stage” in 2026 2026: True next stage 2025: The year of Emergency and Crisis Management (the importance of this year for Bridgestone has been emphasized) Create goo
Slide 12: Business restructuring & rebuilding (2nd stage): Global overview
<Defense> Business restructuring & rebuilding (2nd stage) Update : Global overview Global ”Tackle past negative legacies squarely without delay” “Need to be further strengthened at an even higher level in 2025” 1st Stage 2020-2021 21MBP ― Planned approx. 40% decrease from approx. 160 sites (as of 20
Slide 13: Expansion of Dan-Totsu products: Premium tires for passenger car
<Offense> Expansion of Dan-Totsu products and enhancement of Dan-Totsu product power: Premium tires for passenger car―Without Dan-Totsu products, there can be no “growth with quality” North America Multi-brand strategy India Flagship product of all-season tire of touring All-season premium tire cate
Slide 14: ENLITEN equipped new products: Premium tires for truck & bus
<Offense> Expand Dan-Totsu products & enhance Dan-Totsu product power ENLITEN equipped new products as “New premium” : Premium tires for truck & bus - Without Dan-Totsu products, there can be no “growth with quality” N. America Japan Europe ECOPIA ECOPIA ECOPIA Steer Drive Trailer Flagship product f
Slide 15: Reinforce steady global business cost reduction
<Offense> Reinforce steady global business cost reduction ―Bridgestone DNA While business performance remained challenging, steady global initiatives at Genbutsu-Genba (on-site) supported the Group’s performance 1H : Progressing at a pace that achieved the target of 24MBP (2024-2026) one year ahea
Slide 16: Markets to grow: Reinforce U.S. business
<Offense> Markets to grow: Reinforce U.S. business U.S. consumer tire business rebuilding ”Multi-brand strategy” Firestone’s 125th anniversary of founding―Since 1900 Maintain premium strategy and continue ”Turn changes into opportunities” reinforcing Assuming an increase of maintenance demand and gr
Slide 17: Markets to grow: Reinforce commercial BtoB business
Mobility tech business <Offense> Markets to grow: Reinforce commercial BtoB business Strategic business Based on the trust with customers and partners, amplify the value of Dan-Totsu products fusing ”Real (physical)” and Digital capabilities” to solve customers’ pain points and contribute to susta
Slide 18: Summary of Financial Results for 1H 2025: By business portfolio
Summary of Financial Results for 1H 2025 : By business portfolio Premium tire business as core business: Secure the AOP% of over 13% under Premium tire business Core business challenging business environment Solutions business as growth business: Achieved significant increase in profit vs. PY an
Slide 19: Fiscal 2025 Guidance
Summary of Financial Results for 1st Half 2025 Fiscal 2025 Guidance 19/23
Slide 20: Fiscal 2025 Guidance
Fiscal 2025 Guidance Reinforce shareholder returns: Fiscal 2025 No change Adj. operating profit Profit from continuing operations Maintain MIN 230 JPY per share (forecast) +10% vs. PY 505 B JPY 253 B JPY Reinforce capital policy: Continue - Acquisition & cancellation of Guidance from Feb. guidan
Slide 21: Fiscal 2025 Guidance: start Growth with quality from 2nd half 2025
Fiscal 2025 Guidance: start “Growth with quality” from 2nd half 2025 U.S.: Reinforce commercial business (Dan-Totsu products + solutions) Consumer tire business rebuilding (Especially accelerate FS revitalization) “Growth with quality” India consumer tire business: Promote premium & mass strateg
Slide 22: Fiscal 2025 Guidance: Risks and opportunities not incorporated
Fiscal 2025 Guidance: Risks and opportunities not incorporated Risk Opportunity Management risk Not incorporated into fiscal guidance – Not incorporated into fiscal guidance （Uncertainty remains high） (Create opportunities by further accelerating the initiatives) Indirect impact assumptions that r
Slide 23: Toward true next stage
Toward “true next stage” 2030 Growth with Quality Long-term Strategic Aspiration “Growth with Quality” 27MBP Global Bridgestone Winning in a turbulent business situation Markets to grow as a “strong Bridgestone” Shift to “growth with quality" ”Strong business quality" 2026 “True next stage” Aim to a
Slide 24: Forward-looking statements disclaimer
Statements made in this presentation with respect to Bridgestone's current plans, estimates, strategies and beliefs and other statements that are not historical facts are forward-looking statements about the future performance of Bridgestone. Forward-looking statements include, but are not limited t
Slide 25: Appendix
Appendix Appendix BRIDGESTONE
Slide 26: Premium tire business: Premium focus & global business cost reduction
Appendix <Offense> Premium tire business – Premium focus & acceleration of global business cost reduction activities update Strengthen approaches to premium vehicles, prestige OEMs and premium EVs based on value creation through “ultimate customization” enabled by ENLITEN technology (OEMs in Japan
Slide 27: Global premium focus: Passenger car high rim diameter tires
Appendix <Offense> Expand Dan-Totsu product & enhance Dan-Totsu product power Global premium focus: Passenger car high rim diameter tires – Improve sales mix In the challenging business environment, based on Dan-Totsu product power, maintain a thorough focus on the PS HRD tires where there is a “t
Slide 28: Global premium focus: Passenger car premium tires
Appendix <Offense> Expand Dan-Totsu product & enhance Dan-Totsu product power Global premium focus: Passenger car premium tires – Improve sales mix Ensure a thorough focus on premium tires linked with the expansion of ENLITEN, “new premium” on top of the growth in high rim diameter (HRD) tires Sal
Slide 29: Expansion of new premium ENLITEN for passenger car (original equipment)
Appendix <Offense> Expand Dan-Totsu product & enhance Dan-Totsu product power Expansion of “new premium” ENLITEN for passenger car (original equipment) *OE: Original equipment, REP: Replacement tires Expand OE fitment based on value creation through “ultimate customization” enabled by ENLITEN tech
Slide 30: Expansion of new premium ENLITEN for passenger car (replacement)
Appendix <Offense> Expand Dan-Totsu product & enhance Dan-Totsu product power Expansion of “new premium” ENLITEN for passenger car (replacement) ※PS: Passenger car tires, LT: Light truck & bus tires Strategic product planning for “new premium” ENLITEN Expansion plan for PS & LT* replacement tires •
Slide 31: Turn changes into opportunities: Toward a strong Bridgestone
Appendix “Turn changes into opportunities“ ー Toward a ”strong Bridgestone” capable of adapting to change - Build and execute the basic strategy for BBGF (Best, Better, Good, Fighting) responding to changes in market structure by each country & region BRIDGESTONE WEST N. America Toward “growth with q
Slide 32: Forward-looking statements disclaimer
Statements made in this presentation with respect to Bridgestone's current plans, estimates, strategies and beliefs and other statements that are not historical facts are forward-looking statements about the future performance of Bridgestone. Forward-looking statements include, but are not limited t