Caleres, Inc. · NYSE:CAL
Caleres — Brown Shoe — Wachovia Consumer Growth Conference (February 2006)
14 slides from Caleres's conference presentation, Feb 21, 2006
Slide 1: Wachovia Consumer Growth Conference
Famous Footwear Wachovia Consumer Growth Conference Shoes.com 1
Slide 2: Forward-looking statements
This presentation by Brown Shoe Company, Inc. contains certain forward-looking statements, including without limitation, statements made concerning forward looking guidance on Sales, Operating Earnings and future growth segments of the business. Such statements are subject to various risks and uncer
Slide 3: Agenda – NYSE: BWS
Agenda – NYSE: BWS 1) Our History – Positioning for Growth 2) Brown Shoe Today 3) Current Growth Initiatives 4) Long-term goals 3
Slide 4: Reshaping our Platform – 2001 - 2005
Operating 2,000 80 Earnings 1,500 60 1,000 40 Sales 500 ($ millions) 20 0 0 Reshaping our Platform – 2001 - 2005 2001 2002 2003 2004 2005* •Reflects guidance issued Jan. 9, 2006, and has not been updated. 6.0% 1) Grown sales from $1.7 billion to approx. $2.3 billion; increased operating earnings 4.0
Slide 5: Brown Shoe Today -- $2.3 Billion in Sales Projected for 2005
Brown Shoe Today -- $2.3 Billion in Sales Projected for 2005 Unique wholesale-retail platform. Building our brands and retail concepts to gain market share while delivering style to the consumer. 2001 Projected 2005 38% Mass 62% Retail Merchandisers Wholesale $250 million Department & Specialty Stor
Slide 6: Overview of our Wholesale Businesses
Overview of our Wholesale Businesses: $600 Our Rank among Wholesalers $500 Women’s Fashion Footwear Sales in U.S. Department Stores* Ranked by Parent Company $400 ($ in millions) After Acquisition $300 Brown Wholesale Bennett Footwear Group $200 $100 $0 p e s n p e s e n rou Sho an ie dd e rou Nik t
Slide 7: Our Portfolio of Brands – 45% Market Share in Moderate Zone
Overview of our Wholesale Businesses: Our Portfolio of Brands – 45% Market Share in Moderate Zone (women’s) No. 3 men Zone No. 1 No. 3 No. 11 No. 15 women Rank Moderate Moderate Moderate Junior Source: NPD Group Reported POS Dollar Volume. 12 Months ending January 2006. 7
Slide 8: Our Portfolio of Better/Bridge Brands – 18% Market Share in Better Zone
Overview of our Wholesale Businesses: Our Portfolio of Better/Bridge Brands – 18% Market Share in Better Zone Zone No. 8 No. 2 No. 11 No. 9 Rank Bridge Better Better Better Source: NPD Group Reported POS Dollar Volume. 12 Months ending January 2006. 8
Slide 9: Our Portfolio of Brands – Mid-tier and Mass
Overview of our Wholesale Businesses: Our Portfolio of Brands – Mid-tier and Mass A leading footwear vendor at Wal-Mart, Target & Payless 9
Slide 10: Our Rank Among Top Footwear Retailers
Overview of our Retail Businesses: 8 7 Our Rank Among Top Footwear Retailers 6 Share of Footwear Sales by Retailer* % Share of Dollars 5 4 3 2 1 0 t al s t J C ne y s rs et r m 's SW Fo te d er ar ar ea ' es nn rd iv hl rg ea tro ck Li -M Km ra rn w Ko ill a yl Pe D Ta S lo ds sh ot al Pa de Ca ot D
Slide 11: Our Portfolio of Retail Concepts – 1300 Stores, 5 Web-stores
Overview of our Retail Businesses: Our Portfolio of Retail Concepts – 1300 Stores, 5 Web-stores Zone No. 1 No. 4 No. 3 Rank Family, branded Women’s specialty Internet footwear Retail Famous Footwear Naturalizer Shoes.com Brands Factory Brand Shoes Via Spiga stores Naturalizer.com FX LaSalle Famousfo
Slide 12: BWS Enterprise-Wide Strategies for Sustainable Growth
BWS Enterprise-Wide Strategies for Sustainable Growth: 1) Create differentiation – for our stores, our footwear, our brands 2) Delight consumers with our footwear design & styles 3) Lead in Speed-to-Market – to increase sell-throughs and reduce markdown risk. 4) Build value via our portfolio of bran
Slide 13: 2005 Accomplishments
2005 Accomplishments 1) Gained traction at Famous Footwear: Record 3Q; Traffic up 2) Acquired Bennett: upscale brands delivering as promised 3) Achieved rebound in key areas of wholesale business: strengthening operating margins 4) Restructured Naturalizer store base: closings completed 5) Strengthe
Slide 14: Long-Term Goal – High single-digit revenue growth, 10-15% earnings growth
Long-Term Goal – Targeting high single-digit revenue growth and 10-15% compound earnings growth rate. Growth drivers include: Bennett acquisition Wholesale margin opportunities – from strong, differentiated brands Specialty Retail initiative Famous Footwear traction E-commerce growth Longer term gro
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