Mono Next Public Co., Ltd. · SET:MONO
Mono Next Public — Q1 2019 Earnings Presentation
38 slides from Mono Next Public's earnings presentation, May 2019
Slide 1: Mono Group 1Q2019
Mono Group 1Q2019 1
Slide 2: Agenda
Agenda • 1Q2019 highlights • Operational highlights • Financial highlights • Strategic directions and 2019 outlook 2
Slide 3: 1Q2019 highlights
1Q2019 highlights 3
Slide 4: 1Q2019 highlights
1Q2019 highlights • Mono29 peak TVR: 7.723 or growth 25% • Revenues: THB 570.06m YoY (source: nielsen) • EBITDA: THB 249.29m • Monomax subscribers: 11K paid members • Tangible & Intangible assets: THB 193m • 29Shopping revenue: growth 92% QoQ 4
Slide 5: Operational highlights
Operational highlights 5
Slide 6: MONO29
MONO29 6
Slide 7: Create new ad packages
Create new ad packages MONO29 digital sound check has been booked for 1 year after launch in 1Q2019 7
Slide 8: Sport content becomes more popular
Sport content becomes more popular Viewers* ABL 2017-2018 ABL 2018-2019 Growth Regular 10,568,836 14,150,716 34% Quarterfinals 273,153 847,912 210% Semifinals 672,727 2,728,372 306% Finals 3,576,284 - - Total 15,091,000 17,727,000 17% * MONO29, Monomax, Facebook live Team’s sponsors Broadcasting’s s
Slide 9: MONOMAX
MONOMAX 9
Slide 10: Monomax provides various kinds of contents
To satisfy the diverse tastes of customers, Monomax provides various kinds of contents 10
Slide 11: Success in Cross Channel Premiere between Monomax and MONO29
Success in “Cross Channel Premiere” between Monomax and MONO29 Subscribers for free trial accounts about 18K from these 4 cross channel premiere campaigns 11
Slide 12: 29Shopping
29Shopping 12
Slide 13: In 2018, we tested products in many categories
In 2018, we did test products in many categories to find out which products suitable for Mono29’s demographic SKU 150 60 2018 2019 (e) 13
Slide 14: 29shopping is new in home shopping business
29shopping is new in home shopping business, we are learning and get improvement 29Shopping Sales Strategies 23 • Increase product variety Growth • Negotiate for higher margin 92% 12 7 Q3/2018 Q4/2018 Q1/2019 (Unit: million Baht) 14
Slide 15: Financial highlights
Financial highlights 15
Slide 16: Revenue from core business
Revenue from core business revenue 1Q2018 4Q2018 1Q2019 QoQ YoY Advertising 476 492 482 -2% 1% Subscription 120 34 32 -4% -73% Movie 12 20 15 -25% 25% Others 25 57 41 -28% 64% Total 633 603 570 -5% -10% 16
Slide 17: Cost Structure
Cost Structure COGS 1Q2018 4Q2018 1Q2019 QoQ YoY Non live 225 272 273 0% 21% content Live content 25 19 14 -26% -44% TV license 32 32 32 0% 0% TV business 65 77 67 -13% 3% Subscription 51 40 22 -45% -57% Other COGS 55 78 74 -5% 35% Total 453 519 481 -7% 6% 17
Slide 18: OPEX
OPEX OPEX 1Q2018 4Q2018 1Q2019 QoQ YoY Salary 61 66 65 -2% 7% Marketing 17 56 43 -23% 153% Other OPEX 54 79 64 -19% 19% Total 131 201 172 -14% 31% 18
Slide 19: Financial Highlights
Financial Highlights 1Q2018 4Q2018 1Q2019 QoQ YoY Revenue 633 603 570 -5% -10% Net Profit 19 -156 -112 28% -677% EBITDA 331 214 249 16% -25% EBITDA 52% 36% 44% 22% -15% margin 19
Slide 20: Strategic directions and 2019 outlook
Strategic directions and 2019 outlook 20
Slide 21: Events
Events 21
Slide 22: Mthai Top Talk-About Award
Mthai Top Talk-About Award 22
Slide 23: New Year Countdown
New Year Countdown 23
Slide 24: Songkran Festival
Songkran Festival 24
Slide 25: Mono Vampire
Mono Vampire AF ep THANK You FoR SUPPORT | | MOND VAMPIRE FAMILY. | ——_
Slide 26: Several kinds of events enhance the opportunities to match sponsors' preferences
Several kinds of events enhance the opportunities to match sponsors’ preferences Sponsorship Growth 85% 150 81 66 23 13 2015 2016 2017 2018 2019 (e) 26
Slide 27: MONOMAX
MONOMAX 27
Slide 28: Monomax is no.1 local online streaming service
Monomax is no.1 local online streaming service • Understand local market • All Monomax’s contents have both Thai dubbing and original soundtrack with Thai subtitle • Good relationship with major studios and content providers in many countries open our opportunities to aggregate various kinds of cont
Slide 29: Monomax's active members have been increasing significantly since rebranding
Monomax’s active members have been increasing significantly since rebranding in Aug. 2018 As of / Three months ended paid member net add @250B/month Growth Sep 2018 Dec 2018 Mar 2019 175% 11K Paid memberships 171 4,416 11,069 at end of period 4K 7K Paid net membership 171 4,245 6,653 4K additions 0K
Slide 30: Paid members
Paid members As of / three months ended Net add 120K 52K Net add 36K 68K Net add 21K 32K 11K Q1/2019 Q2/2019 (e) Q3/2019 (e) Q4/2019 (e) paid members 30
Slide 31: % SVOD Penetration
SVOD Penetration Rate V. GDP Per Capita, PPP (USD) Bubble represents population size 45% Sources: * Population (2017) from World Bank 40% ** GDP per capita, PPP (2017) from World Bank US *** % SVOD Penetration (2018) from statista.com 35% 30% % SVOD Penetration 25% CN DE JP 20% DK BR AU ID RU CA 15%
Slide 32: MONO29
MONO29 32
Slide 33: MONO29
MONO29 • Increase prime time ad rate 50% • Launch variety of sales packages • Shorten window period of new movies for Thailand Premiere on MONO29 33
Slide 34: New TV ad rate takes effect in March 2019
New TV ad rate takes effect in March 2019 so that it increases a room for more revenues UTI UTI 79% UTI 80% 76% 235 UTI UTI UTI 66% UTI 62% 220 64% 190 62% UTI UTI 185 UTI 58% 53% 50% UTI UTI 40% 39% 129 220 97 168 169 135 128 98 Jan Feb Mar Apr (e) May (e) Jun (e) 2018 2019 (e) •%UTI 24 hours 34
Slide 35: AVG. price per minute and UTI
AVG. price per minute and UTI average price per minute 2018 2019 2018 2019(e) % Growth Q1 AVG. price per minute ('000) 35 K 37 K 5% %UTI (18 hrs @ 10mins/hr) 79% 76% -4% 40.0K 40.0K 40.1K 40.2K Revenue (mil.Baht) 455.8 465.0 2% 33.8K 36.0K 37.0K 36.5K 36.6K 35.5K Q2 AVG. price per minute ('000) 36 K
Slide 36: New release Thailand premiere 2019
New release Thailand premiere 2019 In Theatre Aug. 2017 Sep. 2017 Dec. 2017 New movies come to MONO29 less than 18 months after released in theatre Aug. 2018 Sep. 2018 Oct. 2018 36
Slide 37: LOGAN SPIDERMAN VENOM EAUALIZER2 BABY ‘NYSM2
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Slide 38: 2019 outlook
2019 outlook Revenue growth about 50 - 60% 15-25% from previous year EBITDA margin THB 20 – 30 million THB 1.0 – 1.2 billion Tangible assets Intangible assets * Exclude special profit from “the section 44” that waive remaining TV license and subsidize rental fee for MUX 38