Arista Power Inc · OTC:ASPW

Arista Power — Investor Presentation (November 2012)

31 slides from Arista Power's investor presentation, Nov 30, 2012

  1. Slide 1: Investor Presentation November 2012

    aVe ARISTA MAKING Power WorK For You INVESTOR PRESENTATION| November 2012 Custom, Renewaste Enercy Power MANAGEMENT SYSTEMS

  2. Slide 2: Safe Harbor Statement

    Safe Harbor Statement Ma NG Power Work F The discussions set forth in this presentation may contain forward-looking comments. Such comments are based upon the information currently available to management of Arista Power, Inc. and management’s perception thereof as of the date of this discussion, Ac

  3. Slide 3: Company Overview

    Company Overview * Arista Power is addressing the growing need for power management and renewable energy solutions, resulting from increasing peak demand rates, with custom, scalable systems: — Power on Demand Systems — Mobile & Stationary Renewable Power Stations — Solar PV MAKING Power Work For Yo

  4. Slide 4: Experienced Management Team

    Experienced Management Team ‘ Power a * Former COO of Ultralife Corporation — Grew sales from $30 million to $250 million — Significant work for the military * Proven track record of launching products * B.S. in Mechanical Engineering from the Rochester Institute of Technology & M.S. in Operations |

  5. Slide 5: Investment Opportunity

    Investment Opportunity WAKING PoweR W ' Distinct Market Need Company Niche Provide Solid Value Proposition to Customers Substantial Interest/ Proposals Out Well Positioned for Growth Considerable increase in power demand in commercial and military sectors—more consistent alternative energy sources n

  6. Slide 6: Arista Power's Complementary Product Line

    Arista Power’s Complementary Product:Line = | Power Station | with multiple inputs and * Completely customizable outputs * DC input for solar PV/ fuel cell * Various applications, including off-grid locations, small villages, FB] communications in remote areas, portable power, distributed energy, co

  7. Slide 7: Market Need

    Market Need =m a & Da Me ARISTA

  8. Slide 8: Problem: Rising "Hidden" Demand Costs

    Problem: Rising “Hidden” Demand Costs "12 Power Wore Fon vou Ma * Electric bills consist primarily of two charges: 1) Consumption — kWh — how much energy used 2) Demand — kW — maximum amount of power used in the highest 15-minute window of a billing period; utility charges for the “right” to access

  9. Slide 9: Challenge: Consistent Solutions

    Challenge: Consistent Solutions waving Pees Wane ran vou OO * Challenges for implementing widespread use of renewable energy sources: —_ Solar/Wind: provide a variable and somewhat intermittent energy supply — Variability causes difficulty using the energy created when it would provide superior fina

  10. Slide 10: The Arista Power Solution

    The Arista Power Solution s : ‘9 — «| ‘ | | : Me ARISTA

  11. Slide 11: The Arista Power Solution: Power on Demand

    The Arista Power Solution: Power on Demands«:"< Power Worx For ¥ * Developed Power on Demand system — Proprietary, patent-pending energy storage and management system designed to lower a customer's demand charges — Maximizes value of energy from solar, wind, fuel cells, and/or the grid u Most areas

  12. Slide 12: Power on Demand Benefits

    Power on Demand Benefits taxing Powen wonx For vou BRM * Releases energy at optimal times to reduce peak power demand * Immediate reduction in energy costs of 20%+ * Return on investment of 2-5 years During 2011 & 2012, Arista Power continued to develop the functionality of its Power on Demand syste

  13. Slide 13: Electric bills are complicated

    ORI. aor ELeMe iLL OF RGBE DisTx Bu Tar WAKE use 9 seep emesis ela Electric bills are complicated Utilities use demand windows, power factors, and ratchet clauses to increase charges This typical commercial utility bill reflects a total electricity cost of $32,119/month $14,180 of that is demand cha

  14. Slide 14: Shaving the Peak

    ae a ce a “Shaving the Peak” Maxine Powen Worx For You LY » 40% of energy charges occur between the hours of 7 a.m. and 2 p.m. » Arista Power’s Power on Demand system eliminates these peaks Daily Power Usage: kW versus Time 250 Power kW 4

  15. Slide 15: Actual Peak Shave Examples

    Actual Peak Shave Examples : Making Power Wonk For You JAS 24:15 22:15 73:15 a5

  16. Slide 16: Market Size - Commercial

    Market Size -— Commercial Makine Power Work For You aa * According to the US Energy Information Administration (EIA) projections, the total electricity demand in the United States is expected to increase by 30% between the period 2008 - 2035, jumping from 873 B kilowatt hours to 5,021 B Kilowatt hou

  17. Slide 17: Where the Market is

    Where the Market is: Making Power Worx For You aa Forecasted Cents/kWH X Forecasted # Customers X Demand Charge Rate Factor = Adjusted $ Potential = Hed-itigh # Potential = Hed-Lew # Potention @ = Lowest f Potentiat

  18. Slide 18: Power on Demand Target Markets

    Power on Demand Target Markets = "*"\"< Power Worx Fon vou Me mh Ma wets ma “ay . MARISTA

  19. Slide 19: Arista Power's Segmentation

    Arista Power’s Segmentation MAKING Power Work For You aa Targeting Metropolitan Areas: New York City, Long Island, Northern New Jersey, Boston, Philadelphia * Targeting potential customers in the following SIC codes: “Paper & Allied Products”, “Rubber/Misc. & Plastic Products” and “Fabricated Metal

  20. Slide 20: Strategic Partnerships & Competitive Advantages

    Strategic Partnerships & Competitive Advantages! 1< Powen Worx For You ava Strategic Partners * Strategic partnerships and vendor relationships Bee # y & Vendors with several leaders in alternative power Intellectual property — Patent protection Battery and power conditioning expertise — Group of en

  21. Slide 21: GE-Arista Power Joint Marketing Agreement

    GE-Arista Power Joint Marketing Agreement ««in< Powen Work For You * GE Energy Storage to provide joint marketing support in sales efforts of Arista Power’s Power on Demand (“PoD”) system, which includes: — Promoting the PoD system through GE’s commercial and industrial sales channel; — Trade show s

  22. Slide 22: Intelligent Micro-Grid for U.S. Army

    Intelligent Micro-Grid for U.S. Army —'*"1"< Power Worx Fon vou Ma * Multi-phase, multi-million dollar opportunity * Prime contractor on development of Intelligent Micro-Grid — Phase One delivered September 2012 & Phase Two awarded * Integrating renewable and traditional energy, provide soldiers wit

  23. Slide 23: Phase One Concept

    Phase One Concept ava vay.

  24. Slide 24: Intelligent Micro-Grid for U.S. Army

    Intelligent Micro-Grid for U.S. Army — %*«:"< Power Worx For vou Ma * Objectives: — Scalability and automatic operation — Highly reliable power in areas where military operations are taking place that have a broad spectrum of energy requirements and applications — Minimize the use of fossil fuels —

  25. Slide 25: Phase One Delivery

    Phase One Delivery

  26. Slide 26: Intelligent Micro-Grid for U.S. Army

    Intelligent Micro-Grid for U.S. Army

  27. Slide 27: Market

    Market MAKING Power Work For You Ma * The Department of Defense has been mandated to reduce its reliance on fossil fuels, reduce greenhouse gas emissions, improve energy efficiency, implement high performance sustainable Federal building standards, and to produce or procure 25% of its total energy f

  28. Slide 28: Company History & Milestones

    Company History & Milestones Arista Power was originally founded as an al independent developer of a patented wind Ma ="Ts turbine technology. ARISTA Selected to Selected as Delivered Phase New management Receives first jiu Changes develop installer for _One of Intelligent 5 Intelligent Micro Sofari

  29. Slide 29: Key Takeaways

    Key Takeaways walla teoneaene rarer ae Focused on sales and marketing of unique Power on Demand system with multiple market applications — Attractive value proposition with 20%+ immediate cost reduction and 2-5 year ROI — As gain scale, expect margins to expand * Recent Prime Vendor contract from U.

  30. Slide 30: Financial Projections

    2011 2014 2015 {in millions, except (forecasted, in (forecasted, in (forecasted, in (forecasted, in persharedata) lions, exceptper _milions, except per millions, except per _ millions, except per share data) share data) share data) share data) Gross Margin/(Loss) $ (0.9) ($0.4) $2.6 $75 $21.8 Shto s

  31. Slide 31: Bill Schmitz, CEO

    Bill Schmitz, CEO ia /\ 1) | .< \ j \ bschmitz@aristapower.com Al \ 1999 Mt. Read Blvd. Twitter: @aristapower - Rochester, NY 14615 Facebook: AristaPower P 5 1-877-946-3867 LinkedIn: Arista Power

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