Mixed Martial Arts Group Limited · AMEX:MMA
Mixed Martial Arts — Investor Presentation (September 2026)
31 slides from Mixed Martial Arts's investor presentation, Sep 1, 2026
Slide 1: Aggregating the combat sports sector through community and participation
Aggregating the combat sports sector through community and participation M IXED M ARTI AL ARTS GROUP LI M ITED C O R P O R AT E P R E S E N TAT I O N · S E P T E M B E R 1 , 2 0 2 6 NYSE AMERICAN: MMA
Slide 2: Full disclosure
DISCLOSURES Full disclosure. Important information. This presentation is made available by MMA.INC for general information about the Company and its business. No liability; no update. To the maximum extent permitted by law, none of MMA.INC or its affiliates, directors, officers, employees, or advise
Slide 3: Round 1 - Our Mission
Round 1 - Our Mission Conor McGregor, UFC Champion, investor & strategic advisor John Kavanagh, co-founder of MMA.INC and head coach of Conor McGregor Nick Langton, Founder and CEO of MMA.INC 3 ROUND 1 · OUR MISSION
Slide 4: The Gap
THE GAP Running and Cycling have Strava. Fitness has Mindbody / Classpass. Hiking has AllTrails. Fishing has Fishbrain. Combat sports has nothing. Until now. Companies named are trademarks of their respective owners, used for identification and comparison only; their use does not imply endorsement,
Slide 5: Our Mission
OUR MISSION Convert 700M+ global martial arts fans into participants. UFC monetizes viewership. We monetize participation. UFC fan base per TKO Group Holdings, Inc. (NYSE: TKO) Annual Report on Form 10-K for the year ended 31 December 2025. See the disclosures in this presentation. 5 ROUND 1 · OUR M
Slide 6: The sport is mainstream
MARKET The sport is mainstream. 700M+ $7.7B FANS WORLDWIDE UFC × PARAMOUNT DEAL, SEVEN YEARS FROM 2026 34M 200M+ TOTAL GLOBAL VIEWERS, UFC AT HOURS OF UFC WATCHED BY 20M THE WHITE HOUSE HOUSEHOLDS SINCE BEING ON PARAMOUNT+ ~15M ~80K US MARTIAL ARTS & BOXING US MARTIAL ARTS & BOXING PARTICIPANTS FACI
Slide 7: Why MMA.INC · Why Now
WHY MMA.INC · WHY NOW The infrastructure is built. The inflection is now. THE SPORT 700M+ fans. Combat sports is mainstream. THE INFRASTRUCTURE 15,326 academies published, 108K students, US$21M run-rate annualized payments processed through the platform. THE CONVERSION 389 paying academies today. Th
Slide 8: Why Martial Arts?
WHY MARTIAL ARTS? Martial Arts is For Life 10+ YEARS COACH & GYM IDENTITY LONG-TERM PARTICIPATION to earn a black belt. loyalty runs deep. People Belts and records live at the creates the potential for Members stay for the don’t gym-hop; they belong gym. Leaving means starting greater lifetime value
Slide 9: Problem and Solution
PROBLEM AND SOLUTION The problem is structural. So is the solution. THE PROBLEM THE SOLUTION Combat sports is fragmented. MMA.INC is the community platform for combat sports. ✕ 700M+ fans, no home of their own ✓ One platform: train, compete, belong ✕ Hundreds of thousands of gyms running on paper an
Slide 10: Round 2 - The Platform
Round 2 - The Platform Laura Sanko, MMA.INC Director & UFC Commentator 10 ROUND 2 · THE PLATFORM
Slide 11: The Evolution
THE EVOLUTION Every step has been deliberate. Now we scale. Nine years assembling the participation platform. W E ARE HE RE · M I D 2026 2017-2022 2023-2024 2025-2026 2026+ PROVE ASSEMBLE INTEGRATE SCALE Earn credibility inside the sport. Acquire the pieces we could not Turn separate assets into one
Slide 12: The Team
THE TEAM Built by operators. Backed by the sport. Our board, our leadership and the advisors who back us. BOARD OF DIRECTORS LEADERSHIP ADVISORY BOARD Vaughn Taylor Nick Langton Conor McGregor Non-Executive Chairman Founder & Chief Executive Officer Strategic Advisor Nick Langton Aaron Links Donald
Slide 13: Track Record
TRACK RECORD 18 months of execution. Since January 2025: execution across the platform, UFC GYM Partnership, brand and balance sheet. PLATFORM TRACTION UFC GYM PARTNERSHIP · Paying academies increased to 389 (+260%) JAN 2025 · UFC GYM program expansion begins, targeting 150+ locations · Verified aca
Slide 14: The Community
THE COMMUNITY A global community already operating at scale. A live network of gyms, members, transactions and engagement - growing every month. 107,694 27,651 15,326 / 996 / 389 STUD EN T PROFILES M O NTHL Y ACTI V E USERS PUBLISHED / VERIFIED / PAYING GYMS +101% in 18 months +89% in 18 months +260
Slide 15: The Community Growth
THE COMMUNITY GROWTH The community is compounding strongly. T O T AL U S E R S · B Y H A L F YE A R M O N T H L Y AC T I V E U S E R S · B Y H A L F YE A R Registered users on the platform Active every month: app, in-gym kiosk & admin 108K 28K 79K 20K 60K 16K 15K 53K Jan 25 Jun 25 Dec 25 Jun 26 Jan
Slide 16: Gym Funnel Growth
GYM FUNNEL GROWTH The network is built. Conversion is accelerating. PUBLISHED VERIFIED PAYING Academy profiles Human-approved partners On the software, per month Q125 Q225 Q325 Q425 Q126 Q226 Q125 Q225 Q325 Q425 Q126 Q226 Q125 Q225 Q325 Q425 Q126 Q226 15,326 996 389 +2% since Jan 2025 +23% since Jan
Slide 17: XP Passport. Our sector aggregation tool
LOYALTY AND REWARDS XP Passport. Our sector aggregation tool One identity and one record - belts, fights, training, gear - that follows every athlete across the entire sport. Built so any gym, promotion, academy or app can plug in. W H O C AN P L U G I N XP PASSPORT Gyms & academies → XP Promotions
Slide 18: Round 3 - The Operating Model
Round 3 - The Operating Model 18 ROUND 3 · THE OPERATING MODEL
Slide 19: The Customer Journey
THE CUSTOMER JOURNEY One academy joins. Then the journey earns. The academy is the entry point. Every step after it opens a revenue line we already own. 1 2 3 4 5 ACADEMY JOINS MEMBERS ONBOARD MEMBERS TRANSACT MEMBERS PROGRESS IDENTITY TRAVELS BJJLink software and payments Profiles, check-ins, belts
Slide 20: How We Monetize
HOW WE MONETIZE · EVERY REVENUE LINE Every revenue line we have. And every one we don’t yet. Each paying academy brings 250 to 300 registered members onto the platform, with their participation, belts and records. LIVE TODAY POTENTIAL ADDITIONAL REVENUE OPPORTUNITIES ✓ BJJLink SaaS subscription No s
Slide 21: Go To Market · Two Engines, One Funnel
GO TO MARKET · TWO ENGINES, ONE FUNNEL We do not need to find them. They are already on us. Two engines feed one funnel. The distribution already exists; going to market is activation of a base we already hold. THE ACADEMY ENGINE · B2B THE PARTICIPANT ENGINE · B2C REACH BJJLink lands the academy Mem
Slide 22: Transaction Revenue
TRANSACTION REVENUE Every gym sells. We clip the ticket. 17,125 9,680 846 APP & WEB USERS IN-GYM KIOSK USERS GYM ADMINS Connect: training, community, profiles Check-in, POS and onboarding Managers running their business on us 36% 19% 13% 9% 6% 17% Drinks & food Apparel & gear GIs & uniforms Membersh
Slide 23: The Data Moat
THE DATA MOAT We can see how alive the sport is, everywhere. The Member Engagement Index: a proprietary read on community vibrancy, measured across 35 countries and 469 cities. ENGAGEMENT INTENSITY LOW HIGH present, not yet scored 35 469 COUNT RIES CIT IES KEY MARKETS El Salvador 54.8 United Kingdom
Slide 24: Revenue Opportunity
REVENUE OPPORTUNITY · ILLUSTRATIVE ONLY The funnel we’ve already built. The opportunity is not theoretical market share. It is deeper monetization of a footprint already assembled. The illustrative revenue scenarios below show the potential value of our existing footprint if fully monetized at 100%
Slide 25: Round 4 - The Financials
Round 4 - The Financials 25 ROUND 4 · THE FINANCIALS
Slide 26: Financial Trajectory
FINANCIAL TRAJECTORY Revenue growth, margin expansion, cost discipline. GROSS PROGRAM FEES + SAAS REVENUE + OTHER INCOME · US$M FINANCIAL COMMENTARY $1.8M Revenue growth. Draft FY26 revenue up approximately 20% on FY25, with strong growth in BJJLink SaaS and Transaction revenue $1.5M Core Operating
Slide 27: Valuing The Platform
VALUING THE PLATFORM · ILLUSTRATIVE ONLY The platform is built. Current revenue isn’t the whole story. MMA.INC brings together community, software, payments, training IP and strategic distribution inside one listed combat-sports platform. ESTABLISHED FOOTPRINT STRATEGIC SCARCITY P E E R V AL U AT I
Slide 28: Capital structure
OWNERSHIP Capital structure. Fully diluted basis, as of September 1, 2026 ~38.1M ~7.7M US$4M ORDI NARY SHARES ON I SSUE M ANAGEM ENT, BOARD AND ADVI SORS RECENT FI NANCI NG AT $1. 00 PER SHARE SECURITY SHARES % FD KEY TERM S Ordinary Fully Paid 38,063,153 ~75.6% ~19.4M free trading, ~11.0M within re
Slide 29: Round 5 - Why NYSE:MMA
Round 5 - Why NYSE:MMA 29 ROUND 5 · W HY NYSE:MMA
Slide 30: The Assets
THE ASSETS Assembled piece by piece. Difficult to replicate. Five assets, assembled deliberately through strategic relationships, nine years and US$35M invested to reach this point, all contained inside one company, MMA.INC. THE SOFTWARE (BJJLINK) THE COMMUNITY TRAINALTA Embedded infrastructure. Org
Slide 31: Why
WHY NYSE:MMA Nine years building. Now we monetize. 700M+ 15,326 F A N S W O R L DW I D E ACADEMIES PUBLISHED 108K 389 REGISTERED STUDENTS PAYING ACADEMIES (+260%) US$21M 5M+ RUN-RAT E ANNUALIZED PAYMENT S PROCESSED T HROUGH T HE SOCIAL AUDIENCE PLATFORM US$35M INVESTED ASSEMBLING THE PLATFORM The in
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