Telstra Group Limited · ASX:TLS
Telstra — Investor Day (November 2011)
24 slides from Telstra's investor day presentation, Nov 18, 2011
Slide 1: Investor Day – workshop slide presentations
18 November 2011 Office of the Company Secretary For personal use only The Manager Level 41 242 Exhibition Street Company Announcements Office MELBOURNE VIC 3000 AUSTRALIA Australian Securities Exchange th 4 Floor, 20 Bridge Street General Enquiries 08 8308 1721 SYDNEY NSW 2000 Facsimile 03 9632 321
Slide 2: Realising the Network Applications & Services Opportunity
For personal use only REALISING THE NETWORK APPLICATIONS & SERVICES OPPORTUNITY BRENDON RILEY, CHIEF OPERATIONS OFFICER PHILIP JONES, EXECUTIVE DIRECTOR, DIPNAS PAUL MCMANUS, EXECUTIVE DIRECTOR, NAS TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 THERE IS ROOM TO GROW OUR MARKET Carriage +1% Network Apps
Slide 3: Telstra's Value Proposition & Differentiation
TELSTRA’S VALUE PROPOSITION & DIFFERENTIATION For personal use only Network integrated Breadth of applications offers Secure intelligent Deep expertise networks and partnerships Visibility and Scale and TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 control reliability Delivering differentiated customer-
Slide 4: Unmatched Functional Capability
UNMATCHED FUNCTIONAL CAPABILITY Skilled and competent people For personal use only Accreditations, practices and tools World-class facilities Global Operations Managed Network TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 Centre Operations Centre Hong Kong Telstra Security Operations NOC Centre TELSTRA’
Slide 5: Customers Are Increasing Their NAS Solution Suite
CUSTOMERS ARE INCREASING THEIR NAS SOLUTION SUITE For personal use only AVL Solution Escalator Signet Solution Escalator Video Customer Value Conferencing IAAS IP Dedicated Customer Value Telephony Telstra Hosted Dedicated Managed VVX1500 Utility Networks Managed & Utility IP TIPT Networks Managed H
Slide 6: Delivering Services to a Connected Home
For personal use only DELIVERING SERVICES TO A CONNECTED HOME HUGH BRADLOW CHIEF TECHNOLOGY OFFICER TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 CONNECTED HOME TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 Telstra Corporation: investor.relations@team.telstra.com
Slide 7: Information Storage & Retrieval; Communication
For personal use only INFORMATION STORAGE & RETRIEVAL CONTENT ON MULTIPLE DEVICES TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 COMMUNICATION NEXT GENERATION CALLING TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 Telstra Corporation: investor.relations@team.telstra.com
Slide 8: Entertainment; Monitoring & Alarming
ENTERTAINMENT For personal use only CONVENIENT & SOCIAL TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 MONITORING & ALARMING TELSTRA INNOVATION PROJECT – HOME MONITORING TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 Sensor Alert Configure alerts, notifications & Monitor (e.g. live video) from Receive alerts
Slide 9: Service Delivery & Support
For personal use only SERVICE DELIVERY & SUPPORT REMOTE AGENT HELP TELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 Telstra Corporation: investor.relations@team.telstra.com
Slide 10: Telstra Mobile
For personal use only NOVEMBER 2011 INVESTOR DAY TELSTRA MOBILE MIKE WRIGHT & WARWICK BRAY TELSTRA & AUSTRALIA’S NUMBER ONE MOBILE NETWORK ENGINEERED FOR DATA NEXT G® : SINGLE NATIONAL HYBRID HSPA/LTE WBB NETWORK COVERAGE TO OVER 2.1 MILLION SQ KM AND OVER 99% OF POPULATION SINGLE ALL IP CORE FOR SI
Slide 11: Demand Growth Challenges Are Similar to Many Other Operators
DEMAND GROWTH CHALLENGES ARE SIMILAR TO MANY OTHER OPERATORS For personal use only Busy hour data throughput doubling every 12 months Leveraging our Technology Roadmap TODAY to manage demand and maintain user experience downlink Looking to the future • ongoing use of standards evolution & new spectr
Slide 12: Managing Demand & Cost of Capacity Using Advanced Technology Roadmap
MANAGING DEMAND & COST OF CAPACITY USING AN ADVANCED TECHNOLOGY ROADMAP For personal use only Relative Cost: Hybrid HSPA+/LTE Relative Technology Cost Index 100 75 50 25 0 FY08 FY09 FY10 FY11 FY12 FY13 FY14 WCDMA HSDPA HSPA+ LTE (R99) * Excludes trends from GPRS & EDGE as not carried INVESTOR on the
Slide 13: Product Mix Influence on ARPU
PRODUCT MIX INFLUENCE ON ARPU ARPU IS MORE INFLUENCED BY PRODUCT PROLIFERATION THAN THE For personal use only PAST; WE MANAGE ARPU BY PRODUCT & MARKET SEGMENT HANDHELD MOBILE BROADBAND FUTURE MOBILE POSTPAID PREPAID POSTPAID PREPAID TABLETS M2M PRODUCTS CONSUMER BUSINESS ENTERPRISE Stayer Good V Bad
Slide 14: Mobile Profitability
MOBILE PROFITABILITY OUR MARGIN IS AN OPPORTUNITY For personal use only Opportunity: Handsets Australian mobile margins low • Number of events • Percentage of recontract • SIM only Not revenue related • Plan mix • Handset mix Opportunity: Other • Calls/customer Cost related • Rework 9 INVESTOR DAY 2
Slide 15: We Have Opportunities in All Products and Segments
WE HAVE OPPORTUNITIES IN ALL PRODUCTS AND SEGMENTS For personal use only PRODUCT OPPORTUNITIES AND CHALLENGES Post paid handheld Pre paid handheld Post paid mobile broadband Pre paid mobile broadband Network advantage; Marketing; LTE devices Improved customer service Online INVESTOR DAY 2011 MOBILE
Slide 16: The Critical Role of Brand Marketing
The critical role For personal use only of brand marketing Mark buckman – chief marketing officer
Slide 17: Why Did We Revitalise the Brand?
Why did we revitalise the brand? We’re the most valued brand… but we can be even better For personal use only Best1 Our brand value Rank Brand Average Sector Value (‘000m) 1 Telecoms 9,700 Worst 2 Banking / Financial 7,100 3 Banking / Financial 5,100 4 Banking / Financial 4,800 5 Retail 4,600 6 Bank
Slide 18: Why Did We Revitalise the Brand? …But We Can Be Even Better
Why did we revitalise the brand? …but we can be even better For personal use only WHY DID WE REVITALISE THE BRAND? ... BUT WE CAN BE EVEN BETTER Our brand Attributes Network Network 7.5 7.0 6.5 Community 6.0 Community Products Products 5.5 5.0 4.5 4.0 Service Relevance Relevance Service Satisfaction
Slide 19: The Brand Needed to Reflect the Changing Face of Telstra
The brand needed to reflect the changing face of Telstra and our transformation into a sales and marketing company For personal use only Our brand health at september 18, 2011 1 Awareness of Telstra is strong. The anomaly in our brand pyramid is purchase is greater than consideration. Evangelists Cu
Slide 20: Designing the New Identity
When designing the new identity, we had to be sure that we represented a true reflection of telstra and our brand essence of connection For personal use only 1. Show and tell people that Telstra is changing: If the culture was becoming more customer centered, so should the brand identity. Customers
Slide 21: It Starts with the Full Spectrum of Colours
It starts with the full spectrum of colours… For personal use only Logos Photography Spectrum Retail store 58 Fleet 3 6 Lock-up Partner logos ll ar s for 2 5
Slide 22: Six Dimensions Benchmarked to Drive Consideration and Satisfaction
Six dimensions are being benchmarked to drive consideration and satisfaction competitively For personal use only Core brand Attributes Network 7.5 7.0 6.5 6.0 Community Products 5.5 5.0 4.5 4.0 v Service Relevance Satisfaction Telstra Today Our Aspiration 7
Slide 23: Brand Metrics Are a Key Driver in Customer Satisfaction
Brand metrics are a key driver in customer satisfaction For personal use only Customer satisfaction scores from 01/07/10 – 30/09/11 Product 10 9 Best Product 8 Average 7 Price Worst Price 6 5 4 Brand Brand 3 2 1 Service Service 0 Q1 Q2 Q3 Q4 Q1 FY 2010/11 FY 2011/12 8
Slide 24: Consideration for the Telstra Brand Has Grown Following Relaunch
Consideration for the telstra brand has grown significantly following the brand relaunch For personal use only 80 70 60 50 40 30 20 New New brand Brand 10 launch Launch 0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 FY11 FY12 FY13 FY14 Purchase Consideration