Anghami Inc. · NASDAQ:ANGH
Anghami — EFG Hermes 16th Annual One on One Conference 2022
44 slides from Anghami's conference presentation, Sep 21, 2022
Slide 1: EFG Hermes 16th Annual One on One Conference Management Presentation
EFG Hermes The 16th Annual One on One Conference 21-22 September 2022 Management Presentation Strictly Confidential – Not for Distribution
Slide 2: Disclaimer
2 Disclaimer This presentation (“Presentation”) is being furnished solely for use by the recipient in making its own evaluation of Anghami Inc. (the “Company”). This Presentation does not purport to contain all of the information that may be required or desired by a recipient to evaluate the Company
Slide 3: Disclaimer (cont'd)
3 Disclaimer (cont’d) Projections The selected preliminary estimated financial results and projections included herein are based on the Company's preliminary estimated financial results and are subject to revision based upon the completion of the Company's year-end financial closing processes and ot
Slide 4: Introduction
4 INTRODUCTION Strictly Confidential – Not for Distribution
Slide 5: Successful IPO on NASDAQ – February 2022
5 Successful IPO on NASDAQ – 3 February 2022 Strictly Confidential – Not for Distribution
Slide 6: The Leading Music Entertainment Service in MENA
6 The Leading Music Entertainment Service in MENA 98M 46 19.5M Registered Users Telecom Loyal Active worldwide Operators Users 29% 21% 42% 8% GCC Levant RoW North Africa Notes: Levant includes Lebanon, Jordan and Iraq. Source: Company Data as of June 2022. Strictly Confidential – Not for Distributio
Slide 7: Anghami Manifesto
7 Anghami Manifesto Everyone has a voice. Unique and impossible to copy. Some voices are louder than others. More established and experienced With millions of followers and listeners. While some are just starting out - Finding their feet as well as their voice. But your voice doesn’t need to be big,
Slide 8: Exceptional Team
8 Exceptional Team Eddy Maroun Elie Habib Mary Ghobrial CEO, Co-Founder CTO, Co-Founder Chief Operating Deep music industry Serial entrepreneur with Officer knowledge & telco experience in multiple Former Amazon Director connections over 15 successful tech start- and CCO of SOUQ.com years. ups. Rabi
Slide 9: Overview
9 OVERVIEW Strictly Confidential – Not for Distribution
Slide 10: Anghami Everywhere – Built for Scale
10 Anghami Everywhere – Built for Scale Strictly Confidential – Not for Distribution
Slide 11: Largest Music Catalog in the Middle East
11 Largest Music Catalog in the Middle East +72M Arabic + International licensed songs Including Rotana’s full catalogue and Amr Diab’s content (exclusively on Anghami) Source: Company Data as of June 2022. Strictly Confidential – Not for Distribution
Slide 12: Live Concerts – Merging the Offline with the Online
12 Live Concerts – Merging Merging the the Offline Offline with with the the Online Online Strictly Confidential – Not for Distribution
Slide 13: First in Tech-Enabled Music Streaming & Entertainment in MENA
13 First in Tech-Enabled Music Streaming & Entertainment in MENA We are We are We are PURPOSE BUILT ENTRENCHED DATA DRIVEN FIRST STREAMING SERVICE IN THE BEST KNOWN AND MOST LOVED OVER 9 YEARS OF USER DATA REGION BRAND IN MUSIC ~87 million user data points 6-year head-start vs. global Streaming acro
Slide 14: We Digitized and Aggregated a Fragmented Music Labels Market
14 We Digitized and Aggregated a Fragmented Music Labels Market Arabic Catalog was Arabic Catalog Fragmented and Non-Digital Others Spotify 5% Anghami 14% 58% Google (incl YT 51K 844k music) Artists Songs 5% Anghami Digitized Apple International Catalog the Arab World’s Music Music 11% Long Standing
Slide 15: We were the First to Market and Continue to Lead and Thrive
15 We were the First to Market and Continue to Lead and Thrive Anghami MAUs Feb-2012 Nov-2012 Mar-2014 Mar-2017 May-2018 reports record Dec-2020 increased Dubai Egypt Saudi Arabia Revenue growth Abu Dhabi Anghami First Telco (+43%) 23% Office Office Office as HQ YoY (2020) founded Partnership(1) des
Slide 16: We are thriving further as we grow
16 We are thriving further as we grow Aug-2021 Sep-2021 Dec-2021 Feb-2022 Feb-2022 Mar-2022 Apr-2022 June-2022 June-2022 Amazon Content JV IPO New Rotana Anghami MBC Spotlight Prime with Sony Amr Diab Brand Lab on NASDAQ Deal Renewed Acquisition Exclusive Music Exclusive Identity Joint Venture Partn
Slide 17: #1 in MENA and Best in Unit Economics in Emerging Markets
17 #1 in MENA and Best in Unit Economics in Emerging Markets Leading Operational Market Leader With Robust Financial Data-Driven Metrics(1) Strategic Relationships Performance Business Model 16 9 years 58% 46 Telco $35.5M 20% 98M 19.5 Operating Operational MENA Market Partnerships FY2021 Revenue(4)
Slide 18: #1 in MENA and Best Unit Economics in Emerging Markets
18 #1 in MENA and Best Unit Economics in Emerging Markets DATA-DRIVEN ADVERTISING SUBSCRIPTION 82% 28% +330 18% 72% 1.4M of Users of Revenue Brands of Users of Revenue Subscribers • Free limited on-demand online access to users ● Premium service provided to paying subscribers with Description Descri
Slide 19: Hyperlocal by Design
19 Hyperlocal by Design UNDERSTAND WHAT USERS WANT DELIVER ENGAGING EXPERIENCES Arabic is 1% ~60% of total of total catalog streams PODCASTS Ø 79% YoY growth TOP ARTISTS IN REGION: ALL LOCAL in unique users Ø 234% YoY growth in podcast streams Arabic Rai Varieties Iraqi Shaabi SEASONAL Maghreb Pop F
Slide 20: Vibe Music Arabia – New Joint Venture with Sony Music
20 Vibe Music Arabia – New Joint Venture with Sony Music Focused on Based out of Dubai, and focusing the MENA on KSA, the extended GCC, Levant, region and rest of the Middle East. Content Vibe Music Arabia is geared with perfect balance between global best focused on practices (Sony Music’s contribu
Slide 21: Vibe Music Arabia – Updates
21 Vibe Music Arabia – Updates ● Highlights: ○ Launched in Dec 2021 to discover and nurture Arab talent ○ Vibe Music Arabia is building a strong brand name using vibrant marketing across TikTok and premier publishers, which will attract new talent and partners ● Artists signed to date: ○ Award Winni
Slide 22: New Business Extensions to Accelerate Differentiation and Revenue
22 New Business Extensions to Accelerate Differentiation and Revenue ORIGINAL CONTENT ● Acquire and produce exclusive Arabic content ORGANIC USERS ● Exclusive content will differentiate Anghami ACQUISITION from competition and drive organic user growth LIVE EVENTS - SPOTLIGHT ENHANCE ● Organize and
Slide 23: Spotlight – Live and Virtual Concerts + global streaming opportunity
23 Spotlight – Live and Virtual Concerts + global streaming opportunity “ The Spotlight acquisition will enable Anghami to unlock additional growth opportunities between artists and brands. While Spotlight Events will provide a stage for artists to perform and reach their audiences offline, Anghami'
Slide 24: Spotlight – Live and Virtual Concerts Updates
24 Spotlight:Spotlight Live and–Virtual UpdatesConcerts ● Latest events: ○ BEAT THE HEAT - with Dubai DTCM, 7 concerts that included 15 acts ● Upcoming events: o with Abu Dhabi DCT, featuring Omar Khairat, Marshmello + Nancy Ajram o FIFA World Cup Fan Zones - Qatar 2022, featuring among others, Mars
Slide 25: MENA is the Fastest Growing Nascent Music Market
25 MENA is the Fastest Growing Nascent Music Market Anghami’s addressable market is expected to grow by 1.5x Targeting 660 million people(3) in one of the world’s fastest-growing by 2025(1). Penetration rates range between 1.2% to 6.0% populations with favorable young demographics (45% between 10 co
Slide 26: Enhanced Functionality is Pivotal to Anghami's Growth
26 Enhanced Functionality is Pivotal to Anghami’s Growth USD 45% 50% 58% $6.5BN Share of Total Share of Current market people who addressable people who share(3) subscribe(2) market(1) stream(2) $1.1BN Gross Revenue Opportunity New Features to Drive Additional Revenue Original Content Podcasts / Liv
Slide 27: Technology at the Heart
27 TECHNOLOGY AT THE HEART Strictly Confidential – Not for Distribution
Slide 28: Best in Class Music Technology Platform
28 Best in Class Music Technology Platform Mutually Beneficial Technology Platform For Consumers For Advertisers For Artists Consumers ● Access to Arabic and International ● Range of digital advertising products ● Digital first strategy allowing “Freemium” model music with more than 72 million and b
Slide 29: Tech Designed for Culture + Lifestyle to be Enjoyed Anywhere
29 Tech Designed for Culture + Lifestyle to be Enjoyed Anywhere Match your music tastes MUSIC with friends and discover your music buddies MATCH Users recommended other 432k profiles via music matching per month Create and share playlists COLLABORATIVE with your friends PLAYLISTS Increase in collabo
Slide 30: Socially Unique
30 Socially Unique Strictly Confidential – Not for Distribution
Slide 31: Live Radio Connecting People
31 Live Radio Connecting People Strictly Confidential – Not for Distribution
Slide 32: Opportunities for Expansion
32 Opportunities for Expansion NEW PRODUCTS GEOGRAPHIC EXPANSION Live Radio Live Concerts Social Billing ● Offers several ● Enabling artists to ● New revenue unique features, host virtual and stream where enabling Users + live concerts users can tip the Artists + DJs + ● Users will be able broadcast
Slide 33: Data at the Heart of Anghami
33 Data at the Heart of Anghami DRIVE BETTER RECOMMENDATIONS Reduces churn and increases users’ engagement time CREATE CUSTOM PLAYLISTS AND RECOMMENDATIONS Drives engagement and decrease content cost 9 years of data collected ENHANCE ADVERTISING covering Increases margins since ads sell for a premiu
Slide 34: Data at the Heart of Anghami – Telco Partnerships
34 Data at the Heart of Anghami 1 4 46 telco partnerships for Anghami vs only 5 for Spotify Outreach to Access to Customer Telco partnerships are difficult to negotiate and integrate Broader Audience Information 2 Enhance Brand Visibility 5 Provides Integrated Direct Carrier Billing 3 6 Allows Deepe
Slide 35: Focus on Saudi Arabia
35 FOCUS ON SAUDI ARABIA the fastest growing entertainment market in MENA Strictly Confidential – Not for Distribution
Slide 36: Saudi Arabia is the fastest growing entertainment market in MENA
36 Saudi Arabia is the fastest growing entertainment market in MENA Ø As part of Saudi Vision 2030, the Saudi Government, starting in 2019, has set ambitious goals to expand and improve the Tourism and Entertainment sectors • Plan is to invest $64BN over the next 10 years in the Tourism and Entertai
Slide 37: Moja in Association with the Music Commission
37 Moja in Association with the Music Commission Anghami is partnering with the Saudi Arabia Music Commission to create Moja (waves of music); enabling “Sanaa” music graduates and any aspiring artist with a proven talent to learn the practical skill sets needed to kickstart their musical career. “We
Slide 38: Sound of Saudi with Ministry of Culture and Saudi Idol with MBC Group
38 Sound of Saudi with Ministry of Culture and Saudi Idol with MBC Group ● Sound of Saudi with TikTok – sponsored by the Saudi Ministry of Culture ● Saudi Idol in partnership with MBC Group (longtime partner and shareholder of Anghami) ● Objectives for KSA: ○ Position Anghami as the platform that di
Slide 39: Anghami Lab – Riyadh Boulevard
39 Anghami Lab – Riyadh Boulevard Stage + Studio + Lounge to showcase Saudi Talent ● Prime location at the Riyadh Boulevard ● Part of Riyadh Sky program o Select prime rooftops promoted by the General Entertainment Authority (GEA) ● AnghaMind JV between Anghami and Addmind Strictly Confidential – No
Slide 40: Anghami Lab + clap – Riyadh Boulevard
40 Anghami Lab + clap – Riyadh Boulevard ● CLAP Restaurant Rooftop Popup with Addmind - in partnership with Riyadh Season and part of Riyadh Sky program o Select prime rooftops promoted by GEA Strictly Confidential – Not for Distribution
Slide 41: Financial Performance
41 FINANCIAL PERFORMANCE Strictly Confidential – Not for Distribution
Slide 42: Strong and Resilient Topline Growth
42 Strong and Resilient Topline Growth Total Revenue Gross Profit Adjusted EBITDA (USDs in millions) (USDs in millions) (USDs in millions) 54% CAGR FY17 – FY21 20% CAGR FY17 – FY21 31.7% (1.1) 26.8% (3.9) 25.5% (4.7) (3.7%) (6.5) 35.5 31.2 30.5 21.2% (12.6%) (11.9) 9.8 22.1 8.0 5.8 (21.3%) 17.0 9.9
Slide 43: H1 2022 Results Show Strong Year-on-Year Growth
43 H1 2022 Results Show Strong Year-on-Year Growth Total Revenue Active Users(1) Monthly Paying Subscribers(2) (USDs in millions) (in millions) (in millions) +29% YoY growth +46% YoY growth +41% YoY growth 35.5 31.2 30.5 21.1 18.4 18.2 19.5 16.3 1.28 1.17 14.7 13.3 0.91 0.75 0.80 2019 2020 2021 H1 '
Slide 44: Strictly Confidential – Not for Distribution
Strictly Confidential – Not for Distribution
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