Anghami Inc. · NASDAQ:ANGH
Anghami — SPAC Merger (January 2022)
29 slides from Anghami's SPAC merger presentation, Jan 3, 2022
Slide 1: Vistas Media Acquisition Company and Anghami Investor Presentation
@ VISTAS MEDIA INV!
Slide 2: Disclaimer
Disclaimer “This presentation (Presentation is bin fried sla for use by the recipient in making its own evaluaton of Agha ne. (he “Company’ and Vistas Media Aquisiton Company Inc. (VMAC"), This Presentation 08 9 purport to contain allo the information that may be required or desired bya recipient to
Slide 3: Disclaimer (Cont'd)
Disclaimer (Cont’d) 8 edopteg by th niemational Accounting Standards Bard (IFRS). The Companys Indepandent udtor nae not tude, reviewed, compl or performed any procedures wih rasact ote eoectons forthe purpoee ftir inclusion inthis Proceraton, ard accordingly, ey have nc xoressd an opinion or provid
Slide 4: Disclaimer (Cont'd)
Disclaimer (Cont’d) Important Information About the Business Combination and Where to Find it In connection wit te proposed busines combination between VRIAC and the Company, the Company Sed a replsvaton sistent on Form Fu (Fle No. 33-260254) (he “Regisvation Statement’) wth the US. ‘Secures and Exc
Slide 5: Table of Contents
Table of Contents 1 Irioduetion 2 Company Overview 03 Financial Performance @ anghami
Slide 6: Introduction
Introduction ir) anghami ig
Slide 7: Transaction Summary
Transaction Summary ILLUSTRATIVE SOURCES AND USES VISTAS MEDIA Sources USDMM Uses uso mm QUISITION COMPAN ‘VMIAG Gash in Trust, 100 Existing Anghami Shoreholaers 38 Commites PIPE 40. VMAG Pubic Stockholders Redemptions @) an gh ami Transaction Expenses 8 ‘Cash to Angham' Balance Sheet 89 Total Sourc
Slide 8: Exceptional Leadership Team with 100+ Years Combined Experience
Exceptional Leadership Team with 100+ Years Combined Experience across Music, Tech, Telecom, Digital Entertainment and Finance Mary Ghobrial say haareun Elle Habib Chief Operating and ‘Omar Sukarioh £0, Co-Founder C10, CoFounder Seatagy Oca WP Foance Deen mosiinatry Ser eneprenr th ormer Amazon Dete
Slide 9: Anghami is the First and Leading Tech-Enabled Music Streaming Platform in MENA
Anghanii is the First and Leading Tech-Enabled Music Streaming and Digital Entertainment Platform in the MENA Region We are PURPOSE BUILT FIRST STREAMING SERVICE IN THE REGION 6-year head-start vs. global streaming competitors LANGUAGE ADVANTAGE Only service available in Arabic, English ‘and French
Slide 10: Anghami Digitized and Aggregated a Fragmented Music Labels Market
Anghami Digitized and Aggregated a Fragmented Music Labels Market Creating a Natural and Proven Barrier to Entry Market Share of Paying Arabic Catalog Arabic Catalog was Fragmented Subscribers() and Non-Digital % ( P ®, 39k 600k Artists Songs International Catalog ® J the Region’s Music ay Long Stan
Slide 11: Anghami was the First To Market and Continues to Thrive
Anghami was the First To Market and Continues to Thrive with Leading MENA Partnerships ec-2020 ‘Abu Dab fice Dats Spey || Youre ~ 3 YEARS BEFORE APPLE MUSIC | 6 YEARS BEFORE SPOTIFY and DEEZER | i 7 YEARS BEFORE YOUTUBE MUSIC Ne: (1) Ao 202%, ghar nae secutel a era 28 Teles parca Sa Secs @ anghami
Slide 12: Anghami is the #1 Music App in MENA with Best Unit Economics
Anghami is the #1 Music App in MENA with One of the Best Unit Economics in Emerging Markets Leading Operational Metrics'") 16 9 years Operating Operational countries data 1.4MM +57MM Premium Licensed Subscribers songs, en Aaa tao 220 2) Saye leer aor uaa 220s vent (9 Raa ae la snd evened ty ra aren
Slide 13: Attractive Business Model with Diversified Revenue Streams
Attractive Business Model with Diversified Revenue Streams and Monetization Channels that will Drive Future Growth 79% 19% +280 of Users of revenue brands 21% 81% 1.4MM of Users ‘ofrevenue —_ subscribers Free limited on-demand online access to users Generate revenue fom the sole of display, auch, id
Slide 14: MENA is the Fastest Growing Nascent Music Market
MENA is the Fastest Growing Nascent Music Market with Ample Opportunity for Increased Penetration Anghami’s addressable market is expected to grow by 1.5x by 2025(”), Penetration rates range between 1.2% to 6.0% compared to ~30% in the USA®). a 10}OAGR 40 usp Bn a7 ll Targeting 660 million people in
Slide 15: Enhanced Functionality is Pivotal to Anghami's Growth
Enhanced Functionality is Pivotal to Anghami’s Growth and will Create New Revenue Streams from Features Users Love Shore poope ‘Sharoof pepe oho subse New Features to ot Additional Revenue 58% Ccutent market va" USD $1.1BN ‘Gross Revenue ‘Opportunity, Original Content Podeaste J Live Live Concerts B
Slide 16: Significant Opportunities for Expansion and Growth in the Next Three Years
Significant Opportunities for Expansion and Growth in the Next Three Years NEW PRODUCTS GEOGRAPHICAL EXPANSION Live Radio Live Concerts Social Billing ny © Offers several Enabling artists © New revenue Unique features, ‘to host virtual stream where ‘© Focus on local offerings with similar market dyn
Slide 17: New Business Extensions to Accelerate Anghami's Differentiation
New Business Extensions to Accelerate Anghami’s Differentiation and Drive Organic User and Revenue Growth ‘ORIGINAL CONTENT ‘Acquire and produce exclusive Arabi content Excusive content wil ctferentiate Anghan from Competiton and drive organic user growth « \ @ anghami LIVE EVENTS (Organize and stre
Slide 18: Vibe Music Arabia: New Joint Venture with Sony Music
Vibe Music Arabia: New Joint Venture with Sony Music Focused on the MENA Region to Create Exclusive Bespoke Content and New Revenue Stream Focused on. the MENA region Content focused on today’s generation Improve Anghami’s economics Based out of Dubal, and focusing on KSA, the extended GCC, Levant,
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Slide 20: Our Business and Music is Hyperlocal by Design
Our Business and Music is Hyperlocal by Design, Has Taken Years To Build and Would Be Difficult to Replicate UNDERSTAND WHAT USERS WANT DELIVER ENGAGING EXPERIENCES \ | Arabicis1% __, ~50%oftotal 1 1 , | of total catalog streams p ke 68% YoY growth in , TOP ARTISTS IN REGION: ALL LOCAL unique listen
Slide 21: Our Cutting Edge Tech is Designed for the Culture and Lifestyle in MENA
Our Cutting Edge Tech is Designed for the Culture and Lifestyle in MENA but Can be Enjoyed Globally MUSIC MATCH © COLLABORATIVE PLAYLISTS CHAT () STORIES os: frst 2000 Users recommended other profiles via music matching 300k re 0h See 109K parmann son TAM jijed om snes Match your music tastes with f
Slide 22: Anghami's Best-in-Class Music Technology Platform
Anghami’s Best-in-Class Music Technology Platform is the Most Recognized Music Streaming Service in the MENA Region Mutually Beneficial Technology Platform ee ee ne nS ‘© Access to Arabic and International ©. ‘Range of digital advertising products © Dighal fist strategy allowing ‘music with more tha
Slide 23: Telco Partnerships Allow Subscribers with Limited Payment Gateways to Pay
Telco Partnerships Allow Subscribers with Limited Payment Gateways to Pay with Cell Phones, Tapping a Largely Unmonetized User Base 39 telco partnerships, compared to only one by Spotify, since telco partnerships are difficult to 1 Outreach to 4 Docess to negotiate Customer Broader Audience Informat
Slide 24: Data is at the Heart of Anghami's Business Model
Data is at the Heart of Anghami’s Business Model and Drives Revenue Generation, Users’ Conversion and Content Creation DRIVE BETTER RECOMMENDATIONS, Reduces churn and increases users’ engagement time CREATE CUSTOM PLAYLISTS AND RECOMMENDATIONS Drives engagement and decrease content cost 9 years of d
Slide 25: Financial Performance
x Financial Performance @) anghami
Slide 26: Strong and Resilient Revenue Growth Coupled with Clear Path to Profitability
Strong and Resilient Revenue Growth Coupled with Clear Path to Sustainable Profitability Total Revenue Gross Profit Adjusted EBITDA = aoe =~ = ey 2% — chs 27% 4 as 10 1y/ 82 72) g a a _| one a | en 2017 2018, 2019 2020 2021” 2017 2018 2019 2020 on™ 2017 2018 2019, 2020 2021” Tomas asus oasis Gekiyae
Slide 27: Proceeds to Fuel Anghami's Future Growth
Proceeds to Fuels Anghami’s Future Growth ‘Over the next 3 years, increasing marketing with aim to acquire new Growth Marketing users and expand market share wth a focus on Sauci Arab, Egypt, ‘and the GCC where 70% of marketing budget sto be alocated ‘Content production trugh campaigns such as celeb
Slide 28: Global Peers and Middle East SPAC Valuation Multiples
Global Peers and Middle East SPAC Valuation Multiples Enterprise Value / 2022E Revenue Streaming Services Peers Median: 33x MENA SPAC eg NETFLIX | 3.x Os | Enterprise Value / 2023E Revenue Ea te [ews J _I J ! Ospvity zs NETFLIX 1 te a 46 main Sot ae a 4G tno tin, ro te ad on re eatncen tl int ns noe
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