Bell Food Group Ltd. · SIX:BELL
Bell Food — Investor Day (May 2025)
32 slides from Bell Food's investor day presentation, May 22, 2025
Slide 1: Capital Market Day 2025: Strategic Outlook for Bell Food Group
Capital Market Day 2025 Strategic Outlook for Bell Food Group 22/05/2025 1
Slide 2: Successful business model
Successful business model 22/05/2025 | Capital Market Day 2025 Page 2
Slide 3: Strategic thrusts of Bell Food Group
Successful business model Strategic thrusts of Bell Food Group customer-focused Inspiring our retail and food service customers with a wide range of meat We love the and convenience products good things Satisfying a variety of different customer requirements with our brands Strengthening our core bu
Slide 4: Strengthened position in home market of Switzerland
Strengthened position in home market of Switzerland Strategy 2021–2025 Strengthening our core business – Market share gained in retail and wholesale – Further expanded position as number one full-service supplier in Switzerland – Further strengthened Bell brand – Improved product range expertise acr
Slide 5: Competitive advantage in raw material availability
Competitive advantage in raw material availability Strategy 2021–2025 Strengthening our core business Slaughter pigs Cattle price, Switzerland Beef cattle Cattle price, Switzerland Slaughter cows Cattle price, Switzerland Source: SBC/USP – Raw material prices are subject to considerable fluctuations
Slide 6: Leadership in Europe expanded in cured ham segment
Leadership in Europe expanded in cured ham segment Strategy 2021–2025 Strengthening our core business – Number one in Germany and number three in Spain in cured ham segment – Strong and profitable niche positions in France and Poland – Highly competent in slicing, which strengthens market differenti
Slide 7: Strong growth with sustainable poultry in Austria
Strong growth with sustainable poultry in Austria Strategy 2021–2025 Strengthening our core business – Substantial expansion of market leadership in Austria – Number one in chicken in Austria and turkey in southern Germany – Largest organic producer in Europe, leader in this growing segment with var
Slide 8: Strong growth in fresh convenience
Strong growth in fresh convenience Strategy 2021–2025 Growing through convenience and vegetarian products – Category leader in core market of Switzerland – High capacity for innovation and culinary expertise – Production sites in Switzerland consolidated – Capacity expansion and entry in Austrian ma
Slide 9: Vegetarian expertise greatly expanded
Vegetarian expertise greatly expanded Strategy 2021–2025 Growing through convenience and vegetarian products – Number one in Switzerland for vegetarian convenience products – Differentiation in market through innovation and recipe quality – Production of Swiss tofu successfully established – Success
Slide 10: Launch of successful food service concepts
Launch of successful food service concepts Strategy 2021–2025 Growing through convenience and vegetarian products – Development of new holistic product concepts – Food service brands repositioned in market – Culinary advisors support and advise caterers and strengthen customer relationships – Expand
Slide 11: Oensingen site – central hub for Swiss core business
Oensingen site – central hub for Swiss core business Strategy 2021–2025 Investing in efficiency and performance – Central, highly automated deep-freeze centre uses 50 percent less energy, Cattle insourcing from eight external centres Deep-Freeze Slaughterhouse Centre – New cattle slaughterhouse sets
Slide 12: Schaan site – competence centre for fresh convenience
Schaan site – competence centre for fresh convenience Strategy 2021–2025 Investing in efficiency and performance – Capacity expansion opens up new opportunities for growth – Improved efficiency thanks to new processes and intra-logistics – Phase 3 to start in summer 2025 Investments on schedule in M
Slide 13: Continuous growth and higher EBITDA
Continuous growth and higher EBITDA Positive long-term trend 2018–2024 Organic growth EBITDA growth CAGR 2018–2024 2018–2024 0.56 0.61 CHF per kg sales volume Margin as % Net income Sales volume 7.5 % 7.4 % of net income Fresh meat & charcuterie 2.4 % 0.3 % +46 351 Poultry & seafood 6.8 % 3.7 % 305
Slide 14: Market-oriented organisation
Market-oriented organisation Organisation Business areas Business area of the Bell Food Group Bell Switzerland Bell International Hubers/Sütag Eisberg Hilcona Hügli Finances/Services 22/05/2025 | Capital Market Day 2025 Page 14
Slide 15: Proven strategy to be continued – future growth initiatives launched
Proven strategy to be continued – future growth initiatives launched 22/05/2025 | Capital Market Day 2025 Page 15
Slide 16: Generating further growth in core business
Generating further growth in core business Continue proven strategy Strengthening of core business Further expand market position of Bell Switzerland – Expand growth and market share across all sales channels – Realise site plan for Basel – Ensure future availability of raw materials – Expand and ex
Slide 17: Further development of Basel site
Further development of Basel site Continue proven strategy Strengthening of core business Neudorfstrasse site in Basel – Focus on Neudorfstrasse site – Slaughtering and cutting of pork to be continued in existing facilities Car Park – Current charcuterie production facility to be replaced by new bui
Slide 18: Expand poultry business to ensure further profitable growth
Expand poultry business to ensure further profitable growth Continue proven strategy Strengthening of core business Poultry plant in Pfaffstätt/AT – Facility development plan 2024–2029 is being implemented – Hubers has perfect framework conditions and required reserves of land in Pfaffstätt/AT to ex
Slide 19: Further expand leadership in fresh convenience
Further expand leadership in fresh convenience Continue proven strategy Strengthening of core business Further expand convenience segment – Grow further in all sales channels – Focusing of product range expertise; focus on frozen pasta and ready-to-serve meals – Products with added value in salad an
Slide 20: Eisberg – focus on DACH region
Eisberg – focus on DACH region Continue proven strategy Strengthening of core business – Eisberg is selling its production sites in Poland, Romania and Hungary to Polish company Green Factory – Completion of transaction subject to approval by competent national authorities; closing expected for Q3/2
Slide 21: Use new infrastructure and further improve efficiency
Use new infrastructure and further improve efficiency Continue proven strategy Strengthening of core business Successfully commission new infrastructure – Successful commissioning of new cattle slaughterhouse in Oensingen/CH – Commissioning of new logistics centre in Oensingen/CH on schedule – Smoot
Slide 22: Hügli business area
Hügli business area 22/05/2025 | Capital Market Day 2025 Page 22
Slide 23: 2024 financial year
2024 financial year Annual results media conference / Financial analysts' presentation 22/05/2025 | Employees Locations Net income as of 31/12/2024 in CHF m 1,548 13 411
Slide 24: Innovative solutions to problems for retail and food service
Innovative solutions to problems for retail and food service Products for retail, food service and food processing industry Soup, sauces, bouillons, delicatessen specialities, condiments, desserts Product range (Bild Suppe) (Bild Burger (Bild Symbolhaft oder Grill) für Gewürze) 22/05/2025 | Capital
Slide 25: Hügli's values – for 90 years
Hügli's values – for 90 years Indispensable for professionals in the food business 22/05/2025 | Capital Market Day 2025 Page 25
Slide 26: Make organisation and processes fit for the future
Make organisation and processes fit for the future OperateSmart@Hügli: Comprehensive programme for securing future productive capacity Prod Pro uc tr a du Fa cil ct ng i io e n tie Improve production s Optimised product efficiency through range with Pro Focus our facilities on process efficiency, cu
Slide 27: Close to market with optimised organisation
Close to market with optimised organisation New organisation of business area Hügli Strategic Supply Sales Retail Sales Food Marketing Chain & Food Operations Service Industry & Portfolio Manageme Mgmt. nt 22/05/2025 | Capital Market Day 2025 Page 27
Slide 28: Investor story
Investor story 22/05/2025 | Capital Market Day 2025 Page 28
Slide 29: Proven business model of Bell Food Group
Proven business model of Bell Food Group Investor story Development of organic growth and EBITDA Ambition to continue growth of the past years Cost development Start-up costs for commissioning new infrastructure in Oensingen expected to amount up to CHF 20 million from 2025 to 2027 Amortisation High
Slide 30: Bell Food Group – Leading in Food
Bell Food Group – Leading in Food Investor story • Number one in Switzerland for meat and convenience products; leading positions in Europe for poultry, air-dried ham and convenience • Category leadership for fresh convenience; highly competent and innovative for vegetarian products • Access to lead
Slide 31: Disclaimer
Disclaimer 22/05/2025 | Capital Market Day 2025 Page 31
Slide 32: Disclaimer
Bell Food Group Disclaimer This document represents neither an offer for the sale of securities, nor calls for the purchase of the same. It is neither an offer, a public offering nor a prospectus within the meaning of Article 3 and 35 et seq. of the Federal Act on Financial Services (FinSa), nor is