Red Robin Gourmet Burgers, Inc. · NASDAQ:RRGB
Red Robin Gourmet Burgers — ICR Conference 2021
17 slides from Red Robin Gourmet Burgers's conference presentation, Jan 11, 2021
Slide 1: Red Robin Gourmet Burgers ICR Conference January 2021
Red Robin Gourmet Burgers ICR ConferenceJanuary 2021
Slide 2: Forward-Looking Statements
Forward-Looking Statements Forward-looking statements in this presentation regarding the Company’s future performance, strategic plan and initiatives, sales, Donatos® rollout and timing, related spend, related revenue and margin growth and timing, ability to annualize savings from menu, operational,
Slide 3: Our Shareholder Value Proposition
Our Shareholder Value Proposition • Differentiated casual dining brand with loyal Guest base • Robust ongoing target audience that represents a significant portion of current sales with future growth potential • Transformation strategy in process with proven growth catalysts and financial returns •
Slide 4: Continued Focus on our Transformation Strategy Communicated in 2020
We Have a Continued Focus on our Transformation Strategy Communicated in 2020 PAGE 4 To Deliver Long-Term Value Creation For Shareholders RECAPTURE OUR SOUL DELIVER THE BRAND PROMISE TELL OUR STORY ACCELERATE PROFITABLE GROWTH • Memorable moments of connection • Popular favorites (burgers, fries, pi
Slide 5: Our Accomplishments in 2020
PAGE 5 Our Accomplishments in 2020 Include the Following: • Red Robin entered the year with strong business momentum, and positive comparable restaurant revenue of 3.7% pre-COVID • Despite the pandemic, we made significant progress on our Transformation strategy: Transformation Achievements Recaptur
Slide 6: Our Accomplishments in 2020 (continued)
PAGE 6 Our Accomplishments in 2020 Include the Following: • Confident in our ability to emerge with a more robust business model, given our enduring brand promise, compelling value proposition and commitment to best-in-class operations Transformation Achievements Recapture our Soul Deliver the Brand
Slide 7: Red Robin Has a Compelling Guest Proposition
Who We Are: • We believe that nothing brings people together like burgers and fun • For us, that means offering burgers and mainstream favorites in a casual, playful atmosphere Why We Exist: • To create memorable moments connecting family, friends, and fun The People We Serve: • Every day people see
Slide 8: Investing in our Guest Experience for Future Growth
• New Service Model in TGX • Menu Simplification • "All the Fulls" Campaign focused on Historical Soul of Brand • Growth of off-premise • Staffing, retention and GM tenure in restaurants • Guest facing technology Record guest satisfaction scores ...And we are Investing in our Guest Experience for Fu
Slide 9: Pivot to digital marketing is driving increased guest engagement and online orders
PAGE 9 Pivot to digital marketing is driving increased guest engagement and online orders • We have seen success and promising trends across our digital channels ◦ Delivery and to-go search terms have improved to best- in-class in both paid search and organic Search Engine Optimization (SEO) ◦ Recor
Slide 10: We are focused on delivering the brand promise
We are focused on delivering the brand promise • Service: Leverage TGX to deliver fun and playful service that is tailored/customized to our Guests’ time and occasion. Off-premise and restaurant technology enhancements to develop and implement a seamless and frictionless experience • Menu: We are bu
Slide 11: Accelerating Proven Growth Catalysts to Build on
Accelerating Proven Growth Catalysts to Build on PAGE 11 • Donatos® Roll-out ◦ Approximately 120 locations in 2021 and full system by early 2023 • Growing Off-Premise Channels ◦ To-Go ◦ 3rd Party ◦ Last Mile ◦ Catering • Product Innovation • Red Robin Royalty ◦ Enhanced engagement through segmentati
Slide 12: Continuing the Roll-out of Donatos, a Win for Guests, Team Members and Shareholders
Continuing the Roll-out of Donatos®, a Win for Guests, Team Members and Shareholders Guest: Fulfills a need and is brand appropriate • Strengthens brand positioning • High satisfaction with quality pizza • Enhances overall menu appeal and value perception • Drives check and incremental visits among
Slide 13: Future with Donatos (Video)
Future with Donatos® (Video) PAGE 13
Slide 14: Our Robust Loyalty Program Allows us to Engage Guests
PAGE 14 Our Robust Loyalty Program Allows us to Engage Guests Through Relevant and Personalized Content and Offers • Red Robin loyalty program drives incremental visits through targeted marketing to our loyalty members based on purchasing history ◦ One of the largest loyalty programs in CDR, with 9.
Slide 15: We Have a Balanced Capital Allocation Strategy
We Have a Balanced Capital Allocation Strategy • Implementing Donatos® pizza in approximately 120 restaurants in 2021 • Investing in digital guest and operational technology solutions, off-premise execution and new restaurant prototype • Continuing to reinvest in maintaining our restaurants and infr
Slide 16: And a Strong Independent Board with a Diverse Skill Set
… And a Strong Independent Board with a Diverse Skill Set 5 new independent Directors recently added 9 of 10 Directors are independent (all but CEO) 4 years average director tenure 6 current and former CEOs / CFOs 3 female Directors 2 committees chaired by female Directors PAGE 16
Slide 17: We Are Highly Confident in Our Future
We Are Highly Confident in Our Future • Structurally improved our restaurant and enterprise level margins and expect over 100 bps of improvement during 2022, as revenues approach pre-pandemic levels • Embedded new service model (TGX) and rationalized menu, resulting in improved operational execution