Slide 1: Where Parents Go.
Where Parents Go. September 2021 Investor Presentation (ASX: TNY; OTCQX: TNYYF) Unless otherwise noted, amounts are in USD and currently being audited.
Slide 2: Disclaimer
Disclaimer This presentation is provided for information purposes only. The information in this presentation is in a summary form, does not purport to be complete and is not intended to be relied upon as advice to investors or other persons. The information contained in this presentation was prepare
Slide 3: Leadership Team
Who are we? Leadership Team Eddie Geller Allison Musmand Chief Executive Chief Marketing Kyle Martin Officer Chief Product Officer Officer Chris Motsay Nina Lawrence Mark Wunsch Chief Financial Chief Revenue Chief Technology Officer Officer Officer 3
Slide 4: Contents
Overview Contents 1. Summary 2. Business Update 3. Financial Results 4. Growth & Outlook 4
Slide 5: Where Parents Go
Summary Where Parents Go Simply put, Tinybeans is Where Parents Go. Whether you’re looking for instant inspiration or thoughtful recommendations, to connect with loved ones or other parents like you, we are here to make it happen. We’re on a mission to enrich every aspect of family life - with all o
Slide 6: Tinybeans at a Glance!
Summary Millions Tinybeans at a Glance! Revenues (USD) 24.4K 13 #1 Over 130K+ Paying $100k Parenting Reviews Across CAGR 8.0M Subscribers Advertising App in the IOS & Android 58% Partners US* app stores Tinybeans is the leading app and web platform enabling parents to capture and share their childre
Slide 7: Massive Opportunity
Summary Massive Opportunity 72 Million $121 Billion > $1 Trillion 72 Million Millennials; biggest Internet advertising spending in the The amount of money spent on generation ever–and can’t live United States is now over $121B, over children in the U.S. every year. without digital solutions* 50% of
Slide 8: FY21 Highlights
Summary FY21 Highlights US$8m 4.3m US$400k 95 World class ad sales helped Monthly Active Users (MAU) Average operating cash burn Number of > $100k revenues hit a record US$8m, hit 4.33m, up 16% YoY - rate per quarter of ~ US$0.4m proposals requested by up 104% YoY ($10.8m AUD) driving appeal to bran
Slide 9: 409M Memories
Summary 409M Memories parents saved by 235M Social follower count was over 560k, with the content being viewed >235 million times. Tinybeans is becoming the go to 5.1M resource for all things parenting and Registered Members will be a daily ritual for all parents wanting to nurture their children. 9
Slide 10: Business Update
Business Update 10
Slide 11: FY21 - Biggest Year Ever!
Business Update FY21 - Biggest Year Ever! Millions (USD) ● Strategies to strengthen sales & marketing, product and 8.2M technology through the pandemic are delivering record results - with significant growth ahead ● Revenue hit a record US$8m, up 104% YoY ($10.8m AUD) ● Advertising revenue hit a rec
Slide 12: Q4 Record Growth & Momentum (US$M)
Business Update Q4 Record Growth & Momentum (US$M) Q4-FY20 1.52 Monthly Q4-FY20 3.7 Total Active Users Revenue Q4-FY21 2.39 +57% Q4-FY21 4.3 +16% Q4-FY20 1.25 Q4-FY20 0.19 Advertising Subscription Revenue Q4-FY21 2.08 +67% Revenue Q4-FY21 0.23 +18% Q4-FY20 0.02 Subscription Q4-FY20 20.9 E-commerce C
Slide 13: Welcoming New Partners
Business Update Welcoming New Partners 13
Slide 14: Recognized for Excellence by Apple
Business Update Recognized for Excellence by “It’s safe to say Red Tricycle by Tinybeans owns family + kid friendly content.” —Apple Partner Manager ● Top 5 highest views of 1000+ guides on platform ● Exclusive parenting partner of Apple Guides ● App of the day 2x U.S., 50x globally 14 Source: Apple
Slide 15: Parents Start with Tinybeans
Business Update Parents Start with Tinybeans On opening the new Tinybeans app, parents will be greeted with high-value and local topics that are relevant to their parenting lifestage. This will be The Place Parents Go to learn, be inspired, connect and shop. While providing greater opportunities for
Slide 16: Beanstalk Subscription
Early Results* 23% Business Update Beanstalk Subscription Download to Paid Conversion (Launching through the next 90 days) ● Memories: ○ Unlimited video/photo storage ○ High resolution photo storage ○ 5 mins video length ○ Free shipping of photobooks ○ Advanced Search ○ Unlimited digital Albums ● Co
Slide 17: Financial Results
Financial Results 17
Slide 18: Key Metrics Dashboard ($USD)
FY21 Key Metrics Dashboard ($USD) Number of Ad Partners Generating Q4-FY20 5 Programmatic Q4-FY20 3 Direct Deals Over $100k Revenue Q4-FY21 13 +160% Q4-FY21 12 +300% Q4-FY20 15 Q4-FY20 $26k Average Deal Proposals Size over $100k Q4-FY21 95 +533% (National) Q4-FY21 $35k +35% Q4-FY20 0 Advertising Q4-
Slide 19: Profit & Loss Summary
Financial Results Profit & Loss Summary Highlights: ● Revenue more than doubled vs prior year, driven by organic ad growth and aided by the successful acquisition and integration of Red Tricycle in Feb 2020 ● Gross Margin stayed above 90%, as COGS are almost entirely direct costs supporting ad reven
Slide 20: FY21 - EBITDA
Financial Results FY21 - EBITDA Millions (USD) Growth investments include: ● Beanstalk Subscription Platform ● Many Pet Parenting features ● New website launching calendar Q4 ● New app launching calendar Q4 ● Video-first parenting community ● Content integration across web and apps *Revenue and EBIT
Slide 21: 12-Month Cash Waterfall
Financial Results 12-Month Cash Waterfall $1.06m -$2.67m $3.6m $0.16m $2.16m July-20 Operating Cash Growth All other activity June-21 Opening Balance Flow (ex-Growth Investments Closing Balance Investments) Highlights: ● Cash flow generally tracking with income statement activity ● Fiscal year end c
Slide 22: Growth & Transformation
Growth & Transformation 22
Slide 23: Scalable Multiple Revenue Streams
Growth & Transformation Scalable Multiple Revenue Streams Advertising revenues Industry Leading 1st Party Data 100% Brand Safe Quality Content Local to National Community Enhances the subscription offering Consumer revenues One Subscription with memories, personalized content & community + Future E-
Slide 24: Scaling Our Audiences and Subscribers
Growth & Transformation Scaling Our Audiences and Subscribers Paid Subscribers All Features Paid Subscribers Memories, Personalized Registered Users Content & Community Memories & Content Paid Subscribers Registered Users Memories & Personalized Content Memories & All Marketing Paid Subscribers Cont
Slide 25: Strategic Pillars
Growth & Transformation Strategic Pillars 1 2 3 Enhance Customer Enable the Elevate the brand to Value Proposition platform to scale be the Go-To resource to Drive LTV the audience for parents and brands 25
Slide 26: Strategic Pillars
Growth & Transformation Strategic Pillars ● New parent-focused hub will deliver a rich, personalized, single subscription user 1 experience built around content, community, and memories, coupled with a market- Enhance Customer leading ad delivery system. Value Proposition ● New powerful search with
Slide 27: Strategic Pillars
Growth & Transformation Strategic Pillars Creating a unique experience per user across interests, age, and location, and a fast 2 ● cross-experience search that “learns” the user. Enable the ● Further invest in partnerships that enable growth like Apple, Flipboard, Google and platform and scale othe
Slide 28: Strategic Pillars
Growth & Transformation Strategic Pillars Launch and invest in a single consumer brand, Tinybeans. Fold in the Red Tricycle 3 ● website, social and all audience channels into Tinybeans. Elevate the brand to ● Build out capabilities across all Tinybeans teams to enable a robust foundation for team be
Slide 29: Tinybeans. Synonymous with Parenting!
Growth and Transformation Tinybeans. Synonymous with Parenting! Single Brand Team Audience Multiple Revenue Streams Tinybeans and Red Tricycle are Seasoned team with deep Growing Advertising revenues Value proposition for the much loved parenting brands experience in building while accelerating cons
Slide 30: Thank you! Appendix
Questions… Thank you! Appendix 30
Slide 31: Balance Sheet
Balance Sheet Highlights: ● Cash ended the year above $2.1M, reflecting a quarterly average burn rate of approximately $0.4M ● Accounts Receivable growing with revenue growth, but also consistent collections with minimal material past due accounts and no provisions for bad debt ● Non-Current Assets
Slide 32: Corporate Information
Corporate Information* Trading Information Top 10 shareholders 1. Eddie Geller 12% ASX stock code TNY 2. Thorney Investments 8% 3. Stephen O'Young 8% OTCQX Stock Code TNYYF 4. HSBC CUSTODY…LTD 8% 5. BNP PARIBAS NOMINEES PTY LTD 7% Shares on ASX 46.2M 6. John Rubino 5% 7. John McBain 5% Options on is
Slide 33: Our Journey So Far
Our Journey So Far 2021+Beyond Continued investment in advertising partnerships and consumer 2021 subscription services, with commerce and marketplace on the Building a more comprehensive platform to meet more horizon! parents’ everyday needs - all in one app and under one subscription 2020 Acquired
Slide 34: For More Information
For More Information Australian Investors U.S. Investors Michael Brown – Pegasus Advisory Jackie Keshner – Gateway IR +61 400 248 080 +1 949 574 3860 mbrown@pegasusadvisory.com.au TNY@gatewayir.com Tinybeans Group Limited (ASX:TNY, OTCQX:TNYYF) is a leading app and web platform enabling parents to c