Nairobi Securities Exchange PLC · NSEKE:NSE

Nairobi Securities Exchange — TPS Serena — NSE/TTF Conference 2006

18 slides from Nairobi Securities Exchange's conference presentation, Feb 9, 2006

  1. Slide 1: Benefits of Public Listing: The Serena Experience

    BENEFITS OF PUBLIC LISTING THE SERENA EXPERIENCE Presentation by Mr. Francis Okello, Chairman TPS Serena NSE/TTF Conference February 9, 2006

  2. Slide 2: Trustee Status

    TRUSTEE STATUS  Public listing confers the coveted Trustee status on a company so listed by virtue of section 4(1)(d)of the Trustees Act (Cap 167).  Overall impact: Enhanced liquidity for the Shareholders and market visibility for the company so listed. NSE/TTF Conference February 9, 2006

  3. Slide 3: TPS Serena – The Company

    TPS SERENA – THE COMPANY  The Company was incorporated in March 1971  It was a private company until the IPO in April 1997  Currently there are approximately 8,600 shareholders owning 38,679,000 shares of 5/- par value  The shares last traded at Shs.81/- per share NSE/TTF Conference February 9,

  4. Slide 4: Inception

    INCEPTION  Amboseli Serena & Mara Serena were the first units to open in 1973  Mombasa Serena opened in 1974 & Nairobi Serena in 1975  Samburu Serena was acquired in 1989 (managed from 1985) NSE/TTF Conference February 9, 2006

  5. Slide 5: Growth

    GROWTH  Since 1989 (when Samburu Serena was acquired) the company has achieved remarkable growth organically and through acquisitions and management contracts. NSE/TTF Conference February 9, 2006

  6. Slide 6: Serena Properties in Eastern Africa

    SERENA PROPERTIES IN EASTERN AFRICA KENYA TANZANIA  Nairobi Serena Hotel  Serengeti Serena Safari Lodge  Mombasa Serena Beach Hotel  Ngorongoro Serena Safari Lodge  Amboseli Serena Safari Lodge  Lake Manyara Serena Safari Lodge  Mara Serena Safari Lodge  Kirawira Camp, Western Serengeti  Sa

  7. Slide 7: Serena Properties in Central Asia

    SERENA PROPERTIES IN CENTRAL ASIA PAKISTAN  Faisalabad Serena Hotel  Gilgit Serena Hotel  Hunza Baltit Inn  Islamabad Serena Hotel  Quetta Serena Hotel  Swat Serena Hotel AFGHANISTAN  Kabul Serena Hotel NSE/TTF Conference February 9, 2006

  8. Slide 8: Benefits of Listing

    BENEFITS OF LISTING  BRAND AWARENESS/EQUITY AND MARKET VISIBILITY  COPORATE PERFORMANCE  RAISING CAPITAL: (LONG & SHORT TERM)  CORPORATE GOVERNANCE  HUMAN RESOURCES  INDUSTRY RECOGNITION  SHAREHOLDER BENEFITS NSE/TTF Conference February 9, 2006

  9. Slide 9: Brand Awareness/Equity and Market Visibility

    BRAND AWARENESS/EQUITY AND MARKET VISIBILITY  We are now are a truly Kenyan company and soon to be a truly East African company – in the most magical places and with wide ownership representation (By extension Kenyan and East African brand so to speak) NSE/TTF Conference February 9, 2006

  10. Slide 10: Brand Awareness/Equity and Market Visibility

    BRAND AWARENESS/EQUITY AND MARKET VISIBILITY  Sense of ownership & belonging:  Suppliers and Customers share in company ownership increasing business opportunities  Raised profile of products & services  Publicity through media & analyst reports NSE/TTF Conference February 9, 2006

  11. Slide 11: Corporate Performance

    CORPORATE PERFORMANCE  Triple Bottom Line (TBL)  TBL captures the spectrum of values that modern organizations must embrace - economic, environmental and social.  TBL accounting means expanding the traditional company reporting framework to take into account not just financial outcomes but also e

  12. Slide 12: Profit Performance

    PROFIT PERFORMANCE  Increased Profits – PROFIT BEFORE TAX (Shillings Millions) From PBT of 89.2 197 200 mio in 1998 to 168 197.5 mio in 2004 160 138 120 117 103 80 89 42 40 1998 1999 2000 2001 2002 2 003 2004 NSE/TTF Conference February 9, 2006

  13. Slide 13: Other Corporate Initiatives

    OTHER CORPORATE INITIATIVES  Care for the environment  Tree planting programmes  Community support NSE/TTF Conference February 9, 2006

  14. Slide 14: Raising Capital: (Long & Short Term)

    RAISING CAPITAL: (LONG & SHORT TERM)  Enhanced credibility and financial strength results in the ability to negotiate favourable lending rates from banks & to raise funds through Commercial Paper NSE/TTF Conference February 9, 2006

  15. Slide 15: Corporate Governance

    CORPORATE GOVERNANCE  Disclosure requirements of NSE & CMA lead to development of best practices in Board & Management process & activities (The push & pull effect).  Nomination & Remuneration Committee  Audit & Finance Committee  Financial Control & Statutory Reporting NSE/TTF Conference Februa

  16. Slide 16: Human Resources

    HUMAN RESOURCES  Due to our positive company image & prestige Serena is able to attract and retain some of the most qualified and able human resources in the industry. NSE/TTF Conference February 9, 2006

  17. Slide 17: Industry Recognition

    INDUSTRY RECOGNITION  As the only publicly listed hotel company in East Africa, Serena is truly a market leader  Serena is therefore well represented in stakeholder groups and along with other players provides leadership in articulating the industries concerns  The industry recognition gives the

  18. Slide 18: Shareholder Benefits

    SHAREHOLDER BENEFITS  Institutional & professional investors – high profile & increased information needs (RBA)  Liquidity of shares  High company valuation NSE/TTF Conference February 9, 2006

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