Slide 1: Food Insights Spotlight Report: Hot Beverages 2024/25
Food Insights Spotlight Report: Hot Beverages 2024/25 © 2023 Nielsen Consumer LLC. All Rights Reserved.
Slide 2: Do you understand the Out-Of-Home Hot Beverages consumer?
• Do you understand the Out-Of-Home Hot Beverages consumer? • How have consumer behaviours changed compared to a year ago? • Do you know what formats and flavours are expected to grow in the next year? • Have you achieved a balanced offering around premium, price & value for money? 2 © 2023 Nielsen
Slide 3: The Hot Beverages Spotlight Report provides a comprehensive understanding of the consumer
The Hot Beverages Spotlight Report provides a comprehensive understanding of who the hot drink* consumer is, what their preferences are and occasions to target. It highlights the threats, opportunities and key channels to help inform and shape a winning hot beverage strategy. • Gain insights into th
Slide 4: Frothy coffees remain leaders with current consumption increasing
Frothy coffees remain leaders with current consumption increasing highlighting the importance for inclusion in OOH offerings You have said that you drink coffee whilst out, which types of coffee would you typically choose? Longer formats 48% XX% Shorter formats 27% XX% 13% XX% 7% XX% XX% 5% XX% NEW
Slide 5: Expected change in order frequency of hot drinks over next year
Do you expect the frequency that you order the following hot drinks out to change over the next year? – Of consumers who typically choose these hot drinks Over the next year, there is +XX% Order frequency for Macchiatos expected growth for short format Order coffees frequency for Single Espresso +XX
Slide 6: The appetite for flavoured hot drinks reduces significantly with age
The appetite for flavoured hot drinks reduces significantly as you move through the age groups XX% Do you typically drink flavoured hot drinks when out? GB Av. – Split by Age XX% Of consumers Aged 18-34 XX% drink flavoured hot beverages in Aged 35-54 XX% the Out-Of-Home Aged 55+ XX% Flavoured bevera
Slide 7: All beverages have grown in out-of-home frequency compared to a year ago
Compared to a year ago, all beverages have grown in frequency consumed in the Out-of-Home, especially by consumers who are under the age of 54 Are you drinking these in pubs, bars, restaurants and other similar venues more frequently or less frequently compared to a year ago? Consumption growth / de
Slide 8: Want more insights?
Want more insights? The Hot Beverages Enhanced Report delves into consumer consumption and attitudes in other European Markets* Topics Italy France Germany Category Overview ✓ ✓ Current ✓ ✓ ✓ Consumption Coffee category ✓ ✓ ✓ deep dive Occasions ✓ Dayparts ✓ ✓ Consumer drivers ✓ ✓ ✓ Consumer spendin
Slide 9: Food Insights Series
Food Insights Series CGA by NIQ Flagship Report: Spotlight Report: Spotlight Report: Food Insights Snacking in Pubs Desserts Previous reports can now be purchased at a discounted rate. Please contact your account manager for more information. © 2023 Nielsen Consumer LLC. All Rights Reserved.
Slide 10: Contact Us
Contact Us To learn more or to speak to a member of the team, please feel free to get in touch: JAMES ASHURST ANDY HODGSON SHIRLEY TAN foodservice client director client business partner client manager james.ashurst@nielseniq.com andrew.hodgson@nielseniq.com shirley.tan@nielseniq.com © 2023 Nielsen