Slide 1: Fluent May 2022
‘© FLUENT MAY 2022 ¢ er Fluent,in Inc. \ pes ey ie
Slide 2: Forward-Looking Statements Safe Harbor
Forward-Looking Statements Safe Harbor Forward-Looking Statements Safe Harbor This presentation contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, as amended. These forwardlooking statements speak only 28 of the date hereof and are based
Slide 3: Connecting consumers with products and services that add value
Connecting consumers with products and services that add value to their lives Accelerate partner growth by helping consumers discover and decide
Slide 4: Driving outcome-based marketing solutions for brands
OVER 12 YEARS OF EXPERIENCE Driving outcome- based marketing solutions for brands Leading digital performance marketplace, enabling 500+ brands and partners across multiple industries. Fluent’s proprietary media portfolio supports clients across US, UK, CA & AU. 262 employees. Offices in New York, T
Slide 5: Fluent Performance Platform
FLUENT PERFORMANCE PLATFORM Leader in Data-Driven Digital Marketing Solutions FLUENT PLATFORM TECH + ANALYTICS + CRM Proprietary Platform Built on Machine Leaming and Data Supports Growth of all Verticals ATTRACT & ENGAGE CONSUMERS TO OUR DIGITAL PROPERTIES VIA, MEDIA CHANNELS MARKETPLACE noth ot ©
Slide 6: Fluent's Diversified Client Base
Fluent’s Diversified Client Base Consumer Centric Vertical Agnostic Omnichannel HEALTH & LIFE ‘SCIENCES a STAFFING & RECRUITMENT MEDIA ENTERTAINMENT >.” ‘S FLUENT
Slide 7: Engaging Experiences: Fluent Media Properties
ENGAGING EXPERIENCES Fluent Media Properties Get rewarded 23 Stupid Simple Ways to D, atficiall Make Extra Cash in ( | | o r) Get Started
Slide 8: Example: Consumer User Experience
EXAMPLE: CONSUMER USER EXPRIENCE Enabling consumers to earn, win and save REGISTRATION survey OFFER crm ‘S FLUENT
Slide 9: Large and growing market opportunity
Large and growing market opportunity Digital Ad Spending Industry Revenue by Fluent’s Business 2020-24 Pricing Model 100% PM HYBRID PERFORMANCE PERFORMANCE $300. +16.3% CAGR $250 aoe 32.4% 67.1% cPL $200 $150 $100 $50 = CPA $0 “FLUENT
Slide 10: Strategic Growth
Strategic Growth EXPAND MEDIA FOOTPRINT DEVELOP OUR PLATFORM STRENGTHEN PERFORMANCE MARKETPLACE + Consumer insights + Data science New channels New partnerships = Feet anise + New inventory Drive highly engaged users to sites + Curated consumer experience Expand to new international * Higher engagem
Slide 11: Traffic Quality Initiative (TQI)
Traffic Quality Initiative (TQI) RAPIDLY EVOLVING INDUSTRY LANDSCAPE + Consumers: Demand for higher quality digital experiences + Marketers: More effective and sustainable solutions A” XN + Regulators: Greater expectations of transparency/privacy TRAFFIC QUALITY INITIATIVE ES ED Shifting from higher
Slide 12: Revenue Profile
Revenue Profile Annual: (Seri) $329.3 $310.7 $00.0 NN $71.5 22 A $78.3 2016" 2017 2018 2019 2020 2021 32 TT $57.0 “S FLUENT
Slide 13: Media Margin
Media Margin Annual: {$eril) Quarterly: (smi) ga 8 sii04 2. Slee Ae 3 si 3 5le bad Bt 3 G6 G1 G2 G2 GF G1 G2 O3 a4 a1 G2 a3 G4 a a 1616-17 17 47°17 58-18 18-18-19 19 48 19 20 * 2016 2017 2018 2019 2020 2021 uenen cache enone sored norte nae ra cairn mw eMPacironcanns SS FLUENT
Slide 14: Adjusted EBITDA
Adjusted EBITDA ® Annual: {$eril) Quarterly: (seni) gra g1t6 si07 sia gi02 pals 3a12 2 5 7 tes $94.7 . ; Z ' | | | [ | Mi | ra ae a ty $79 07 $64 pos 1 O2 G3 G4 a1 G2 a3 a4 a1 a2 a3 a4 a1 a2 a3 17 17 47 47 18°18 18 18 19 “19 19 “19 "20 20 20 20 2017-2018) 2019-2020» 2021 Ferree si rhc easier ason fo
Slide 15: Balance Sheet Summary as of 03/31/2022
AS OF 03/31/2022, Balance Sheet Summary Cash $28.9 Current Liabilities $44.5 Other Current Assets $67.2 Current Portion LT Debt $5.0 PP&E $1.3 Long-Term Debt, Net"? $39.1 Goodwill & Intangibles $201.1 Other Long-Term Liabilities $5.9 Other Long-term Assets $8.3 Shareholders’ Equity $212.2 yncand fra
Slide 16: Investment Highlights
Investment Highlights 800+ advertiser clients, 1.2MM billable actions daily '$150+ Bil, US digital ed spend Accelerating shift to digital and performance ‘CMO need for measurable ROAS ‘=> demand for true “performance marl Expansive reach with omnichannel marketing permissions Large, proprietary data
Slide 17: Appendix: Reconciliations
__ Appendix RECONCILIATIONS ‘F FLUENT
Slide 18: Non-GAAP Financial Measures
Non-GAAP Financial Measures ‘We p:esent the Now GAAP measures media margin end adjusted EBITDA as susolemental measures of our financial ard operating performance beceuse our bellevas ‘nat such information provides useful informetion to inves:o-s a2out our o2eting per‘ormence. edie margins defined a
Slide 19: Media Margin Reconciliation
Media Margin Reconciliation Recon of rna mari tom gros Tk (ese of epoca are aerate pe Cont team etude pcan nd mers) ren rete dona reer exe ot eprcion and Shontan) of ee onan of media margin from tos prt (excuse of derecoon ad amertzacn: Fave Li: Cost of even (oxcuve of deprecation art rons rot (oxen
Slide 20: Adjusted EBITDA Reconciliation
Adjusted EBITDA Reconciliation er a [Sin mions) Reconellaionat net ss)incometo G1 G2 adjusted EBITDA oon a @ CT Ne (on) cone SMS ATS (a6) SE C7M) HOB HLTH sre RAT.) (EI) GARD) SRO. TON) (ET vesnetaie ae oom +. om mm ree oper et im te a8 ee a ee Depectnandevoriation 37386 36 ee ee re stones ene of ae
Slide 21: Adjusted EBITDA Reconciliation (Contd.)
Adjusted EBITDA Reconciliation (Contd.) aes So Net does nee ronment long tved ase, Geog Shurebated compensation epense eames cost Resovcwing ane cern severe cots ‘Aste ETTOA equi 3 TOA of revere a (om, sore 53% @ eaz7e ms ane ome 2017 @ 10761) ans o90 a «nm 1% sia soso w enn6 snss2 ann a esse $9400
Slide 22: Fluent, Inc. - Investor Relations
Fluent, Inc. - Investor Relations www.investors.fluentco.com InvestorRelations@fluentco.com (212) 785-0431 ‘S FLUENT