Criteo SA · NASDAQ:CRTO
Criteo SA — Investor Day (November 2022)
95 slides from Criteo SA's investor day presentation, November 2022
Slide 1: Investor Day
CRITEO Investor Day 0 4
Slide 2: Welcome & Agenda
OO WELCOME & AGENDA Melanie Dambre Investor Relations CRITEO
Slide 3: Presenters
Megan Clarken Brian Gleason Sherry Smith Chief Executive Officer Chief Revenue Officer GM, Global Enterprise Todd Parsons Sarah Glickman Chief Product Officer Chief Financial Officer CRITEO
Slide 4: Agenda
Agenda 8:30AM - 11:30AM ET Welcome & Agenda - Investor Relations Strategy Update - Megan Clarken Client Solutions - Brian Gleason Retail Media Spotlight - Sherry Smith Break (15 mins) Product Roadmap - Todd Parsons Financial Outlook - Sarah Glickman Sustainability & Closing Remarks - Megan Clarken 1
Slide 5: Safe Harbor Statement and Non-GAAP Measures
Safe Harbor Statement and Non-GAAP Measures This presentation contains “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 2IE of the Securities Exchange Act of 1934, as amended, that are based on our management's beliefs and assumpti
Slide 6: Strategy Update
STRATEGY UPDATE Megan Clarken Chief Executive Officer CRITEO
Slide 7: Uniquely positioned to capitalize on huge market opportunity and commerce tailwinds
Uniquely positioned to capitalize on huge market opportunity and commerce tailwinds Tremendous progress on our company transformation journey and strategy to achieve $1.4B in Contribution ex-TAC and triple our Retail Media business by 2025 Deep moat with strong R&D expertise, differentiated technolo
Slide 8: Contribution ex-TAC Mix
Contribution ex-TAC Mix • • • Retail Media Retargeting Commerce Audiences IPONWEB Marketing Solutions
Slide 9: We Power Trusted and Impactful Advertising on the Open Internet
We Power Trusted and Impactful Advertising on the Open Internet > . , Cork ~ NS ‘ ~~ i “ “ 40% , a re 1 A i Marketers’ ; = ‘ ad spend? ' . on the open 0 ’ my _ f ' internet 6 Q % . = e | Consumers’ \ J online shopping! , J on the open Goes to search ‘ DREHSNED=CoT “ internet and social2 a retailer.c
Slide 10: Commerce Media is the Next Wave of Digital Advertising
Commerce Media is the Next Wave of Digital Advertising Globalex-China Cc Lt CRITEO Advertising Spend : Medie — $ 2 9 B @ amazonacvertising . TikTok Social on Media = 00Meta a ly Search b Media = Google 2012 2013 2014 2015 2016 20172018 2019 += 2020 2021 2022 2023-2024 2025 10 STRATEGY CLIENT SOLUTIO
Slide 11: We Are Ideally Positioned to Complement Amazon
N We Are Ideally Positioned to Complement Amazon Global Ecommerce Sales (ex-China) Potential Criteo Clients! amazon ~$600B+ Amazon: ~20% Non-Amazon: ~80% Our Retail Media & Marketing Solutions are complementary and together address a larger opportunity - enabling brands, agencies and retailers to ac
Slide 12: We Are Poised to Capture a Massive Market Opportunity
We Are Poised to Capture a Massive Market Opportunity Advertising Spend Opportunity ~ $ 2 9 Q B Commerce Media TAM TAM by 2025 $ 110B Commerce Media SAM (excl. Amazon, YouTube and China) Ecommerce GNM] ay 2oz25 Sales Retail Media Onsite + Offsite SAM $2T+ by 2025 $42B SAM by 2025 (excl. Amazon and C
Slide 13: Trends Shaping the Digital Advertising Market
Trends Shaping the Digital Advertising Market Ecommerce growth and penetration Worldwide retail ecommerce penetration expected to grow to 24% in 2025, up from 19% in 2021! STRATEGY CLIENT SOLUTIONS Trade marketing shifting online $808 online trade marketing? opportunity and rapidly growing Consumers
Slide 14: Our Commerce Media Platform Serves Media Buyers and Sellers
14 Our Commerce Media Platform Serves Media Buyers and Sellers COMMERCE DEMAND SIDE MEDIA SUPPLY SIDE for Media Activation PLATFORM for Media Monetization Commerce Audiences at Scale -725M DAUs across 90+ Markets 160 1,600+ Personalized Ad Engine Retailers Brands & Agencies 940 Reman Product Employe
Slide 15: Our Platform Delivers End-to-End AdTech Capabilities
Our Platform Delivers End-to-End AdTech Capabilities DEMAND SIDE CAPABILITIES SUPPLY SIDE CAPABILITIES eae CRITEO Walled Gardens AdTech Point Solutions theTradeDesk MediaMath 7h fe) e < = - 18) <{ < Qa Ww = NOILVZILINOW VIGAW Retail Media Specialists Skal Promote 15 STRATEGY CLIENT SOLUTIONS RETAIL
Slide 16: We Have Achieved Tremendous Progress on our Transformation
We Have Achieved Tremendous Progress on our Transformation Double digit 4 ) Acquisition of IPONWEB Launching platform Contribution ex-TAC { Ay product suite + Complementary scalable growth in 2021 > ° demand & supply side tech COMMERCE Brian Gleason Dr. Boris . MEDIA named Chief Mouzykantskit Witene
Slide 17: Why Invest in CRTO Today?
7 Why Invest in CRTO Today? Huge Market Opportunity Leadership in fast- growing Commerce and Retail Media market with $110B SAM STRATEGY CLIENT SOLUTIONS Strong Financials Sustainable growth, rebalanced revenue and high margin RETAIL MEDIA PRODUCT ROADMAP. Differentiated Technology 16+ years of Al p
Slide 18: Client Solutions
CLIENT SOLUTIONS -- Brian Gleason Chief Revenue Officer CRITEO
Slide 19: Differentiated solutions to enable all facets of Commerce Media
Differentiated solutions to enable all facets of Commerce Media and drive superior outcomes for clients Deep and rich relationships into three distinct client sets Client-centric organization and integrated go-to-market strategy to capitalize on significant growth opportunities across all client cat
Slide 20: We Deliver Market-Leading Client Solutions to Enable Commerce Media
We Deliver Market-Leading Client Solutions to Enable Commerce Media Media Owners . Performance incl. Retailers Brands & Agencies Marketers / Retailers anal ir aaffl Nir: sift lite MOON: Intersection of Brands & Shopper AdTech Platform Performance for Retail Media Commerce Moments across the Open Int
Slide 21: Who Are Our Clients
Who Are Our Clients MEDIA ACTIVATION 1,600+ eigelatels HB Microsoft Qroup™ — ASCENTIAL Mlrect & LOREAL IFG — dentsu ~160 ae poe gencies , = frevrs | PaG OmnicomGroup Retailers BEST Flipkart ¢ BUY. Shipt 5 20,100+ Performance (\ shopify Marketers / merchants Retailers RAYMOUR Adjacent Verticals | Mar
Slide 22: Clients Choose Criteo for our Unique Data, Media Access, AI Expertise
Clients Choose Criteo for our Unique Data, Media Access, Al Expertise & Measurement Capabilities Unique Commerce Data Reaching and retaining the next top customer. 22 STRATEGY CLIENT SOLUTIONS Proprietary Optimized Closed-loop Expert Al Supply Measurement Identifying the Supply Understanding optimiz
Slide 23: We Enable Outcomes for Performance Marketers
We Enable Outcomes for Performance Marketers ACQUISITION OUTCOMES RETENTION OUTCOMES Full-Funnel Capabilities & Drive new traffic online and to stores, Omnichannel Support Increase customer retention new store / omni purchasers online and in-store Reach Discovery Reach Visits, Clicks Choice Visits,
Slide 24: We Enable Outcomes for Brands
We Enable Outcomes for Brands ONSITE + OFFSITE OUTCOMES Full-Funnel Capabilities ADVANCED METRICS Reach Discovery Share of voice and share of shelf . Share of category / product-level Visits, Clicks Choice market share Return on Ad Spend (ROAS) Purchase Blended cost per order & ROAS across onsite an
Slide 25: We Are Well-Positioned to Tap Into Massive Market Opportunities
We Are Well-Positioned to Tap Into Massive Market Opportunities $110B Commerce Media SAM by 2025! Enterprise Established Performance Retailers Brands Marketers Client Count ~400 ~1,600 ~19, 700 Media Spend $400M $850M $1.6B (LTM) Activation ctivation2 Activation Monetization 25 STRATEGY CLIENT SOLUT
Slide 26: We Have Significant Revenue Growth and Cross-selling Opportunities
26 We Have Significant Revenue Growth and Cross-selling Opportunities > 17% of clients used more than one Criteo solution 3 years ago ) 33% of clients use more than one Criteo solution today Unified Commerce Media Platform & Experience tomorrow STRATEGY CLIENT SOLUTIONS RETAIL MEDIA Cross-selling wi
Slide 27: Cross-selling with Enterprise Retailers
27 Cross-selling with Enterprise Retailers How Retailers Leverage Criteo’s Commerce Capabilities Why Retailers Choose Criteo 12% of retailers use activation and monetization Media Activation ~$400M in Media Spend! Retail Media Monetization ~$850M in Media Spend! + Measurement Retail Media Monetizati
Slide 28: Increasing Penetration with Agencies
Increasing Penetration with Agencies How Agencies Leverage Criteo’s Why Agencies Choose Crit Commerce Capabilities y Agencies Choose &rteo Self-service capabilities COMMERCE-MAX Need outcomes-based $ 2 8 Q M media solutions in Media Spend! Efficiency & transparency Deeper analytics and insights COMM
Slide 29: Upselling with Performance Marketers
29 Upselling with Performance Marketers How Marketers Leverage Criteo’s Commerce Capabilities Why Marketers Choose Criteo COMMERCE-GROWTH 37% 63% 2020 2021 2022 YTD 2022 YTD New Business mRetargeting Commerce Audiences Full-funnel campaigns Omnichannel performance Prospecting and retention Digital b
Slide 30: We Are Evolving our Organization to Maximize Success
30 We Are Evolving our Organization to Maximize Success UNIFIED Aligning our client-centric organization GLOBAL SALES with our growth opportunities Ability to scale globally quickly = Ability to easily cross-sell solutions Deep expertise across various industry verticals In-depth training to enhance
Slide 31: Retail Media Spotlight
RETAIL MEDIA SPOTLIGHT Sherry Smith GM, Global Enterprise CRITEO
Slide 32: Superior integrated Retail Media onsite & offsite offering
Superior integrated Retail Media onsite & offsite offering supporting continued rapid growth Leadership position and strong moat through highly differentiated technology and unique scale Highly scalable SaaS-like operating model with multiple levers to drive sustainable growth 32 STRATEGY CLIENT SOL
Slide 33: The Commerce Media Platform That Enables All Retail Media Capabilities
The Commerce Media Platform That Enables All Retail Media Capabilities Unified Self-Service Platform & Closed-loop Measurement Onsite (retailer.com) Offsite (open-web.com) RETAILER RETAILER o WEBSITE WEBSITE oe a | Sponsored Products Display Acquisition & Retention Marketplaces & White Label User In
Slide 34: Why We Win RFPs
Why We Win RFPs Onsite Sponsored Products Onsite Display Offsite DSP Offsite Audience Curation Closed-loop Measurement rong) 34 STRATEGY CLIENT SOLUTIONS CRITEO Kk xk xk kK Kk Real-Time Competitor 1 Competitor 2 Competitor 3 x * * xk x * x* + * + * * x Only offsite, delayed RETAIL MEDIA § PRODUCT RO
Slide 35: Secular Growth Trends Are Disrupting Retail
Secular Growth Trends Are Disrupting Retail Channels Where US Retail Media Ad Spending Growth by 2026 is Expected to Originate Organic growth in cigitc! A 36% shittintrade 28% Shift from other digital channels [I 19% Shift from traditional media || 14% Shift in sponsorships, events, and promotions [
Slide 36: Multiple Levers Drive Sustainable Growth on the Retail Media Supply Side
Multiple Levers Position Us to Drive Sustainable Growth on the Retail Media Supply Side Commerce Insights Display Ads Sponsored Ads STRATEGY CLIENT SOLUTIONS RETAIL MEDIA PRODUCT ROADMAP FINANCIAL OUTLOOK SUSTAINABILITY CRITEO
Slide 37: Multiple Levers Drive Sustainable Growth on the Retail Media Demand Side
Multiple Levers Position Us to Drive Sustainable Growth on the Retail Media Demand Side INCRE. BRAND BUDGET POOL Offsite (CTV, Video, Display. MULTIPLE DEMAND SOURCES Additional Opportunities 1,600+ Brands Live Thousands of +1,000 net new brands since 2019 Brand Relationships Display (Banner & Video
Slide 38: We Capitalize on Fast-Growing Demand with an Extensive Network of Partners
38 We Capitalize on Fast-Growing Demand with an Extensive Network of Partners 11 API Partners Agency Partners driving demand at scale from day one = shai Crscewae | { oupm | CommercelQ > PACVUE “se------------- HN eee , dentsu IEG Bree CRITEO OmnicomGroup VAYNERMEDIA. P.% P perpetuc ASarin eo FORWAR
Slide 39: We Are the Tech Partner for Many Retailers
We Are the Tech Partner for Many Retailers... A Look Into Meijer’s BEST A Look Into Best Buy’s r( 53 A Look Into Carrefour’s Retail Media Journey BUY. Retail Media Journey Carrefour Retail Media Journey meijer Activated media spend Activated media spend Activated media spend doubled since 2019 more
Slide 40: Also Powering Marketplaces
40 .. Also Powering Marketplaces Flipkart _¢ How Flipkart Sees & Expands Commerce Capabilities with Criteo Flipkart, India's homegrown ecommerce marketplace, is partnering with Criteo to power its Product Performance Ads and combine our offsite capabilities with its audience scale Flipkart Scale Cur
Slide 41: We Have Unmatched Global Scale
4 We Have Unmatched Global Scale... Omnichannel retailers, marketplaces and new adjacent vertical (service delivery) BEST Carrefour <€> DOUGLAS . BUY. PLowe's| cvs omer socrs JUMIAS castorama Etecierc® ~ Jd deliveroo gittigidiyor ASDA #KIMOCVE . Walgreens Walmart Eikaufland ULTA — norostrom . Auchan
Slide 42: And a Strong Moat Driven by Unique Technology
.. And a Strong Moat Driven by Unique Technology World-Class AdTech Stack FORRESTER elf-Serve Platform with Open APIs Key score comparisons from latest WaveTM scorecard: osed-loop Measurement & Reporting Open & Configurable Algorithm: Closest Criteria CRITEO Competitor Sponsored Products Platform 5.
Slide 43: * * + a * + r cy * + * * e
* * + a * + r cy * + 3 * * e CRITEO
Slide 44: Product Roadmap
PRODUCT ROADMAP Todd Parsons Chief Pro duct Officer CRITEO
Slide 45: Independent end-to-end commerce media platform to lead the future of digital advertising
Independent end-to-end commerce media platform to lead the future of digital advertising Strong track record of innovation and breakthrough Al-powered solutions to win in signal-limited environments Durable moat of largest network of First Party Data operation across the open internet and best-in-cl
Slide 46: We Operate at Immense Scale
46 We Operate at Immense Scale 12 MILLION Bid Requests per second STRATEGY CLIENT SOLUTIONS RETAIL MEDIA 100 MILLION Predictions per second PRODUCT ROADMAP FINANCIAL OUTLOOK 100 PETABYTES Largest Data Storage in Europe SUSTAINABILITY CRITEO
Slide 47: We Address the Most Critical Market Needs
We Address the Most Critical Market Needs Fragmentated Buyer Journeys COMMERCE MEDIA PLATFORM Utility of Consumer Experiences First-Party Data Interoperability STRATEGY CLIENT SOLUTIONS RETAIL MEDIA PRODUCT ROADMAP FINANCIAL OUTLOOK SUSTAINABILITY CRITEO
Slide 48: Large-Scale Commerce Data a Key Differentiator
Large-Scale Commerce Data a Key Differentiator We know: which consumers what products which channels Product SKU: Business Carry-on BOUGHT ONLINE Focusing on interest and buying signals for online purchases BOUGHT ONLINE WITH PICK-UP IN STORE Focusing on interest and buying signals for in-store pick
Slide 49: Our Commerce Engine is Always on Through the Buyer's Journey
Our Commerce Engine is Always on Through the Buyer’s Journey Commerce Personified Personalized Audiences Recommendations Recommendations “PONTE = sk “wmaro 4 Fimowa carry on review | AA Low Friction Discovery & Research Point of Purchase What Else? BESTREVIEWS BEST TRAVEL BLOW DRYERS. Bigger Baskets
Slide 50: Our Innovation Enables Commerce Anywhere
Our Innovation Enables Commerce Anywhere HameTonight ROCKNROLL OUTFIPTERS Shoppable Augmented Reality IARI CON BRI, TAN ZICHE Personal Commerce Assistants Gamified Commerce Dynamic Storefront Generation In-game Product Placements 50 STRATEGY CLIENT SOLUTIONS RETAIL MEDIA PRODUCT ROADMAP FINANCIAL OU
Slide 51: Our Platform: Four Client Solutions
51 Our Platform: Four Client Solutions CRITEO / COMMERCE-MAX CRITEO / COMMERCE-YIELD Commerce Media Demand Side Platform for enterprise brands, Commerce Media Monetization retailers and agencies Platform for enterprise retailers and marketplaces Basava IPONWEB BidCore COMMERCE MEDIA PLATFORM CRITEO
Slide 52: CRITEO
CRITEO
Slide 53: Criteo Commerce-Max
CRITEO / COMMERCE-MAX with IPONWEB BidCore For enterprise brands, retailers and agencies 53 DSP for Buying Commerce Media Across Retail Media Networks ® Premium Retail and Open Internet Inventory pa] v To seamlessly address the entire shopper journey, across all touch points. @ Commerce Audiences a
Slide 54: Criteo Commerce-Growth
CRITEO / COMMERCE-GROWTH For performance marketers and agencies Automated Customer Acquisition and Retention Across the Buyer’s Journey enTg0 c-cnowrn om (xctconnee) ED ss @® New campaign A » Pre-created campaigns automated | towards outcomes | Let's shift up a gear. 54 STRATEGY CLIENT SOLUTIONS RET
Slide 55: Criteo Commerce-Growth
CRITEO For performance marketers and agencies COMMERCE-GROWTH Automated Customer Acquisition and Retention Across the Buyer’s Journey oO Creative decisions Creatives Ganmeas) Choose your visual ‘Add more vauels © We recommend a bright visual Bight vu with conrost help your audience decipher yout as
Slide 56: Criteo Commerce-Growth
CRITEO / COMMERCE-GROWTH For performance marketers and agencies Automated Customer Acquisition and Retention Across the Buyer’s Journey —_——— Audience Commerce audience selection KE CSS GRRE BERBER 33k - 37k (220k - 250k 3,S0€ - 3,80€ Targeting 56 STRATEGY CLIENT SOLUTIONS RETAIL MEDIA PRODUCT ROADM
Slide 57: Criteo Commerce-Growth
CRITEO / COMMERCE-GROWTH For performance marketers and agencies Automated Customer Acquisition and Retention Across the Buyer’s Journey Recommended for you Optimization Placements across any measurable inventory Syne with my social medie accounts 57 STRATEGY CLIENT SOLUTIONS RETAIL MEDIA PRODUCT ROA
Slide 58: Criteo Commerce-Yield
CRITEO / COMMERCE-YIELD with Pmnsava For enterprise retailers and marketplaces Grow Revenue by Monetizing On Inventory Opportunities for brands and their shoppers to engage at every point along the buyer journey 2 58 STRATEGY CLIENT SOLUTIONS RETAIL MEDIA PRODUCT ROADMAP FINANCIAL OUTLOOK SUSTAINABI
Slide 59: Criteo Commerce-Yield
CRITEO / COMMERCE-YIELD with Pmnsava For enterprise retailers and marketplaces 59 Connect Third Party Sellers Across Network of Retailers and Marketplaces Opening our network for Commerce Anywhere ome seen fot esa + Self-service Sponsored Products solution to retailers that want to monetize seller t
Slide 60: Criteo Commerce-Yield
CRITEO / COMMERCE-YIELD with Pmnsava For enterprise retailers and marketplaces 60 Connect Third Party Sellers Across Network of Retailers and Marketplaces . —— . —_ Opening our network for Commerce Anywhere a € b { - &»> + Self-service Sponsored Products solution to retailers that want to monetize s
Slide 61: Criteo Commerce-Yield
CRITEO with @>masava 6 Connect Third Party Sellers Across Network of Retailers and Marketplaces Opening our network for Commerce Anywhere + Self-service Sponsored Products solution to retailers that want to monetize seller traffic * Sellers distribute and sponsor products across a network of retaile
Slide 62: Criteo Commerce-Grid
CRITEO 62 with IPONWEB c:themediagrid SSP for Connecting the Digital Storefront to All Offsite Media Multi-Channel Yield Commerce Everywhere Toolkit Deal Packages & Access Module STRATEGY CLIENT SOLUTIONS RETAIL MEDIA COMMERCE-GRID For media owners Publisher Partners -75% of top 100 ComScore publish
Slide 63: Our Commerce Media Platform Identity Strategy
Our Commerce Media Platform Identity Strategy Grows our Competitive Advantage First Party Media Network: first-party data matched between media owners and advertisers Addressable ¥ Authenticated Pseudonymous IDs (incl. hashed emails) consumers v Partner IDs v_ Explicit Opt-in Breakthrough Al-powered
Slide 64: We Can Reach Commerce Audiences Others Can't
We Can Reach Commerce Audiences Others Can't First-Party Media Network Commerce Audiences Al and Commerce Data Addressable Consumers * Leverages non-user signals at the core + Uses authenticated pseudonymous IDs (incl. hashed emails) + Primarily content meaning, semantics + Matches cross-device and
Slide 65: We Are Recovering Ad Spend on iOS with Our First-Party Media Network
65 We Are Recovering Ad Spend on iOS with the Power of Our First-Party Media Network (1x1) iOS Safari Matching 1P-identifiers and addressing users in signal-limited environments with our unique First-Party Media Network and relationships with publishers For one of the world’s largest publishers, rec
Slide 66: We Are Recovering Ad Spend on Firefox
We Are Recovering Ad Spend on Firefox with the Power of Our First-Party Media Network * Innovative approach and sustainable solutions designed to scale on different 2 A environments, browsers, and devices * First-Party Media Network currently of Firefox Spend fueling 20% of our ad spend on Firefox f
Slide 67: We Are Increasing Ad Spend on iOS with Our AI-Powered Acquisition Solution
We Are Increasing Ad Spend on iOS with Our Breakthrough Al-Powered Acquisition Solution iOS ° As part of Commerce Audiences, our Acquisition solution leverages Commerce data and Contextual signals to reach users without third- party cookies * Acquisition solution almost doubled iOS spend vs. pre iOS
Slide 68: We Have Massive Upside Opportunities in 2023 and Beyond
We Have Massive Upside Opportunities in 2023 and Beyond Criteo Roadmap 68 STRATEGY CLIENT SOLUTIONS RETAIL MEDIA — PRODUCT ROADMAP FINANCIAL OUTLOOK = SUSTAINABILITY CRITEO
Slide 69: Financial Outlook
FINANCIAL OUTLOOK Sarah Glickman Chief Financial Officer CRITEO
Slide 70: Track record of delivering against our guidance
Track record of delivering against our guidance Mid-term financial outlook reflects confidence in go-forward plan, growth prospects and ability to gain market share Strong financial position and disciplined approach to capital allocation Commitment to delivering long-term shareholder value 70 STRATE
Slide 71: We Have a Compelling Financial Profile
7 We Have a Compelling Financial Profile Consistent Growth and Increasing Revenue Visibility Strong Secular Tailwinds for Years to Come Investing in Growth and Highly Profitable Strong Balance Sheet ash and cas STRATEGY lents, ond marketable securities, Excludes rest CLIENT SOLUTIONS CexT growth of
Slide 72: 1,000 40% 30% 20% 10% 0% 2015 2016 2017 18 2019 2020 2021 2022e
1,000 40% 800 30% 600 20% 400 10% 200 0 0% 2015 2016 2017 2018 2019 2020 2021 2022e
Slide 73: We Expect to Grow Faster Than the Market in 2023
We Expect to Grow Faster Than the Market in 2023 Outperforming in a challenging macro environment Continued CexT growth momentum * Organic growth + Contribution from IPONWEB * Tough macro backdrop * Continued drag from FX 2023 Adj. EBITDA margin ° Full year impact of 2022 organic growth investments
Slide 74: We Are Well-Positioned to Deliver Sustainable Top-Line Growth
74 We Are Well-Positioned to Deliver Sustainable Top-Line Growth and Outperform the Market Growth Acceleration Modest Business Growth Stabilized > > <a —— Contribution ex-TAC growth trajectory STRATEGY CLIENT SOLUTIONS RETAIL MEDIA PRODUCT ROADMAP FINANCIAL OUTLOOK SUSTAINABILITY CRITEO
Slide 75: We Expect to Achieve $1.4B in Contribution ex-TAC by 2025
We Expect to Achieve $1.4B in Contribution ex-TAC and Triple our Retail Media Business by 2025 ten | 22-25 $1.4B 2025 Outlook “tex ibution ex- $1.4B Contribution ex-TAC ~$922M? Activated Media Spend $10B Adjusted EBITDA 28% to382% % FCF / Adj. EBITDA ~45% Retargeting (% of CexT) ~25%° Assumptions: D
Slide 76: Our Strong Retail Media Client Relationships Enable Sustainable Growth
76 Our Strong Retail Media Client Relationships Enable Sustainable Growth Demand Side Brand Client Cohort over the past 3 years (Avg. Media Spend TTM) Qt a2 Q3 Q4 Qt Qe Q3 i ~$1B 3x media spend number of in 2022 brands in 3 years STRATEGY CLIENT SOLUTIONS RETAIL MEDIA PRODUCT ROADMAP Supply Side Ret
Slide 77: We Expect to Drive Sustainable, Strong Growth in Retail Media
We Expect to Drive Sustainable, Strong Growth in Retail Media Retail Media $2B expected 2022-25 CexT CAGR of 45%-50% Onsite Activated Media Spend $4B- $6B ~ to 3% of GMV! Goal to capture ~40% market share ~$90M CexT opportunity onsite (onsite + offsite only clients) 1upM, September 2022 77 STRATEGY
Slide 78: We Have Multiple Growth Drivers in Commerce Audiences
We Have Multiple Growth Drivers in Commerce Audiences 78 ~157% Same-Client CexT Retention for Commerce Audiences over the last 4 quarters Leadership in performance marketing Unique commerce audiences Growing Share of Wallet New Acquisition & retention use cases Average client spend up 10% over the p
Slide 79: We Expect to Continue to Perform in Retargeting Regardless of Chrome Changes
79 We Expect to Continue to Perform in Retargeting Regardless of Chrome / Android Changes We believe we are prepared for any outcome. Deprecation originally planned for 2022, later pushed back to 2023, and now scheduled for H2 2024. Regulatory scrutiny around competitive practices may further delay
Slide 80: We Are Committed to Delivering Shareholder Value
We Are Committed to Delivering Shareholder Value 1 Organic growth investments ~10% of Contribution ex-TAC expected to be re-invested annually Focused investments around strategic initiatives 80 STRATEGY CLIENT SOLUTIONS RETAIL MEDIA PRODUCT ROADMAP 3 Share buyback Ongoing focus on share buyback prog
Slide 81: Sustainability
SUSTAINABILITY Megan Clarken Chief Executive Officer CRITEO
Slide 82: Sustainability is Part of Our DNA
Sustainability is Part of Our DNA Diversity, Equity, Governance & & Inclusion Data Privacy , High privacy & data Pay parity protection standards 4 A Board Oversight © of sustainability strategy Women population Annual CSR report since 2016 7 Employee : Resource Groups SASB reporting 82 STRATEGY CLIE
Slide 83: ✓ ✓
✓ ✓
Slide 84: Our Sustainability Journey and Commitments
Slide 85: Why Invest in CRTO Today?
Slide 86: Appendix
Slide 87: Criteo by the Numbers
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Slide 90: Glossary of Industry Terms
Slide 91: Glossary of Industry Terms
Slide 92: Glossary of Industry Terms
Slide 93: Retail Media Footprint in the Americas
Slide 94: Retail Media Footprint in EMEA
Slide 95: • • • • •
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