Slide 1: Q2 2026 Earnings Investor Presentation
Q2 2026 EARNINGS INVESTOR PRESENTATION AUGUST 5, 2026 1
Slide 2: Safe Harbor Statement
SAFE HARBOR STATEMENT This presentation contains “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on our management’s beliefs and assumptions and on information
Slide 3: Progress on 2026 Priorities
PROGRESS ON 2026 PRIORITIES MICHAEL KOMASINSKI CHIEF EXECUTIVE OFFICER 3
Slide 4: Executing Against Our Strategic Priorities
EXECUTING AGAINST COMMERCE INTELLIGENCE ACROSS CHANNELS OUR STRATEGIC PRIORITIES VIDEO & CTV RETAIL MEDIA • Lead in agentic AI and AI-assisted commerce, including our OpenAI AI PLATFORMS OPEN WEB partnership • Scale our AI-powered performance engine across channels, the full funnel, and self-service
Slide 5: Commerce Intelligence Is the Foundation of Our Strategy
COMMERCE INTELLIGENCE IS THE FOUNDATION OF OUR STRATEGY 5 Billion OUR FOCUS Product SKUs AI PLATFORM ADVERTISING 1 Trillion+ OpenAI’s first AdTech partner, Annual integrating our demand into Ecommerce ChatGPT’s advertising offering COMMERCE DATA AT SCALE Transactions Leverage granular, real-time, no
Slide 6: AI Platforms Unlock a New Discovery Channel
AI PLATFORMS UNLOCK A NEW DISCOVERY CHANNEL FIRST ADVERTISING TECHNOLOGY PROMPT SMART ADS PARTNER Demand integration with OpenAI’s advertising offering in ChatGPT Free and Go versions • Over two thousand brands live, with incremental budgets from both existing and new clients • Expansion across seve
Slide 7: Our MCP Facilitates Seamless Interoperability
OUR MCP FACILITATES SEAMLESS INTEROPERABILITY User Prompt Agent & Chat Interfaces Criteo MCP Criteo Assets "Launch a full funnel Agents campaign with a $1M • Audience creation budget to increase sales • Insights of our new laptop, • Campaign creation premium inventory only" Agency custom agent Resou
Slide 8: Scaling Our Performance Engine
SCALING OUR CROSS CHANNEL PERFORMANCE + AI-powered performance campaigns for acquisition ENGINE and retention goals across open web, social and AI platform inventories FULL FUNNEL + Augmented suite of commerce discovery capabilities, including upper funnel video & CTV capabilities to deliver superio
Slide 9: We Drive Performance Throughout the Entire Buyer Journey
WE DRIVE PERFORMANCE THROUGHOUT THE ENTIRE BUYER JOURNEY DEFINE YOUR GOAL AI-powered automated campaigns from product discovery to purchase SET YOUR BUDGET Discovery Full self-service launched at the end of Q1 2026 1 in 2 campaigns now going through GO for small clients globally ~80% of revenue from
Slide 10: Strengthening Our Retail Media Leadership
STRENGHTENING OUR RETAIL MEDIA LEADERSHIP LEADING FOOTPRINT TRACTION WITH NEW FORMATS 235+ 85+ Retailers adopting auction-based display in Q2’26 (vs. 60 in Q1’26) Retailers, including 75% of Top 30 U.S. & 40% of Top 50 EMEA retailers Sponsored Ads in retailer AI assistants: Launched with Albertsons’
Slide 11: We Bring More Intelligent Retail Experiences
WE BRING MORE INTELLIGENT RETAIL EXPERIENCES CRITEO PAGE INTELLIGENCE Higher Revenue Retailers balance monetization, experience, and merchandising in real-time. EXPERIENCE Greater Visibility Brands gain visibility to make smarter decisions MONETIZATION and drive better performance. PROMO MERCHANDISI
Slide 12: We Power Retailer AI Assistant Ads
WE POWER RETAILER AI ASSISTANT ADS Benefit from a seamless, relevant discovery For shoppers, discover relevant products naturally through conversation Reach Shoppers at high-intent moments For brands, engage shoppers as they explore, compare, and decide Monetize AI-driven discovery For retailers, un
Slide 13: Financial and Operational Update
FINANCIAL AND OPERATIONAL UPDATE SARAH GLICKMAN CHIEF FINANCIAL OFFICER 13
Slide 14: Q2 2026 Financial Highlights
Q2 2026 FINANCIAL HIGHLIGHTS % YoY vs. Guidance Media Spend1 $1,116M +9%2 Revenue $428M -11%2 Contribution ex-TAC3 $255M -12%2 Below Gross Profit $222M -14% Adj. EBITDA $73M -18% Above Net Income $12M -49% Diluted EPS $0.22 -44% Non-GAAP Diluted EPS $0.80 -13% Free Cash Flow4 $(38)M -3% 1. Media spe
Slide 15: We Delivered Solid Media Spend Growth in Q2
WE DELIVERED SOLID MEDIA SPEND GROWTH IN Q2 Client retention close A third of media spend Half of our Commerce KEY to 90% activated through Growth clients use more DRIVERS: agencies than one solution RETAIL MEDIA PERFORMANCE MEDIA $527M in media spend1, up +31%2 YoY $589M in media spend1, down -
Slide 16: Robust Balance Sheet, Cash, and Liquidity Position
ROBUST BALANCE SHEET, CASH, AND LIQUIDITY POSITION Financial flexibility to support organic growth investments, M&A and share repurchase program FREE CASH FLOW CASH & CASH BALANCE SHEET - ($M) EQUIVALENT ($M) TOTAL ASSETS ($M) ~$767M1 389 total financial liquidity YTD FCF of $(22)M, 2,201 reflecting
Slide 17: 2026 Outlook
2026 OUTLOOK BACKDROP: Extrapolation of current Performance Media spending trends and prudent macroeconomic assumptions; previously communicated scope reductions for two Retail Media clients; continued investment in agentic AI while maintaining financial discipline FY 2026 Q3 2026 Targeting -12% to
Slide 18: Why Invest in Criteo
WHY INVEST IN CRITEO KEY POINTS The leading independent commerce Strong cash generation, no long- 01 intelligence platform delivering cross-channel, 05 term debt, flexibility to invest for full-funnel, self-service advertising that drives growth measurable outcomes and addresses the largest secular
Slide 19: Appendix
APPENDIX 19
Slide 20: Segment Reporting - Definitions
SEGMENT REPORTING - DEFINITIONS PERFORMANCE MEDIA RETAIL MEDIA This segment encompasses our targeting capabilities This segment encompasses revenue generated from brands, and supply and AdTech services. agencies and retailers for the purchase and sale of retail media digital advertising inventory, a
Slide 21: Criteo by the Numbers
CRITEO BY THE NUMBERS $4.5 billion ~17,000 ~75% ~75% annual media spend1 clients of top-30 U.S. & ~40% of top 100 ComScore of top-50 EMEA retailers2 publishers in largest markets ~$1+ trillion ~740 million ~2 trillion ~$39 billion ecommerce sales Daily Active Users (DAUs)3 ads served per year of com
Slide 22: We Have a Leading Commerce Intelligence Platform
WE HAVE A LEADING COMMERCE INTELLIGENCE PLATFORM RETAIL MEDIA RETAIL MEDIA Commerce Media Demand Solution for enterprise Commerce Media Monetization Platform brands, retailers and agencies for enterprise retailers and marketplaces PERFORMANCE MEDIA PERFORMANCE MEDIA Commerce Outcomes for performance
Slide 23: Broad Channel Reach Strengthens Criteo's Market Position
BROAD CHANNEL REACH STRENGTHENS CRITEO’S MARKET POSITION Retail Media Social AI Platforms CTV & OLV Mobile Desktop Note: Q2 2026 media spend mix. This chart does not include AdTech services 23
Slide 24: Commerce Growth Diversified Mix
COMMERCE GROWTH DIVERSIFIED MIX LTM GLOBAL MEDIA SPEND BY VERTICAL LTM GLOBAL SPEND BY CLIENT TYPE LTM GLOBAL MEDIA SPEND BY REGION Marketplaces Fashion Large Mid-sized Small Americas APAC EMEA Depart. stores Other retail Travel 24
Slide 25: Industry Recognitions
INDUSTRY RECOGNITIONS Criteo’s CEO, Michael Komasinski, was named in Criteo was featured in The Omnichannel ADWEEK’s AI Power 50 Advertising Platforms Landscape, Q4 '25. in 2026 Criteo was named one of the 9 Notable Large Criteo was named Leader in the SPARK Size Vendors in The Creative Advertising
Slide 26: Retail Media Footprint in the Americas
RETAIL MEDIA FOOTPRINT IN THE AMERICAS We are the retail media partner of choice ~75% 2 years Top 30 U.S. Retailers1 Average contract duration2 Note: We partner with many of our retailer clients in a white label capacity 1. Retailers in our largest markets that have a monetization program, excluding
Slide 27: Retail Media Footprint in EMEA
RETAIL MEDIA FOOTPRINT IN EMEA We are the retail media partner of choice ~40% 2 years Top 50 EMEA Retailers1 Average contract duration2 Note: We partner with many of our retailer clients in a white label capacity 1. Retailers in our largest markets that have a monetization program, excluding Amazon
Slide 28: Retail Media Footprint in APAC
RETAIL MEDIA FOOTPRINT IN APAC We continue to grow our footprint Note: We partner with many of our retailer clients in a white label capacity 28
Slide 29: Contribution ex-TAC Segment
CONTRIBUTION EX-TAC SEGMENT Contribution ex-TAC YoY1 Q2’26 Q1’26 Q4’25 Q3’25 Q2’25 Q1’25 in $m RETAIL MEDIA -22% 47.2 40.6 74.6 66.3 60.0 58.8 PERFORMANCE MEDIA -10% 208.3 209.8 255.4 221.9 232.1 205.6 TOTAL -12% 255.5 250.4 330.0 288.1 292.1 264.4 1. At constant currency 29
Slide 30: Contribution ex-TAC Reconciliation
CONTRIBUTION EX-TAC RECONCILIATION $ in millions Q2’26 Q1’26 2025 Q4’25 Q3’25 Q2’25 Q1’25 Gross Profit 222.2 222.7 1,049.4 297.4 256.5 258.5 237.0 Other Cost 33.3 27.6 125.2 32.6 31.7 33.6 27.4 of Revenue Contribution 255.5 250.4 1,174.6 330.0 288.1 292.1 264.4 ex-TAC 30
Slide 31: Adjusted EBITDA Reconciliation
ADJUSTED EBITDA RECONCILIATION $ in millions Q2’26 Q1’26 Q4’25 Q3’25 Q2’25 Q1’25 2025 Net income 11.8 8.6 46.4 40.1 22.9 40.0 149.4 Adjustments: Financial expense (income) (0.3) (1.9) (0.3) - 1.8 (1.9) (0.5) Provision for income taxes 3.6 3.7 26.5 11.5 5.7 10.5 54.2 Equity related compensation and r
Slide 32: Adjusted Net Income and Diluted EPS Reconciliation
ADJUSTED NET INCOME AND DILUTED EPS RECONCILIATION $ in millions Q2’26 Q1’26 Q4’25 Q3’25 Q2’25 Q1’25 2025 Net income 11.8 8.6 46.4 40.1 22.9 40.0 149.4 Adjustments: Equity related compensation and related social contribution expenses1 16.6 13.8 7.1 15.1 21.5 15.9 59.6 Amortization of acquisition-rel
Slide 33: Free Cash Flow Reconciliation
FREE CASH FLOW RECONCILIATION ($ in millions) Q2’26 Q2’25 2025 CASH PROVIDED BY (USED FOR) OPERATING ACTIVITIES 20.3 (1.4) 311.2 Acquisition of intangible assets, property and equipment (58.2) (35.3) (102.7) Disposal of intangibles assets, property 0.4 0.4 2.0 and equipment FREE CASH FLOW (37.5) (36
Slide 34: 2026 Additional Modeling Assumptions
2026 ADDITIONAL MODELING ASSUMPTIONS • Retail Media 2026 headwind assumptions reflect previously • We continue to expect higher CAPEX in 2026 compared to communicated scope changes with two Retail Media clients: 2025, primarily related to the renewal of two large data centers $190M Q1’26 Q2’26 Q3’26
Slide 35: Foreign Exchange Impact
7 FOREIGN EXCHANGE IMPACT Q2 2026 Actual USD million @ Q2 2025 FX ue Actual impact Contribution ex-TAC $ 256.7 FG) § 255.5 Q3 2026 Guidance* _ FX Guidance USD million @ Q3 2025 FX Ronacr Midpoint Contribution ex-TAC $ 245.8 FERCE)) $ 239.0 FY 2026 Guidance* USD million @ FY 2025 FX Ex Guidance** imp
Slide 36: Foreign Exchange Sensitivity Analysis
FOREIGN EXCHANGE SENSITIVITY ANALYSIS • ~24% of our Contribution ex-TAC is exposed to EUR, ~10% is exposed to JPY, ~4% is exposed to GBP and ~3% is exposed to KRW in Q2 2026 • Estimated translation impact of a 1% appreciation of the USD: Estimated Impact on Contribution Estimated Impact on ex-TAC ($