Slide 1: ApplyDirect Limited 1H17 Results Presentation
For personal use only APPLYDIRECT LIMITED (ASX: AD1) 1H17 RESULTS PRESENTATION 27 FEBRUARY 2017
Slide 2: 1H17 Highlights: Growth Foundations Put in Place
For personal use only 1H17 HIGHLIGHTS: GROWTH FOUNDATIONS PUT IN PLACE
Slide 3: 1H17 Highlights
3 | 1H17 HIGHLIGHTS Execution of our strategic priorities is ahead of expectation For personal use only
Slide 4: 1H17 Key Financials: Reflect the Planned Capability Build
For personal use only 1H17 KEY FINANCIALS: REFLECT THE PLANNED CAPABILITY BUILD
Slide 5: Key Financials
5 | KEY FINANCIALS 1H17 key financials reflect the planned investments in sales and marketing For personal use only Total revenue increased by 4.6% in 1H17 Total expenses increased by 30.3%, which is consistent with our stated plan to build management capability during 1H17
Slide 6: Key Financials: Balance sheet is debt free
6 | KEY FINANCIALS Balance sheet is debt free following conversion of notes For personal use only • Movement in Cash between 30 June 2016 and 31 December 2016 reflects the investments made to build the business • Reduction of Other Receivables and Other Payables relative to 30 June 2016 relates to t
Slide 7: Operational Review: Delivering a Plan and Now Executing on It
For personal use only OPERATIONAL REVIEW: DELIVERING A PLAN AND NOW EXECUTING ON IT
Slide 8: Operational Review: Highly credentialed sales team
8 | OPERATIONAL REVIEW Highly credentialed sales team recruited, onboarded, and active For personal use only in the market Strengthening the sales capability to realise the significant opportunity available Following the commencement of our Sales Director, the sales team more than doubled by the e
Slide 9: Operational Review: Mercury strategic alliance
9 | OPERATIONAL REVIEW Mercury strategic alliance is proving very effective For personal use only Industry first integration with Mercury e-Recruit and Fit2Work platforms separates HealthBuzz from the pack Leveraging established footprint in health will significantly reduce HealthBuzz’s cost of
Slide 10: What customers are saying about HealthBuzz
10 | O P E R A T I O N A L R E V I E W What customers are saying about HealthBuzz For personal use only Positioning as an industry specific product with all health jobs and all health candidates, gives it relevance Strategic alliance with Mercury provides instant credibility among health employe
Slide 11: Activity on HealthBuzz after six weeks
11 | O P E R A T I O N A L R E V I E W Activity on HealthBuzz after six weeks… For personal use only Since late January, candidate traffic has more than doubled to ~400k, resulting in almost 4 million job searches SEO ranking building as content and authority expands Over 70% of health jobs cu
Slide 12: Primed to deliver strong revenue growth in 2H17
12 | OPERATIONAL REVIEW Primed to deliver strong revenue growth in 2H17 For personal use only The sales team has already developed momentum across the health and government verticals. For example: o As at late February, more than 10 health employers are subscribing to HealthBuzz; o Both the Depart
Slide 13: Outlook: Building Sustainable and Expanding Revenues
For personal use only OUTLOOK: BUILDING SUSTAINABLE AND EXPANDING REVENUES
Slide 14: Outlook
14 | O U T L O O K Driving 1H17 investments in sales and marketing to build a sustainable and expanding revenue base For personal use only In the second half of FY17, ApplyDirect expects to achieve a number of key milestones, including: Strong growth in the number of paid job ads across all ApplyD
Slide 15: Questions
For personal use only QUESTIONS
Slide 16: Disclaimer
Disclaimer For personal use only The information in this presentation does not constitute personal investment advice. The presentation is not intended to be comprehensive or provide all information required by investors to make an informed decision on any investment in ApplyDirect Limited (ACN 123 1
Slide 17: Thank You
For personal use only THANK YOU