Slide 1: Cover letter to BSE and NSE: Investor Presentation on M&A track record
brightcom group 74 7 Hel: +91 (40) 67449910 EEAX +91 (22) 66459677 June 05, 2020. The BSE Limited The National Stock Exchange of India Ltd. P. J. Towers, 25th Floor, Exchange Plaza, Bandra Kurla Complex, Dalal Street, MUMBAI – 400001. Bandra (E), Mumbai-400051. Scrip Code: 532368 Symbol: BCG Dear Ma
Slide 2: M&A Track Record
group M&A TRACK RECORD
Slide 3: Inorganic Growth (2006 to 2010)
INORGANIC GROWTH (2006 TO 2010) • AS YBRANT TECHNOLOGIES, THE COMPANY PROVIDED BACK-END TECH AND PLATFORMS FOR THE AD-NETWORKS OF THE TIME TILL 2006 • THE TRANSITION TO A COMPREHENSIVE DIGITAL MARKETING SOLUTION HAPPENED FROM 2006 TO 2010 • WE ADOPTED AN INORGANIC GROWTH STRATEGY BY ACQUIRING 10 COM
Slide 4: Key Acquisitions (Digital Sector)
KEY ACQUISITIONS (DIGITAL SECTOR)
Slide 5: AdDynamix acquisition (2007)
ACQUISITION DATE 2007 ADVERTISING CHANNEL DISPLAY ACQUISITION AMOUNT $10 MILLION LOCATION LOS ANGELES, CA REVENUE ACQUIRED $8 MILLION INTERNATIONAL PRESENCE US EBITDA ACQUIRED $1.25 MILLION PAYMENT TERMS 2 PART PURCHASE MULTIPLE 8 STATUS COMPLETED AdDynamix offered online advertising solutions to cl
Slide 6: VoloMP acquisition (2007)
ACQUISITION DATE 2007 ADVERTISING CHANNEL EMAIL ACQUISITION AMOUNT BOUND BY NON-DISCLOSURE LOCATION BELGRADE, SERBIA REVENUE ACQUIRED $2.2 MILLION INTERNATIONAL PRESENCE US EBITDA ACQUIRED $1 MILLION PAYMENT TERMS 2 PART PURCHASE MULTIPLE - STATUS COMPLETED VoloMP was a high-performance email market
Slide 7: MediosOne acquisition (2007)
ACQUISITION DATE 2007 ADVERTISING CHANNEL SEARCH/DISPLAY ACQUISITION AMOUNT $4.5 MILLION LOCATION VAIL, CO,US REVENUE ACQUIRED $6 MILLION INTERNATIONAL PRESENCE SOUTH AMERICA, US EBITDA ACQUIRED $1 MILLION PAYMENT TERMS 2 PART PURCHASE MULTIPLE 4.5 STATUS COMPLETED MediosOne ad network provided grap
Slide 8: Oridian acquisition (early 2008)
ACQUISITION DATE EARLY 2008 ADVERTISING CHANNEL DISPLAY TEL AVIV, ISRAEL ACQUISITION AMOUNT $16 MILLION LOCATION 13 COUNTRIES REVENUE ACQUIRED $20 MILLION INTERNATIONAL PRESENCE (EUROPE AND AUSTRALIA) EBITDA ACQUIRED $3.2 MILLION PAYMENT TERMS 2 PART PURCHASE MULTIPLE 5 STATUS COMPLETED Oridian was
Slide 9: Max Interactive acquisition (late 2008)
ACQUISITION DATE LATE 2008 ADVERTISING CHANNEL DISPLAY, CONTEXTUAL ACQUISITION AMOUNT NON-DISCLOSURE LOCATION AUSTRALIA AUSTRALIA, REVENUE ACQUIRED $5 MILLION INTERNATIONAL PRESENCE SINGAPORE,HONG KONG EBITDA ACQUIRED $1.2 MILLION PAYMENT TERMS 2 PART PURCHASE MULTIPLE - STATUS COMPLETED Max Interac
Slide 10: Dream ad group acquisition (2008)
ACQUISITION DATE 2008 ADVERTISING CHANNEL SOCIAL MEDIA, DISPLAY ACQUISITION AMOUNT $8.5 MILLION LOCATION BUENOS AIRES, ARGENTINA LATIN AMERICA REVENUE ACQUIRED $ 7 MILLION INTERNATIONAL PRESENCE EBITDA ACQUIRED $1.2 MILLION PAYMENT TERMS 2 PART PURCHASE MULTIPLE 6 STATUS COMPLETED Dream ad group had
Slide 11: Lycos acquisition (2010)
ACQUISITION DATE 2010 ADVERTISING CHANNEL SEARCH/PUBLISHER ACQUISITION AMOUNT $36 MILLION LOCATION BOSTON,US REVENUE ACQUIRED $30 MILLION INTERNATIONAL PRESENCE GLOBAL EBITDA ACQUIRED $6 MILLION PAYMENT TERMS 2 PART UNDER SETTLEMENT PURCHASE MULTIPLE 6 STATUS Lycos was founded in 1995, based on Inte
Slide 12: Capital Raised
CAPITAL RAISED & brightcom group
Slide 13: Round A: Sansar Capital, mid 2007
Series A DATE MID 2007 PRE-MONEY VALUATION $125 MILLION NAME SANSAR CAPITAL INSTITUTION TYPE PRIVATE EQUITY AMOUNT RAISED $20 MILLION INVESTMENT TYPE EQUITY PERCENTAGE ACQUIRED 17% FULLY DILUTED EXIT DATE 2014 - 2017 ADDYNAMIX, MEDIOSONE INVESTOR LOCATION NEW YORK, US USE OF PROCEEDS &VOLOMP
Slide 14: Round B: Passport Capital, Eight Capital, Venus Capital, Dec 2007
Series B DATE DEC 2007 PRE-MONEY VALUATION $175 MILLION PASSPORT CAPITAL, EIGHT NAME CAPITAL & VENUS CAPITAL INSTITUTION TYPE PRIVATE EQUITY AMOUNT RAISED $10 MILLION INVESTMENT TYPE EQUITY PERCENTAGE ACQUIRED 5.71% FULLY DILUTED EXIT DATE 2013 - 2016 INVESTOR LOCATION CALIFORNIA, US USE OF PROCEEDS
Slide 15: Round C: Asia Pacific Capital, late 2008
Series C DATE LATE 2008 PRE-MONEY VALUATION $250 MILLION NAME ASIA PACIFIC CAPITAL INSTITUTION TYPE PRIVATE EQUITY AMOUNT RAISED $22 MILLION INVESTMENT TYPE EQUITY PERCENTAGE ACQUIRED 8.8% FULLY DILUTED EXIT DATE 2018 - 2019 MAX INTERACTIVE, INVESTOR LOCATION HONG KONG USE OF PROCEEDS DREAMAD GROUP
Slide 16: Round D: Oak Investments, 2010
Series D DATE 2010 PRE-MONEY VALUATION $300 MILLION NAME OAK INVESTMENTS INSTITUTION TYPE PRIVATE EQUITY / VC AMOUNT RAISED $20 MILLION INVESTMENT TYPE EQUITY PERCENTAGE ACQUIRED 7% EXIT DATE LINED UP BUYERS SECONDARY SALE, ORIDIAN INVESTOR LOCATION GREENWICH, US USE OF PROCEEDS
Slide 17: ICICI Bank debt, 2010
Series D DATE 2010 PRE-MONEY VALUATION NA NAME ICICI BANK INSTITUTION TYPE BANK AMOUNT RAISED $10 MILLION INVESTMENT TYPE DEBT PERCENTAGE ACQUIRED NA EXIT DATE PAID OFF IN FULL INVESTOR LOCATION NEW YORK, US USE OF PROCEEDS OTHER ACQUISITIONS
Slide 18: Battery March Capital, 2010
Series D DATE 2010 PRE-MONEY VALUATION $300 MILLION NAME BATTERY MARCH CAPITAL INSTITUTION TYPE PUBLIC FUND AMOUNT RAISED $10 MILLION INVESTMENT TYPE EQUITY PERCENTAGE ACQUIRED 3.33% EXIT DATE 2013 - 2016 INVESTOR LOCATION BOSTON, US USE OF PROCEEDS LYCOS
Slide 19: Asia Pacific Capital, 2010
Series D DATE 2010 PRE-MONEY VALUATION $300 MILLION NAME ASIA PACIFIC CAPITAL INSTITUTION TYPE PRIVATE EQUITY AMOUNT RAISED $10 MILLION INVESTMENT TYPE EQUITY PERCENTAGE ACQUIRED 3.33% EXIT DATE 2018 - 2019 OTHER ACQUISITIONS INVESTOR LOCATION HONG KONG USE OF PROCEEDS
Slide 20: Thank You!
CTHANK YOU!) & brightcom group