Leifheit AG · XETR:LEI

Leifheit — Investor Presentation (February 2014)

45 slides from Leifheit's investor presentation, February 2014

  1. Slide 1: Company presentation February 2014

    Company presentation February 2014 ORG026A German Equity Forum 2013 │ November 2013 │ p. 1

  2. Slide 2: Agenda

    Agenda  Company profile  Corporate development and outlook  Strategy “Leifheit GO!”  Product innovations 2014  Summary  Annex ORG026A Company presentation │ February 2014 │ p. 3

  3. Slide 3: Corporate profile: Our mission statement

    Corporate profile Our mission statement Leifheit-Group is a European developer and manufacturer of branded products for selected household areas ORG026A Company presentation │ February 2014 │ p. 4

  4. Slide 4: Corporate profile: international presence and sites

    Corporate profile Leifheit is active in more than 80 countries with 15 own branches Paris/F (Leifheit/Birambeau) Nassau (Leifheit/Soehnle)  About 100 employees  About 300 employees  Marketing, sales and  Marketing, sales, development, quality administration assurance, central administration  Ma

  5. Slide 5: Brand Business generates the most turnover

    Corporate profile Brand Business generates the most turnover Leifheit-Group Turnover 2013: € 219,5 m* Brand Business Volume Business Turnover: € 172.8 m (share: 78.7%) Turnover: € 46.7 m (share: 21.3%)  High-quality brand products with a high degree of  Products in mid-price range consumer benefit

  6. Slide 6: Group development and outlook

    Group development and outlook preliminary figures 2013 ORG026A German Equity Forum 2013 │ November 2013 │ p. 7

  7. Slide 7: Turnover slightly behind expectations, EBIT in line with forecast

    Group development 2013 and outlook Turnover slightly behind expectations, EBIT in line with forecast Forecast Performance 2013e Growth +2 % - 4 % Group turnover) Slight growth (1.0 %) (at the lower end) Growth +3 % - 5 % Brand Business Slight growth (1.1 %) (at the lower end) Volume Business Stable

  8. Slide 8: Group turnover rises by 1.0%

    Group development 2013 and outlook Group turnover rises by 1.0% Group turnover Group turnover 2013 by divisions in € m by region / in % 250 5.1% 217.4 219.5 8.2% 42.4% 200 46.5 46.7 150 Germany Central Europe 100 170.9 172.8 44.3% Eastern Europe Rest of the world 50  Domestic market of Germany rema

  9. Slide 9: Brand Business: Innovations provide an increase in turnover

    Group development 2013 and outlook Brand Business: Innovations provide an increase in turnover €m 2013e 2012 +/– % Turnover Brand Business by region / in % Turnover Brand Business 172.8 170.9 1.1 3.9%  Cleaning 54.3 48.1 12.9 10.4% 50.2%  Laundry Care 73.0 74.1 -1.5  Kitchen 16.5 17.5 -5.7  Well

  10. Slide 10: Volume Business: similar to previous year's level

    Group development 2013 and outlook Volume Business: similar to previous year‘s level €m 2013e 2012 +/– % Turnover Volume Business by region / in % Turnover Volume Business 46.7 46.5 0.4 9.1% 13.7%  Cleaning 0.1 0.1 --  Laundry Care 14.6 14.9 -2.0  Kitchen 28.8 28.5 1.1  Wellbeing 1.0 0.7 42.9 

  11. Slide 11: Staffing numbers remain stable

    Group development 2013 and outlook Staffing numbers remain stable Employee development Employees as at 31 Dez by region / as at 31 Dez 2013 1.200 61 406 1.025 1.026 177 1.000 284 285 Germany 1.026 Czech Republic 800 France Other 600 382 400 741 741  Number of employees remain stable 200  Leifheit

  12. Slide 12: 2014: Focus on Brand and Margin

    Group development 2013 and outlook 2014: Focus on Brand and Margin Outlook Market and environment  Slight stabilization of the general economic environment expected 2014  Growth forecast:*  Europe 1.0%  Germany 1.6%  France 0.9% Group development 2014  Focus on Brand and Margin  Stable develo

  13. Slide 13: Leifheit share continues to be an attractive dividend title

    Group development 2013 and outlook Leifheit share continues to be an attractive dividend title Dividend development 2009 – 2012  Dividend yield of 5.2 % 21.5 % 16.7 % 6.3 % 5.2 %  It is our aim to benefit our 4,00 shareholders from the company‘s success in a 3.00 3.00 sustainable manner 2.40 1) 2.

  14. Slide 14: Strategy

    Strategy Leifheit ORG026A German Equity Forum 2013 │ November 2013 │ p. 15

  15. Slide 15: Growth in earnings after group restructuring

    Strategy “Leifheit GO!” Growth in earnings after group restructuring: strategic focus on brand and margin Turnover development / Group EBIT (organic growth without M&A) According to former household / former bathroom / in € m 0.9 % 1.9 % 3.0 % 4.2 % 5.1 % 5.8 % 8.0 % 300 20 76 250 18 250 74 69 222 2

  16. Slide 16: Company structure geared for growth

    Strategy “Leifheit GO!” Company structure geared for growth: structure for approx. € 280 m turnover € 10 m Turnover growth ~ € 2,0 m EBIT in € m 10 7,5 5,5 5 10,0 1,5 2,5 1,0 4,5 3,0 2,0 0 Turnover Cost of sales Gross profit Variable Profit Fixed costs EBIT costs contribution ORG026A Company present

  17. Slide 17: Well-positioned for further growth due to investments in 2012

    Strategy “Leifheit GO!” We are well-positioned for further growth due to expansive investments in 2012 Investments vs. depreciation / Investment ratio in € m 5,8 06 Investments in 2012: 16  € 4.5 m in the expansion of production in Blatná, 4,1 Czech Republic 12 3,5 04  € 2.2 m in the expansion 3,0

  18. Slide 18: Further development through focusing on brand and margin

    Strategy “Leifheit GO!” Further development through focusing on brand and margin Company Portfolio Change Performance Financial Focusing positioning optimization Management orientation stabilization Brand provider - Sale of Soehnle - General Principle - Continuous - Solid Organic growth: with a focu

  19. Slide 19: Convergence on strategic focus markets (1/4)

    Strategy “Leifheit GO!” Organic growth: I. Convergence on strategic focus markets (1/4) Retail-distribution E-commerce Project Business/ Other 1. DACH-region Worldwide distribution 2. Focus on countries with local branches and important markets  Netherlands  Belgium  France  Spain/Portugal St. P

  20. Slide 20: DACH-region: hold on to superb position

    Strategy “Leifheit GO!” Organic growth: I. Convergence on strategic focus markets (2/4) DACH-region: hold on to superb position  Status quo: DACH-region accounts for more than 50 percent of the company‘s turnover, with steady growth rates  Goal: hold on to and expand our superb position  Measures

  21. Slide 21: Strategic focus markets in Europe

    Strategy “Leifheit GO!” Organic growth: I. Convergence on strategic focus markets (3/4) Strategic focus marktes in Europe: strengthening of distribution  Status quo: Europe (without DACH-region) accounts for 45% of the company‘s turnover  Goal: expansion of the distribution in the focus markets of

  22. Slide 22: International export markets: to be treated opportunistically

    Strategy “Leifheit GO!” Organic growth: I. Convergence on strategic focus markets (4/4) International export markets: to be treated opportunistically  Status quo:  Five percent of Leifheit’s turnover are generated in markets outside the DACH- region and other strategic focus markets  Exporting al

  23. Slide 23: E-commerce intensification

    Strategy “Leifheit GO!” Organic growth: II. E-commerce intensification Worldwide expansion of e-commerce activities Leifheit e-commerce Turnover development in € m Status quo: e-commerce turnover doubled over the last four years Annual double-digit growth rates  Growth in E-Commerce 2013: about 28%

  24. Slide 24: Strengthening of R&D and innovation capacity (1/2)

    Strategy “Leifheit GO!” Organic growth: III. Strengthening of R&D and innovation capacity (1/2) Innovation as growth driver Status quo: innovation capacity* at a rate of 30 percent in 2012 slightly declining but product innovations like the window vacuum cleaner already provided a significant turnov

  25. Slide 25: Awards of the Leifheit Group (selection)

    Strategie „Leifheit GO!“ Organic growth: III. Strengthening of R&D and innovation capacity (1/2) Awards of the Leifheit Group (selection) Fresh&Slim Comfort Spray protection Columbus Speed Quirl Comfort Jazz Comfort Plus Comfort Vital Slicer AirActive L Express AirActive L Steamer Fashion Steamer Fa

  26. Slide 26: Brand and communication strategy (1/2)

    Strategy “Leifheit GO!” Organic growth: IV. Brand and communication strategy (1/2) Focus on POS  Status quo: POS-Excellence-Initiative succesfully introduced to the retail market during the spring fairs  Goal: Support of the stationary retail trade for trading-up efforts for an increase in the pro

  27. Slide 27: Brand and communication strategy (2/2)

    Strategy “Leifheit GO!” Organic growth: IV. Brand and communication strategy (2/2) Focus on POS  More than 70 new Shop-in-Shop systems have been opened in Germany and Europe until end of 2013  Positive effects for the stationary trade: average increase in turnover of 50% on the presentation area 

  28. Slide 28: Inorganic growth: Acquisition

    Strategy “Leifheit GO!” Inorganic growth: V. Acquisition Status quo: Leifheit is well positioned with solid financing and cash funds of about € 52 m for M&A transactions Profile of potential target companies  Active in Leifheit‘s core categories  Possesses a strong trademark and provides the oppor

  29. Slide 29: Trends in consumer goods industry

    Strategy “Leifheit GO!” Trends in consumer goods industry  Increasing use of the internet to retrieve information and to purchase household goods. This also applies to senior target groups using online devices more frequently according to recent studies.  Younger consumers are fundamentally shifti

  30. Slide 30: Product innovations 2014

    Product innovations 2014 ORG026A Pressekonferenz zur Ambiente 2014 │ Februar 2014 │ S. 31

  31. Slide 31: Category Cleaning (Selection)

    Product innovations 2014 Category Cleaning (Selection) Further development of a success story Clean Twist delivers mobility Clean floors Window vacuum cleaner Clean Twist mobile Profi Collect trolley  Further expanding of clever and  Successful Clean Twist System  Further development of the tried

  32. Slide 32: Category Cleaning: air ironing boards, laundry dryers

    Product innovations 2014 Category Cleaning (selction) Lighter, faster, easier Innovative laundry dryers Air ironing boards Pegasus-Serie  Leifheit patentend EPP, an ultra-  Pegasus MAXX light material especially for its ironing boards  providing room for up to two full washing machine  Thanks to

  33. Slide 33: Category Kitchen (selection)

    Product innovations 2014 Category Kitchen (selection) Preserving back in vogue Leifheit Kitchen gadgets New preserving Innovation awards products  Product Fresh&Slim was honored with the "Kitchen Innovation of the Year 2014" award and the “Gold  New to the glass assortment: Award” by the "LifeCare

  34. Slide 34: Category Wellbeing (selection)

    Product innovations 2014 Category Wellbeing (selection) Elegant glass scales Personal scale with analysis function Frosted & Frozen, Pharo 200 Magical Mirror Analytic  New kitchen and personal scales  Personal scales with analysis function are a  Exquisite mirror and frosted master in their field

  35. Slide 35: Summary

    LEIFHEIT) Summary

  36. Slide 36: Well positioned to face future trends and opportunities for growth

    Summary Well positioned to face future trends and opportunities for growth  Positive business development in 2013, despite challenging market environment  Well-known brands in leading market positions and solid trust of customers  Innovative products and distribution concepts for further growth:

  37. Slide 37: Annex

    Annex ORG026A German Equity Forum 2013 │ November 2013 │ p. 38

  38. Slide 38: Long-term development

    Annex Long-term development Turnover / EBIT 2001 – 2016e (adjusted by divested/terminated business, growth excl. M&A) 300 22 21 265 20 250 250 234 226 214 216 217 206 202 204 204 205 16 200 13 13 12 150 10 8 8 100 5 50 4 2 -1 -1 -4 -1 0 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2

  39. Slide 39: Leifheit share

    Annex Leifheit share Performance 2013 Performance 2008–13 Period: 1 Jan. 2013 to 31 Dec. 2013 Period: 1 Jan. 2008 to 31. Jan. 2014 140% 300% +25% +109% 120% 200% +3% +27% 100% 100% 80% 0% 01.01.2012 08.04.2013 11.07.2013 10/14/13 15.10.2013 01.01.08 12.06.09 22.11.10 03.05.12 13.10.13 Leifheit SDAX

  40. Slide 40: Management

    Annex Management Thomas Radke (52), CEO Previous experience:  CEO Herlitz AG  Member of the Board of Directors Pelikan Holding AG  General Management and Marketing and Sales positions at Carl Zeiss Vision, Procter & Gamble/Wella, Effem/Mars and Henkel KGaA Dr. Claus-O. Zacharias (59), CFO Previou

  41. Slide 41: Corporate history

    Annex Corporate history 50 years „always a better idea“ 2010 1984  Sale of the business unit  IPO of Leifheit AG ‘bathroom’ including the brands Spirella, Kleine Wolke and Meusch 1988 2008  License agreement for  Takeover of 60% of Dr Oetker Bakeware Herby/F  Acquisition of Spirella and Kleine

  42. Slide 42: European Competitors by Category

    Annex European Competitors by Category Europ Cleaning Laundy care Spontex Vileda Blome Juwel Rival Brabantia Stewi Tonkita Swiffer Wenko Gimi Artweger Vileda Metalex Rörets Blome Brabantia Tescoma Tanita Terraillon Bosch Fackelmann WMF Lurch Rösle ADE Laica Zyliss Gefu Sanitas Oxo Emsa Beurer Westma

  43. Slide 43: Distribution in every important distribution channel

    Annex Distribution in every important distribution channel TOP-10 clients Distribution of turnover by distribution channel in 2012 / in percent 5% 4% Department store 6% 32% Retail-/Whole sale 8% Building center Import / Export 10% Other Internet business Cash & Carry 20% 15% Discounter ORG026A Comp

  44. Slide 44: Dates

    Annex Dates Dates 2014 27 Mach 2014 Annual financial reports 2013 27 March 2014 Analyst‘s meeting and annual results press conference, Frankfurt/Main 14 May 2014 Financial report for the period ending 31 March 2014 22 May 2014 Annual general meeting, Nassau/Lahn 13 August 2014 Financial report for t

  45. Slide 45: ORG026A

    Aktiengesellschaft P.O. Box 11 65 56371 Nassau/Lahn, Germany Telephone: +49 2604 977-218 www.leifheit.com ir(at)eifheit.com ORG026A Company presentation │ February 2014 │ p. 48

Leifheit — Investor Presentation (February 2014) on 6ix