Leifheit Ag · XETR:LEI
Leifheit — FY2025 Earnings Presentation
48 slides from Leifheit's earnings presentation, Mar 31, 2026
Slide 1: Investor Call Full Year 2025
Investor Call FULL YEAR 2025 31 MARCH 2026
Slide 2: Disclaimer
DISCLAIMER This presentation contains forward-looking statements which are based on the management’s current estimates with regard to future developments. Such statements are subject to risks and uncertainties which are beyond Leifheit’s ability to control or estimate precisely, such as statements o
Slide 3: Solid Progress in Strategic Transformation
SOLID PROGRESS IN STRATEGIC TRANSFORMATION FY 2025 Overview Group turnover: Group EBIT* Dividend proposal Key strategic projects: 232.6 m€ 11.6 m€ 1.20 € Blatná site consolidation, SAP S/4HANA implementation *before special effects 2026: Next Phase of Strategy Execution Investing in Growth while Str
Slide 4: Consumer Climate: Tendency to Save More and Consume Less
CONSUMER CLIMATE: TENDENCY TO SAVE MORE AND CONSUME LESS Consumer confidence index (CCI) GfK Consumer Climate index Feb. 2026, EU March 2026, Germany Source: https://www.oecd.org/en/data/indicators/consumer-confidence-index-cci.html Source: GfK Consumer Climate powered by NIM, co-financed by the EU
Slide 5: Weak Consumer Environment Weighed on Sales in 2025
WEAK CONSUMER ENVIRONMENT WEIGHED ON SALES IN 2025 Group turnover by segment, region in m€ • Group turnover decline Group Household Wellbeing Private Label driven by weak market environment and portfolio Turnover adjustments 232.6 193.0 12.6 27.0 in m€ Trend • Most recent forecast -10.3% -9.6% -14.6
Slide 6: Group Turnover FY 2025 Within Last Guidance
GROUP TURNOVER FY 2025 WITHIN LAST GUIDANCE Group turnover development by quarters in m€ Q1 Q2 Q3 Q4 2024 m€ 66 69 66 58 2025 m€ 64 60 56 54 % -3.3 -13.6 -15.5 -8.2 Fourth quarter signals beginning of trend reversal • Growth initiatives impact softened by elevated retail inventories • Strong sales c
Slide 7: Core Categories Remain Structurally Attractive Growth Markets
CORE CATEGORIES REMAIN STRUCTURALLY ATTRACTIVE GROWTH MARKETS Turnover growth core business in m€ CAGR 2016-2024 4.1% Turnover FY 2025 yoy: core: -6% non-core: -18% 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2027 Temporary impact by lower consumer demand • Core business development in line wi
Slide 8: Innovation Starting to Contribute to Growth: SUPERDUSTER
INNOVATION STARTING TO CONTRIBUTE TO GROWTH: SUPERDUSTER Strong growth in biggest segment of dust cleaning Market growth in last years driven by dust segment; high relevance of in between cleaning for consumers Strong POD within category sustainable solution with reusable, machine- +134% washable du
Slide 9: Innovation Pipeline Strengthened to Continue Driving Growth
INNOVATION PIPELINE STRENGTHENED TO CONTINUE DRIVING GROWTH +24% 2024 2025 BLACK DIAMOND Drying & Ironing BLACK DIAMOND LINE expanded with new products in Q4 2025 Investor Presentation March 26 9
Slide 10: Major Structural Efficiency Improvements Completed in 2025
MAJOR STRUCTURAL EFFICIENCY IMPROVEMENTS COMPLETED IN 2025 Consolidation of injection molding at ERP update implementation Blatná/CZ site • Consolidation successful • Successful switch to SAP S/4HANA enables standardized, leaner processes and improves operational efficiency • Consolidated technologi
Slide 11: FY 2025 Financials
Investor Call FY 2025 FINANCIALS Investor Presentation March 26 11
Slide 12: Cost Discipline and Efficiency Measures Stabilized Earnings
COST DISCIPLINE AND EFFICIENCY MEASURES STABILIZED EARNINGS Group earnings development FY 2024 FY 2025 ∆ FY 2023 – 2025 in m€ Group turnover m€ 259.2 232.6 -10.3% 14,0 Gross margin % 44.5 45.1 0.6 pps 12.1 Gross margin before 12,0 11.6 % 44.5 45.7 1.2 pps special items 10.0 10,0 Foreign currency res
Slide 13: Continuous Improvements in Gross Margin
CONTINUOUS IMPROVEMENTS IN GROSS MARGIN YOY +1.2 pps 2022 2023 2024 2025 Gross Margin % 45.7 before special items 38.7 42.1 44.5 Gross Margin % 45.1 • Improvement in gross margin before special items • productivity and efficiency increase in production and logistics • positive product mix effects du
Slide 14: Strong Positive Cash Flows in Second Half of the Year
STRONG POSITIVE CASH FLOWS IN SECOND HALF OF THE YEAR in m€ FY 2024 FY 2025 ∆ Cash flow from operating activities 28.5 15.6 -12.9 Cash flow from investment activities -14.3 -9.2 +5.1 Cash flow from financing activities -14.1 -15.3 -1.2 Free cash flow1 14.2 6.4 -7.8 in m€ 31/12/2024 31/12/2025 ∆ Cash
Slide 15: Solid Liquidity for Next Phase of Strategy Implementation
SOLID LIQUIDITY FOR NEXT PHASE OF STRATEGY IMPLEMENTATION Group liquidity 31/12/2024 vs. 31/12/2025 in m€ 9.4 • No credit lines and/or debt 8.1 1.2 • Strong financial position 6.2 -8.7 supports strategy execution 41.4 -9.6 -0.2 -0.7 and dividend capacity 32.6 -11.0 -3.5 Free cash flow 6.4 m€ Cash an
Slide 16: Attractive Capital Allocation: Clear Commitment to Shareholder Returns
Investor Call ATTRACTIVE CAPITAL ALLOCATION: CLEAR COMMITMENT TO SHAREHOLDER RETURNS Investor Presentation March 26 16
Slide 17: Commitment to Shareholder Value and Capacity for Dividend Payment
COMMITMENT TO SHAREHOLDER VALUE AND CAPACITY FOR DIVIDEND PAYMENT • Solid liquidity position without any liabilities to banks Attractive • Strong equity ratio Promoting dividend policy: innovation • Capital reduction through ~75% Share + preserve redemption of treasury shares in of free cashflow buy
Slide 18: Committed to Shareholder Returns
COMMITTED TO SHAREHOLDER RETURNS Long-term dividend development Dividend yield1 Dividend per share / in € 2025: 7.9% 2021: 2.9% 2024: 7.6% 2020: 2.4% 2023: 6.5% 2019: 2.3% 2022: 5.2% 2018: 5.9% Proposal to AGM: 1,50 Dividend of 0.50 € + special Dividend 1,00 0.70 € 0,50 0,00 1985 2002 2019 1986 1987
Slide 19: Strategy Update
Investor Call STRATEGY UPDATE Investor Presentation March 26 19
Slide 20: Strong Vision: Leading with Focus – Creating Sustainable Value
STRONG VISION: LEADING WITH FOCUS – CREATING SUSTAINABLE VALUE Investor Presentation March 26 20
Slide 21: Growth Drivers of the Leifheit Group
GROWTH DRIVERS OF THE LEIFHEIT GROUP Stronger European focus Consumer driven Scalable brand markets outside innovation e-commerce/ positioning Germany strategy digital model Investor Presentation March 26 21
Slide 22: Brand Relaunch to Drive Growth from 2026 Onwards
BRAND RELAUNCH TO DRIVE GROWTH FROM 2026 ONWARDS Key measures in 2026 Sharper brand positioning Expanded marketing campaigns Continued launch of product with clear POD and consumer in key European markets for innovations focus, both online and offline Leifheit bestsellers to stimulate in the core se
Slide 23: Increased Marketing Campaigns for Leifheit Bestsellers to Drive Growth
INCREASED MARKETING CAMPAIGNS FOR LEIFHEIT BESTSELLERS TO DRIVE GROWTH Key marketing channels TV + Streaming Online / Social Media, Google & Display Ads Retail Promotions Strong visibility for the Leifheit brand in 2026 across all relevant media channels Investor Presentation March 26 23
Slide 24: Brand Relaunch: Stronger POS Presence to Increase Sell-Out
BRAND RELAUNCH: STRONGER POS PRESENCE TO INCREASE SELL-OUT New packaging: Clearer shopper orientation and New designs drive purchase impulses at POS communication at POS Investor Presentation March 26 24
Slide 25: Upgrade of Our Bestseller to Drive Growth and Profitability
UPGRADE OF OUR BESTSELLER TO DRIVE GROWTH AND PROFITABILITY Upgrade with meaningful benefit for consumers Investor Presentation March 26 25
Slide 26: Strong Innovation in H2 to Drive Growth and Profitability Beyond 2026
STRONG INNOVATION IN H2 TO DRIVE GROWTH AND PROFITABILITY BEYOND 2026 Additions Black Diamond Line Upcoming Innovations: H2 2026 • consumer focused • promising innovation fields Laundry Care • launch / relaunch cycle H2 2026 Investor Presentation March 26 26
Slide 27: Strategic Measures Increase Operational Efficiency & Resilience
STRATEGIC MEASURES INCREASE OPERATIONAL EFFICIENCY & RESILIENCE 2024 2025 2026 Start of Consolidation New marketing Lean Central of injection Implement- Performance Program and sales production for European ation of organization D2C business logistics hub moulding at CZ site SAP S/4HANA FOCUS Struct
Slide 28: Performance Program FOCUS: Structurally Reduce Costs and Strengthen Resilience
PERFORMANCE PROGRAM FOCUS: STRUCTURALLY REDUCE COSTS AND STRENGTHEN RESILIENCE Simplifying structures and end-to-end processes to reduce costs and increase margins 2026 Start of Consistently aligning the organization Performance Program toward sustainable, profitable growth FOCUS Structure – Efficie
Slide 29: Outlook: Return to Growth, Earnings Stable Due to Investments
Investor Call OUTLOOK: RETURN TO GROWTH, EARNINGS STABLE DUE TO INVESTMENTS Investor Presentation March 26 29
Slide 30: 2026: More Complex Environment – Clear Strategic Response
2026: MORE COMPLEX ENVIRONMENT – CLEAR STRATEGIC RESPONSE CHALLENGING INVESTMENTS GROWTH: ACTIVELY EFFICIENCY AND ECONOMIC WEIGH ON DRIVING DEMAND RESILIENCE ENVIRONMENT EARNINGS • Middle East conflict • Clear focus on core • Higher marketing • Efficiency impact remains business mechanical investmen
Slide 31: Outlook 2026: Slight Growth in Turnover with Earnings at 2025 Level
OUTLOOK 2026: SLIGHT GROWTH IN TURNOVER WITH EARNINGS AT 2025 LEVEL Forecast 2026 Group turnover slight growth (2025: 232.6 m€) Turnover Household slight growth (2025: 193.0 m€) Turnover Wellbeing mid single-digit decrease (2025: 12.6 m€) Turnover Private Label high single-digit growth (2025: 27.0 m
Slide 32: Leveraging Our Strengths to Realize Mid-Term Potential and Long-Term Vision
LEVERAGING OUR STRENGTHS TO REALIZE MID-TERM POTENTIAL AND Vision 2030+ LONG-TERM VISION Mid-term potential: European branded leader in Sales growth: ~3-6% CAGR mechanical EBIT margin: ~7-10% cleaning and Forecast 2026: drying Slight sales growth Sales: >300 m€ EBIT: flat YoY EBIT: >10% FCF: flat Yo
Slide 33: Leifheit Positioned for Profitable Growth and Attractive Shareholder Returns
LEIFHEIT POSITIONED FOR PROFITABLE GROWTH AND ATTRACTIVE SHAREHOLDER RETURNS Strong vision & focus strategy: Potential to expand: become European branded leader and strong brand, growth potential in Europe, specialist in strong core business growth from Innovation and new e-com | digital acceleratio
Slide 34: Your Questions, Please.
Investor Call YOUR QUESTIONS, PLEASE. Investor Presentation March 26 34
Slide 35: Annex
ANNEX Investor Presentation March 26 35
Slide 36: Experienced Management Board
Annex EXPERIENCED MANAGEMENT BOARD Alexander Igor Iraeta Marco Reindler Munduate Keul CEO COO CFO Previous experience Previous experience Previous experience • Brings more than 25 years of • Many years of experience as CTO at Igus • Responsible for Controlling, IT/Business international experience i
Slide 37: Leifheit Group Structure
Annex LEIFHEIT GROUP STRUCTURE Household Wellbeing Private Label Kitchen Standing Laundry Care Cleaning Kitchen Goods Kitchen + Personal Scales Goods Dryers Wellbeing 5% Rest of Kitchen Goods World 13% 2% Germany Laundry Care Eastern 39% Turnover by 48% Europe 14% Turnover product by region category
Slide 38: All Segments Affected by Weak Consumer Sentiment
Annex ALL SEGMENTS AFFECTED BY WEAK CONSUMER SENTIMENT Group turnover by segment Group turnover by segment in m€ FY 2025 300 11.6% 259 Household 5.4% 250 31 233 Wellbeing 15 27 Private Label 200 13 83.0% 150 214 • Household segment -9.6% 100 193 due to weak market sentiment and product range adjustm
Slide 39: European Core Markets Under Pressure at Short Term, but Offer Attractive Potential
Annex EUROPEAN CORE MARKETS UNDER PRESSURE AT SHORT TERM, BUT OFFER ATTRACTIVE POTENTIAL Group turnover by region Group turnover by region in m€ FY 2025 300 1.6% 14.1% 259 38.8% Germany 250 7 233 38 Central Europe 4 200 33 Eastern Europe 45.5% Rest of world 117 150 106 • Germany -7.8% 100 due to dec
Slide 40: Successful Distribution Expansion Enables Future Growth
Annex SUCCESSFUL DISTRIBUTION EXPANSION ENABLES FUTURE GROWTH Blue Chip client base Distribution channels Turnover FY 2025 in % (previous year’s figures) Cash & Carry Electro 2 (2) Others 3 (3) 5 (6) Discounter 7 (7) Hypermarkets Top Customers 26 (26) Importers/Exporters 7 (7) Retail-/Whole sale, De
Slide 41: Reduction in Number of Employees
Annex REDUCTION IN NUMBER OF EMPLOYEES Employee development* Employees by region* 31 Dec. 31 Dec. 2025 993 Private Label 1.000 965 Wellbeing 8% 134 Germany 136 38% 27 Household 16% Czech Republic 800 20 France Other countries 600 809 832 39% 400 200 0 FY 2024 FY 2025 * Only own staff, without tempor
Slide 42: Long-Term Financial Overview
Annex LONG-TERM FINANCIAL OVERVIEW 2021 2022 2023 2024 2025 Group turnover m€ 288.3 251.5 258.3 259.2 232.6 Profitability Gross margin % 42.3 38.7 42.1 44.5 45.1 Cash flow from operating activities m€ 16.4 14.0 20.8 28.5 15.6 Free cash flow m€ 9.6 8.8 12.1 14.2 6.4 EBIT m€ 20.1 2.8 6.0 12.1 10.0 EBI
Slide 43: Long-Term Financial Overview
Annex LONG-TERM FINANCIAL OVERVIEW 2021 2022 2023 2024 2025 Per share Net result for the period, EPS1 € 1.49 0.13 0.34 0.85 0.68 Free cash flow € 1.00 0.92 1.27 1.51 0.70 Dividend € 1.05 0.70 0.95 1.152 0.502 Special dividend € -- -- 0.10 0.052 0.702 Investments m€ 7.3 5.4 8.9 14.5 9.6 Depreciation
Slide 44: European Production & Logistic Footprint Strengthens Resilience
Annex EUROPEAN PRODUCTION & LOGISTIC FOOTPRINT STRENGTHENS RESILIENCE Paris/F (Leifheit/Birambeau) Nassau/D (Leifheit/Soehnle) • About 20 employees • About 270 employees • Marketing, sales • Marketing, sales, development, quality and administration assurance, central administration • Manufacturing o
Slide 45: Leifheit – Over 65 Years of Ideas That Make Life Easier
Annex LEIFHEIT – OVER 65 YEARS OF IDEAS THAT MAKE LIFE EASIER 2010 1984 • Sale of the business unit ‘bathroom’ • IPO of Leifheit AG including the brands Spirella, Kleine Wolke and Meusch 1988 2008 • License agreement for 2024 Dr Oetker Bakeware • Takeover of 60% New corporate strategy of Herby/F • A
Slide 46: European Competitors by Category
Annex EUROPEAN COMPETITORS BY CATEGORY Cleaning Laundry care Spontex Brabantia Vileda Artweger Rival Tonkita Swiffer Juwel Wenko Gimi Stewi Vileda Metaltex Rörets Kärcher Blome Kitchen goods Wellbeing Tescoma WMF Gefu Bosch Laica Tanita Zyliss Rösle Oxo Lurch ADE Homedics Fackelmann Sanitas Beurer B
Slide 47: Significant Free Float and International Investors
Annex SIGNIFICANT FREE FLOAT AND INTERNATIONAL INVESTORS Shareholder structure March 2026 MKV Verwaltungs GmbH, Grünwald (GER) 10.94%3 10,94% Ruthild Loh, Haiger (GER) 9.01%3 0,40% Leifheit AG Nassau (GER), treasury shares 0.40% 9,01% 0,11% Employee shares subject to a lock-up period 0.11% 45,82% Al
Slide 48: Financial Calendar and Contact
Annex FINANCIAL CALENDAR AND CONTACT Financial calendar Contact 7 May 2026 Corporate Communications / Investor Relations Quarterly statement for the period ending 31 March 2026 Phone: +49 2604 977-218 3 June 2026 E-Mail: ir@leifheit.com Annual General Meeting 6 August 2026 Half-year report 2026 www.