Slide 1: Payroll & HR Solutions Investor Presentation July 2026
Payroll & HR Solutions Investor Presentation July 2026 : ASUR 1
Slide 2: Safe Harbor Statement
Safe Harbor Statement (Under the Private Securities Litigation Reform Act of 1995) Forward-Looking Statements This presentation contains certain statements made by management that may constitute “forward-looking” statements within the meaning of the safe harbor provisions of the U.S. Private Securit
Slide 3: Chairman's Comments
Chairman’s Comments • Q2 tells a clear story: we're growing, we're becoming more profitable as we grow, and we're doing it on the back of a platform strategy that's finally coming together. Asure Software has clearly “leveled up” from a year ago. • We grew Q2 revenue 23% year-over-year to $37.1 mill
Slide 4: Company Overview By The Numbers
Company Overview By The Numbers Payroll and HR for Growing businesses. Asure helps businesses pay their employees efficiently and accurately, stay compliant with HR laws, and win the war for talent with better tools to manage their workforce. $159-$163M 91% 24%-25% FY2026 Recurring FY2026 Revenue Re
Slide 5: Asure's Growth is Accelerating
Asure’s Growth is Accelerating Strategic platform acquisitions poised for growth Asure is a 35-year-old public company with the mindset—and momentum—of a $159 to $163M startup. In just a few years, we’ve made bold moves: exiting non-core businesses, (2026 Revenue Guidance) acquiring 30+ HCM provider
Slide 6: Operating Leverage Expands Margins
Operating Leverage Expands Margins $500M Revenue growth drives EBITDA margin expansion through scale and fixed cost leverage • Scalable platform infrastructure $300M • Fixed cost absorption • Higher incremental 50% Margin margins over time $200M $150M 40% Margin $75M 30% Margin Total Revenue 25% Mar
Slide 7: Significant Near-Term Growth
Significant Near-Term Growth Underpinned by a Strong Financial Profile Revenue Adjusted EBITDA (1) 24%-25% Margin $159- 23% $38- 163M Margin $141M $41M $32M $119M $120M 20% 19% Margin Margin $96M $23M $23M $76M 12% Margin 10% Margin $12M $73M 17% CAGR $8M ~ 37% CAGR FY 2021A FY 2022A FY 2023A FY 202
Slide 8: Revenue Built On Core Platform & Tax Engine
Revenue Built On 2025 Revenue Core Platform & Contribution Tax Engine by Customer Cohort HCM Platform (Direct) ● 72% from core HCM platform (direct + indirect), 18% HCM Platform (Indirect) Enterprise Tax powered by proprietary payroll technology and Hardware & Non-strategic managed services 10% ● En
Slide 9: Asure's Go-to-Market Strategy has Three Paths to Growth
Asure’s Go-to-Market Strategy has Three Paths to Growth Enhanced Organic Elevate Reseller’s Client Relationship Enhanced Bring current indirect clients into our ecosystem Roll-Up O • • Recognize top-line vs only reseller software license Traditional Organic c rg • No migration - Clients already usin
Slide 10: Large and Growing Addressable Market (TAM)
Large and Growing Addressable Market (TAM) Our enhanced product portfolio and recent technology investments give us a competitive edge to further penetrate this large and growing market $90B+ US HCM TAM Market is growing mid single digits(1) $45B+ Near-Term TAM 50% US HCM is businesses with < 1000 e
Slide 11: A Layered Economic Model Built on Regulatory Infrastructure
A Layered Economic Model Built on Regulatory Infrastructure One Brand Powered by Luna AI Unified client experience Scaling human capacity across platform, services while lowering cost to serve and infrastructure Managed Services AsureWorks Own the Outcomes Accountable expertise scaled Premium Manage
Slide 12: Expanding Revenue per Client
Expanding Revenue per Client Building a multi-layer HCM model that increases 2026 ~$100+ PEPM attach, expands share of wallet, and supports managed services. AsureWorks AsurePay Platform Acquisitions and Managed Services Benefits ~7x PEPM business model 401(k) Recruiting 2020 Time Tracking ~$15 Max
Slide 13: Multi-Product Adoption Accelerating
Multi-Product Adoption Accelerating Asure Central Platform will drive Attach Rates (1) (% of Customers on 2+ Products at Year End) Q2 2026 30.3% Q2 2025 28.6% ~6% growth in 2+ product attach Q2 2024 24.6% Drives higher RPU, stronger net retention, and organic Unified Platform = Behavior Shift revenu
Slide 14: Asure Accelerates Because of AI
Asure Accelerates Because of AI We are embedded in how ~100,000 businesses pay their people, file taxes, and stay compliant Compliance Moat Recurring Revenue Data Gravity Payroll tax rules span 11,000+ Every pay cycle, every quarter, Years of payroll history, tax jurisdictions. That complexity every
Slide 15: AI Enablement Up, Down, and Across the Stack
AI Enablement Up, Down, and Across the Stack Regulated AI execution environment, purpose-built for payroll and HR Foundation Models External Built to engage an AI ecosystem Agent & Workflow Platforms Copilot Studio | Zapier AI | n8n | Salesforce Einstein | ServiceNow Internal AI infrastructure AI Or
Slide 16: AI-Driven Internal Operating Leverage
AI-Driven Internal Operating Leverage Build Faster, Sell More, and Improve Margin Product Revenue Operational Velocity Productivity Efficiency • AI embedded tools and co-pilots across • SDR agent collects and enriches buyer • CSR agent transcribes 12,000+ calls per 100% of new product development in
Slide 17: Luna AI: Where Asure's Margin Expansion Story Lives
Luna AI: Where Asure’s Margin Expansion Story Lives AI embedded inside a system of record compounds in ways a standalone AI product never can TODAY NEAR-TERM LONG-TERM Cost Reduction Engine Revenue Retention Tool Competitive Differentiator • Payroll query deflection — fewer • Proactive compliance al
Slide 18: Select Financial Data
Select Financial Data 18
Slide 19: 2Q26 Financial Highlights
2Q26 Financial Highlights Total Recurring Adjusted Revenue Revenue Net Loss EBITDA $37.1 $34.0 $7.7 YoY YoY YoY YoY 23% 19% +$1.7m 48% $(4.4) *All figures presented in millions 19
Slide 20: YoY Revenue 2Q25 Bridge to 2Q26
YoY Revenue 2Q25 Bridge to 2Q26 Core ERTC Waterfall Definitions • Traditional Organic consists of the 14.5% net revenue generated from new bookings, price increases, and same- store-sales minus churn. 3.5% • Enhanced Organic consists of revenue 5.3% $37.1M generated from client acquisitions in exist
Slide 21: Select Financial Data
Select Financial Data : ASUR in $Millions 2Q25 1Q26 2Q26 Cash and Equivalents 66.0 19.2 19.7 Total Equity 194.2 200.1 197.7 Debt 67.4 68.8 68.9 Client Funds Assets 214.0 216.5 178.9 Outstanding Shares (as of 06-30-2026) ~28.7M Enterprise Value (as of 07-29-2026) $291.0M Average Daily Volume 90 day ~
Slide 22: Disclosure Regarding Non-GAAP and Adjusted Financial Measures (1 of 2)
Disclosure Regarding Non-GAAP and Adjusted Financial Measures (1 of 2) This presentation includes information about bookings, non-GAAP gross profit, non-GAAP sales and marketing expense, non-GAAP general and administrative expense, non-GAAP research and development expense, EBITDA, EBITDA margin, ad
Slide 23: Disclosure Regarding Non-GAAP and Adjusted Financial Measures (2 of 2)
Disclosure Regarding Non-GAAP and Adjusted Financial Measures (2 of 2) One-Time Expenses. The Company’s adjusted financial measures exclude the following costs to normalize comparable reporting periods, as these are generally non-recurring expenses that do not reflect the ongoing operational results
Slide 24: Appendix: Unaudited Supplemental Quarterly Financial Information
Appendix Unaudited Supplemental Quarterly Financial Information 24
Slide 25: Information Regarding Unaudited Supplemental Quarterly Financial Information
Information Regarding Unaudited Supplemental Quarterly Financial Information The Unaudited Supplemental Quarterly Financial Information in the appendix of this presentation reflect Asure Software, Inc.’s (the “Company”) financial statements for the periods presented give effect in prior periods cert
Slide 26: Balance Sheets (Unaudited)
Balance Sheets (Unaudited) 26 ($ in thousands)
Slide 27: Income Statements (Unaudited)
Income Statements (Unaudited) ($ in thousands) 27
Slide 28: Statements of Cash Flows (Unaudited)
Statements of Cash Flows (Unaudited) 28 ($ in thousands)
Slide 29: Non-GAAP Reconciliation (Unaudited, 1 of 2)
Non-GAAP Reconciliation (Unaudited, 1 of 2) 29 ($ in thousands)
Slide 30: Non-GAAP Reconciliation (Unaudited, 2 of 2)
Non-GAAP Reconciliation (Unaudited, 2 of 2) ($ in thousands) 30
Slide 31: Appendix: Enhanced Organic Modeling & Other Supporting Slides
Appendix Enhanced Organic Modeling & Other Supporting Slides 31
Slide 32: Acquisition Economics
Enhanced Organic | Modeling ~$200M+ 200+ Resellers Reseller • Reseller’s top line is ~10 to 15x+ our license fees Markup • Highly accretive acquisitions • Clients already use Asure’s software ~$12M o No data conversion o No software migration Asure's Current Reseller’s Payroll o No user retraining P
Slide 33: HCM Business | Competitive Landscape
HCM Business | Competitive Landscape Companies with 1-1000 Employees ADP and Paychex are Asure’s largest competitors with more presence in major markets, but they also create the largest opportunity with significant churn. Many rely on their CPA or in-house software like QuickBooks. CPA, Regional, a
Slide 34: HCM | How, Why, and Where We Win
HCM | How, Why, and Where We Win How Clients Find Asure Why Clients Choose Asure* Trusted Advisor Universe 1 or 2 (Not Important) 3 or 4 5 or 6 7 or 8 9 or 10 (Extremely Important) High-Quality Customer Service 4% 88% Bank 4.4k Has the specific features I need 16% 68% Benefit CPA Relationship with m