Stillfront Group Ab · OMXSTO:SF
Stillfront Group Ab — Investor Presentation (November 2015)
27 slides from Stillfront Group Ab's investor presentation, Nov 16, 2015
Slide 1: Company Presentation
Strictly private and confiden1al Company Presenta.on Ak#ekväll Ak#espararna, 16 November 2015
Slide 2: Important information
Strictly private and confiden1al Important informa.on This presenta.on and the informa.on contained herein are being made, whether as to the past, present or future. Accordingly, no presented by S.llfront Group AB (publ) (the “Company”). By aCending a responsibility is accepted by the Company, its su
Slide 3: Today's presenters
Strictly private and confiden1al Today’s presenters Jörgen Larsson Founded in 2012 through the merger of a number CEO and founder of S#llfront of smaller gaming companies Serial Entrepreneur for 20 years within Gaming, IT and So\ware Industry, including ESN which was Headquartered in Sweden with subs
Slide 4: Selected highlights
Strictly private and confiden1al Selected highlights ACrac.ve market Well-‐diversified games porUolio CAGR 8% 14-‐year life-‐cycle – s1ll ongoing 9% 3% 34% Most successful launch 2013–2017e Sales $100bn to date (launched in 2015) 27% Sep-‐15 2017e 35 years Coldwood sales mainly rela1ng to Unravel
Slide 5: Contents
Strictly private and confiden1al Business Contents Strategy Markets Management, Board & Owners Financials Q&A Appendix
Slide 6: Group structure
Strictly private and confiden1al Group structure Professional group management 9% 2% Share of group sales 4 near-‐ Sep 2015 autonomous 27% subsidiaries 62% 7 games Across mul8ple pla9orms Browser Console PC Browser Mobile Browser Tablet PC 6
Slide 7: Attractive and diversified games portfolio
Strictly private and confiden1al ACrac.ve and diversified games porUolio Launch in: 2009 Q3 2014 Q3 2015 H1 2016 27% of group revenues 1% of group revenues 34% of group revenues 27% of group revenues (Coldwood) } S#ll growing since launch in 2009 } Decent launch but marke#ng spend } Most successful
Slide 8: Winner of 20+ awards at E3 and gamescom
Strictly private and confiden1al Winner of 20+ awards at E3 and gamescom Winner Best Strategy Game
Slide 9: …from already strong track record
Strictly private and confiden1al …from already strong track record Part of Sony’s Part of Sony’s ”Essen.al Collec.on” ”Essen.al Collec.on” and sold ”Gold” with 600k+ copies One of the world’s best selling ski games 9
Slide 10: Still growing since launch in 2009
Strictly private and confiden1al S#ll growing since launch in 2009
Slide 11: Supremacy 1914 – Sales development
Strictly private and confiden1al Supremacy 1914 – Sales development Sales since inception (rolling 12m, SEKm) Strong growth first 54 months Strongest 20 rolling 12m sales to 15 date = now (12m ending Sep-‐15) Launched 10 6+ years ago (June 2009) 5 0 2009 2010 2011 2012 2013 2014 2015 Source: S#llfron
Slide 12: Stillfront's most successful launch to date
Strictly private and confiden1al S#llfront’s most successful launch to date 12
Slide 13: Call of War – WW2 Strategy Game
Strictly private and confiden1al Call of War – WW2 Strategy Game Call of War sales SEK 1.8m (1) SEK 21,6m annualized sales per month (SEKm) 1,4 Already 34% of S.llfront Call of War accounted for 34% of group revenues in Sep 2015 0,9 Revenues yet to peak Strong growth every month so far 0,3 Designed f
Slide 14: Revenue model
Strictly private and confiden1al Revenue model ACract players Capitalize on player base …and high with FREE TO PLAY with IN-‐GAME PURCHASES USER RETENTION High user reten8on with Responsive marke.ng and free long-‐life-‐cycle games to play aCract players Long gaming period Network effects further a
Slide 15: Daily monitoring of marketing fROI allows responsive marketing
Strictly private and confiden1al Daily monitoring of marke.ng fROI allows for responsive marke.ng – drives group ROI and sales If HIGH …increase marke.ng fROI… marke.ng Drives Daily monitoring of group marke.ng fROI ROI and If LOW …decrease sales marke.ng fROI… marke.ng Case in point High marke.ng fR
Slide 16: Contents
Strictly private and confiden1al Business Contents Strategy Markets Management, Board & Owners Financials Q&A Appendix
Slide 17: Business strategy – pillars
Strictly private and confiden1al Business strategy – 3 pillars 1 2 3 P Portolio of games Sales IP↑ L Sales Long life cycle games Profits Profits E Engines for scalability Organic + MM&A &A X Organic X (cross) platorm Improve risk/reward Grow to higher profitability More IP ownership in Coldwood 17
Slide 18: Contents
Strictly private and confiden1al Business Strategy Contents Markets Management, board & Owners Financials Q&A Appendix
Slide 19: Global games market is huge
Strictly private and confiden1al Global games market is huge N. Am. APAC EMEA $22bn $19bn $37bn Lat. Am. $3bn S#llfront’s games are distributed globally, main markets include Sweden, Germany, the United States and South America Source: Newzoo annual “Global Games Market Report” and S#llfront 19
Slide 20: Contents
Strictly private and confiden1al Business Contents Strategy Markets Management, Board & Owners Financials Q&A Appendix
Slide 21: Key people, Board of Directors and Ownership structure
Strictly private and confiden1al Key people, Board of Directors and Ownership structure Equity Equity Key people Board oIndustry Industry f Directors (1) Name Name Position Position Experience Experience Lock-‐up (1) Lock-‐up ParticipationParticipation Jörgen Larsson Jörgen Larsson CEO & Director C
Slide 22: Contents
Strictly private and confiden1al Business Contents Strategy Markets Management, Board & Owners Financials Q&A Appendix
Slide 23: Strong current financials
Strictly private and confiden1al Strong current financials Net revenues (SEKm) • 63% organic growth for YTD Sep-‐15, mainly 56% 38 37 derived from: +63% 31 – Strong growth in Coldwood 29 24 – Successful launch of Call of War 21 23 21 18 17 2012 2012 2013 2013 2014 2014 YTD SSep-‐14 YTD ep-‐14 YTD S
Slide 24: Q&A
Strictly private and confiden1al Q&A Jörgen Larsson, CEO S#llfront Group’s vision is Phone: +46 70 321 18 00 to become one of Europe’s jorgen@s#llfront.com leading indie game Sten Wranne, CFO creators and publishers Phone: +46 70 585 12 58 sten@s.llfront.com
Slide 25: Contents
Strictly private and confiden1al Business Contents Strategy Markets Management, Board & Owners Financials Q&A Appendix
Slide 26: Q3: Continued Strong Growth for the Stillfront Group
Strictly private and confiden1al Q3: Con.nued Strong Growth for the S.llfront Group • Con#nued strong Sales Growth. Successful launch of Call of War by Bytro • Coldwood unveiled the game Unravel @ E3, LA. Unravel was named Best Strategy Game at gamescom. Plan to launch Unravel with EA in H1 2016 26
Slide 27: Stillfront Group AB (publ)
Strictly private and confiden1al S.llfront Group AB (publ) Reg.No. 556721-‐3078 IR phone: +46 72 513 99 14 Mail: ir@s#llfront.com www.s#llfront.com 27
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