Slide 1: YouGov FY24 Results, 29 October 2024
YouGov 29 October 2024
Slide 2: Disclaimer
2 FY24 Results presentation YouGov’ Disclaimer This presentation contains forward-looking statements that reflect YouGov’s current views with respect to future events and financial and operational performance. These forward- looking statements are based on YouGov’s beliefs, assumptions and expectati
Slide 3: Contents
FY24 Results presentation Contents YouGov’ Alex McIntosh(CFO) 01 Financial review Steve Hatch (CEO) O02 Business update 03 Summary
Slide 4: Financial Review
Financial Review O01 Financial Review tga a
Slide 5: Financial Review
5 Financial Review YouGov’ Revenue 30% e reported ° ° £335.3m : derlyi highlights ———— Adjusted operating profit 1% reported Operational updates underlying 15% margin + New commercial and product leaders appointed to accelerate growth and drive our Data Products strategy + Three acquisitions complet
Slide 6: Revenue and adjusted operating margin by segment
* Operating pro growth (excl. M&A) technology costs resulted in de margin to 15% Revenue! by Segment (£m) Data Products © Research CPS 350 5% 300 250 200 150 100 50 oO FY 2023 FY 2024 Adj. Operating Margin by Division (£m) Data Products 27.4 36.8 (26%) 33% 43% CPS 19.7 - - 27% - Research 19.8 25.5 (
Slide 7: FY 2024 Revenue by region
FY 2024 Revenue! (£m) EMEA @ Americas @ UK Asia Pacific ptt “yey | ta myer + APAC: Performance in Australia, in particular the sector
Slide 8: 5% 5% 5% 6% 6% 6% 7% • 8% 9% 9% • 9% 9%
8 5% 5% 5% 6% 6% 6% 7% • 8% 9% 9% • 9% 9% 13% 12% • 18% 14%
Slide 9: Net debt and leverage position
Net debt and leverage position Total Debt 221.8 Less: Cash (73.6) Net Debt 148.2 Net debt / EBITDA 1.7K Interest cover ratio 9.7x
Slide 10: 100% 90% 80% 70% 60% 50% • • • •
10 100% 90% 80% 70% 60% 50% • • • •
Slide 11: Cost optimisation plan on track to generate savings
a Financial Review YouGov’ Cost optimisation plan on track to generate savings, while we continue to invest for innovation and growth Annualised cost savings anticipated f #1 Increased £20m Efficiencies of which 70% to be realisedin FY25 ( oy Capital Expenditure for FY25 In line with FY24 as a % of
Slide 12: Current Trading and Outlook
12 Financial Review YouGov Current Trading and Outlook O Expect to meet FY25 0) 2 Continued capital allocation expectations discipline * Trading is broadly in line with the prior year, reflecting + Highly cash generative business will continue to enable the slower sales bookings momentum in H2 FY24
Slide 13: Business Update
13 __ Business Update O2 Business Update tga a
Slide 14: Competitive landscape and scrutiny
scrutiny is a positive fo M MORNING CONSULT TGi MRI SIMMONS. Tracksuit Research KANTAR +smaller EP players
Slide 15: New York Times on YouGov polling accuracy
YouGov’ “Ever since their 2012 breakout performance, the public polls relying exclusively on data from so- called online opt-in panels have underperformed the competition. Only YouGov, long at the cutting edge of this kind of polling, is still producing reasonably accurate results with these panels.
Slide 16: Clear strategy to accelerate performance across the business
16 Business Update YouGov’ Clear strategy in place to accelerate performance across the business Data Products New products Enhanced features Price optimisation Data Products CPS Research Research Expand recurring revenue Data integrations New client wins CPS Enhanced data Panel expansion Deeper int
Slide 17: Data Products strategy: New products, enhanced features and price optimisation
17 Business Update YouGov’ Data Products strategy: New products, enhanced features and price optimisation Data Products Renewal Rate Revenue ~80% ~90% ~2,000 Recurring New Chief Product Officer (CPO) New CPO to build on our existing product portfolio and drive our new product strategy Broader produc
Slide 18: CPS strategy: Enhanced data, panel expansion and deeper integration
18 Business Update YouGov CPS strategy: Enhanced data, panel expansion and deeper integration Roll off GfK TSAs Integration into YouGov systems and remove dependency on TSAs Integration of commercial teams Aligning our European commercial teams to drive collaboration and % of revenue from Top 20 cli
Slide 19: Research strategy: Expand recurring revenue, data integrations and new client wins
19 Business Update YouGov Research strategy: Expand recurring revenue, data integrations and new client wins # of Clients with custom trackers + Increase custom tracking revenue Research Revenue SS Leverage the success with our top 20 clients and target custom Top 20 Top 21-50 tracking projects with
Slide 20: Summary
20, Summary O3 Summary tga a
Slide 21: FY25 Priorities and Opportunities
2. Summary YouGov’ FY25 Priorities and Opportunities 7” lV Increased Focused efficiency Growth Simplify our organisation to Retain existing and win new better service our clients data product clients Expand our share of wallet with large accounts through custom research and data integrations Continu
Slide 22: Living consumer intelligence
Living consumer intelligence | business.yougov.com YouGov, 2024, all rights reserved. All materials contained herein are protected by copyright laws. Any storage, reproduction or distribution of such materials, in whole or in part, in any form without the prior written permission of YouGov is prohib
Slide 23: Appendix
23° Summary Appendix tga a
Slide 24: Summary of key changes in reporting methodology
24 Appendix YouGov’ Summary of key changes in reporting methodology New segmentation aligns with internal management reporting structures and improved cost allocation between divisions better reflects segmental profitability What has changed: Revenue + Custom Research and Data Services combined unde
Slide 25: Historical financials under new reporting methodology
25 Appendix YouGov’ Historical financials under new reporting methodology Revenue (£m) FY22 FY23. FY24 H1 FY H1 FY H1 FY Data Products 34.7 73.9 42.4 85.9 AO 83.8 CPS 141 74.2 Research 67.4 149.8 88.9 173.1 86.8 W717 Other (0.9) (2.6) (0.1) (0.7) (0.3) (0.4) Group 101.2 221.1 131.4 258.3 143.1 335.3