Inuvo, Inc. · AMEX:INUV
Inuvo — Investor Presentation (April 2012)
21 slides from Inuvo's investor presentation, Apr 10, 2012
Slide 1: Inuvo (NYSE Amex: INUV) April 2012
(NYSE Amex: INUV) April 2012 1
Slide 2: Forward-looking statements
Certain statements in this presentation relating to Inuvo®, Inc. (“Inuvo”) contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, and Section 21E of the Securities Exchange Act of 1934. All forward-looking statements included in this presentation are base
Slide 3: Inuvo company overview and three business lines
Inuvo®, Inc. (NYSE Amex: INUV), an Internet marketing and technology company specializing in browser-based consumer applications, managing networks of website publishers and operating specialty websites. The Company operates amongst three distinctive business lines: • Software Search • Publisher Net
Slide 4: Software Search (Approximately 45% of Annual Revenue)
Software Search (Approximately 45% of Annual Revenue) • Consists of websites that assist users in the search, navigation, or management of everyday information • ALOT Appbar and Home Page search business, which currently has approximately 7 million worldwide users and is expected to generate quarter
Slide 5: Publisher Network (Approximately 40% of Annual Revenue)
Publisher Network (Approximately 40% of Annual Revenue) • Liaison between advertisers and publishers to facilitate performance- based advertising • Anchored by a long-term partnership with Yahoo! and Bing to distribute sponsored search advertisements across the web • Advertisers pay once a user comp
Slide 6: Partner Programs (Approximately 15% of Annual Revenue)
Partner Programs (Approximately 15% of Annual Revenue) • Management expects partner programs to be its fastest growing business unit • Consists of display revenues, affiliate programs, data sales, Kowabunga® and BargainMatch® • Inuvo expects to launch its Kowabunga® initiative, which will aggregate
Slide 7: Strategic relationships and business advantages
• Strong strategic relationships with market leaders Google and Yahoo! • Recent integration of the ALOT Appbars and home pages provides scale and distribution for Inuvo’s properties and applications • By owning various web properties, Inuvo has more flexibility to control traffic and optimize advert
Slide 8: Market Size in Excess of $70 Billion
Market Size in Excess of $70 Billion • Global Search Market is over $40 Billion • Affiliate, Local Deals and Consumer Applications Market of $2.4 Billion, Forecasted @ 20% CAGR • Mobile internet usages accounts for 8% of the market, however it is rapidly expanding due to improved smart phone and tab
Slide 9: Search Market
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Slide 10: EBAY
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Slide 11: Kowabunga Local Deal Market
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Slide 12: Mobile Apps Market
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Slide 13: Display Advertising
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Slide 14: Diversification and growth strategy
Diversification • The new Inuvo has a broader product portfolio allowing us to expand the business and enabling us to exploit established strategic partnerships across multiple products New Market Development • Many of our existing applications can be modified for delivery into the rapidly growing m
Slide 15: Select Financials
Select Financials Symbol: (INUV) Fiscal Year End: December 31st 52-Week Trading Range: $0.67 - $4.49 Stock Price: $0.80 Shares Outstanding: 23.1 Million Market Cap: $18.5 Million Pro Forma 2011 $64.1 Million Gross Margin 2011 41.8% Analyst Coverage Craig-Hallum 15
Slide 16: Financial Highlights
Financial Highlights • In March 2012 the combined operations generated approximately $4.3 million in revenue • The combined post merger enterprise is expected to have operational savings of $2.9 million annually • Anticipates cash flow positive by the close of fiscal year 2012, after the one-time co
Slide 17: Peer Valuation
Peer Valuation Revenue (TTM) Market Cap Market Cap/ Company Name Symbol 12/31/2011 (4/04/2012) Revenue LookSmart, Ltd. LOOK 27.6 M $ 19.37 M 0.7 Inuvo, Inc. (Post INUV $64.1M $ 18.5 M 0.29 Merger Pro Forma) Perion Network, PERI $35.5 M $ 51.05 M 1.4 LTD* Local.com Corp. LOCM $ 78.8 M $ 50.57 M 0.64
Slide 18: Management Team
Management Team Peter Corrao, Chief Executive Officer • Former President and CEO of Vertro, Inc. before its merger with Inuvo in 2012 • More than 25 years of executive level management experience • Served as CEO of Bluestreak.com, a digital marketing products and services for both business-to busine
Slide 19: Management Team
Management Team Wally Ruiz, Chief Financial Officer • Former CFO of SRI Surgical Express, a nationwide provider of healthcare services • Served as CFO of several companies both public and privately owned companies • Currently serves as a director on the board of the Florida Institute of CFOs • MBA f
Slide 20: Investment Highlights
Investment Highlights • The Software Search and Partner Programs Lines of Operations are expected to have high organic growth • Inuvo is expected to access over 132 million unique Internet users per month • Inuvo’s has established strong business relationships with Yahoo!, Google and Bing • By ownin
Slide 21: Contact Us
Contact Us Investor Relations Inuvo, Inc. Alliance Advisors, LLC 143 Varick Street 420 Lexington Ave New York, NY 10013 Suite 855 http://www.vertro.com New York, NY 10010 www.allianceadvisors.net Peter Corrao, CEO & President (212) 231-2000 Alan Sheinwald, President peter.corrao@vertro.com (914) 669