Slide 1: GS1 DataBar: The Future of Retail Product Identification
GS1 DataBar: The Future of Retail Product Identification October 2008 Datalogic Mobile © Copyright Datalogic 2007-2008
Slide 2: What We’ll Cover
Datalogic Mobile What We’ll Cover Current product identification standards UPC/EAN bar codes Global Trade Item Numbers Sunrise 2005—global normalization Limitations that are driving system enhancements A new barcode, GS1 DataBar, is the solution Description Sunrise 2010 GS1 DataBar
Slide 3: Supply Chain Standards
Datalogic Mobile Supply Chain Standards Developed by GS1 and GS1 US Formerly named EAN and UCC (Uniform Code Council) GS1 has over 100 Member Organizations, including GS1 US GS1 Products and Solutions Bar Codes and Identification EPCglobal (RFID) eCom (Electronic Commerce) GDSN (Glob
Slide 4: Supply Chain Bar Code Applications
Datalogic Mobile Supply Chain Bar Code Applications Item level UPC-A & UPC-E, holds 12 digits EAN-13, holds 13 digits EAN-8, holds 8 digits UPC-A Case level ITF-14, holds 14 digits GS1-128, holds up to 48 characters ITF-14 Pallet level GS1-128, holds up to 48 characters ( 0 1) 1 0
Slide 5: Global Trade Item Numbers
Datalogic Mobile Global Trade Item Numbers What’s a GTIN? World-wide unique identifier of a product The fundamental building block of the GS1 system Encoded in almost every GS1 bar code “A trade item is any item (product or service) upon which there is a need to retrieve pre-defined informat
Slide 6: GTIN Data Structures
Datalogic Mobile GTIN Data Structures Data Structure: A value with defined logical meaning Data Carrier: A physical encoder of data, e.g. a bar code Data Structures Size Data Carriers Size GTIN-12 12 UPC-A 12 UPC-E 8 GTIN-13 13 EAN-13 13 GTIN-8 8 EAN-8 8 GTIN-14 14 ITF-14 14 GS1-128 14+ GS1 Data
Slide 7: GTIN Representations
Datalogic Mobile GTIN Representations • Three Components in Every GTIN • Company Prefix (P)—assigned by GS1 Member Organization • Item Reference Number (I)—assigned by the company • Check Digit (C) 1 1 1 1 1 Position # 1 2 3 4 5 6 7 8 9 0 1 2 3 4 GTIN-8 0 0 0 0 0 0 P P P I I I I C GTIN-12 0 0 P P P
Slide 8: Application Identifiers
Datalogic Mobile Application Identifiers The GS1 system defines over 100 data structures, known as Application Identifiers (01) GTIN: Product identification, encoded on most GS1 bar codes (10) Batch or Lot Number (17) Expiration Date (3202) Net Weight, Pounds (3902) Amount Payable (Price
Slide 9: Changes to the System: 2005 Sunrise
Datalogic Mobile Changes to the System: 2005 Sunrise • Brings North America into compliance with global GS1 standards • Allows packages marked with EAN bar codes (for the rest of the world) to be sold in North America 1. Required Add capability to read and process EAN-13 and EAN-8 labels 2. Requir
Slide 10: Variable-Length Company Prefixes
Datalogic Mobile Variable-Length Company Prefixes 1 2 3 4 5 6 7 8 9 10 11 12 P P P P P P I I I I I C 1 2 3 4 5 6 7 8 9 10 11 12 P P P P P P P/I P/I P/I P/I I C Store software can no longer assume a fixed-length Company Prefix Key: P=Company Prefix I=Item Reference C=Check Digit 10
Slide 11: Shortcomings of Current System (1)
Datalogic Mobile Shortcomings of Current System (1) • Packaged goods (fixed weight) – Need a smaller bar code for small packages – Less truncation for faster reading – Less space leaves room for product information 11
Slide 12: Shortcomings of Current System (2)
Datalogic Mobile Shortcomings of Current System (2) • Fresh produce – No bar code solution today – No identification of product source (limits traceability) – Limited number of PLU numbers – No e-commerce support without GTIN 12
Slide 13: Shortcomings of Current System (3)
Datalogic Mobile Shortcomings of Current System (3) • Variable-measure fresh foods (meat, fish, deli, dairy, etc.) – No identification of product source (limits traceability) – Limited number of PLU numbers – No e-commerce support without GTIN 13
Slide 14: Shortcomings of Current System (4)
Datalogic Mobile Shortcomings of Current System (4) • Coupons – Can’t handle variable-length Company Prefixes – Limited number of offer options and value codes – No validation at the point of sale 14
Slide 15: Solution: GS1 DataBar
Datalogic Mobile Solution: GS1 DataBar (This DataBar encodes a GTIN, as indicated by the AI of 01.) What is it? A new family of bar code symbologies Originally called Reduced Space Symbology (RSS) Seven variations of GS1 DataBar defined to cover all application requirements Some to make sm
Slide 16: Seven GS1 DataBar Variations
Datalogic Mobile Seven GS1 DataBar Variations DataBar Omnidirectional DataBar Stacked Optimized for high- Omnidirectional end multi-line POS scanners (but easy to read on all types of DataBar Expanded scanners) DataBar Expanded Stacked (The little dots are a separator pattern to help in scanning.) D
Slide 17: GS1 DataBar Size Advantage
Datalogic Mobile GS1 DataBar Size Advantage Same data in half the space of EAN/UPC, or More data in same space as EAN/UPC 17
Slide 18: Brief GS1 DataBar History
Datalogic Mobile Brief GS1 DataBar History Mid 1990’s UCC (now GS1 US) looks for smaller bar codes and bar codes that carry more data AIM Technical Symbology Committee takes up challenge to design a suitable bar code October 29, 1999 AIM TSC releases Reduced Space Symbology specification
Slide 19: GS1 DataBar History (continued)
Datalogic Mobile GS1 DataBar History (continued) 2001 UCC conducts usability and cost/benefit analysis at Dorothy Lane markets, with positive result 2004 JICC/UCC coupon committee develops and releases expanded coupon specification 2006 GS1 DataBar pilots underway at major grocery chains
Slide 20: Sunrise 2010 Announcement
Datalogic Mobile Sunrise 2010 Announcement BRUSSELS, Belgium – June 12, 2006 GS1, a not-for-profit standards organization, today announced a global sunrise date of Jan 1, 2010 for a new bar code called Reduced Space Symbology (RSS). This marks the first time since the EAN/UPC bar code was adopted th
Slide 21: Sunrise 2010 Mandate
Datalogic Mobile Sunrise 2010 Mandate “RSS bar codes and GS1 Application Identifiers shall be available in all trade item scanning systems beginning Jan 1, 2010.” • Beginning January 1, 2010 product manufacturers may ship products with GS1 DataBar codes in place of EAN/UPC codes • All store and supp
Slide 22: GS1 Bar Codes Never Die
Datalogic Mobile GS1 Bar Codes Never Die Sunrise 2005 added EAN-13 and EAN-8 UPC-A and UPC-E remain valid for use Sunrise 2010 is adding GS1 DataBar All the UPC/EAN bar codes remain valid for use Someday there will be an EPC/RFID Sunrise All the GS1 DataBar and UPC/EAN bar codes will rem
Slide 23: GS1 DataBar Impacts and Benefits
Datalogic Mobile GS1 DataBar Impacts and Benefits Adoption of GS1 DataBar will both impact and benefit four classes of products Packaged goods Fresh produce Variable-measure fresh foods Coupons 23
Slide 24: Packaged Goods
Datalogic Mobile Packaged Goods Current status: Fixed-weight packaged goods is the simplest application for GS1 DataBar – in 2010 manufacturers are permitted to mark packages with GS1 DataBar codes encoding a GTIN-12 or GTIN-13. Impact: Only change is retailers must have scanners and POS systems
Slide 25: Fresh Produce
Datalogic Mobile Fresh Produce Current status: Multiple pilots are underway with produce stickers printed with a small GS1 DataBar Stacked Omnidirectional bar code. Impact: Produce bar codes will not encode current PLU number but encode a GTIN. Every grower/packer/supplier will have to obtai
Slide 26: Fresh Produce (continued)
Datalogic Mobile Fresh Produce (continued) Benefits: Produce sales will be very accurately tracked. No shrinkage due to incorrectly identified produce, due to products that look similar, especially organic produce. Current inventory will be more accurately measured. Recalls limited to spec
Slide 27: Variable-Measure Fresh Foods
Datalogic Mobile Variable-Measure Fresh Foods Current status: GS1 and several industry associations are promoting use of GS1 DataBar across all categories of fresh foods – meat, poultry, fish, deli, bakery, dairy, etc. A few pilots are underway using GS1 DataBar Expanded labels typically encoding
Slide 28: Variable-Measure Fresh Foods (continued)
Datalogic Mobile Variable-Measure Fresh Foods (continued) Benefits: Migration to GTIN-based identification will allow an unlimited number of products to be uniquely identified. GTINs unambiguously identify the source of the product, greatly enhancing traceability. Automated checking of sell-
Slide 29: Coupons
Datalogic Mobile Coupons Current status: The first “interim” phase of new coupons started January 1, 2008. Interim coupons include both the current UPC-A bar code and a new GS1 DataBar Expanded code. The UPC-A bar code is scheduled to be dropped on January 1, 2010. Impacts: By 2010 retailers w
Slide 30: Coupons (continued)
Datalogic Mobile Coupons (continued) Benefits: New coupons encode the entire Company Prefix (enabling reliable identification of the issuer). New coupons vastly expand the number of purchase requirements and cents off combinations from the current limitation of only 100. New coupons allow de
Slide 31: Points to Remember
Datalogic Mobile Points to Remember • Current retail product identification systems are outdated • GS1 DataBar is a mature technology that can meet the new requirements • The industry is lining up in support of GS1 DataBar • Applications standards are being developed for – Packaged goods – starting
Slide 32: For more information
Datalogic Mobile For more information: http://www.gs1.org/productssolutions/barcodes/databar © Copyright Datalogic 2007-2008 1
Slide 33: Thank You!
Datalogic Mobile Thank You! The Datalogic name and logo are registered trademarks of Datalogic S.p.A. in EU, USA and many other countries. All rights reserved. This document and any enclosed documents contain confidential or privileged information belonging to Datalogic and/or its affiliates. You ar