Xmax, Inc. · NASDAQ:XMAX
Xmax — Nova Lifestyle — Investor Presentation (November 2011)
19 slides from Xmax's investor presentation, Nov 30, 2011
Slide 1: Enjoy Life with Nova LifeStyle
Enjoy Life with | Corporate Headquarters 6541. Washington Blvd i Commerce, CA 90040 USA Nova LifeStyle, Inc. Tel: (323) 888-9999 Stock Symbol: STVS www.novalifestyle.com
Slide 2: Safe Harbor Statement
SAFE HARBOR STATEMENT nova —_— This presentation contains "forward-looking statements" within the meaning of the “safe-harbor” provisions of the Securities Litigation Reform Act of 1995. Such statements involve known and unknown risks, uncertainties and other factors that could cause the actual resu
Slide 3: Corporate Overview
CORPORATE OVERVIEW NOVA LIFESTYLE OVERVIEW + Aninnovative global designer and distributor of modern lifestyle furniture, headquartered in California + Products are designed and manufactured in the U.S. and Asia, and marketed worldwide + Lifestyle furniture brands include Diamond Sofa nondsofa.com),
Slide 4: Worldwide Markets
WORLDWIDE MARKETS Market Presence: LIFESTYLE —_—=_— + Global corporate headquarters + Original design capabilities * Diamond Sofa-branded products + Distribute to stores ranked in the top 100 furniture companies in the U.S. + Nova-branded products (Colorful World, Giorgio Mobitf + Profitable and fas
Slide 5: Global Presence
GLOBAL PRESENCE nova LIFESTY! Sales and demographics for the nine months ended September 30, 2011 — North America Europe Hong Kong Asia (ex ‘Kichte. Eg
Slide 6: Competitive Advantages
COMPETITIVE ADVANTAGES NOVA = Contemporary Styling + Functionality + U.S. and Emerging Market Growth Niche player: urban contemporary lifestyle products in high demand by modern consumers Distribution channels in China: direct access to the growing middle class in China through proven franchising mo
Slide 7: U.S. Markets: Diamond Sofa
U.S. MARKETS: DIAMOND SOFA nova DIAMOND SOFA OVERVIEW + Astrong American brand and ar nnovative distributor and designer of contemporary lifestyle furniture productsin the U.S. since 1992 * Products sold to stores ranked in the top 100 furniture companiesin the U.S. + Worldwide product showrooms: La
Slide 8: Diamond Sofa Products
DIAMOND SOFA PRODUCTS BELAIRE— RETRO COLLECTION Z08V- ACCENT CHAIRS
Slide 9: Global Industry Dynamics
GLOBAL INDUSTRY DYNAMICS + Furniture e-commerce sales in the U.S. rose 4% in February 2011, the fourth consecutive monthly increase for the furniture category’? + Through 2016, projected higher disposable income and strong consumer sentiment will help boost demand for furniture in the U.S. 2) + Asth
Slide 10: Asian Markets: Nova Brands
ASIAN MARKETS: NOVA BRANDS Nova LifeStyle’s brand offerings in the China markets: Upper Middle Class + Giorgio Mobili Middle Class * Colorful World —Introduced in 2003, + Introduced in 2010 + Firstttova brand + Lueury brand featuring clean, dlassic styles + Young, clean, fashionable style + Ming Ma
Slide 11: Giorgio Mobili Brand
“GIORGIO MOBILI” BRAND GIORGIO MOBILI + Clientele: Upper middle-class consumers + Luxury brand established in 2010 * Clean, classic style for upper middle-class consumers + High-end living room and bedroom sets, combining simple elegance with modem fashion * Luxury brands are growing exponentially d
Slide 12: Colorful World Brand
“COLORFUL WORLD” BRAND NG * Clientele: Middle-class consumers + Launched in 2003, first major branded product introduced by Novainto the China market * Young, clean, fashionable look for middle-class consumers; suitable for smaller, urban living spaces * Majority of franchising store sales consist o
Slide 13: Franchising in China
FRANCHISING IN CHINA nova FRANCHISING MODEL IN CHINA + Hova brands offered through independently owned franchise stores + Stores individually advertise through local media + Nova coordinates large-scale promotions for launching new product collections + Nova sells directly to franchise store owners
Slide 14: China Industry Dynamics
CHINA INDUSTRY DYNAMICS Consumption of furniture in China up 37.2% to $10.65 billion in 2010 from 20091 China's GDP growth drives consumer wealth growth - China's average GDP growth of 11.2% annually since 20062 China's market population of middle class and affluent consumers is projected to grow to
Slide 15: Established Global Clientele
ESTABLISHED GLOBAL CLIENTELE Aasldary of BerkshireHathavay which sranked No.5 of the top 1005. Nebraska Nebraska Furniture furniture stores. Estimated $1.1 billion sales in 2010 of furniture, beddings, iture Mart and accessories." More than€ 150 million in annual sales, marketing to stores and chain
Slide 16: Other Select Customers
OTHER SELECT CUSTOMERS nova LIFESTYLE WB 284-44 , y a JS eaSioie freedom M w IDEmobler Kotla Bd cSN\Stores.com think sofas, think dfs ATLAS | oes | ILVA Kinhom 238538 (are) Sfore Fly aie = amazon.com
Slide 17: Corporate Marketing Events
CORPORATE MARKETING EVENTS nova Highpoint, North Carolina Showroom Miss Nova Furniture Promotions
Slide 18: Management Team - Industry Experts
MANAGEMENT TEAM - INDUSTRY EXPERTS = ( Jeffery Wong— CEO, Chairman and Co-Founder + 22 years of experience inthe furniture industry + Vice-Chairman, Dongguan Furniture Association + Director, the InternationalFummiture and, Decoration (HongKong) Association + Graduated from HongKong Victoria Technic
Slide 19: Financial Profile
FINANCIAL PROFILE NOVA LIFESTYLE, INC. FINANCIAI US$ milions FY 2009 FY 2010 FY2011E FY 2012E Revenue $217 $288 © $395 $74.0 Growth 33.0% 37.1) 87.3% Net Income $46 $48 s58 $13.0 Shareholder Equity (3Q 2011): $20.7 mi COMPARABLE ANALYSIS - TRAILING 12 MONTHS Margins n Employees _ Mkt Cap _P/E_T12M S
Nova Lifestyle — Investor Presentation (November 2011) on 6ix