Coty Inc. · NYSE:COTY
Coty — Evercore ISI Consumer & Retail Conference 2022
12 slides from Coty's conference presentation, Jun 7, 2022
Slide 1: Evercore Conference
EVERCORE CONFERENCE June 7, 2022 1
Slide 2: Coty's Leading Positions in Key Markets
COTY’S LEADING POSITIONS IN KEY MARKETS #3 #1 #5 #1* Color #1* #4 #8 Cosmetics #3* #8 #2^ Body Care & Fragrances #5 *Ranking in nail category ^Female deodorant and body lotion ranking 2 Note: Body care defined as shower and deodorant
Slide 3: Cutting-Edge Technologies on Key Beauty Trends
CUTTING-EDGE TECHNOLOGIES ON KEY BEAUTY TRENDS LONG WEAR SKINIFICATION BOLD MAKE UP “Climate change” “Care as you wear” “Transformative” CLEAN & SUSTAINABLE BEAUTY 3
Slide 4: CoverGirl's Clean and Skinified Offering Increasing Penetration with Gen Z and Hispanic Consumers
COVERGIRL’S CLEAN AND SKINIFIED OFFERING INCREASING PENETRATION WITH GEN Z AND HISPANIC CONSUMERS Overall CoverGirl Household Penetration +150bps in the last year Clean Fresh Overindexing to Under 35 Simply Ageless Increasing with Under 35 Exhibitionist Increasing Among Gen Z 168 87 108 107 81 53 50
Slide 5: Fragrance Demand Continues to Boom
FRAGRANCE DEMAND CONTINUES TO BOOM GROWING E-COM US & CHINA & PREMIUMIZATION SOCIAL BUZZ MOMENTUM RETURN TO B&M 5
Slide 6: Strong TikTok Activation on Burberry Her Linked to Sales Spike
STRONG TIKTOK ACTIVATION ON BURBERRY HER LINKED TO SALES SPIKE 100 TikTok videos 80 60 40 20 Google Index 0 1-Apr Apr… 1-May May… 1-Jun Jun… 1-JulJul… 1-Aug Aug… 1-Sep Sep… 1-Oct Oct… 1-Nov Nov… 1-Dec Dec… 1-Jan Jan… 1-Feb Feb… 1-Mar Mar… SHARE OF MARKET Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb M
Slide 7: Coty Fragrance Portfolio Targeting All Segments
COTY FRAGRANCE PORTFOLIO TARGETING ALL SEGMENTS TITLE OF THE PRESENTATION 7
Slide 8: Ultra Premium and Premium+ Gaining in European Markets
ULTRA PREMIUM AND PREMIUM+ GAINING IN EUROPEAN MARKETS Total Market: +11% Total Market: +2% Ultra Premium 6.9% 8.4% 5.4% 6.0% +34% +14% 33.2% 33.9% 31.3% 33.3% Premium + +13% +8% Premium 50.0% 47.3% 49.0% 46.7% Low Premium 10.0% 8.7% 16.0% 14.0% CY20 CY21 CY20 CY21 Total Market: +11% Total Market: +
Slide 9: Chinese Consumers Returning to Stores
CHINESE CONSUMERS RETURNING TO STORES 9
Slide 10: Burberry Beauty Store Excelling in China Livestreaming
BURBERRY BEAUTY STORE EXCELLING IN CHINA LIVESTREAMING 10
Slide 11: SKKN by Kim Launching June 21
SKKN BY KIM LAUNCHING JUNE 21 11
Slide 12: Disclaimer
DISCLAIMER Forward-Looking Statements Certain statements in this presentation are forward-looking statements. These forward-looking statements reflect the Company's current views with respect to, among other things, the impact of COVID-19 and potential recovery scenarios, strategic planning, targets
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