Slide 1: Investor Presentation October 2025
Investor Presentation October 2025 Strictly reserved and confidential
Slide 2: Disclaimer
Disclaimer This document has been prepared by Tradelab S.p.A. (the “Company” or “Tradelab”) for information purpose only, it contains only summary information and, therefore, it is preliminary in nature. Furthermore it has been drafted without claiming to be exhaustive. By attending this presentatio
Slide 3: Index
Index 1. TradeLab 2. Business Overview 3. Financial Highlights 4. Growth Strategies and the IPO Strictly reserved and confidential 3
Slide 4: TradeLab
1 TradeLab Strictly reserved and confidential 4
Slide 5: TradeLab at a glance
TradeLab at a glance 26 years as a benchmark in the Italian market for Trade & Retail Services and proprietary solutions +25 Marketing and Channel • Tradelab is a long-term strategic partner for data collection, analysis, and 5 continuously- evolving Management proprietary solutions interpretation.
Slide 6: Key People
Key People Paolo Bertozzi Massimo Viganò Luca Pellegrini Luca Zanderighi Board Member CEO Chairman HOI P.A. and Regional Mktg HOI Pharma&Healthcare HOI Retail and AFH • Emeritus Professor of Marketing at IULM. • Full professor of Marketing at the • Former roles at Bocconi (deputy director University
Slide 7: Business Model History and Evolution
Business Model History and Evolution IPO - 29 May 1999 2003 2004 2007 2012 2013 2017 2018 2019 2020 2021 2024 2025 STUDY CENTRE – SERVICE BUSINESS ASSOCIATED FIRM INDUSTRIALISATION PLATFORM MODEL MODEL MODEL • Organisational structure based on professionals • Streamlining of the service offering and
Slide 8: Corporate structure & Governance
Corporate structure & Governance Board of Directors Historic shareholders (preIPO) Prof. Luca Pellegrini Massimo Viganò Massimo Viganò: 12.66% Alessandra Fortini: 2.50% Chairman Board member Paolo Bertozzi: 11.61% Stefania Gabrielli: 2.49% Luca Zanderighi: 11.61% Olivero Cresta: 2.39% FREE Paolo Ber
Slide 9: Business Overview
2 Business Overview Strictly reserved and confidential 9
Slide 10: Examples of Market Needs
Examples of Market Needs NEED OUTPUT AWAY FROM CocaCola wants to know about AFH (HORECA) market trends HOME in order to plan its marketing strategy 100 2022 2023 2024 95 90 85 80 AlfaSigma seeks competitive positioning data (independent 75 70 PHARMA & farmacies and networks) to 65 60 HEALTHCARE • re
Slide 11: Business Model
Business Model Value generation model is data-driven 1 2 3 4 5 SECTORS DATA COLLECTION DATA ANALYSIS & CONSULTING OUTPUT GO-TO-MARKET PROPRIETARY DATA AWAY FROM HOME MARKET STUDIES AND RESEARCH ANALYSIS AND DIRECT GREATER ADDED VALUE PHARMA & CONSULTING HEALTHCARE DESCRIPTIVE ANALYTICS THIRD PARTY D
Slide 12: Knowledge Hub
Knowledge Hub The company has developed ongoing (multi-client) analysis products that have become benchmarks for businesses. BENCHMARK PLATFORM FOR AFH AND PHARMA Over 30 ongoing analysis tools Currently covers: AFH and Pharma Market positioning analyses and macro trends, used as benchmark tools in
Slide 13: Technological platforms
Technological platforms The company can rely on a range of technological tools depending on the different market demands. CT Active PROPRIETARY since 2020 TOOL FT Active PROPRIETARY since 2024 TOOL 5 Tools BD Active PROPRIETARY since 2020 TOOL 5 proprietary tools developed in-house CO-OWNED OM Activ
Slide 14: Analysis and Forecasting Platform
Analysis and Forecasting Platform Online tool for monitoring AFH consumption behaviour CT • Analysis by channel, consumption opportunities, local areas, categories, and brands • Monthly/quarterly reports FT Predictive model based on AI and big data to estimate future trends in the AFH market • Forec
Slide 15: Commercial strategy tools
Commercial strategy tools Cloud-based geomarketing tool to analyse local areas and estimate performance • Integration with Google Maps and Cloud OM • Customisable by sector: large scale retail, AFH, Pharma, etc. • Predictive models using AI and data mining Assortment Optimisation AO Solution for ass
Slide 16: Competitive Advantage
Competitive Advantage Brand recognition as a symbol of reliability and professionalism. Over 25 years of market presence with strong customer satisfaction and loyalty. Unique proprietary analysis models Original proprietary marketing automation tools based on A.I. High-quality data collection throug
Slide 17: Financial Highlights
3 Financial Highlights Strictly reserved and confidential 17
Slide 18: Consolidated client base
Consolidated client base TOTAL CLIENTS 2024: New Clients 363 115 Significant growth in new customer acquisition, also driven by the new platform-based business model. Historic Clients 54 Clients active in 2021 and 2022 but not in 2023 Recurring Clients since 2023 98 Clients active in 2023 and retain
Slide 19: Strong top-line growth and doubled profitability in the first half
Strong top-line growth and doubled profitability in the first half Value of Production EBITDA Data in €,000 Data in €,000 & margin on VoP in % 10% 3.054 25 104 2.608 5% 8 311 175 125 1H 24 1H 25 2.925 EBIT 2.424 Data in €,000 & margin on VoP in % 4% 2% 119 59 1H 24 1H 25 Totale Revenues Capitalised
Slide 20: Total Revenues Breakdown 1H25
Total Revenues* Breakdown 1H25 TOTAL REVENUES – Services Breakdown TOTAL REVENUES - Industry Breakdown Data in €,000 Data in €,000 2.925 2.925 2.424 2.424 772 1.093 377 + 41,3% YoY 773 552 474 + 36,2% YoY 547 401 - 10,0% YoY 566 629 1.573 1.601 367 + 23,0% YoY 451 253 + 5,8% YoY 268 1H24 1H25 1H24 1
Slide 21: Income Statement 1H25
Income Statement 1H25 Income Statement Var % • Service costs increased slower than revenues, 1H 2025 (%) 1H 2024 (%) (Data Euro/000) 25 vs 24 highlighting the growing scalability of the business Revenues 2.116 69% 1.853 71% 14% model. Change in Work in Progress 809 26% 571 22% 42% Capitalised Intern
Slide 22: Balance Sheet 1H25
Balance Sheet 1H25 Balance Sheet Var % 30.06.2025 % 31.12.2024 % (Data Euro/000) 25 vs 24 Intangible Assets 1.868 78,2% 956 65,1% 95,4% During the first half of 2025, the Group made Tangible Assets 86 3,6% 98 6,7% (11,5%) investments for the development of two tools: Financial Fixed Assets 0 0,0% 4
Slide 23: Cash Flow 1H25
Cash Flow 1H25 Cash Flow 1H 2025 FY 2024 (Data Euro/000) Reported EBITDA 311 452 Inventories (809) (113) Trade Receivables 1.260 (241) Trade Payables (401) (130) Change in Operating Working Capital 49 (483) • Excellent cash conversion 1H25 OCF/EBITDA: 71% Other Receivables (179) (0) Other Payables 2
Slide 24: Growth strategies
4 Growth strategies Strictly reserved and confidential 24
Slide 25: Growth Drivers and Use of Proceeds
Growth Drivers and Use of Proceeds GROWTH DRIVERS Investments UP- selling Commercial focus on Expansion into new in digital and AI tools CROSS-selling scalable services sectors (Beauty, Toys, Pets and Sport) 80% 20% • Investments in technology for the development of platforms and the Knowledge USE O
Slide 26: IPO
IPO Performance € 4,7 + 134% € 2,0 Market Euronext Growth Milan (Borsa Italiana) Ticker/ISIN TRAI.MI - IT0005651507 IPO data 29 May 2025 Raise € 3.0 mln Free float 21.9% + 10% subscribed by Mare Group SpA IPO price € 2.0 IPO Market Cap € 9.4 mln 1 October Market Cap € 21.9 mln Strictly reserved and
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