Adways, Inc. · TSE:2489

Adways — Q2 FY2020 Earnings Presentation

45 slides from Adways's earnings presentation, Nov 1, 2019

  1. Slide 1: Second Quarter Presentation Material

    PRESENTATION MATERIAL Nov. 2019 NOVEMBER 1, 2019 SECOND QUARTER 2019 11 1 2020 3 2 東証マザーズ： 2489

  2. Slide 2: Chapter agenda

    1. ...P.3 2. ...P.16 3. ...P.34 chapter Copyright © Adways Inc. All Rights Reserved. 2

  3. Slide 3: Chapter 1: Second quarter results

    second quarter 2 . Chapter1 : Second quarter results Copyright © Adways Inc. All Rights Reserved. 3

  4. Slide 4: Consolidated results summary

    2 2020 3 2019 3 2 2 18,023 22,488 ▲ 4,464 ▲ 19.9% 2,969 3,920 ▲ 950 ▲ 24.3% 3,074 3,354 ▲ 279 ▲ 8.3% ▲ 104 566 ▲ 671 - ▲ 21 525 ▲ 546 - ▲ 227 262 ▲ 489 - 19.9% Copyright © Adways Inc. All Rights Reserved. 4

  5. Slide 5: Quarterly results summary

    2020 3 2019 3 2 2020 3 1 2 8,997 11,044 ▲ 2,047 ▲ 18.5% 9,026 ▲ 29 ▲ 0.3% 1,515 1,802 ▲ 287 ▲ 16.0% 1,454 +60 +4.2% 1,510 1,647 ▲ 137 ▲ 8.3% 1,564 ▲ 53 ▲ 3.4% 4 154 ▲ 150 ▲ 97.0% ▲ 109 +114 － 54 206 ▲ 152 ▲ 73.8% ▲ 75 +129 － 39 68 ▲ 29 ▲ 42.7% ▲ 266 +305 － 18.5% 97.0% 0.3% Copyright © Adways Inc. Al

  6. Slide 6: Results by service: UNICORN and EC

    2020/2Q 2020/1Q 2020/2Q 2020/1Q 4,396 4,525 128 480 416 ＋64 3,670 3,567 103 624 705 80 ▲100 ▲94 ▲6 8,692 8,797 105 380 322 ＋58 1 28 UNICORN 1Q 2Q 1 3 EC 1Q 2Q 80 EC Copyright © Adways Inc. All Rights Reserved. 6

  7. Slide 7: Sales by segment

    80 67 25 12,000 43 96 10,000 9,026 8,997 1 28 2.8% UNICORN 1Q 2Q 8,000 36 70 PCWeb web 6,000 1 3 2.9% 4,000 2,000 6 24 80 11.4% 0 2020/1Q 2020/2Q 12 2020 3 Copyright © Adways Inc. All Rights Reserved. 2 4 6 7

  8. Slide 8: Gross profit and margin

    10,000 9,026 8,997 30.0% 15 15 9,000 60 4.2% 28.0% 16.8% 0.7 8,000 26.0% 7,000 24.0% 6,000 5,000 22.0% 4,000 20.0% 3,000 1,515 18.0% 1,454 2,000 16.8% 16.1% 16.0% 1,000 0 14.0% 2020/1Q 2020/2Q Copyright © Adways Inc. All Rights Reserved. 8

  9. Slide 9: SG&A expenses

    1,800 15 10 1,564 1,510 53 3.4% 1,600 16.8% 0.5 1,400 1,200 17.3% 16.8% 1,000 800 600 400 200 0 2020/1Q 2020/2Q Copyright © Adways Inc. All Rights Reserved. 9

  10. Slide 10: Operating income

    100 4 1 14 50 109 4 0 -50 -100 -150 -200 -250 -300 2020/1Q 2020/2Q Copyright © Adways Inc. All Rights Reserved. 10

  11. Slide 11: Profit by segment

    100 54 100 39 50 50 75 266 0 0 -50 -50 -100 -100 -150 -150 -200 -200 -250 -250 -300 -300 2020/1Q 2020/2Q 2020/1Q 2020/2Q 54 39 1 29 3 5 Copyright © Adways Inc. All Rights Reserved. 11

  12. Slide 12: Operating profit changes

    +9 7 54 +27 +10 +4 +4 4 4 27 4 9 10 7 Copyright © Adways Inc. All Rights Reserved. 12

  13. Slide 13: Copyright © Adways Inc. All Rights Reserved.

    30 54 3 +19 39 19 3 30 Copyright © Adways Inc. All Rights Reserved. 13

  14. Slide 14: Full-year forecast: sales

    2020 3 43,200 730 770 252 18,023 104 21 227 41.7% 2019 5 13 Copyright © Adways Inc. All Rights Reserved. 14

  15. Slide 15: Full-year forecast progress

    2020 3 43,200 730 770 252 38,000 200 230 30 5,200 530 540 222 12.0% 72.6% 70.1% 88.1% Copyright © Adways Inc. All Rights Reserved. 15

  16. Slide 16: Chapter 2: Business overview

    second quarter Chapter2 : business overview . Copyright © Adways Inc. All Rights Reserved. 16

  17. Slide 17: Why we as a human work

    second quarter why we as a human work Copyright © Adways Inc. All Rights Reserved. 17

  18. Slide 18: second quarter

    second quarter 10 20 1 Copyright © Adways Inc. All Rights Reserved. 18

  19. Slide 19: second quarter

    second quarter Copyright © Adways Inc. All Rights Reserved. 19

  20. Slide 20: Internet exceeds TV

    second quarter 2018 2.5 2.0 1.7 1.5 1.0 internet exceeds TV 0.5 0 2019 2000 2010 2018 Copyright © Adways Inc. All Rights Reserved. 20

  21. Slide 21: Performance ad and branding ad

    second quarter PERFORMANCE AD BRANDING AD KPI Copyright © Adways Inc. All Rights Reserved. 21

  22. Slide 22: Performance ad, branding ad and 3D

    PERFORMANCE AD BRANDING AD 3D Copyright © Adways Inc. All Rights Reserved. 22

  23. Slide 23: UNICORN, STROBELIGHTS X

    second quarter UNICORN STOROBELIGHTS X Copyright © Adways Inc. All Rights Reserved. 23

  24. Slide 24: About UNICORN

    UNICORN second quarter UNICORN UNICORN ROAS 60.3% (2019 9 ) ROAS ※1 ROAS(Return On AdvertisingSpend) ※2 5 About UNICORN Copyright © Adways Inc. All Rights Reserved. 24

  25. Slide 25: UNICORN

    UNICORN second quarter 2019 3 3Q 2020 3 1Q 2020 3 2Q 22% 39% 37% 78% 61% 63% 132.0% 126.8% UNICORN About UNICORN Copyright © Adways Inc. All Rights Reserved. 25

  26. Slide 26: About STROBELIGHTS

    second quarter STOROBELIGHTS X STROBELIGHTS X Facebook® Google 4F 4T 4Y 4G etc... About STROBELIGHTS Copyright © Adways Inc. All Rights Reserved. 26

  27. Slide 27: About STROBELIGHTS

    STOROBELIGHTS 内容 現状 達成率 CPI(インストール単価)が 21%ダウン 10 ◯ 100% 10 △ 80% 広告費消化額が86%にアップ 100 × 60% BPC ・・・ About STROBELIGHTS A媒体 C媒体 B媒体 1 2 3 4 Copyright © Adways Inc. All Rights Reserved. 27

  28. Slide 28: second quarter

    second quarter Copyright © Adways Inc. All Rights Reserved. 28

  29. Slide 29: Brand ads: 3D AR

    second quarter 3D AR brand ads Copyright © Adways Inc. All Rights Reserved. 29

  30. Slide 30: Brand ads: AR

    AR second quarter Brand ads ▲GIF Copyright © Adways Inc. All Rights Reserved. 30

  31. Slide 31: POKKT brand ads

    second quarter POKKT Brand ads Copyright © Adways Inc. All Rights Reserved. 31

  32. Slide 32: Copyright © Adways Inc. All Rights Reserved.

    Copyright © Adways Inc. All Rights Reserved. 32

  33. Slide 33: Thank you / forward-looking statements

    本日はありがとうございました 本資料は株式会社アドウェイズの事業及び業界動向についての株式会社アドウェイズによる 現在の予定、推定、見込み又は予想に基づいた将来の展望についても言及しています。これ らの将来の展望に関する表明はさまざまなリスクや不確かさがつきまとっています。既に知 られたもしくは未だに知られていないリスク、不確かさ、その他要因が、将来の展望に対す る表明に含まれる事柄と異なる結果を引き起こさないとも限りません。株式会社アドウェイ ズは将来の展望に対する表明、予想が正しいと約束することはできず、結果は将来の展望と 著しく異なるか、さらに悪いこともありえます。 本資料における将来の

  34. Slide 34: Chapter 3: Supplementary materials

    second quarter Chapter3 : Supplementary materials . Copyright © Adways Inc. All Rights Reserved. 34

  35. Slide 35: Sales trend

    PC 42,329 41,501 41,857 39,613 38,000 35,890 31,521 22,639 2006 17,972 15,907 13,157 8,302 4,919 4,918 18,023 Copyright © Adways Inc. All Rights Reserved. 35

  36. Slide 36: Profit changes

    1,320 1,057 860 847 688 722 687 413 315 299 204 221 200 ▲517 ▲104 Copyright © Adways Inc. All Rights Reserved. 36

  37. Slide 37: Quarterly gross sales trend

    11,443 12,000 11,169 11,044 10,567 10,038 9,330 10,000 9,070 9,026 8,997 8,000 6,000 4,000 2,000 0 2018/2Q 2018/3Q 2018/4Q 2019/1Q 2019/2Q 2019/3Q 2019/4Q 2020/1Q 2020/2Q Copyright © Adways Inc. All Rights Reserved. 37

  38. Slide 38: Quarterly cost trend

    10,000 9,000 8,000 85.8% 84.5% 84.4% 83.7% 83.5% 83.3% 7,000 83.3% 82.9% 82.7% 83.5% 83.7% 83.7% 83.9% 6,000 81.9% 82.7% 82.1% 83.2% 81.5% 5,000 4,000 3,000 2,000 1,000 0 2018/2Q 2018/3Q 2018/4Q 2019/1Q 2019/2Q 2019/3Q 2019/4Q 2020/1Q 2020/2Q Copyright © Adways Inc. All Rights Reserved. 38

  39. Slide 39: Quarterly SG&A trend

    2,000 1,800 1,600 1,400 1,200 1,000 800 19.1% 17.6% 17.3% 16.8% 15.7% 600 16.1% 14.9% 14.9% 15.1% 400 200 0 2018/2Q 2018/3Q 2018/4Q 2019/1Q 2019/2Q 2019/3Q 2019/4Q 2020/1Q 2020/2Q Copyright © Adways Inc. All Rights Reserved. 39

  40. Slide 40: Quarterly profit margin trend

    600 411 500 3.6% 400 214 300 154 2.0% 88 121 200 1.4% 0.8% 1.2% 34 165 109 4 100 0.4% -% -% 0.1% 0 -100 -200 2018/2Q 2018/3Q 2018/4Q 2019/1Q 2019/2Q 2019/3Q 2019/4Q 2020/1Q 2020/2Q Copyright © Adways Inc. All Rights Reserved. 40

  41. Slide 41: Balance sheet

    2020 3 2Q 2020 3 1Q 14,153 14,517 ▲363 ▲ 2.5% 8,875 9,676 ▲800 ▲ 8.3% 2,776 2,532 +243 +9.6% 16,929 17,049 ▲119 ▲ 0.7% 5,550 5,775 ▲225 ▲ 3.9% 202 162 +40 +24.8% 5,752 5,937 ▲184 ▲ 3.1% 11,176 11,111 +65 +0.6% Copyright © Adways Inc. All Rights Reserved. 41

  42. Slide 42: Quarterly sales by segment

    12,000 11,044 10,038 9,330 9,026 8,997 10,000 8,000 6,000 4,000 2,000 0 2019/2Q 2019/3Q 2019/4Q 2020/1Q 2020/2Q 4,743 4,695 4,198 4,525 4,396 ▲128 ▲2.8％ 5,012 4,051 4,037 3,567 3,670 +103 +2.9％ 1,132 1,031 871 705 624 ▲80 ▲11.4％ 134 142 156 150 156 +5 +3.9% 21 118 67 78 148 +70 +90.4％ 11,044 10,038

  43. Slide 43: Quarterly profit by segment

    1,000 800 154 34 121 4 600 109 400 200 0 -200 -400 -600 -800 2019/2Q 2019/3Q 2019/4Q 2020/1Q 2020/2Q 624 568 606 416 480 +64 +15.6％ 6 ▲49 ▲86 ▲94 ▲100 ▲6 － 16 17 10 15 15 +0 +4.1% 6 ▲23 ▲20 ▲41 1 +42 － ▲497 ▲392 ▲474 ▲405 ▲393 +12 － 154 121 34 ▲109 4 +114 － 2020/1Q Copyright © Adways Inc. All Rights

  44. Slide 44: Headcount trend

    1,200 1,095 1,070 1,048 919 908 902 914 900 1,000 891 800 600 400 200 0 2018/2Q 2018/3Q 2018/4Q 2019/1Q 2019/2Q 2019/3Q 2019/4Q 2020/1Q 2020/2Q 527 516 509 521 512 509 510 533 521 91 77 73 72 80 80 78 84 95 104 99 92 0 0 0 0 0 0 58 76 79 84 82 93 90 102 99 122 113 106 98 91 91 90 85 87 193 189 189 1

  45. Slide 45: Adways Inc. key figures

    quarter performance Adways Inc. 2001 2 28 1,605 2019 9 41,857 019 3 900 2019 9 Copyright © Adways Inc. All Rights Reserved. 45

Adways — Q2 FY2020 Earnings Presentation on 6ix