Betterware De Mexico, S.a.p.i. De C.v. · NYSE:BWMX
Betterware De Mexico, S.a.p.i. De C.v — BeFra Group (Betterware de México) — Investor Presentation (2025)
26 slides from Betterware De Mexico, S.a.p.i. De C.v's investor presentation, 2025
Slide 1: Corporate Presentation 2025
CORPORATE PRESENTATION 2025 All rights reserved 1
Slide 2: Cautionary Statement Regarding Forward-Looking Statements
Cautionary Statement Regarding Forward-Looking Statements Matters discussed in this presentation may constitute forward-looking statements. Forward- looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and oth
Slide 3: At a Glance
12 Catalogs per Year MXN $14.1B ~ 400 At AtaaGlance Glance Net Revenue Products per catalog per As of 2024 brand Mexican direct-to-consumer house of ~ 560 brands, with leading and recognized 22.4% New products per Year brands specializing in home and beauty & Net Revenue CAGR both brands personal ca
Slide 4: Great Brands. One Essence.
Great Brands. One Essence. We are experts in building exceptional We offer a premier gig opportunity, brands. We focus on innovation, quality, enabling individuals to generate additional competitive pricing, and bold marketing income or build a thriving business by strategies, through which we creat
Slide 5: Product Offering
Product Offering Perfect combination of uniqueness, Innovative Home & Life quality and affordability for all your solutions for your modern life. beauty needs. Kitchen & Food Home solutions Preservation +100 Sub-Brands Total Active SKUs Betterware: 1,145 Laundry & Jafra: 940 Tech & Mobility Fragranc
Slide 6: Product Offering
Product Offering Household Solutions Beauty & Personal Care BeFra is a leading force in Mexico’s Household and 380 400 90% Beauty & Personal Care 400 160 85% products per new products products products per new products produced in markets, combining catalog per year manufactured in catalog per year
Slide 7: Flexible and Reliable Sourcing of Products and Distribution
Flexible and Reliable Sourcing and Quality Warehousing Distribution Customer Claims Sourcing of +200 certified manufacturers 1 Distribution Center Third Party companies 0.5% defective claims Products and Products designed by Betterware in Guadalajara 98% deliveries on time 0.2% defective claims 100%
Slide 8: Differentiated Dual Salesforce Networks
Differentiated Dual Salesforce Networks Distributor places orders to Betterware Distributor 1 Salesforce Evolution (‘000) Distributor or Associate places orders to Jafra 1,330 1,302 1,400 1,290 1,400 1,244 Distributor sells to a 36 33 Recruited 2 pool of Associates 1,115 27 1,200 1,200 475 1,000 486
Slide 9: Rewards Program: Key Differentiator to Attract and Retain Our Salesforce
Rewards Program: Key Differentiator to Attract and Retain Our Salesforce Our rewards program is a key pillar of our strategy to attract, retain, and incentivize our Distributors and Associates. It combines financial flexibility, tangible incentives, and recognition, making it one of our most signifi
Slide 10: Positioning within Mexican Home Solutions Market
Positioning within Mexican Home Solutions Market Brand 2021 2022 2023 2024 Betterware Market Share – Home Solutions Tianguis 11% 11% 9% 12% % of Total Market Value (~$20B USD) Walmart 12% 11% 11% 10% In a highly fragmented market, we Bodega Aurrera 10% 9% 9% 9% have growth opportunities Mercado Libr
Slide 11: Positioning within Mexican Personal Care Market
Positioning within Mexican Personal Care Market Jafra Market Share – Beauty & Personal Care % of Total Market Value (~$13B USD) 48% 48% 50% 50% 2% 3% 5% 4% 3% 5% 4% 4% Jafra In a highly fragmented market, we 8% 7% 6% 5% Mary Kay have growth opportunities 8% 8% 7% 7% Natura 9% 9% 8% 8% P&G Colgate-Pa
Slide 12: Why the Direct Selling Industry will Continue to Grow
Why the Direct Selling Industry will Continue to Grow 1. Community-Driven Culture: Latin American 2. Informal Economy & Income Gaps: With a 3. Accessible Earning Opportunity: High entry societies are deeply rooted in personal relationships significant portion of the population engaged in barriers to
Slide 13: Business Intelligence, Innovation and Technology Serve as the Backbone to Delivering Growth
Business Intelligence, Innovation and Technology Serve as the Backbone to Delivering Growth Map salesforce network and identify Product innovation to meet target Proprietary Mobile app tool for our penetration opportunities consumer's lifestyle needs distribution network: Betterware+ Expand product
Slide 14: Best-in-Class Analysis Team & Technology
Business Best-in-Class Intelligence Analysis Team & Technology Well mapped distribution Extensive product analysis to Proprietary live performance Segment performance by region network location and penetration track performance and instant tracking platform and socio-economic level to by socioeconom
Slide 15: Strong Capabilities to Constantly Add Products to Portfolio
Product Innovation Strong Capabilities to Constantly Add Products to Portfolio Strategic Innovation Agile & Scalable High-Impact Catalog Data-Driven Decision Hubs Manufacturing as a Sales Engine Loop Our Innovation Labs in With a flexible network of Our catalog functions as a Real-time analytics and
Slide 16: Technology
Technology A key differentiator that empowers our processes, optimizing products, inventory, and deliveries, while supporting our salesforce and operations Betterware+ Salesforce Powered Artificial Product Order App e-commerce model Intelligence Innovation 2.0 Tracking Proprietary App: Upgrading Sho
Slide 17: Unique Growth Profile and Profitability
Unique Growth Profile and Profitability Var % 2023- Var % 2023- 2024 Net Revenues (MXN Billion) 2024 EBITDA (MXN Billion) % 2024 vs 2023 – 8.4% % 2024 vs 2023 – 2.0% CAGR 2001-2024 – 22.4% 14.1 8.4% CAGR 2001-2024 – 23.4% 2.7 2.7 2.8 2.0% 13.0 0.9 -2.7% 2.3 11.5 0.9 2.1 10.0 1.0 1.3 1.5 15.4% 13.0%
Slide 18: Driving Strong Cash Generation with an Asset-Light Strategy
Driving Strong Cash Free Cash Flow (Million MXN) Generation with an Asset-Light Strategy CAGR 2018 – 2024: +31.3% $2,500 $2,256 150% 130% $2,000 $1,769 110% $1,500 $1,223 $1,256 90% 60% $1,076 50% 70% $1,000 83% 50% $423 58% 64% $345 54% 30% 40% $500 10% $- -10% 2018 2019 2020 2021 2022 2023 2024 FC
Slide 19: Consistent Dividend Distribution Achieved from an Asset Light Business Model
Consistent Dividend Distribution Achieved from an Asset Light Business Model (resilient to market Why does this model work? fluctuations) Efficient and flexible (low overhead) 2.00 1.89 25.0% 1.80 20.3% 1.60 1.50 20.0% Generates close, long-lasting customer 1.40 1.30 relationships with clients, pers
Slide 20: Jafra Acquisition: A Success Story
Net Revenues Pre vs Post Acquisition (Million MXN) CAGR: +12.1% $8,109 Jafra Acquisition: A Success Story $5,754 The acquisition of Jafra has exceeded expectations, proving our ability to execute our business model and unlock real, lasting value. 2021 2024 After 15 years of stagnant growth, Jafra ha
Slide 21: Expanding Through Diverse and Scalable Growth Avenues
Expanding Through Diverse and Scalable Growth Avenues Jafra Revitalization New Product Market Penetration in Geographic Expansion Categories Mexico in United States and Latin America Reposition Jafra to appeal to Enter new beauty and Accelerate growth in Mexico Grow our footprint in LATAM younger co
Slide 22: Key Value Drivers – Why Invest?
Key Value Drivers – Why Invest? Pages / 2 2 Impactful Brand Disrupting the Asset-Light & Diverse Avenues Talented & Management Direct Sales Model Strong Cashflow of Growth Experienced, Generation Disruptive Team We operate a high impact We’re redefining direct selling Our asset-light business From m
Slide 23: Experienced Management Team
Experienced Management Team Luis Campos Andrés Campos Santiago Campos Pilar Sánchez María Gordoa AnaCé Augusto Lucía Dorronsoro Chairman of the Board President & CEO Managing Director Managing Director Managing Director Managing Director Managing Director BeFra Betterware Mexico Jafra Mexico Jafra U
Slide 24: Experienced Management Team
Experienced Management Team Rodrigo Muñoz Leonardo Ayala Maurico Álvarez Carlos Gómez CFO BeFra CBI BeFra CTO BeFra COO BeFra Brings 20+ years in finance With 20+ years in data strategy With 25+ years at companies With 30+ years in global from multinational companies and 12+ years at BeFra, he like
Slide 25: Experienced Board of Directors
Experienced Board of Directors Member of: Audit & Corporate Practices, Investment and Luis Campos Chairman of the Board Talent, Development & Culture committees Member of: Audit & Corporate Practices, Investment and Andrés Campos President and CEO of BeFra Group Talent, Development & Culture committ
Slide 26: Thank you.
Thank you. CONTACT befragroup.com ir@better.com.mx 26
BeFra Group (Betterware de México) — Investor Presentation (2025) on 6ix