Jones Soda Co · CSE:JSDA
Jones Soda — ICR Conference 2008
32 slides from Jones Soda's conference presentation, Jan 16, 2008
Slide 1: Jones Soda Co.
Exhibit 99.1 JONES Soda Co.®
Slide 2: ICR 2008
ICR 2008 Jones Soda Co. Stephen C. Jones Chief Executive Officer Hassan Natha Chief Financial Officer September 2006
Slide 3: Forward Looking Statement
Forward Looking Statement Comments today may include forward-looking statements. Please keep in mind that any statements made by the Company during this presentation that look forward in time or include anything other than historical information, involve risks and uncertainties that may affect the C
Slide 4: Company Overview
Company Overview • Founded in 1996 as the original New Age premium soft drink (CSD) • Based in Seattle, WA • Listed on NASDAQ and TSX • Competes in both $66mm CSD and $17mm New Age beverage market • 3 beverage platforms: – Carbonated Soft Drinks – Functional – Healthy • Nationwide 3rd party distribu
Slide 5: 2008 A Transition Year History
2008 A Transition Year 10 year History “Niche” •Alternative niche market •Specialty shops •Loyal web community “Growth Launch” •Can launch •Multiple listings •Pure Cane Sugar 2008 + “High growth” •No change in strategy •Focus on profitability •Committed to quality and core user •Continue availabilit
Slide 6: Enablers to support growth in 2008
Enablers to support growth in 2008 • Financial liquidity –$28m in cash and $15m Line of Credit • Leadership skills – Chief Operating Officer – (Beverage experience) – CEO search in process (Experienced CPG leader) – Head of Marketing • Systems/Management processes/Discipline – Investments & alignmen
Slide 7: Three Business Platforms
Three Business Platforms Soft Drinks Functional Healthy Run with the little guy… create some change.
Slide 8: Creating More Growth
Creating More Growth Drinker Targets Retail Outlets Various Packages Multiple Channels Distributors Multiple Regions Production
Slide 9: Creating More Growth
Creating More Growth Drinker Targets Retail Outlets Various Packages Multiple Channels Distributors Multiple Regions Production
Slide 10: Creating More Growth
Creating More Growth Growth Opportunities Drinker Targets Retail Outlets Various Packages Multiple Channels Distributors Multiple Regions Production
Slide 11: Creating More Growth
Creating More Growth Growth Opportunities More Drinker Targets Retail Outlets Various Packages Multiple Channels Distributors Multiple Regions Production
Slide 12: Creating More Growth
Creating More Growth Growth Opportunities More More: Adjust mix Drinker Targets Retail Outlets Various Packages Multiple Channels Distributors Multiple Regions Production
Slide 13: Creating More Growth
Creating More Growth Growth Opportunities More More: Adjust mix More: Adjust mix Drinker Targets Retail Outlets Various Packages Multiple Channels Distributors Multiple Regions Production
Slide 14: Creating More Growth
Creating More Growth Growth Opportunities More More: Adjust mix More: Adjust mix More: Adjust mix Drinker Targets Retail Outlets Various Packages Multiple Channels Distributors Multiple Regions Production
Slide 15: Creating More Growth
Creating More Growth Growth Opportunities More More: Adjust mix More: Adjust mix More: Adjust mix Drinker Targets Retail Outlets Various Packages Multiple Channels Distributors Multiple Regions Production
Slide 16: Creating More Growth
Creating More Growth Growth Opportunities More More: Adjust mix More: Adjust mix More: Adjust mix Focus Drinker Targets Retail Outlets Various Packages Multiple Channels Distributors Multiple Regions Production
Slide 17: Creating More Growth
Creating More Growth Growth Opportunities More More: Adjust mix More: Adjust mix More: Adjust mix Focus Drinker Targets Retail Outlets Various Packages Multiple Channels Distributors Multiple Regions Production
Slide 18: Three Business Platforms
Three Business Platforms Soft Drinks Functional Healthy Run with the little guy… create some change.
Slide 19: Jones Soda Brand Profile
Jones Soda Brand Profile • Extreme, irreverent, independent expression: “Run with the little guy… create some change.” • High margin premium soda. • Passionate brand loyalty. • Glass Bottle. • Multiple flavor range. • Specialty seasonal packs – Turkey and Gravy Thanksgiving. • Personalized label tec
Slide 20: CSD Market Opportunity
CSD Market Opportunity • Until recently, Jones competed in a narrow niche of the new age beverage market • Entry into the $65.9 Billion CSD market gives Jones access to a significantly larger opportunity New Age Beverages $16.9 billion (1) Single-Serve Fruit Beverages 20% Entire New Age and CSD Mark
Slide 21: 2008 Jones Soda Sources of Growth
2008 Jones Soda Sources of Growth “More drinkers, more often, more places, more money” • Pure Cane Sugar communication • Accelerate can rollout, focus regions, adjust mix of customers. • Evaluate customer risk and opportunity • In-store quality of executing – more volume per outlet and less “out of
Slide 22: High Profile, Premier Customer Base
High Profile, Premier Customer Base • Jones has national distribution and strong relationships in the fastest growing trade channels – High profile partnerships provide significant opportunities Premium Foodservice Alternative Retail, Club, Mass Natural (Regionally) Run with the little guy… create s
Slide 23: Jones Soda Branding is a Consumer Platform
Jones Soda Branding is a Consumer Platform
Slide 24: Integrate MyJones into Marketing Initiatives
Integrate MyJones into Marketing Initiatives
Slide 25: Three Business Platforms
Three Business Platforms Soft Drinks Functional Healthy Run with the little guy… create some change.
Slide 26: 24c Profile
24c Profile Premium vitamin-enhanced water. Source of volume in high growth water market, enhanced water. Same content in every bottle 20oz.PET package Six flavors Powder form Proprietary flavor Outsourced production sites & distribution system Jones Soda sales force
Slide 27: 24c 2007 Launch
24c 2007 Launch LAUNCH TARGET: local grocery chains Q2: April 2007 introduction – 3 distributors – Chicago and Phoenix Q3: 45 distributors in 35 metropolitan markets Q4: 95 distributors in 75 metropolitan markets *2007 Volume: 127,000 cases (24 bottles/case)*
Slide 28: 24c 2008 plan
24c 2008 plan VOLUME GOAL: 500,000 cases (24 pack) • Build high potential points of availability with focus on top 7 markets = $1.27B of water market. • All 7 markets are developed enhanced-water markets • Targeting distributors who lost Vitamin Water contracts • Marketing focused on in-store trial
Slide 29: Three Business Platform
Three Business Platform Soft Drinks Functional Healthy
Slide 30: Organic Focus
Organic Focus for • Jones Soda created and soft launched Jones Organics in early 2005 • Jones Organics targets the organic component of the $3.0 billion RTD market • Currently distributed in Whole Foods and Safeway – increasing points of availability • Innovative product development in progress
Slide 31: Creating the future
Creating the future “JONES* creativity” • New categories • New packages • New Ideas • New flavors • New Marketing ideas Run with the little guy… create some change.
Slide 32: Slide 32