Slide 1: Q3 2025
Q3 2025 November 4th November 4th, 2025 Page 1
Slide 2: Disclaimer
Disclaimer IMPORTANT – You must read the following before continuing. The following applies to this document, the oral presentation of the information in this document by SmartCraft ASA (the "Company") or any person on behalf of the Company, and any question-and-answer session that follows the oral
Slide 3: Agenda
• This is SmartCraft • Q3 highlights • Q3 financials • Summary • Q&A SmartCraft Q3 2025 November 4th, 2025 Page 3
Slide 4: This is SmartCraft
This is SmartCraft SmartCraft Q3 2025 November 4th, 2025 Page 4
Slide 5: This is SmartCraft
This is SmartCraft Why we exist We are here to digitize construction for the benefit of people, profit and the planet. What we do We offer software that help companies plan and work more efficiently. So that they can be more profitable, create better working conditions, and deliver a more sustainabl
Slide 6: Who we are
Who we are Where we operate SmartCraft currently has 270 employees that are located in offices in Norway, Sweden, Finland and the UK. Our customers SmartCraft serves over 14 100 customers and more than 185 000 users. SmartCraft Q3 2025 Page 6
Slide 7: Driving profitable growth
Driving profitable growth Time efficiency Clear communication Safer projects Overview & control • Streamlined workflow • One source of truth • HSE & QA built-in • Live cost vs. budget • Smart scheduling & • Real-time updates • In-site checklists • Change orders under resourcing control • Fewer dispu
Slide 8: Large total addressable market (TAM)
Large total addressable market (TAM) Total addressable • TAM of NOK 50 billion* market distribution • ~700.000 addressable construction companies across regions • ~10-15% penetration of mission critical solutions 10% • Ongoing digitalization of a digitally immature market 10% 17% 63% *Analysis by Sm
Slide 9: Q3 highlights
Q3 highlights SmartCraft Q3 2025 November 4th, 2025 Page 9
Slide 10: Q3 2025 in brief
Q3 2025 in brief Annual Recurring Adjusted EBITDA-capex Cash flow Churn Revenue MNOK MNOK 505 28.2% 36 9.6% +6.4% YoY +2.9% p.p YoY +4.8% YoY -0.4 p.p QoQ SmartCraft Q3 2025 November 4th, 2025 Page 10
Slide 11: Solid growth across the funnel
Solid growth across the funnel Leads generation More customers, more traffic, and record-high leads in the pipeline • 16% increase in new customers (YoY) • 7% more sales leads (YoY) • 15% more leads in pipeline (YoY) • 55% increase in web traffic (YoY) Jan Feb Ma r Apr Ma y Jun Jul Aug Sep Oct Nov D
Slide 12: Evolving our organization structure
Evolving our organization structure • Transitioned from country to business area structure • Builds on our proven product-led strategy tailored to core customer segments Electro SME constuction • Enables sharper focus, faster execution, and scalable international growth • Each business area owns pro
Slide 13: Solutions in business areas
Solutions in business areas HVAC & SME Electro Enterprise plumbing constuction SmartCraft Q3 2025 November 4th, 2025 Page 13
Slide 14: The new SmartCraft identity
The new SmartCraft identity • Transitioning to a unified SmartCraft master brand • Supported by strategic sub-brands like SmartCraft Spark and SmartCraft Flow • Simplifies our portfolio and strengthens market recognition • Enhances marketing efficiency and cross-market scalability • Preserves local
Slide 15: A connected experience
A connected experience SmartCraft Q3 2025 November 4th, 2025 15
Slide 16: Shared platform built for scale and global adoption
Shared platform built for scale and global adoption • . • Launched in Norway (Q1) and Sweden (Q2) for • Introduced in late Q3 for HVAC and plumbing professionals electricians • Early trials show high customer satisfaction • Above 300+ customers showing strong traction and • Complements SmartCraft Sp
Slide 17: Q3 financials
Q3 financials SmartCraft Q3 2025 November 4th, 2025 Page 17
Slide 18: Recurring revenue as basis for success
Recurring revenue ARR bridge YoY mNOK as basis for success +7% 32,6 0,0 504,8 474,4 - 2,2 Continued growth in a challenging market • 6.4% growth YoY • Q3 is a seasonally slow quarter in sales Q3'24 Organic growth Currency effects M&A Q3'25 ARR development 6.9% organic growth mNOK 504,8 504,8 • Marke
Slide 19: Continued growth in revenue and strong profitability
Continued growth in revenue and strong profitability Solid YoY revenue growth Consistently high profitability R&D capex mNOK mNOK 96.9% 40 0 94.1% 35 0 30 10,7 % +4.5% 7,5 % 36,0 % 34,2 % 34,7 % 38,2 % 35,6 % 25 0 137,8 20 131,8 14,2 15 0 10,3 25,3 % 27,3 % 29,4 % 28,2 % 10 24,2 % 0 5 0 0 Q3'24 Q3'2
Slide 20: Strong revenue growth in Sweden
Strong revenue Sweden mNOK growth in Sweden +8% Strong and increased growth • High sales activity generating leads • Continued elevated, but declining level of churn 63,0 28,4 68,1 32,8 and downgrades Q3'24 Q3'25 Revenue EBITDA Revenue growth Adjusted EBITDA margin increase of 2.9%-pts YoY • Locka c
Slide 21: Continued challenging market in Norway
Continued challenging Norway mNOK market in Norway +3% Lower growth in revenue • Negative short-term effect by the relocation of one sales office 45,1 20,5 46,3 20,4 • Improvements in churn and downgrades, but still Q3'24 Q3'25 challenging Revenue EBITDA Revenue growth Decrease in adjusted EBITDA ma
Slide 22: Improvements in the Finnish market
Improvements in the Finland mNOK Finnish market -5% Organic growth decline to negative figures due to the downgrade from a large customer Continued positive signals 4,7 1,6 12,7 12,0 • More contract starts in new build sector Q3'24 Q3'25 • User activity increasing among existing Revenue EBITDA Reven
Slide 23: Resilient performance in UK
Resilient performance United Kingdom mNOK in UK +3% • Increasing growth in recurring revenue • Resilient performance despite macro challenges 3,8 2,8 11,1 11,4 • High churn reflects sector-wide weakness Q3'24 Q3'25 • Elevated level due to a large customer churn in Q4 LY, expecting a decline in Q4 20
Slide 24: Solid financial position and strong cash flow
Solid financial position Balance sheet, Sep 30, 2025 mNOK and strong cash flow Cash and cash equivalents Deferred revenue Current assets Current liabilities Non-current assets Non-current liabilities Goodwill and intangible assets Equity Operating cash flow 160,7 147,7 mNOK, YoY growth 72,0 98,4 33,
Slide 25: Profitable growth, scalability, and a clear path ahead
Profitable growth, scalability, Medium-term financial targets and a clear path ahead 1. Strong recurring revenue & margin • 97% recurring revenue • ARR NOK 505m • 3% margin increase 2. Proven scalability & operational resilience 15-20% Bolt on M&A • Platform launches organic growth • Growth in key m
Slide 26: Other information
Other information • New CEO from 5th of January • CFO transition • The evaluation of change in listing venue in the latter stage in the evaluation process. SmartCraft Q3 2025 Page 26
Slide 27: Q&A
Q&A SmartCraft Q3 2025 November 4th, 2025 Page 27
Slide 28: J& SmartCraft
J& SmartCraft