Yougov Plc · LSE:YOU
Yougov — H1 2015 Earnings Presentation
41 slides from Yougov's earnings presentation, January 2015
Slide 1: Interim Results to 31 January 2015
Interim Results to 31 January 2015 Delivering on the strategy
Slide 2: Summary
Interim Results to 31 January 2015 Summary Organic Growth of 10%: maintained well above market Data Products & Services grew by 15%; now represents 33% of total (2014: 29%) Expansion of product suite: new YouGov Profiles product launched as planned New markets – Asia Pacific and France – con
Slide 3: Financial Update
Financial Update Alan Newman - CFO
Slide 4: Financial Highlights
Interim Results to 31 January 2015 Financial Highlights 6 months to 6 months to 31 Jan 2015 31 Jan 2014 % Change £m £m Revenue 36.2 32.6 11% Adjusted Operating Profit* 3.3 2.9 16% Adjusted Profit before Tax 3.5 3.0 17% Adjusted Earnings per Share 2.6p 2.4p 9% Dividend per Share (paid in December) 0.
Slide 5: Group Income Statement
Interim Results to 31 January 2015 Group Income Statement 6 months to 6 months to Revenue growth of £3.6m 31 Jan 2015 31 Jan 2014 Operating Margin increased £m £m from 8.8% to 9.2% Gross Profit Margin increased Group Revenue 36.2 32.6 from 75.5% to 76% Cost of Sales (8.7) (8.0) Adjusted Oper
Slide 6: Balance Sheet
Interim Results to 31 January 2015 Balance Sheet 31 Jan 2015 £m 31 Jan 2014 £m Assets Receivable days up to Goodwill 37.5 38.2 Other intangible assets 10.7 9.6 79 days from 72 days Other non-current assets 6.2 5.2 Creditor days 54.4 53.0 increased to 34 days Current Assets Trade and other receiv
Slide 7: Cash Flow
Interim Results to 31 January 2015 6 months to 6 months to 31 Jan 2015 31 Jan 2014 Cash Flow Cash flows from operating £m £m activities Cash flow generated from Reported operating profit/(loss) 0.1 (0.1) operations of £0.3m Non cash movements 3.6 2.8 Investing activities of £2.8m Net working cap
Slide 8: Segmental Analysis by Global Product and Service
Interim Results to 31 January 2015 Segmental Analysis by Global Product and Service Revenue Operating Operating Revenue 6 months to 31 Jan 2015 Growth Profit Margin £m % £m % Data Products (incl. BrandIndex) 5.3 15% 1.0 19% Data Services (incl. Omnibus) 6.6 15% 1.9 29% Total Data Products & Services
Slide 9: Segmental Analysis by Geography - Revenue
Interim Results to 31 January 2015 Segmental Analysis by Geography - Revenue 6 months to 6 months to 31 Jan 2015 31 Jan 2014 Change Revenue Revenue % £m £m USA 13.3 10.4 28% UK 9.9 9.3 6% Middle East 5.0 5.2 (3%) Germany 4.3 4.1 6% Nordic 3.8 4.1 (7%) France 0.5 0.3 59% Asia Pacific 0.5 - - Corporat
Slide 10: Segmental Analysis by Geography – Operating Profit
Interim Results to 31 January 2015 Segmental Analysis by Geography – Operating Profit 6 months to 6 months to 6 months to 6 months to 31 Jan 2015 31 Jan 2015 31 Jan 2014 31 Jan 2014 Operating Profit Margin Operating Profit Margin £m % £m % USA 3.1 23% 1.6 15% UK 1.4 14% 1.9 20% Middle East 0.6 12% 1
Slide 11: Operational Update
Operational Update Stephan Shakespeare - CEO
Slide 12: Continued growth in Data Products & Services
Interim Results to 31 January 2015 Continued growth in Data Products & Services 33% 22% Our goal is to bring the proportion of revenue from Data Products & Services closer to parity with Custom Research H1 FY14 H1 FY15 Global BrandIndex revenue up 20% £m £m Global Omnibus revenue up 15% Data Pro
Slide 13: BrandIndex: our flagship brand intelligence service
Interim Results to 31 January 2015 ® Our flagship brand intelligence service Subscribers can monitor their brand, competitor brands and entire sectors, all in real-time Coverage grown to 20 countries Some 250+ subscribers worldwide 13
Slide 14: Omnibus: streamlined, highly-efficient production model
Interim Results to 31 January 2015 ® Streamlined, highly- efficient production model Market leader in UK Now operating in UK, US, France, Germany, Nordic, Middle East and Asia Pacific 900+ clients worldwide 14
Slide 15: Our strategy is validated by our above-industry growth
Interim Results to 31 January 2015 Our strategy is validated by our above-industry growth Our offering is differentiated and compelling and at the heart of the marketing work-flow. The most up-to-date, relevant and connected data on the fast-changing consumer in a fast-changing digital environment.
Slide 16: A 360° View of panellists
Interim Results to 31 January 2015 Checked in at How we see our panellists… Favourite topics… Searches Groupon Celebrities TV and Wowcher for Facebook Fashion Mobile ‘spa break’ deals… Weddings Recently Magazines Top entertainment ‘liked’… Long dwell time on watched… Good House ‘Biscuit apps … Compa
Slide 17: The YouGov Cube
Interim Results to 31 January 2015 The YouGov Cube Driving all our research, both custom and syndicated, from one huge data set: The Cube Single-source - Derived from engaged panellists freely sharing their 360o profiling data Unified - Designed with all questions standardised for connected data
Slide 18: Our new media planning tool: YouGov Profiles
Interim Results to 31 January 2015 Our new media planning tool: YouGov Profiles The Profiler App uses index scores (z-scores) which highlight differentiating characteristics in like groups. It shows what is “quintessential” (what 17 is particularly true of someone who likes that brand compared with
Slide 19: Our new media planning tool: YouGov Profiles
Interim Results to 31 January 2015 Our new media planning tool: YouGov Profiles The Profiler App uses index scores (z-scores) which highlight differentiating characteristics in like groups. It shows what is “quintessential” (what 18 is particularly true of someone who likes that brand compared with
Slide 20: What is YouGov Profiles?
Interim Results to 31 January 2015 What is YouGov Profiles? YouGov Profiles is our segmentation and media planning product for agencies and brands. It is powered by the YouGov Cube: our connected data vault which holds over 120,000 data points, collected from over 200,000 UK YouGov panellists. Demog
Slide 21: Identify a target audience…
Interim Results to 31 January 2015 Identify a target audience… 5,247 current customers of Coca Cola identified in YouGov Profiles 21
Slide 22: Choose your data points…
Interim Results to 31 January 2015 Choose your data points… Mobile Brand Own Which mobile devices are Coca-Cola customers more 1. Samsung likely to own compared to the average person in the 2. 3. HTC Apple UK? 4. 5. Sony LG 22
Slide 23: Present your insight…
Interim Results to 31 January 2015 Present your insight… Supermarket Regularly shops at Magazines Read weekly Music Artists Regularly visits Tesco Asda Heat The Stone Roses Londis OK! Mobile Brand Charities NME Own Donates to Dr. Dre Farm Foods Cheryl Cole Iceland What’s on TV Sporting Events Now Ma
Slide 24: Coca-Cola Case Study: Using the Cube to measure campaign effectiveness
Coca-Cola Case Study: Using the Cube to measure campaign effectiveness
Slide 25: Campaign Effectiveness
Share a Shar, YouGov What the world thinks Campaign Effectiveness 25
Slide 26: Connected data
Actual Advertising What Daily Brand Perception Exposure we did Connected data online focus groups 26
Slide 27: >900 Brands, 15 Metrics
Actual Exposure Daily Media Consumption Daily Brand Surveys Index Survey Monitoring views >900 Brands 15 Metrics 27
Slide 28: The Groups
The Groups 1 3 2 Facebook Nat-Rep population vs vs TV Exposed Twitter Facebook population exposed vs Twitter exposed 28
Slide 29: The Impact over time – Coca-Cola on BrandIndex
The Impact over time – Coca-Cola on BrandIndex 29
Slide 30: TV Exposed vs Nat-Rep
TV Exposed Nat-Rep +10% +8% +7% +5% 28% 21% 24% 9% Buzz Impression Recommend Consider 30
Slide 31: Twitter Exposed vs Twitter Population
Twitter Exposed Twitter Population #shareacoke +10% +5% +8% +5% 26% 22% 26% 10% Buzz Impression Recommend Consider 31
Slide 32: Facebook Exposed vs Facebook Population
Facebook Exposed Facebook Population +18% +19% +10% +6% 30% 27% 24% 11% Buzz Impression Recommend Consider 32
Slide 33: Buzz by age group
Exposed 18 - 24 yrs 25 - 34 yrs 28% 21% Buzz Nat-Rep 9% 35 - 44 yrs 45 - 54 yrs 13% 12% 55+ yrs 10% 33
Slide 34: Delivering our strategy
Delivering our strategy You What the world thinks
Slide 35: BrandIndex 6.2
Interim Results to 31 January 2015 BrandIndex 6.2 KEY •Red (US Airways) •Blue (American) •Light Blue (Delta) •Gold (Southwest) Buzz among consumers aware of Taco Bell advertising spiked during April 2014. There was also a small lift for those unaware of Taco Bell advertising.
Slide 36: Cube data can be accessed in different formats
Interim Results to 31 January 2015 Cube data can be accessed in different formats The Marketer’s Workflow PLAN TRACK REACT Delivering next-day The daily brand perception answers tracker The planning & segmentation Delivering next-day tool answers Comprehensive market Real-time digital & mobile intel
Slide 37: The Website
Interim Results to 31 January 2015 The Website Since January 2013: The number of visitors to our UK and US websites increased by 78% the number of freely shared data points grew by 539% The net promoter score for website visitors improved by 61% Our new website has hugely increased eye-balls a
Slide 38: General Election
Interim Results to 31 January 2015 General Election 38
Slide 39: Global YouGov
Interim Results to 31 January 2015 Global YouGov EUROPE Berlin Cologne Copenhagen Helsinki London Malmö Oslo Paris Stockholm Warsaw NORTH AMERICA Lawrenceville, N.J. ASIA PACIFIC New York, N.Y. Hong Kong Palo Alto, CA. Jakarta Portland, OR. Shanghai Waterbury, CT. MIDDLE EAST Singapore Cairo Dammam
Slide 40: YouGov
Interim Results to 31 January 2015 YouGov A globally scaled sales & marketing company A data technology company Expertise A public facing & digital media thought company leadership 40
Slide 41: Group Outlook
Interim Results to 31 January 2015 Group Outlook Current trading is in line with the Board’s expectations Continued growth opportunities for BrandIndex and Omnibus globally Good potential for the new YouGov Profiles product among existing clients and the broader marketing community YouGov Cu