Brightcom Group Limited · NSE:BCG
Brightcom — Investor Presentation (January 2026)
15 slides from Brightcom's investor presentation, Jan 5, 2026
Slide 1: Explanatory Presentation on Business Model and Operations
Date: 5th January 2026 To The Manager – Listing Compliance BSE Limited Phiroze Jeejeebhoy Towers, Dalal Street, Mumbai – 400001 Scrip Code: 532368 To The Manager – Listing Compliance National Stock Exchange of India Limited Exchange Plaza, C-1, Block G, Bandra Kurla Complex, Bandra (E), Mumbai – 400
Slide 2: Connecting dots: AdTech division
Connecting dots adtech division
Slide 3: The Digital Advertising Market Opportunity
The Digital Advertising Market Opportunity Structural tailwinds Ongoing shift of advertising budgets from offline to digital Rapid grow th in mobile, video, OT T/CTV, and performance marketing Increasing demand for accountability and ROI measurement How many ads does one see in a day? 900 ON DESKTOP
Slide 4: Brightcom AdTech: Our Role in Digital Advertising Ecosystem
Brightcom AdTech: Our Role in Digital Advertising Ecosystem Brightcom Group operates as a technology-led intermediary within the global digital advertising ecosystem. Advertisers Publishers Agencies
Slide 5: Publishers: Monetization Value
Publishers: Monetization Value MonetiZe digital audiences through: Strategic value Im p rove d y ie ld q u a l it y Re d u ce d re l ia n ce o n sin g le p l a tfo r m s o r b u ye r s D e m a n d d ive r sifi ca t io n M o n e t iz a t io n a cro ss fo r m a t s a n d ge o g ra p h ie s GSN J phill
Slide 6: Agencies: Execution & Scale Partner
Agencies: Execution & Scale Partner Agencies plan and execute media strategies Brightcom’s role and require: Act s as execution and optimization infrastructure Support s both branding and performance mandates Reliable execution Transparency and reporting Flexibility across channels and regions TBWA
Slide 7: Advertisers: Why They Work with Brightcom
Advertisers: Why They Work with Brightcom Advertiser oBJECTIVES BRIGHTCOM DELIVERS Measurable ROI Diversified global inventory access Targeted reach Omnichannel execution Scalable execution across markets Data-driven optimization and reporting Most of the major advertisers have run a campaign throug
Slide 8: Our business model
Our business model $1 Ad Spend The Challenge Tra d i t i o n a l a d v e r t i s i n g t e c h n o lo g y e c o s ys t e m s i n v o lv e Advertisers/ Agencies ($1) m u l t i p le i n t e r m e d i a r i e s , e a c h e x t ra c t i n g v a l u e f ro m t h e a d v e r t i s i n g d o l l a r a s i
Slide 9: Targeting: The Core of Digital Advertising
Targeting: The Core of Digital Advertising The Importance of Precision Targeting The Multi-Device Experience Re leva n c e d r i ve s e ff e c t i ve n e s s , n o t j u s t b ro a d re a c h U s e r s e n ga ge o n va r i o u s d ev i c e s a n d p l a tfo r m s P re c i s i o n t a rge t i n g c u
Slide 10: Channel Synergy: How Touchpoints Reinforce Each Other
Channel Synergy: How Touchpoints Reinforce Each Other Where Brightcom activates campaigns Outcomes Display & Rich Media: Initiates awareness Higher conversion probability Video & Online Video: Builds recall and storytelling Lower acquisition cost s OT T / CT V: Extends premium reach More predictable
Slide 11: Omnichannel & Multi-Touch Advertising in Action
Omnichannel & Multi-Touch Advertising in Action Evolution of online Long term ROI Driver Effect on advertisement value advertising channels Consumer time online M o b i le NEW DIGITAL CHANNELS Number of channels M o re t a rge te d a n d i n te ra c t i ve Ta b le t c o m p u t i n g ex p e r i e n
Slide 12: Technology Stack: The Core Economic Engine
Technology Stack: The Core Economic Engine Core Capabilities Impact Programmatic buying and selling Higher efficiency Automated processes reduce operational overhead Real-time bidding and optimization and increase speed to market Data ingestion and audience modelling Better targeting Data-driven ins
Slide 13: Technology Platforms
Technology Platforms Brightcom’s ecosystem of proprietary platforms supports the full digital advertising lifecycle. Compass Platform Facebook Marketing OMS AdCenter Website Creator Campaign Analytics Report Technology drives Platform An automatically A centralized campaign A website-building tool w
Slide 14: Business Model: Revenue & Strategic Advantage
Business Model: Revenue & Strategic Advantage Pricing Mechanisms Long-term Advantage CPM (impressions) Scale CPC (clicks) Volume drives better pricing, data The Brightcom Flywheel quality, and market position CPA / CPL (actions or leads) Better targeting → higher ROI Technology Leverage E Brightcom
Slide 15: Numbers in a Snapshot
nUMBERS IN A SNAP SHOT 52 > 5000 25 Global Markets Direct Advertisers Global Offices 2 Billion 100 Million > 250 > 5000 Imps Per Day Unique Users Agencies Publishers
Brightcom Group — Investor Presentation (January 2026) on 6ix