Bubs Australia Ltd. · ASX:BUB

Bubs Australia — Shareholder Meeting (November 2021)

35 slides from Bubs Australia's shareholder meeting presentation, Nov 30, 2021

  1. Slide 1: Annual General Meeting

    For personal use only ANNUAL GENERAL MEETING 30 November 2021 Jennifer Hawkins Bubs Global Brand Ambassador

  2. Slide 2: Disclaimer

    DISCLAIMER For personal use only DISCLAIMER This investor presentation (Presentation) is dated 30 November 2021 and has been prepared by Bubs Australia Limited (ACN 060 094 742) (Bubs or the Company). The material in this Presentation is general background information about Bubs’ activities current

  3. Slide 3: For personal use only

    For personal use only

  4. Slide 4: Vision & Values

    VISION & VALUES For personal use only Creating new generations of happy & healthy GOODNESS VERY BEST We believe in wholesome, We believe in being thorough healthy food and a positive and uncompromising, sticking approach to life. to our ethics no matter what. HONESTY PLAYFULNESS We believe in 100% W

  5. Slide 5: Chair Welcome

    CHAIR WELCOME For personal use only Dennis Lin Executive Chairman 5

  6. Slide 6: Agenda

    For personal use only AGENDA Chair Welcome 5 CEO Address 9 Formal Business 27 Shareholder Q&A 33 6

  7. Slide 7: Our Board: Bench Strength for Future Growth

    CHAIRMAN’S WELCOME OUR BOARD: BENCH STRENGTH FOR FUTURE GROWTH For personal use only Supporting future business needs with expertise in global strategy, dairy operations and international regulatory compliance. BOARD OF DIRECTORS DENNIS LIN KRISTY CARR KATRINA RATHIE Executive Chairman Managing Dire

  8. Slide 8: Our Team: Bench Strength for Future Growth

    CHAIRMAN’S WELCOME OUR TEAM: BENCH STRENGTH FOR FUTURE GROWTH Supporting future business needs with expertise in global strategy, dairy operations and international regulatory compliance. For personal use only KEY MANAGEMENT PERSONNEL KRISTY CARR FABRIZIO JORGE IRIS REN Chief Executive Officer Chief

  9. Slide 9: CEO Address

    CEO CEOADDRESS ADDRESS For personal use only Kristy Carr Founder & Managing Director 9 9

  10. Slide 10: Challenging COVID Macro Environment

    CEO ADDRESS CHALLENGING COVID MACRO ENVIRONMENT For personal use only Notwithstanding external forces creating channel disruption and volatility across our sector in FY21, Bubs was well placed with strong foundations, emerging brands and a robust balance sheet. Channels shifting Rebalance inventory

  11. Slide 11: COVID-19 Bubs Response

    CEO ADDRESS COVID-19 BUBS RESPONSE For personal use only Our response throughout FY21 focused on four pandemic phases to protect our base for rebuild. This has strengthened our foundations and ability to mitigate future demand shocks. #4 Rebuild CHANNEL & PRODUCT REINVIGORATION FY22 • Protect our co

  12. Slide 12: Turnaround to Accelerated Growth

    CEO ADDRESS TURNAROUND TO ACCELERATED GROWTH For personal use only Responding to rapidly changing market dynamics, Bubs has quickly adapted and returned the business to high growth trajectory in Q1 FY22, overcoming COVID-19 disruption and challenging macro environment. PROTECTING SUSTAINING VALUE CH

  13. Slide 13: FY21 Operational Plan

    CEO ADDRESS FY21 OPERATIONAL PLAN For personal use only Operational action plan for building on strategic pillars in response to COVID-led channel disruption. Key Priorities Objective Key Focus Areas Status Timing Specialty • Drive • Focus on hero products Goat Milk Infant Formula and 1H FY22 Dairy

  14. Slide 14: Growth Strategy

    For personal use only GROWTH STRATEGY 14

  15. Slide 15: Our Growth Ambition

    CEO ADDRESS OUR GROWTH AMBITION For personal use only To provide a comprehensive portfolio of Bubs® nutrition to the entire family throughout the world. ONE BRAND ONE FAMILY ONE WORLD 15

  16. Slide 16: Bubs Strong Masterbrand

    CEO ADDRESS BUBS® STRONG MASTERBRAND For personal use only The foundational strengths of the Bubs® master brand supports our brand differentiation and provides a clear direction of consistency in brand values to leverage for current and future extensions of the brand. 16

  17. Slide 17: Brand Growth Pillars

    CEO ADDRESS BRAND GROWTH PILLARS For personal use only Our proven dairy expertise provides continued growth opportunity to stretch Bubs® brand equity into adjacent categories, consumer segments and nutritional occasions. VISION: CREATE THE NEXT GENERATION OF HAPPY & HEALTHY FAMILIES PILLARS: INFANT

  18. Slide 18: Continuous Innovation for Bubs Family

    CEO ADDRESS CONTINUOUS INNOVATION FOR BUBS FAMILY For personal use only Ability to respond quickly to emerging consumer trends and adjacent market segments, providing a pathway through innovative growth in Bubs Masterbrand equity. INFANT MILK JUNIOR ORGANIC BABY VITAMINS & FAMILY FORMULA NUTRITION F

  19. Slide 19: Bubs Diversified World Markets

    CEO ADDRESS BUBS DIVERSIFIED WORLD MARKETS We have continued to build our market access strategies around 4 strategic sales channels that are For personal use only complementary to unlock value within our Bubs Masterbrand equity. 1. Australia 2. China 3. International 4. B2B Deloraine Dairy Solution

  20. Slide 20: Underpinned by Bubs Trusted Vertical Integration

    CEO ADDRESS UNDERPINNED BY BUBS TRUSTED VERTICAL INTEGRATION Ability to leverage our expertise and trust across our integrated supply chain provides continued For personal use only opportunities to drive scale and business growth. FOUNDATIONAL STRENGTHS IMPLICATIONS FOR GROWTH Provides consistent le

  21. Slide 21: Rebuild to Return to Accelerated Growth

    CEO ADDRESS REBUILD TO RETURN TO ACCELERATED GROWTH For personal use only Business growth strategy reflects transformation of business in post-Covid era. +96% pcp +45% QOQ GROUP QUARTERLY GROSS REVENUE¹ 25 Growth strategy Daigou channel turnaround Lockdown Pantry Stocking collapse due to 20 immediat

  22. Slide 22: Domestic: Lead Challenger Brand

    CEO ADDRESS DOMESTIC: LEAD CHALLENGER BRAND Bubs Australia is the fastest growing Infant Formula manufacturer1 with continued sales volume growth For personal use only and market share gains. #2 GOAT BRAND² #2 ORGANIC COW BRAND² Coles Coles Woolworths Woolworths Chemist Warehouse Chemist Warehouse +

  23. Slide 23: China: Growing Brand Awareness

    CEO ADDRESS CHINA: GROWING BRAND AWARENESS For personal use only During Double 11 shopping festival, CapriLac® ranked No. 1 adult goat milk powder brand on Tmall Global, and Bubs® moved up to No. 7 on Tmall total Goat Formula Category. CAPRILAC® GOAT MILK POWDER No.1 +119% Tmall Global sales revenue

  24. Slide 24: International: Driving Market Expansion

    CEO ADDRESS INTERNATIONAL: DRIVING MARKET EXPANSION For personal use only Our international market diversification strategy is centered on driving our core product portfolio expansion across markets with well established and accessible channels with high consumer demand. INTERNATIONAL: GROWTH AMBITI

  25. Slide 25: B2B: Deloraine Dairy Solutions

    CEO ADDRESS B2B: DELORAINE DAIRY SOLUTIONS Strategic focus on B2B to leverage existing expertise, organisational capability, and vertically integrated business For personal use only of scale. Provides resilience, diversification of customer base and efficiencies across entire business. VISION: LEADI

  26. Slide 26: Summary: One Brand. One Family. One World.

    CEO ADDRESS SUMMARY: ONE BRAND. ONE FAMILY. ONE WORLD. For personal use only • Daigou channel turnaround with Key Operational plan well progressed, demonstrating discipline and inventory management. • Strong Bubs® brand equity and Masterbrand proposition with demonstrated ability to stretch into adj

  27. Slide 27: Formal Business

    For personal use only FORMAL BUSINESS 27

  28. Slide 28: Item 1: Company Financial Statements

    CHAIRMAN’S WELCOME ITEM 1: COMPANY FINANCIAL STATEMENTS To table the financial statements, directors’ report and auditors’ report for the Company for the year ended For personal use only 30 June 2021. Shareholders are not required to vote or formally approve or adopt the financial reports. 28

  29. Slide 29: Our Resolutions

    FORMAL BUSINESS OUR RESOLUTIONS For personal use only Please ensure that you have cast your vote on all resolutions. RESOLUTION 1 RESOLUTION 2 RESOLUTION 3 ADOPTION OF RE-ELECTION OF ELECTION OF REMUNERATION DIRECTOR DIRECTOR REPORT MR STEVEN LIN MS KATRINA RATHIE 29

  30. Slide 30: Item 2: Adoption of Remuneration Report

    FORMAL BUSINESS ITEM 2: ADOPTION OF REMUNERATION REPORT For personal use only To adopt the remuneration report for the financial year ended 30 June 2021. In accordance with the Corporations Act, this resolution is advisory only and does not bind the company or the directors. “That, for the purpose o

  31. Slide 31: Item 3: Re-election of Director Steven Lin

    FORMAL BUSINESS ITEM 3: RE-ELECTION OF DIRECTOR STEVEN LIN For personal use only To consider and, if thought fit, to pass the following resolution as an ordinary resolution of the Company: “That for the purpose of Clause 14.2 of the Constitution, ASX Listing Rule 14.4 and for all other purposes, Mr

  32. Slide 32: Item 4: Election of Director Katrina Rathie

    FORMAL BUSINESS ITEM 4: ELECTION OF DIRECTOR KATRINA RATHIE For personal use only To consider and, if thought fit, to pass the following resolution as an ordinary resolution of the Company: “That for the purpose of Clause 14.4 of the Constitution, ASX Listing Rule 14.4 and for all other purposes, Ms

  33. Slide 33: Shareholder Q&A

    For personal use only Q&A SHAREHOLDER 33

  34. Slide 34: Formal Business Close

    FORMAL BUSINESS CLOSE For personal use only Voting will be closed shortly. Please ensure that you have cast your vote on all resolutions. RESOLUTION 1 RESOLUTION 2 RESOLUTION 3 ADOPTION OF RE-ELECTION OF ELECTION OF DIRECTOR REMUNERATION DIRECTOR MS KATRINA RATHIE REPORT MR STEVEN LIN 34

  35. Slide 35: For personal use only

    For personal use only

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