Atria Oyj Class A · OMXHEX:ATRAV
Atria Oyj Class A — Investor Day (December 2013)
25 slides from Atria Oyj Class A's investor day presentation, Dec 4, 2013
Slide 1: Capital Markets Day Atria Finland
Capital Markets Day Atria Finland Mika Ala-Fossi, 4 December 2013 4 December 1 2013
Slide 2: Review Q1-Q3/2013
Atria Finland Review Q1-Q3/2013 Q3 Q3 Q1-Q3 Q1-Q3 EUR million 2013 2012 2013 2012 2012 Net sales 224.8 205.1 660.8 598.1 819.5 EBIT 9.8 12.5 23.8 25.5 36.5 EBIT % 4.4 6.1 3.6 4.3 4.5 Extraordinary items* 0.0 0.0 1.1 0.0 -0.5 * Non-recurring items which are included in the EBIT. • Atria Finland's net
Slide 3: Atria Finland
Atria Finland • According to Atria's own estimate, its market share in the retail trade improved to approximately 28 per cent. • Atria Plc and Saarioinen Oy signed a preliminary agreement in July under which Atria will purchase Saarioinen's procurement, slaughtering and cutting operations for beef,
Slide 4: 4 December
4 December 4 2013
Slide 5: Commercial excellence through category leadership
Commercial excellence through category leadership • Combine market data & consumer data: we know the consumer best best knowledge for commercial excellence • Close Co-operation with clients. Three new big partnerships in Food Service segment • Strong execution of category strategies – Retail: aggr
Slide 6: Atria market share 2013
Atria market share 2013 Category Atria Position Atria Position market YTD market Summer share share 2013 YTD summer 2013 Consumer packed meat 24,0% 1. 25,7% 1. Poultry 28,0% 2. 29,6% 1. Sausages 24,9% 2. 28,4% 1. Cold cuts 18,8% 1. 18,2% 1. Convenience food 17,4% 2. 18,9% 2. (Lähde: Nielsen PanelTra
Slide 7: Top of mind – food brands in Finland
Top of mind – food brands in Finland ”Mikä ruokaan liittyvä merkki tai valmistaja sinulle tulee ensimmäiseksi mieleen?” (Avoin kysymys) 35% 32 30% 29 26 24 24 24 24 25 26 25% 25 23 24 24 23 Valio 22 23 23 22 Atria 20% 19 21 20 19 20 Saarioinen 19 19 18 18 HK 15 17 15% Pirkka 11 11 13 13 13 12 10 13
Slide 8: Atria-brand: The Core
Atria-brand: The Core Helping consumers to succeed in their food occasions Atria offers solutions and products to all food occasions. Helping consumers to succeed in their food occasions The best taste Taste is always the driver in food. Taste BRANDIARVO 100% Finnish meat Atria is specialist in meat
Slide 9: Operational efficiency to improve margins
Operational efficiency to improve margins • Production structure: investments to support more efficient production • Kauhajoki slaughterhouse implemented fully in 2013 • Poultry: hatchery investment • Steady investments in production during 2013 • Production development program “Laadukas Atria” star
Slide 10: Kauhajoki slaughterhouse
Kauhajoki slaughterhouse Slaughtering capacity • New annual capacity 40 Million kg • Present annual capacity 26 Million kg 4 December 10 2013
Slide 11: Project phases: operational quality, productivity, product quality
Project phases PHASE 1: AUTUMN 2013 Operational quality PHASE 3: PHASE 2: Productivity Productquality AUTUMN 2014 (EFFICIENCY) SPRING 2014 4 December 11 2013
Slide 12: Internal campaign: I'm responsible for Atria's Quality
Internal campaing: ”I’m responsible for Atria’s Quality” 4 December 12 2013
Slide 13: Unify the way we work and create bold, high performance culture
Unify the way we work and create bold, high performance culture • New Vision & Values • “Laadukas Atria” as a cultural change • Early Caring programme • Sick leave rate still going down 4 December 13 2013
Slide 14: Market situation in Finland
Market situation in Finland 4 December 14 2013
Slide 15: Consumer Trends
Consumer Trends Consumer trends taken as a part of brand strategy, PD- strategy & productifisation 1. Pure Finnish, genuine and domestic origin 2. Simplicity 3. Origin, traceability 4. Transparency 5. Traditional 4 December 15 2013
Slide 16: Consumer
Consumer • Consumer purchasing power will decline in 2014 - 2015 approx. 0,8% to 1,1% annually • Main reasons: – Taxation will rise 29,6% 30,8% – Annual inflation will continue in the level + 2%. Food prices are main drivers • Unemployment rate will grow • Estimated BKT for year 2014 declines 0,8%
Slide 17: Meat production and consumption in Finland 2013
Meat production and consumption in Finland 2013 4 December 17 2013
Slide 18: Meat consumption per capita in Finland
Meat consumption per capita in Finland 18
Slide 19: Beef production and consumption
Beef production and consumption 19
Slide 20: Pork production and consumption
Pork production and consumption 20
Slide 21: Consumer price development / beef
Consumer price development / beef 2000 - 2013 21
Slide 22: Producer price development / bovine
Producer price development / bovine 2005 - 2013 22
Slide 23: Consumer price development / pork
Consumer price development / pork 2000 - 2013 23
Slide 24: Producer price development / pork
Producer price development / pork 2005 - 2013 24
Slide 25: Good food, better mood.
Good food, better mood. ATRIA, FINLAND