Havas Nv · EURONEXT:HAVAS
Havas Nv — Investor Day (2015)
58 slides from Havas Nv's investor day presentation, 2015
Slide 1: Introduction to Havas
HAVAS Introduction to Havas
Slide 2: Our Mission/Strategy, How We Do It, The Results
HAVAS A. Our Mission/Strategy B. How We Do It C. The Results
Slide 3: Our Mission/Strategy, How We Do It, The Results
HAVAS A. Our Mission/Strategy B. How We Do It C. The Results
Slide 4: Market Situation
HAVAS Market A. Our Mission/Strategy Situation
Slide 5: The World As We Knew It Has Radically Changed
HAVAS The World As We Knew It Has Radically Changed “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no re
Slide 6: From Digitally-enabled Marketing to a Connected World
HAVAS From Digitally-enabled Marketing to a Connected World WEB TRAFFIC Online Paid Media 2 BILLION SMARTPHONE USERS 64X GREATER Offline Paid Media THAN 2005 D BRANOS VIDE . 2018 19 BIL 2""BILLION" VIEWS 2015 50 MILLION 2013 $250B 2012 2007 2009 $120B 1 2005 $15B Connected World $350B $400B $460B 200
Slide 7: Content is King but the User is the Emperor
HAVAS “The customer is now at the heart of the boardroom. B2C and B2B are dead. Instead, the focus is now on human to human communication and crafting experiences will be the new competitive background for organizations in the coming years.” 2 Content is King MATT CANDY, European Leader for Interact
Slide 8: The Continued Explosion of Marketing Technology
HAVAS 3 The Continued Explosion In 2015/16, 67%*of Marketers will be increasing of Marketing their spending on marketing technology Technology *Gartner
Slide 9: On Demand Economy
HAVAS “You can orchestrate the entire supply chain through your phone.” MARC ANDREESSEN, in The New Yorker 4 On Demand Economy
Slide 10: Group Strategy
HAVAS Group A. Our Mission/Strategy Strategy
Slide 11: Together
Te:=GETHER
Slide 12: But what does Together mean?
HAVAS But what One Vision does Together One Voice mean? One P&L
Slide 13: One Vision
HAVAS One Vision To be the world’s best company at creating meaningful connections between people and brands, using creativity, media, and innovation.
Slide 14: Anywhere You Need Us
HAVAS Anywhere 16,000 People You Need Us Over 100 Countries
Slide 15: Havas Villages
HAVAS Havas A. Our Mission/Strategy Villages
Slide 16: Havas Village: One Agency
HAVAS HavasVillage OneAgency A Unified Vision One Voice Operating Model GivesOne P&L Havas 100% Accountability To Our Clients And Their Brands
Slide 17: HAVAS
HAVAS
Slide 18: DISH
HAVAS d:sh
Slide 19: We built a fully integrated Creative and Media team
HAVAS BRIEF We built a fully integrated Share insights, communication Creative and Media team and message reviews AUGMENT ON CORE for DISH across multiple PROBLEM TO SOLVE disciplines (brand, e-commerce, search, Share and agree on focused insight springboard and brand assets social, CRM, etc.) to Pr
Slide 20: Havas Villages
HAVAS Beijing Boston Budapest Buenos Aires 26 Chicago Copenhagen Delhi HavasVillages Dubai Johannesburg Kuala Lumpur +… Madrid Melbourne Mexico City Milan New York Paris Prague San Francisco São Paulo Shanghai Singapore Sydney Taipei Tokyo Tunis Vienna
Slide 21: Upcoming Villages 2015-2017
HAVAS To come in To come in 2015 / 2016: 2017: Brussels London Amsterdam Abuja Warsaw Barcelona Madrid
Slide 22: Havas launches Helia network
HAVAS y helia. campaign ne Work st Opinio ft | News In-depth Havas launches Helia network Global brand absorbs EHS and will house Havas Worldwide's data and digital skills. MORE JOBS
Slide 23: Mobile Alliance
HAVAS Mobile An end-to-end mobile consultancy and Alliance delivery business: Strategy, Creativity, Production, Media, Tech, CRM & Data
Slide 24: Our Mission/Strategy, How We Do It, The Results
HAVAS A. Our Mission/Strategy B. How We Do It C. The Results
Slide 25: Through Our People
HAVAS Through B. How We Do It Our People
Slide 26: Continued Acquisition of World Class Talent
HAVAS Continued MANUEL DILONE Director of Brand & Product Design, Havas WW NY GRAME DOUGLAS Chief Strategy Officer, Havas Media Group From: Wieden+Kennedy SUNNY HERMANO Business Development & Integration Director Havas WW SEA Acquisition From: R/GA From: Wunderman, AGENDA of World SOCORRO JAMILLO DAM
Slide 27: Continued Focus On Talent, Culture & Strong Management Teams
HAVAS Continued Focus On #2 #3 Talent, Culture & Strong WOMEN@HAVAS KENEXA ENGAGEMENT SURVEY Management Teams #1 HAVAS LOFTS #4 #5 #6 EMPLOYEE APPRAISAL NEXT GEN HAVAS VILLAGE TOOLKIT
Slide 28: Deeper Engagement Levels Amongst Our Global Talent
HAVAS Deeper Engagement Levels Amongst Our Global Talent 2014: +5 YoY 5 +9% +6% +1% +5% +4% +3% +4% +9% +7% +5% Average across Havas +5 APAC UK Canada SEU USA LATAM France Iberia Arnold WW Rest of Europe
Slide 29: Intersection of Creativity/Technology/Entertainment
HAVAS Intersection B. How We Do It of Creativity/ Technology/ Entertainment
Slide 30: The Worlds of Marketing, Entertainment, Media and Technology Continue to Collide
HAVAS The Worlds of Marketing, Entertainment, Media and Technology Continue to Collide
Slide 31: Creative campaign examples
HAVAS Johnnie Walker BETC Keurig “Tasting Table” “Graffiti General” “Doorstep” Dos Equis Liberty Mutual Primus “Masquerade” “Chicago Marathon” “The Clapping Glove” Durex Save Our Sons & Duchenne Foundation Strongbow “Durexperiment” “The Most Powerful Arm” “StartCap”
Slide 32: Creativity
HAVAS Creativity B. How We Do It
Slide 33: HAVAS
HAVAS
Slide 34: Elevation of Creative Credentials
HAVAS Elevation of Creative Credentials C R E AT I V E C O U N C I L 2013 2014 C R E AT I V E C O U N C I L 455 35% 5 615 Creative Awards Creative Awards Christophe Mark Christian Christian Stéphane de La La Villehuchet Villehuchet Stéphane Coffre Whelan de Xiberras Xiberras President & Creative Dir
Slide 35: Havas Worldwide named Network of the Year
HAVAS “Havas Worldwide has once again displayed the high level of creative winning work that is flowing from within their network. Havas For the fourth consecutive year, we are so very pleased to acknowledge their well deserved title as our 'Network of the Year’.” Worldwide NANCY ROSS, President and
Slide 36: Media
HAVAS Media B. How We Do It
Slide 37: Marketing-Leading Media Tools
HAVAS Marketing- E-Auction Platform Social Pure Player Leading Media Tools Performance Pure Player Geolocal Pure Player Programmatic Pure Player Data Capacity Mobile Pure Player
Slide 38: Technology
HAVAS Affiperf Networks DSPs Independent trading desks Retargeting CREATIVE FORMATS Dynamic Creative Optimisation Rich Media and High Impact Formats Cross Device Targeting (Video, Mobile, Desktop) MEDIA 1st Party Data Integrations TARGETING Proprietary and Customised Algorithms. Programmatic Direct D
Slide 39: Artemis Technology
HAVAS Artemis Technology • 640 Segment Instances in 32 segment server nodes • 1.5 billions rows/day, approximately 480 billion rows biggest fact table • 1 PetaByte storage capacity • Historical data archived and available on request • Purpose-built, high-performance big data analytics • SQL and Hado
Slide 40: We Win
Weanens re Win
Slide 41: N°2 Best Media Network by RECMA
HAVAS N°2 Best Media Network by RECMA Cumulated Cumulated Cumulated 2012 Ranking 2013 Ranking 2014 Ranking Rkg 2012 2013 2014 PHD 26 MediaCom 36 MediaCom 28 1 Carat 22 ZenithOptimedia 21 HAVAS MEDIA 23 2= MEC 20 HAVAS MEDIA 20 Vizeum 23 2= Ranking: Initiative 13 MEC 17 MEC 18 4 N°8 in 2012 OMD 13 Mi
Slide 42: Mirriad: Advertising for the Skip Generation
Mirriac Advertising for the Skip Generation
Slide 43: Entertainment
HAVAS Entertainment B. How We Do It
Slide 44: Unique Entertainment Partnerships
HAVAS Unique Entertainment Partnerships
Slide 45: Slide 45
Slide 46: Our Mission/Strategy, How We Do It, The Results
HAVAS A. Our Mission/Strategy B. How We Do It C. The Results
Slide 47: Results 2014
HAVAS 2014 C. The Results Results
Slide 48: Organic Growth YoY
HAVAS Revenue in €m 1,865 2014 1,778 1,772 +5.1% 1,558 1,645 Organic Growth YoY 2010 2011 2012 2013 2014
Slide 49: Revenue Split
HAVAS Revenue Split BY DIVISION BY ZONE BY CLIENT SECTOR North 3% 3% Rest of Europe America Cosmetics 19% 12% Fashion 38% 32% 11% Finance 62% Havas Media FMCG Havas UK 13% 26% 16% Healthcare Creative Home Leisure Homeleisure 19% 9% 8% LATAM 6% 14% Others France TMT APAC & Africa
Slide 50: Income from Operations Margin Improvement
HAVAS Income from Operations Margin Improvement 14.1% 13.8% 13.6% 13.4% P&L 12.0% 12.5% 13.1% 11.0% 9.5% 2006 2007 2008 2009 2010 2011 2012 2013 2014
Slide 51: Organic Growth by Region
HAVAS Organic Growth by Region +5.4% NA +4.1% EUROPE +10.8% APAC P&L +5.2% LATAM
Slide 52: Q1 Results
HAVAS Q1 C. The Results Results
Slide 53: Q1 2015: Organic Growth +7.1%
HAVAS Q1 Results Q1 2015: Organic Growth +7.1% 469 M 389M Q1 2015 Q1 2014
Slide 54: New Business
HAVAS New Business C. The Results
Slide 55: Our Significant New Business Wins 2014
HAVAS Our Significant New Business Wins 2014 North America Europe Arnold Worldwide LATAM APAC Middle East
Slide 56: Joint Wins
HAVAS Deepened Joint Wins Collaboration with Havas Media
Slide 57: Conclusion
HAVAS Conclusion 1. A record 2014 for Havas, more to follow 2. Sustained positive outlook for the industry 3. Media reviews in the US create offensive opportunities 4. Excellent fine-tuning to deliver EBIT margin improvement 5. The acceleration of the Together plan is helping us outperform the market
Slide 58: Thank you.
Thank you.