Slide 1: AVA Custom Assistants for Strategists
AVA CUSTOM ASSISTANTS FOR STRATEGISTS
Slide 2: Contents: What We'll Cover
CONTENTS WHAT WE’LL COVER AI AS A STRATEGIC CO-PILOT A REFRESHER ON AVA INTRODUCING AVA CUSTOM ASSISTANTS HOW TO BUILD AVA CUSTOM ASSISTANTS TIPS AND TRICKS FURTHER READING & RESOURCES 2
Slide 3: AI as a Strategic Co-Pilot
. « 7 AIAS A STRATEGIC CO-PILOT a
Slide 4: Better Science Creates Better Magic
OUR GUIDING BELIEF: BETTER SCIENCE BETTER SCIENCE CREATES CREATES BETTER MAGIC BETTER MAGIC Better intelligence fuels better strategy, building desire to drive growth
Slide 5: Our Intelligence Advantage
OUR INTELLIGENCE ADVANTAGE Client expectations have accelerated; they want always-on insight and pitch-ready thinking faster than ever. We have built a proprietary intelligence ecosystem that gives strategists access to audience, category, and cultural data at unprecedented resolution.
Slide 6: Our Intelligence Advantage
OUR INTELLIGENCE ADVANTAGE The constraint is no longer the access to of volume of data; it is our ability to navigate it without losing the quality of thinking that makes strategy valuable. That is where LLMs come in. The role of the machine is to process, surface, and challenge. The role of the str
Slide 7: A Refresher on AVA
A REFRESHER ON AVA Safe and secure access to the LLMs you want to use Building your personal AI proficiency Enabling you to solve your own challenges and workflows through AI
Slide 8: AVA
AVA One portal, multiple models Built by Havas, for Havas Note: Copilot – is always available as a no cost backup option (plus it has Sharepoint connect)
Slide 9: How Does AVA Work?
HOW CREDIT SYSTEM Monthly AI credit allowance ENTITY MANAGERS AVA Entity Managers ensure DOES per user autonomy and accountability in managing AI credit usage AVA Credits can be used across at the legal entity level within models AVA. Advanced models and EMs allocate, review, and WORK? images will u
Slide 10: Introducing AVA Custom Assistants
INTRODUCING AVA CUSTOM ASSISTANTS
Slide 11: AVA Custom Assistants Overview
A V A C U S T O M A S S I S T A N T S O V E R V I E W Whilst AVA is the overarching AI assistant platform for Havas Group, AVA custom assistants are specific, specialized AI tools that are designed to work towards a particular objective or workflow. A F E W E X A M P L E S O F C U S T O M A S S I S
Slide 12: Custom Assistants on the AVA Homepage and Personal Library
CUSTOM ASSISTANT ARE FOUND ON YOUR PERSONAL LIBRARY IS ON THE THE AVA HOMEPAGE CUSTOM ASSISTANT’S HOMEPAGE
Slide 13: How to Create an AVA Custom Assistant
HOW TO CREATE AN AVA CUSTOM ASSISTANT
Slide 14: Click on Custom Assistants from the Homepage
CLICK ON CUSTOM ASSISTANTS FROM THE HOMEPAGE
Slide 15: Click New Custom Assistant
CLICK “NEW CUSTOM ASSISTANT”
Slide 16: Work from a Previous Template or Start Fresh
WORK FROM A PREVIOUS TEMPLATE OR START FRESH PREVIOUS TEMPLATE OR CREATE A NEW ASSISTANT
Slide 17: Choose the Best Model for Your Task
CHOOSE THE BEST MODEL FOR YOUR TASK – LIKELY POWERFUL BUT NOT THE MOST POWERFUL
Slide 18: The Pre-Prompt and Files Are the Most Important Parts
THE PRE-PROMPT & FILES ARE THE MOST IMPORTANT PARTS. IT PROVIDES INSTRUCTIONS & KNOWLEDGE FOR HOW THE ASSISTANT WILL ACT (MAX 5 FILES /UP TO 25MB)
Slide 19: Building Blocks of a Custom Assistant Pre-Prompt
T H E B U I L D I N G B L O C K S O F A C U S T O M A S S I S T A N T P R E - P R O M P T Great outputs start with clear inputs. A well-structured prompt tells AVA exactly what you need, how to deliver it, and what to avoid. Use these blocks to create the core prompt so the customer assistant answer
Slide 20: Example Core Prompt: Opportunity Finder
E X A M P L E C O R E P R O M P T : O P P O R T U N I T Y F I N D E R → ROLE: → OBJECTIVE: → AUDIENCE: Act as a growth strategist with Using the uploaded brief and supporting A strategist who needs to know where to expertise in identifying market files, identify where the most meaningful point the b
Slide 21: When You're Done, Hit Save Changes
W H E N Y O U ’ R E D O N E , H I T S A V E C H A N G E S
Slide 22: Optimise the Assistant via Manage Custom Assistant
O P T I M I S E T H E A S S I S T A N T V I A “ M A N A G E C U S T O M A S S I S T A N T ”
Slide 23: A Few Examples
. . . A FEW EXAMPLES
Slide 24: Define the Core Problem, Define the Tension, Craft Key Statements
DEFINE THE CORE PROBLEM WORK WITH FINDINGS TO DEFINE THE TENSION GET HELP CRAFTING KEY STATEMENTS
Slide 25: Tips & Tricks
. . . TIPS & TRICKS:
Slide 26: Sharing: Add Assistants to a Project and Share the Project
SHARING: YOU CANNOT CURRENTLY SHARE CUSTOM ASSISTANTS. BUT YOU CAN ADD ASSISTANTS TO A PROJECT AND SHARE THE PROJECT.
Slide 27: Conversations Are Listed Under the Project Folder
REMEMBER THAT ANY CONVERSATION WITH THE CUSTOM ASSISTANT WILL BE LISTED UNDER THE PROJECT FOLDER. THE UPLOADED FILES WILL BE VISIBLE TO EVERYONE IN THE PROJECT. If you don’t want to share any information, click on the three dots to the right of the conversation and then select “Detach from project”
Slide 28: Add All Project Files via Knowledge Base
IF YOUR CUSTOMER ASSISTANT IS SAVED UNDER A PROJECT, YOU CAN DIRECTLY ADD ALL PROJECT FILES TO THE CONVERSATION BY ACTIVATING ‘KNOWLEDGE BASE’.
Slide 29: Tips & Tricks: Do's and Don'ts
T I P S & T R I C K S DO’s DON’Ts • Feed the assistant with existing Havas thinking • Expect brilliant outputs from vague briefs/prompts. (research, strategy, decks, frameworks). • Upload hundreds of pages without clear guidance. • Use CAs for first drafts, exploration and acceleration. • Accept the
Slide 30: Further Reading
_ <a 2 FUR THER READING
Slide 31: Get More Prompt and AI Training via SectionAI at Havas University
GET MORE PROMPT AND AI TRAINING VIA SECTIONAI AT HAVAS UNIVERSITY https://www.havasuniversity.com/
Slide 32: Thank You
Slide 33: Core Prompt: Proposition Generator
CUSTOM ASSISTANT CORE PROMPT: PROPOSITION GENERATOR WORKFLOW: PROPOSITION GENERATION Aim: Generate clear, compelling brand or campaign propositions. Turn strategic territories and insights into focused propositions that give creative teams a springboard and clients a clear articulation of Attachment
Slide 34: Core Prompt: Opportunity Finder
CUSTOM ASSISTANT CORE PROMPT: OPPORTUNITY FINDER WORKFLOW: OPPORTUNITY IDENTIFICATION Aim: Identify where the brand's biggest growth opportunities lie. Surface whitespace, unmet needs and underexploited category entry points to focus strategic effort where it will have most impact. Attachments / Pas
Slide 35: Core Prompt: Tension Finder
CUSTOM ASSISTANT CORE PROMPT: TENSION FINDER WORKFLOW: TENSION GENERATION Aim: Surface real human tensions the brand can resolve. Attachments / Pastes Find the friction points, contradictions and unresolved needs in people's lives that give strategy its energy and creative work its edge. Platform: A
Slide 36: Core Prompt: Insight Development
CUSTOM ASSISTANT CORE PROMPT: INSIGHT DEVELOPMENT WORKFLOW: INSIGHT DEVELOPMENT Aim: Turn observations and tensions into sharp, actionable insights. Attachments / Pastes Develop insights that reveal something true and previously unspoken about how people think, feel or behave; and that unlock a clea
Slide 37: Core Prompt: Strategic Territories
CUSTOM ASSISTANT CORE PROMPT: STRATEGIC TERRITORIES WORKFLOW: STRATEGIC TERRITORIES Aim: Define the strategic territories the brand can credibly own. Attachments / Pastes Map out distinct strategic spaces where the brand has permission and potential to play, giving creative teams a clear field to wo