Inuvo, Inc. · AMEX:INUV
Inuvo — SPAC Merger (January 2019)
22 slides from Inuvo's SPAC merger presentation, Jan 14, 2019
Slide 1: End-to-End, A.I. Powered e-Commerce Technology
Filed by Inuvo, Inc. Pursuant to Rule 425 under the Securities Act of 1933 and deemed filed pursuant to Rule 14a-12 under the Securities Exchange Act of 1934 Subject Companies: ConversionPoint Technologies Inc. and Inuvo, Inc. (Commission File No. 333-228857) This filing relates to a proposed busine
Slide 2: Important Notices
Important Notices Cautionary Statement Regarding Forward-Looking Statements Statements contained in this communication that refer to estimated or anticipated future results, including estimated synergies, or other non-historical expressions of fact are forward-looking statements that reflect current
Slide 3: Our Mission, Vision and Plan
#93 SOFTWARE RANK Our Mission We Believe To empower online brands, Exceptional e-Commerce customer ROI will agencies and retailers to solve be achieved by combining marketing and significant e-Commerce challenges e-Commerce technologies Our Vision How We Plan To Do It To support the e-Commerce ecosy
Slide 4: Combination of ConversionPoint Technologies and Inuvo
Combination of ConversionPoint Technologies and Inuvo • Multiple synergies with major cross-sell opportunities. • Inuvo’s patented, A.I. driven consumer behavior technology leverages A.I. to mirror the way the human brain associates ideas, emotions, places, people and objects. • Combined solution to
Slide 5: Premier Partners & Customers
Premier Partners & Customers Retail Partners Customers Partner relationships & embedded technology with top The combined companies will process consumer shopping 250 online retailers in the country data from over 900 brands totaling 1.2B visitors per month 5
Slide 6: ConversionPoint & Inuvo Will Address a High-Growth Market
ConversionPoint & Inuvo Will Address a High-Growth Market Global e-Commerce Sales $4.1 Trillion $4.1T Worldwide e-Commerce Sales, Doubling by 2020 $1.9T $450 Billion In the U.S. alone Growing $40 Billion Annually 2016 2017P 2018P 2019P 2020P Source: eMarketer, Aug. 2017 6
Slide 7: E-Commerce Landscape
E-Commerce Landscape Amazon “Frenemy” to Sellers dominates with Closed Ecosystem focus on the No access to customer data non-Amazon 50% market share Sellers Restricted to its tech Very High Fees e-Commerce World U.S. e-Commerce Market Share 7
Slide 8: Why is e-Commerce so Challenging?
Why is e-Commerce so Challenging? • 350M+ online consumers in North America • Most have one or more connected devices, resulting in 500M+ total online devices • Deluged by multiple websites, social media, video, search, apps, streaming TV & radio • Bombarded daily with irrelevant offers, aggressive
Slide 9: Biggest e-Commerce Challenges
3 Biggest e-Commerce Challenges #1 #2 #3 123 SHOP Targeting Engaging Converting the Right Consumer the Consumer the Consumer 9
Slide 10: Biggest e-Commerce Challenges: Targeting the Right Consumer
3 Biggest e-Commerce Challenges Targeting right audiences 42% #1 Measurement & metrics (e.g., ROI) 31% Lack of knowledge/skills 27% Aligning with sales activities 23% Attribution 23% Lack of transparency 18% 230 marketers around the 17% Bot traffic world were asked: Click fraud 16% Lack of cost tran
Slide 11: Biggest e-Commerce Challenges: Engaging the Consumer
3 Biggest e-Commerce Challenges Percentage of product webpage viewing time #2 _____________________________ 57% Spent Above-the-Fold 17% 7% 123 SHOP 5% Anything that isn’t visible immediately and requires scrolling is considered 3% below-the-fold. 2% Most product pages are poorly designed with impor
Slide 12: Biggest e-Commerce Challenges: Converting the Consumer
3 Biggest e-Commerce Challenges Inaccurate targeting, poor engagement, lack of measurable #3 data and inability to optimize the entire consumer journey leads to widespread poor conversion rates U.S. Retail e-Commerce Performance Metrics, Sales Conversion Rates by Device Percent Converted Desktop/Lap
Slide 13: The ConversionPoint + Inuvo Solution
The ConversionPoint + Inuvo Solution The Right Consumer is Shown the Customer Experiences Optimized Funnels Lead to Right Ad at the Right Time Engaging Content Higher Conversions (Purchase) There’s a lot happening behind the scenes… 13
Slide 14: Starts with Accurate, Real-Time 1st Party Data
Starts with Accurate, Real-Time 1st Party Data st Inuvo’s A.I. crawls the Internet to Inuvo creates its own 1 learn the intentions of web pages party data using A.I., to predict consumer purchases 3.8 Billion 20 Billion Individual pieces of content Daily ad opportunities feeds our used as the teache
Slide 15: Allows Inuvo to Find the Right Customer
#1 Allows Inuvo to Find the Right Customer Targeting Inuvo’s first-party data plus patented A.I. enables the Right C onsumer scale, granularity and accuracy in audience targeting. Creates the optimal customer experience from first contact through to purchase: Intent: Travel 1. Inuvo deploys its tech
Slide 16: Then Show the Customer the Right Ad at the Right Time
#1 Then Show the Customer the Right Ad at the Right Time, at the Right Cost Targeting the Right Inuvo’s partnerships with major programmatic ad exchanges C onsumer gives Inuvo access to 20B daily ad opportunities Intent: Travel Intent: Family Intent: Music 20 Billion Daily Ad Opportunities Intent: I
Slide 17: ConversionPoint Optimizes the In-page Experience
#2 ConversionPoint (CPT) Optimizes the In-page Experience Engaging the C onsumer Real world example - Which product would you purchase? Without the CPT Customer Experience With the CPT Customer Experience •Static page •No call to action • Engaging layout • Product sell points • Interactive elements
Slide 18: Proven Results
#2 Proven Results Engaging CPT’s enhanced shopping experiences have proven increases in add-to-cart rate the C onsumer Source: CPT customer A/B testing results 18
Slide 19: The Right Ad Leads Them to the Highest Converting Page
#3 The Right Ad Leads Them to the Highest Converting Page per Profile Converting the C onsumer Multi-Variate Page Testing B A C 9.5% [1] 2.5% [1] 6.2% [1] Conversion Rate Conversion Rate Conversion Rate W I N N E R ! [1] Numbers are for illustration purposes only 19
Slide 20: Competitive Value Proposition
Competitive Value Proposition Company Data Media Store Optimization Public / A.I. Equity 1st Party Campaign Sales Content Inventory Private / P/R Ratio2 A.I. Engine Scale Powered A/B Testing C.R.M.3 C.R.O. 4 Retargeting Valuation Data Mgmt Funnels Mgmt Mgmt Acquired Targeting ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Slide 21: Summary
Summary Uniquely Powerful e-Commerce High Competitive Barriers to Entry: Partner Technology: Our patented A.I.-driven relationships & embedded technology with top technology empowers retailers, agencies & 250 online retailers in the country. brands to create personalized e-Commerce experiences that
Slide 22: Our A.I. Driven e-Commerce Eco-System
Our A.I. Driven e-Commerce Eco-System Pre-Sale Sale Post-sale Customer Acquisition Conversion Optimization Shipping & Fulfillment 22