Slide 1: Investor Presentation
I N V E S T O R P R E S E N TAT I O N NASDAQ: FLWS
Slide 2: Forward Looking Statements
Forward Looking Statements This presentation contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements represent the Company’s current expectations or forecasts concerning future events; they do not relate strictl
Slide 3: Who We Are
Who We Are • A leading gifting company helping customers connect and celebrate life’s meaningful moments • Portfolio of well-known brands, led by 1-800-Flowers.com and Harry & David • Broad assortment across floral, gourmet foods, gift baskets and personalized products • Integrated capabilities span
Slide 4: FLWS at a Glance
FLWS at a Glance $1.5B 7M+ 700K Fiscal 2026 Customers Celebrations Passport Revenue FY26 Period Members (FY26) 6M 12K Pounds of Moose Tons of Comice Pears Munch Made Annually Harvested Annually 1976 95M ~77% Stems Delivered Annually Revenue from Founded Existing Customers NASDAQ: FLWS 4
Slide 5: FLWS: A Leading Gifting Platform with Multiple Opportunities to Drive Profitable Growth
FLWS: A Leading Gifting Platform with Multiple Opportunities to Drive Profitable Growth Leading brands positioned around meaningful, recurring gifting occasions Broad customer and category reach with opportunities to deepen engagement and expand over time Scaled operating platform with a more effici
Slide 6: Multi-Year Transformation Through Four Strategic Pillars
We Launched a Multi-Year Transformation to Build a Stronger Foundation for Growth Through Four Strategic Pillars NASDAQ: FLWS 6
Slide 7: Refreshed Leadership Team Aligned on Strategy and Focused on Executing Our Transformation
Refreshed Leadership Team Aligned on Strategy and Focused on Executing Our Transformation Adolfo Villagomez James Langrock Melanie Babcock Nelson Tejada Ned Ford Chief Executive Officer Chief Financial Officer Chief Marketing and Chief Merchandising Officer Chief Operations Officer Growth Officer Jo
Slide 8: Fiscal 2026 Strengthened the Foundation of the Business
Fiscal 2026 Strengthened the Foundation of the Business Strengthened Customer Focus Modernized Marketing & Enhanced Talent and Improved Operating Efficiency Digital Experience Accountability • Customer insights and data • Achieved $50 million of run-rate informed decision making • Began building a m
Slide 9: Four Key Priorities to Advance our Transformation in FY27
With a Stronger Foundation in Place, We are Focused on Four Key Priorities to Advance our Transformation in FY27 Accelerate Revenue Recovery 1 Improve the fundamental drivers of demand and build a more sustainable revenue trajectory. Modernize the Customer Experience 2 Simplify the customer journey
Slide 10: Focusing on What Drives Demand to Accelerate Revenue Recovery
Focusing on What Drives Reach more high-value customers Demand to Accelerate Acquire Expand reach across owned and third-party channels, improve acquisition efficiency and refine targeting and Revenue Recovery merchandising. Deepen customer relationships Strengthen engagement across occasions, impro
Slide 11: Modernizing the Customer Experience
Modernizing the Customer Experience Simplifying the customer journey and improve search, discovery, conversion and personalization. Better search and discovery Help customers find the right gift faster. A simpler, faster checkout Reduce friction across the purchase journey. More personalized experie
Slide 12: Developing a More Modern, More Productive Marketing Engine
Developing a More Modern, More Productive Marketing Engine FY26 Progress FY27 Focus Shifted focus from revenue volume Modernize MarTec infrastructure toward contribution margin Expand personalization and build Improved ad-to-sales efficiency deeper customer relationships Established a more disciplin
Slide 13: Strong Foundation of Existing Customers to Build Upon
Strong Foundation of Existing Customers to Build Upon % % % 77 26 19 Revenue from Revenue from Revenue from Existing Customers Multi-Category Passport Members Customers NASDAQ: FLWS 13
Slide 14: Deepening Relationships with and Growing Our High-Value Customers
Deepening Relationships with and Growing Our High-Value Customers Creates a Long-Term Revenue Growth Opportunity Multi-Category Customers Passport Members 2.2x 2.1x 26% 2x-3x 19% 12% Higher Average Spend 9% Amongst Customers who are Passport Members and Shop Multiple Categories % of Customers % of R
Slide 15: Execute with Discipline and Allocate Capital to Highest Return Opportunities
Execute with Discipline and Allocate Capital and Resources to the Highest Return Opportunities • Maintain a leaner cost structure Build on cost reductions and continue identifying opportunities to improve efficiency. • Reinvest with Purpose Direct savings toward the strategic initiatives with the gr
Slide 16: Measuring Progress as our Transformation Takes Hold
Measuring Progress as our Transformation Takes Hold • Improve revenue trends by strengthening acquisition, engagement, conversion, retention and frequency • Increase customer lifetime value through greater customer satisfaction and enhanced value proposition • Improve marketing returns through bette
Slide 17: Enhancing Financial Flexibility to Support Our Transformation
Enhancing Financial Flexibility to Support Our Transformation Amended credit agreement to extend existing covenant relief and provide greater Enhanced Flexibility Through flexibility around potential asset-sale proceeds, including the ability to retain a Credit Agreement Amendment portion of proceed
Slide 18: Financial Information
FINANCIAL INFORMATION NASDAQ: FLWS 18
Slide 19: FY26 $1.5 Billion Revenue Composition
FY26 $1.5 Billion Revenue Composition Revenues by Segment 20% 14% Apr – Jun Jul – Sep (Fiscal 4th Quarter) (Fiscal 1st Quarter) Revenue by Fiscal Quarter 51% 43% 6% (typical seasonality) 19% 47% Gourmet Foods Consumer Jan – Mar Oct – Dec & Gift Baskets Floral & Gifts BloomNet (Fiscal 3rd Quarter) (F
Slide 20: Historical Revenues
Historical Revenues $ in millions $2,208 $2,122 $2,018 $1,831 $1,686 $1,490 $1,504 FY2020 FY2021 FY2022 FY2023 FY 2024 FY 2025 FY2026 NASDAQ: FLWS 20
Slide 21: Historical Gross Profit Margin
Historical Gross Profit Margin 42.2% 41.8% 40.1% 39.4% 38.7% 37.2% 37.5% FY2020 FY2021 FY2022 FY2023 FY2024 FY 2025 FY 2026 NASDAQ: FLWS 21
Slide 22: Historical Adjusted EBITDA
Historical Adjusted EBITDA $ in millions $213.1 $129.5 $99.0 $93.1 $91.2 $29.2 $2.9 FY2020 FY2021 FY2022 FY2023 FY2024 FY2025 FY 2026 NASDAQ: FLWS 22
Slide 23: FLWS
Vv 1800 flOWEFS on NASDAQ: FLWS
Slide 24: Appendix
Appendix U NASDAQ: FLWS 2 1-800-flowers\¢om
Slide 25: Adjusted EBITDA Reconciliation
Adjusted EBITDA Reconciliation $ in 000s Reconciliation of net income (loss) to Years Ended adjusted EBITDA (non-GAAP): June 28, June 29, June 30, July 2, July 3, June 27, June 28, 2026 2025 2024 2023 2022 2021 2020 Net income (loss) $ (134,765) $ (199,993) $ (6,105) $ (44,702) $ 29,610 $ 118,652 $